About Anthony Robbins

According to a 2013 Harris Interactive poll, only 1 in 3 Americans are “very happy” with their lives, which included factors such as positive relationships, financial outlook, fulfillment at work, enjoyable pastimes, and more. As a result, it’s no surprise that self-help gurus such as Tony Robbins, who claims to have spent 30 years helping more than 50 million people create extraordinary lives, are more popular than ever.

But can the life coaching services really help you achieve your dreams? Mr. Robbins claims to have built his brand by providing real results, so is this what you can expect? Let’s take a closer look and find out.

About Anthony Robbins & His Programs

Using a variety of DVDs, audio CDs, live events, and one-on-one coaching programs, Anthony Robbins focuses on five primary areas of personal development: personal achievement, fostering outstanding relationships, improving health and fitness, managing time and life demands, and clearing away career and money concerns. As such, these programs help you answer three main questions related to your personal development:

  1. What do you really want? Turn your dreams into reality, and find fulfillment.
  2. What’s preventing you from having it? Gain a clearer understanding of your goals, learn proven strategies to help you achieve them, and rectify conflicts between emotions, desires, and beliefs.
  3. How do you change you life now? Uses the unique, immersive benefits of Robbins’s programs for an integrated approach.

Anthony Robbins currently offers dozens of products and programs, although we’ve included some of the most recent (and more popular) ones below:

  • The new Money Masters Series – A monthly series of DVDs, CDs and booklets that are claimed to help you achieve financial freedom through a step-by-step process.
  • The Ultimate Edge – Claims to be the world’s #1 personal coaching program that addresses nearly all areas of your life, including health, relationships, emotions, finances, career, and more. Each of the program’s three sections is experienced via audio CDs, which can be completed over the course of 17 days. More recently, Anthony Robbins has released a personal coaching version of the program titled Ultimate Edge Interactive.
  • Path to Permanent Weight Loss – A combination of DVDs, CDs, and other motivational material that are claimed to help you achieve a breakthrough in your struggle with weight loss.

In addition to his products, Tony Robbins also travels the globe conducting a variety of live events that are claimed to focus on unleashing your inner power, improving all major aspects of your life, improving your business’ growth and productivity, and more.

Tony Robbins Pricing & Refund Policy

  • Products: Range in price between $20 and $100 for single DVDs, and $200 to $429 for full programs.
  • Events: Prices range between $995 and $2,595.
  • Coaching: No prices were listed on the Tony Robbins website, and appear to be based on your specific needs.

All Tony Robbins products come with a 30-day money back guarantee, including shipping and handling charges. In order to request a refund, you’ll need to contact customer service at 800-488-6040.

Public Perception of Anthony Robbins, His Programs, & Their Effectiveness

Anthony Robbins products, live events, and coaching programs are owned by Robbins Research International Inc. based out of San Diego, CA. The company holds an A+ rating with the Better Business Bureau based on 16 closed complaints over the past three years.

Online customer reviews regarding Tony Robbins products appear to be mostly positive, although there were some common, widespread concerns about his material, which we’ll explore further in the next section.

What’s the Bottom Line About Tony Robbins? Do His Programs Really Work?

A brief online search for Tony (or Anthony) Robbins will result in a wide range of opinions, most of which appear to be positive. In other words, it would seem that thousands (or millions, according to Tony) of people have used his products and live seminars to achieve positive changes in their lives. However, we came across some consistent complaints during our research that you should keep in mind:

First, similar to other programs like FortuneBuilders and Scott Yancey, we read countless reviews claiming that most of the information found in Tony Robbins products include a lot of high-level, feel-good “fluff,” anecdotal evidence for success, and a general lack of constructive, actionable information. In short, you may hear about many of Robbins’ success stories, although little (if any) of this will help you achieve your goals.

In fact, many of these same criticisms were used in regard to his live seminars, which often include a high tech, high-energy atmosphere intended to get your emotions soaring, and primed to purchase additional Robbins products. And according to most of the negative reviews we encountered, you’ll come across numerous high-pressure upsells throughout.

Whether you choose to purchase a product or a seminar, we also read countless reviews claiming that Robbins’ material is recycled and presented in different ways, over and over again. As such, you may not feel you’re getting full value on any additional products you purchase or seminars you attend.

So what’s the bottom line? Ultimately, Tony Robbins products and seminars make the personal transformation process seem simple and straightforward, although the reality is that massive life changes rarely are. Because of this, if you don’t immediately achieve the results you’re after, you may feel like you’ve failed, and will be more inclined to purchase additional products in a seemingly endless cycle.

