About Beddo by Sobakawa
Beddo by Sobakawa is a 10-inch thick mattress made of premium performance foam that promises to provide “unsurpassed head-to-toe support.” Simply unpack the mattress, place it on your bed, watch it grow to full size right before your eyes, and get a good night’s sleep.
Although Beddo provides support, the company claims its billions of comfort-enhancing microscopic air capsules also provide relief from painful pressure buildup, using their proprietary Pressureless™ Foam System. This system equally ensures that motion transfer is significantly reduced, while body heat easily dissipates.
Perhaps best of all, Sobakawa claims that Beddo never requires flipping or rotating, and its surface can be cleaned with mild detergent and warm water.
It’s often the case that the simplest designs are the most effective. But will you really find comfort with Beddo’s single-layer, single-foam design, or is it more marketing hype than anything else? We’ll explore all the important angles and help you become a professional shopper.
What Kind of Foam Is Found In Beddo?
According to BetterSleep.org:
“Foam mattresses use one or more types of foam as the support system. The foam may be polyurethane foam, memory (or visco elastic) foam, or latex foam, and can contain gel or other materials. The foam used in such mattresses can be manufactured in a variety of shapes and densities to offer consumers a mattress that has different comfort, feel and heat dissipation features.”
The problem is that we don’t know any of this information when it comes to Beddo. We’re told it features “billions of comfort-enhancing microscopic air capsules,” but this characteristic defines just about every type of memory foam in existence, and isn’t unique to Beddo.
Further, Sobakawa tells us that Beddo dissipates heat, which isn’t something that memory foam is exactly known for. To provide this benefit, does it contain cooling gel beads?
Exactly what type of foam is found in Beddo (after all, if you’re allergic to latex, you wouldn’t want to purchase a latex mattress)? What density is the foam? More unanswered—but important—questions.
Is Beddo by Sobakawa a Modern Shikibuton?
You’ve undoubtedly heard of a futon before, which is a single mattress-type cushion that sits on a specialized frame, allowing it to double as a couch and a bed.
Well, a shikibuton is similar in that it’s a large cushion, usually made of foam (versus the compressed layers of cotton, wool, and latex found in futons), except that it’s often only 3”-4” thick and is laid directly on the floor. In many modern shikibutons, the cushions are divided into three sections, providing a quick and easy way to store for later use.
Does this sound anything like Beddo? In our opinion, this comparison is a bit of a stretch. Why? Everything else aside, once you unbox and unwrap your Beddo, it grows into a full-size mattress that’s just as non-portable as a standard one. In other words, the fact that Beddo starts off small isn’t a feature; it’s just a shipping method.
On top of this, there are many other manufacturers that use the same shipping method, which is what we’ll discuss next.
The Increasing Popularity of Online Mattress Buying
Second only to undergoing a root canal or being audited by the IRS, the reality is that most people loathe shopping for a mattress. It’s easy to see why: you’re stuck in a giant showroom with dozens of mattresses, and other than price, it’s often hard to tell the difference between them. On top of this, you’re nervous about spending hundreds (or thousands) of dollars, and these salespeople aren’t exactly known for their relaxed selling approaches.
To simplify the process, eliminate middlemen, and pass significant savings onto their customers, many online-only mattress companies have popped up over the past several years, including Casper, Leesa, Saatva, Lull, and many more. Most of these companies offer one mattress model with one middle-of-the-road firmness, along with multiple layers of foam.
All of these manufacturers remove the air from their mattresses and wrap them in plastic prior to shipping, which allows them to fit in a box small enough that one person can pick it up. Then, as with Beddo, these mattresses slowly return to their natural shape after the plastic is removed.
Finally, all of these third-party mattresses come with free trials, which allow you to try your new mattress before committing—including free pickup and return shipping. What about Beddo?
How Much Does Beddo Cost?
At the time of our research, the only way to purchase Beddo is through a 30-day trial. To begin, you’ll first have to pay:
- Twin: $45
- Full: $65
- Queen: $75
- King or CA King: $85
After 30 days have passed, you’ll then be billed nine more consecutive monthly installments of your original payment amount. This will bring your total to:
- Twin: $450
- Full: $650
- Queen: $750
- King or CA King: $850
Overall, this seems to be roughly in line with much of Sobakawa’s competition, if not slightly less expensive.
All Beddo mattresses come with a 30-day refund policy, less S&H charges. Important note: Keep in mind that you won’t be able to re-compress your Beddo mattress, so it could feasibly cost well over $100 to ship it back to the company. In any case, you’ll almost certainly lose money on the transaction.
Nonetheless, you’ll need to call Plymouth Direct’s customer service at 800-340-3418 in order to request a refund.
Sobakawa’s Arbitration Agreement
One last thing before moving on: All Beddo purchases are automatically bound to an arbitration agreement. In a nutshell, this means you’ll be waiving most of your legal rights should you incur damages, and all matters will be settled through binding third-party arbitration.
Are Customers Getting Better Sleep with Beddo by Sobakawa?
There weren’t any online customer reviews yet for Beddo at the time of our research. We’ve also reviewed Sobakawa’s other product, Cloud Pillow, although there wasn’t any feedback for it, either.
However, Sobakawa is a brand underneath Plymouth Direct, an increasingly popular ASOTV company that’s been in the game for years. As such, they’ve released some fairly big hits, with recent options like Mighty Putty Purple, BeActive, Tag Away, and more.
Like most As Seen on TV products, these come with lower customer ratings (often around 2 stars), with common complaints citing poor quality, less-than-stellar functionality (i.e. they didn’t work as advertised), and difficult customer service experiences.
While we don’t think you’ll necessarily experience the same with Beddo by Sobakawa, we think it’s worth keeping in mind.
Will Beddo by Sobakawa “Upgrade Your Sleep”?
Although we have no reason to believe Sobakawa’s Beddo mattress won’t provide comfort (especially if you’ve been sleeping on an old, worn out, or otherwise poor quality mattress for a while), there remain some important unanswered questions:
- What kind of foam is used? What’s the density? How well does it dissipate heat?
- How does it compare to other foam mattresses?
- Why is only one layer of foam included, versus the 3+ found in other online mattresses?
Taking this into consideration, while Beddo might be meaningfully less expensive, we’re unsure how much value it’ll provide. After all, this is a significant investment and is something that you could be sleeping on for the next 8-10 years. Unfortunately, you’d better hope that you’re pleased with Beddo’s performance as soon as it arrives, or you’re almost certainly going to have to pay a big chunk of change to ship it back to the manufacturer.
In our opinion, Beddo’s lack of a true risk-free trial is its biggest drawback, and more than makes up for any savings you might experience on its purchase price. Combined with all the other unknowns, we think you might want to start your online mattress search elsewhere.
Online Mattress Buying Guide:
- How to Buy a Mattress Online: Save Time & Money by Knowing What to Look For
- Why Are There So Many Online-Only Brands? Do They Deliver Better Value?