What Is Apex Booty Pop?

Wish your silhouette was more Kim Kardashian than Taylor Swift? Apex Booty Pop butt enhancement cream promises to take your backside from board-flat to bootylicious in as little as two weeks. Booty Pop doesn’t just make your butt bigger—the cream claims to make it better by:

  • Reducing butt wrinkles
  • Reducing stretch marks
  • Reducing cellulite
  • Toning butt muscles

Who’s Behind Apex Booty Pop Butt Enhancement Cream?

Booty Pop is made by Apex Vitality, an Idaho-based company that is currently rated as a “C” by the Better Business Bureau. (As of 10/17/16.) Considering that all eight customer reviews of Apex Vitality are listed as negative and that the company does not hold a BBB accreditation, we’re surprised that they’re not rated slightly lower.

TMZ reports that The Booty Pop brand’s image was momentarily bolstered with an endorsement by celebrity personality, Blac Chyna. However, her post promoting Booty Pop was pulled down not long after posting.

Endorsement by celebrity personality Blac ChynaImage via TMZ

How Does Apex Booty Pop Work?

The company claims that, when applied regularly, Booty Pop can stimulate the growth of new cells and muscles by:

  1. Helping skin to retain moisture and fatty acids for a plumper look.
  2. Increasing fat cells and muscle gain in targeted areas.
  3. Tightening the skin’s “topical layers” to reduce the look of cellulite and stretch marks.

According to Booty Pop, their cream’s butt-boosting power comes from an advanced formula that blends vitamins, herbs, and root extracts to target your tush. While a complete list of ingredients isn’t disclosed, prospective customers are told the following four ingredients are what gives Booty Pop its kick:

  • Green Tea: Helps fight aging in and below the skin’s surface.
  • Soy Protein: Helps the targeted area maintain muscle mass, to help your bum stay firm and strong.
  • Macadamia Seed Oil: Stimulates the pituitary glands to raise hormonal levels that boost the volume of your butt.
  • Vitamin E: Helps create smoother, firmer skin. Booty Pop claims that the antioxidant can also help replenish collagen levels and improve overall skin quality.

Apex Booty Pop Pricing & Refund Policy

Interested in buying Booty Pop? The cost per bottle goes down, the more you buy:

  • 1 Bottle of Booty Pop: $53.98
  • 2 Bottles of Booty Pop + 1 Bottle Free: 3 Total bottles for $104.97
  • 3 Bottles of Booty Pop+ 2 Bottles Free: 5 Total bottles for $144.95

Standard shipping (5-10 days) is free. However, express shipping (3-5 days) is available for $9.99—this option also includes a tracking number.

If you’re not satisfied with your order of Booty Pop, unused bottles can be returned for a refund within 14 days of when the package was delivered. (Note, that’s not very much time considering shipping takes 10 days!)

To request a return, call their toll-free call center at 1-844-273-9848. Note that refunded Apex Booty Pop purchases will be less a $10 restocking fee and $5 for shipping and handling (totaling $15 from your original order).

Is There Any Evidence That Apex Booty Pop’s Ingredients Work?

Considering that Booty Pop basically claims to make you look like you’ve been dedicated to doing daily squats for years, their list of “secret ingredients” is pretty underwhelming.

For example, the catechin Epigallocatechin gallate (EGCG) in green tea is suspected to have benefits when ingested. However, the primary effect this ingredient has when applied topically is due to tea’s caffeine content.

Caffeine is a vasoconstrictor, which means it causes the blood vessels in your skin to temporarily contract. This can make skin appear tighter and firmer for short periods, which is why caffeine is often included in cellulite creams. However, skin will relax and resume it’s normal tone after several hours.

One study of topically applied soy protein took 30 postmenopausal women suffering from thinning skin due to the natural decrease in estrogen that occurs with age. The study, performed in 2009, followed participants as they applied 100 mg a day of an isoflavones-rich, concentrated soy extract for six months. Results showed that 23 of the women showed a 9.46% increase in skin thickness, as measured by “dermal elasticity” and collagen fibers.

In laymen’s terms, the above study implies that highly concentrated soy protein may help to increase skin’s thickness. However, the study states that results are inconsistent and inconclusive.

The above research shows that Apex Booty Pop isn’t completely off the mark. However, it’s worth noting that even a best-chance-scenario 10% increase in your skin’s thickness wouldn’t lead to the dramatic results shown in Booty Pop’s product advertisements.

Additionally, the above-cited study depended on a highly concentrated serum of soy protein, while Booty Pop fails to list their concentration levels—leaving us wondering if there’s a high enough dose to be effective.

Homeopathic articles state that macadamia oil is one of several that can stimulate your body’s “growth hormones.” It’s also claimed that this nut oil can make you grow taller, balance your thyroid, or even combat “man boobs.”

