About Apex Serum of Life
Serum of Life by Apex Vitality claims to be an advanced formula anti-aging cream that fights the visible signs of aging by stimulating new cell growth, reducing fine lines and wrinkles, restoring skin’s elasticity and suppleness, helping retain moisture, and instantly tightening skin. In fact, Apex Serum of Life claims to “instantly make you look 2-5 years younger,” without painful injections, expensive lasers, or invasive surgery.
In order to accomplish this, Serum of Life claims to deliver whole collagen molecules directly into the epidermis and to feature antioxidants, shea butter, wheat germ oil, palmitoyl pentapeptide-3, MSM (methylsulfonylmethane), as well as a natural "wonder ingredient."
In order to use Apex Serum of Life, the manufacturer claims the process works over 3 steps:
- Wash your face with a gentle cleanser and pat dry.
- Apply Serum of Life to your entire face and neck.
- Enjoy the “instant, incredible” results.
The reality though, is that you probably are familiar with many of Serum of Life’s claims. But ultimately what you want to know is: Does it work to make you look younger? In our opinion, probably not and here’s why:
The Effectiveness of Serum of Life’s Ingredients
Palmitoyl pentapeptide-4 (known as palmitoyl pentapeptide-3 prior to 2006) is a proprietary ingredient known as Matrixyl, which is manufactured by Sederma and is claimed to “reverse the chronological ageing as attested by the regulation of senescence markers. Ageing skin tends to behave like young skin, and to “reduce the cutaneous photo damage by restructuring the fragile network of the papillary dermis.” However, the manufacturer doesn’t provide any third-party clinical evidence showing it works as advertised.
However, there is insufficient clinical evidence showing that shea butter, wheat germ oil, or MSM (methylsulfonylmethane) can provide any of the benefits claimed by Apex Vitality, other than moisturization.
Finally, antioxidants may “prevent or delay some types of cell damage,” although without knowing exactly what kinds are found in Serum of Life, this tells us essentially nothing about how they can help your skin.
Apex Serum of Life Side Effects
Despite their overall lack of efficacy, Serum of Life’s ingredients should be well tolerated on the skin of most users, with the most commonly cited side effect being redness near the application area.
How Accurate is Serum of Life’s Advertising?
Next, you probably noticed a big banner at the top of Serum of Life’s website claiming that, “Due to extremely high demand, there is limited supply in stock.” Based on our experience though, this is intended to cause you to make an emotional purchasing decision, and most likely isn’t the case.
On top of this, many of the before and after pictures featured on the Apex Serum of Life website are the same image, with the after picture digitally altered to give the appearance of an anti-aging effect. In other words, this shouldn’t be construed as what you can expect to experience.
As you can see above, the before and after pictures are the same, with the after image digitally enhanced to give the appearance of an anti-aging effect.
Customer Feedback for Apex Serum of Life
We didn’t encounter any legitimate online customer reviews for Serum of Life during our review, although we did encounter numerous websites created by affiliates, who earn commissions from each sale of the product they refer. Overall, these websites might look like real reviews from real customers, but are actually just filled with marketing material from the manufacturer. For more information about this, be sure to read our article titled 7 Ways to Spot Fake Reviews.
From a company perspective, Apex Vitality, Inc. is based out of Nampa, ID and manufactures several different flavor-of-the-day nutritional supplements, such as garcinia cambogia, green coffee bean, raspberry ketone, forskolin, and more.
Apex Vitality held a C rating with the Better Business Bureau at the time of our research, based on 9 closed complaints, most of which appeared to reference difficulty cancelling free trials and autoship programs.
Important note: Unlike many of the other anti-aging products we’ve reviewed here at HighYa, Apex Serum of Life doesn’t come with a free trial or autoship program. And while this is certainly positive, this shouldn’t be taken to mean that the product (or their Serum of Youth) is of higher quality, or that you’ll experience any results at all.
Apex Serum of Life Pricing & Refund Policy
Apex Vitality’s Serum of Life is priced as follows:
- 1 Bottle (30ml): $53.98
- 3 Bottles: $104.97
- 5 Bottles: $144.95
Serum of Life comes with a 14-day refund policy, less S&H charges and a $10 restocking fee. In order to initiate a refund, you’ll need to contact customer service at 844-APEX-VIT (273-9848).
Can Serum of Life Change the Way You Look?
Chopping to the point: Considering Serum of Life’s ineffective ingredients, the company’s less-than-stellar marketing practices, Apex Vitality’s mediocre online customer reputation, as well as the fact that they manufacture a whole line of supplements that have essentially zero clinical evidence showing that they work, it’s our opinion that more than several reviews left by consumers will state that Serum of Life is a scam.
Scam I think
Got this online and tried cancelling my "trial" right after it was ordered. NOTHING. They emailed me saying I was charged for the first amount. I have been calling, no answer, nothing. I cancelled my card, so they can't charge me again. But this is not a good business. Product is no good as well.
Bottom Line: No, I would not recommend this to a friend
Bad business practices
My 86 year old father ordered the trial size cream to try out. Before he knew it, multiple charges had been charged to his credit card over a period of a few months in the hundreds of dollars and all that ever arrived were 2 small containers of cream.
Although I was able to contact the company I am skeptical that they will in fact refund his money and stop charging his credit card. We have contacted the credit card company to ensure that there will not be any more charges.
Seems like they are benefiting over and over again from customer that are taken in by their "free" trial. What kind of business practices are these?
Bottom Line: No, I would not recommend this to a friend
1 out 1 people found this review helpful
This stuff is nowhere near the gem they claim. I'd get better result just applying water to my face. I signed for a trial and they have been debiting my bank account for the full price for months. There is no contact phone number to be found. There is an 800 number but it always is not available. I have called for 3 consecutive weeks with no luck on talking to a real person. In the package, there is no bill and no contact information. I am so pissed. This is a scam a rip off and a fake product.
Bottom Line: No, I would not recommend this to a friendView all 1 commentsHide comments
Nov 2, 2015
We recommend getting your credit card company involved. Based on the information in your review, they might be able to help. Here is a quick guide on how to do it: Dealing with Unethical Customer Service? Get Your Credit Card Company Involved