So while Tony Robbins products and seminars might provide you with the exact “jump start” you need in order to achieve personal success—however you may define it—it may be the case that they won’t. And with their high prices, you may want to think twice before handing over your hard-earned money.

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3 Customer Reviews for Anthony Robbins

Average Customer Rating: 2.0
Rating Snapshot:
5 stars: 0 4 stars: 1 3 stars: 0 2 stars: 0 1 stars: 2
Bottom Line: 33% would recommend it to a friend
Showing 1-3 of 3
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  • 4 out 4 people found this review helpful

    Keep your money unless...

    • San Jose, CA,
    • Dec 1, 2016

    I attended the UPW seminar in San Jose California between November 10th-13th of 2016. The best way to sum up this event is that it's an emotional roller coaster for people that don't know how to have fun.

    In short, I paid good money for Tony to act like a rock star onstage. He would sing along to songs and bang sticks together. I paid good money to collect hugs and high fives from strangers after we performed hyperventilating exercises and then we were asked how alive we feel. Well duh, a little bit of human interaction mixed with a concert atmosphere and some breathing exercises, most everyone will be feeling different. I paid good money to have stories of successful people with troubled past told to me by Tony in the attempt to show that we all could overcome hardships and become wealthy with Tony's programs. It was pretty much this same thing every day for 4 days but they changed the approach angle a bit each day. It gets real old real fast.

    Below is a break down of the days that I attended.

    Day 1:

    Cheerleaders perform the opening act along with volunteers. Then rock star Tony comes out and tells the audience how we will be changed forever, he's had tons of success with this program. He tells stories about famous people he has met. He makes sure to tell you how good he's doing, he owns jets, island resorts, houses everywhere, his businesses do 5 billion a year. He drops success bombs often. He also makes sure to tell you about all his problems, most seem to be exaggerated to some extent or he would be written about in medical journals. About hour 10 is when the 2 hours prep speech starts for the firewalk. Your ability to believe in yourself while thinking about wet moss is all you need to know about walking on coals. That took 2 hours to deliver that information. I left during this firewalk rant, it seemed like it would never stop. I left at midnight, most didn't leave the event until 1:30 am. Most were not impressed with the small coal pits they walked on, grown men said the walk was two steps.

    Day 2:

    A guy named Joseph runs the show on day 2. No Tony besides some videos that you watch, probably the same ones you can watch on YouTube. Joseph's most important bit of information that he passes along is "assitude", when your feeling down or depressed, just shake that ass! It apparently fixes all. We then played Simon says, I think to just kill time in between stories or to keep people awake. Then a special guest comes out, he tells his sad life story and then turns it into a sales pitch for more events that cost normally 20k but if you sign up today, you can get it for 10k. Don't worry, they make sure to tell you they have financing. It was gross.

    Day 3:

    Tony's back! He tells us some crap about voice box issues but he's developed a second voice box through his belief of " the power within". And then he starts telling you that this type of therapy or his program only works if you keep going to the events or buy his products. It's a viscous cycle, keep coughing up the dough and he will keep telling you how good you are. Tony even had the audience overcome their issues by shoving their fingers in their noses and throwing their problems away like a booger. 10,500 people all did this! And then Tony turns on the sales pitch for the $10k event, there was even a break for the audience members to go sign up. What a deal.

    So I would recommend to keep your money unless this review sounds good to you, then have at it.

    Bottom Line: No, I would not recommend this to a friend

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  • 14 out 14 people found this review helpful

    Get the edge interactive

    • Jul 3, 2015

    I am typically a fan of Tony Robbins and have even traveled to see him live. Based on the deceptive ad for this product I was excited when I purchased this program. It was a piece of shit. I am not sure the legal definition of interactive but this program's interactive feature was to ask you questions that had no affect on the tape for that day. The questions would cause a video to play that had no extra value to the session. This program does not live up to the ad or other products tony has. I will never purchase a tape program or book from him again.

    Bottom Line: No, I would not recommend this to a friend

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  • 6 out 10 people found this review helpful

    Worth going to beginner Seminar (UPW)

    • San Fran, CA,
    • Jun 18, 2015

    I went to UPW twice. I think it's worth going overall, especially if you can get a 2 for the price of 1 deal. Tony Robbins' seminars pump you full of motivation and energy. They are also a good way to connect with like minded people in their mid 30's - 50's. The reason for the 4 stars are: 1. It's hard to keep up the "state pumping" once you've left the seminar and are back in the real world. 2. Some of the ideas they suggest are questionable (e.g. they push soy at you like it's god's gift to humans--and not even tempeh. There is so little emphasis on things like meditation and yoga.)

    Overall good experience. Still don't know what his $10,000 seminars are like.

    Bottom Line: Yes, I would recommend this to a friend

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