We’re not sure how all of the above relates to a bigger butt. However, after reviewing bust enhancement creams (which essentially claim to have the same effects as Apex Booty Pop, just on another body part), it’s our opinion that these claims of topical oils stimulating hormonal growth are complete bunk.

Not only is there zero research to support that ingredients like macadamia nut oil can do what Booty Pop claims. If it were a powerful hormone stimulant, that would make the ingredient dangerous to apply regularly as hormone therapy has been linked to an increased risk of breast and ovarian cancer.

Proof of efficacy would also mean the FDA would regulate this product as a drug, and require additional testing—perhaps even a prescription—depending on its strength.

Since you’re free to pick up a bottle of macadamia nut oil at the store and pour it over yourself to your heart’s content, logic says it’s not effective at stimulating an increase in your hormone levels.

Perhaps the biggest indicator that Apex Booty Pop’s claims aren’t based in reality is their insistence that hormones dictate the size of your booty—which isn’t quite how that works.

Booty 101: What Defines Your Butt’s Shape?

If you’re serious about changing the size and shape of your butt, then you need to understand the role that muscles and bone play in your body’s structure. Here are the three main aspects that form the appearance of your bottom:

1. Bone Structure:

The pelvis is the part of your skeleton which forms the shape of your hips and basis for your buttocks.

Women typically have a wider pelvis than men to allow for childbirth, which means that the thigh bones are positioned farther apart. The result is a wider, H-shaped butt and hips that are associated with an hourglass figure.

While your pelvis can widen with childbirth, there’s no way to alter the shape of the bones that create your butt’s foundation. What you can do, however, is bulk up your muscles.

2. The Gluteus Maximus, Gluteus Medius, and Gluteus Minimus:

Muscles, along with fat, make up the main bulk and shape of your butt. There are three primary muscles that dictate the shape of your derriere:

The gluteus maximus is the largest muscle in your body, and arguably the most powerful. It also makes up most of the muscle bulk in your backside and is responsible for the extension of the hip in a backward manner (think swinging your leg back behind your torso.)

To work your gluteus maximus, try exercises like plank leg lifts, donkey kicks, or even walking (though inactive glutes in many people cause other muscles to take over this motion). Gluteus maximus activation also occurs during moves like squats, deadlifts, and hip thrusts.

Related: Brazil Butt Lift Review

Your gluteus medius, otherwise known as the “upper glutes” are responsible for abduction and rotation of the hip.

What does this mean? Abduction occurs when you move your leg out sideways away from your body. Take note, because working these muscles can help to create a rounder upper-butt and balance out your bottom’s overall shape.

Try side leg raises combined with the lateral rotation of clamshell exercises, both of which move your leg towards the outside of the body.

The gluteus minimus is located even deeper and directly beneath the gluteus medius. Despite its small size, it still affects the shape of your bottom. The good news is gluteus minimus works together with the gluteus medius to perform abduction of the leg, so no extra exercises are required.

Just remember that muscles can be trained through exercise to become bigger. Meaning that, more than topically applying macadamia oil or green tea, working out these three will do wonders for increasing the size and tone of your bottom.

3. Subcutaneous Fat:

Fat distribution around the butt and hips is the final determining factor for the way your butt looks. Sure, losing or gaining weight will have an overall impact on whether or not baby got back. However, it’s widely accepted that there’s no such thing as spot reducing (or spot gaining) where you hold weight.

That’s because fat is gained and lost in layers, like an onion. So, when you pack on or shed pounds, it will show over your entire body.

And, while how much fat is on your bottom can fluctuate depending on your fitness level, where that fat sits is mainly due to genetic factors. Basically, short of going under the knife, there’s not much that can be done to alter where your body deposits that jelly donut.

Will Apex Booty Pop Help You Get a Bigger Butt?

While America’s obsession with bigger butts is relatively new, formula’s like Apex Booty Pop aren’t unlike the breast enhancing creams that were wildly popular last decade—both promise to help you spot-gain fat and trigger growth hormones to boost a specific area.

Due to our experience reviewing breast enhancement creams, combined with overwhelming evidence that these creams don’t work, we’re confident that Booty Pop won’t deliver on their promise to “make your booty pop with just a drop.”

Which is actually pretty great news! That’s because, while Booty Pop might not help you get a perkier, firmer butt, regular exercise will—and, unlike this product, busting out some squats, leg lifts, and donkey kicks daily is totally free.

If you’re still unclear on what exercises will help to boost your bottom, check out this list of moves that’s divided up by butt shape. Bottom line? Getting a plumper, firmer, “better” booty can only be achieved by working out—not spreading on a cream.

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