About Beluga Coffee

Looking for an extra boost along with your morning cuppa? Beluga Coffee entered the scene in April 2016 with their premium, finely ground Arabica coffee that’s blended with natural brain boosting ingredients (also known as nootropics). Why? They’re claimed to improve clarity, recall, cognition, and “enhance other mental functions.”

All of Beluga’s Arabica beans are sourced from Honduras and the Dominican Republic, and are dried using solar and renewable energy in order to prevent the use of slash and burn forest-clearing methods. According to the Beluga Coffee website, their beans are only ground after your order is placed in order to maximize freshness, which feature a bold flavor, smooth, syrupy texture, and caramel aromas.

Whether you’re a student cramming for finals or a professional looking for an edge at the office, brain boosters have become all the rage over the past several years. You’ll find them in daily supplements, drinks, gums—and now coffee. But is there anything meaningful to all these new products? Even if there is, does this necessarily mean you should place an order for Beluga Coffee? We’re here to answer all your questions.

Let’s start with the basics.

What Nootropics Does Beluga Coffee Use? Are They Effective?

Whether you call them nootropics, brain boosters, memory enhancers, smart drugs, or anything else, this broad classification of products is claimed to do one thing: enhance cognition. Typically, companies claim this relates to improved memory, boosted brain function, less likelihood of Alzheimer’s and other forms of dementia, and more.

However, as we outlined in The Truth About Memory Supplements, if you’re expecting some kind of miraculous brainpower (similar to Bradley Cooper in Limitless) after taking a nootropic, you’re bound to be disappointed. Instead, if you experience anything at all, it will likely only be a minor boost to energy or attention. What about Beluga’s ingredients, specifically?

According to their website, Beluga Coffee contains three different nootropics in powdered form: alpha-gpc, choline bitartrate, and l-theanine.

The problem is that there’s insufficient clinical evidence showing that any of these ingredients can reliably provide any benefits—including the ones cited by Beluga Coffee. In fact, you’ll probably achieve more of a “brain boost” through Beluga’s caffeine content (similar to standard coffee) than you will from any of its nootropic ingredients.

Important note: Most coffee is brewed between 195° and 205°F. Although we didn’t come across anything outlining the temperatures at which these ingredients become ineffective, this would certainly be considered a harsh environment. For reference, most supplements containing these same ingredients recommend storing at 75° or below—usually for good reason.

But will these ingredients cause any harm?

Potential Beluga Coffee Side Effects

In most cases, Beluga’s powdered nootropics probably won’t cause anything more than mild digestive upset, if anything at all.

However, according to WebMD, some people may experience “heartburn, headache, insomnia, dizziness, skin rash, and confusion” from alpha-gpc. Also, the safety of theanine is largely unknown after 3 weeks of continuous use.

Finally, higher doses of choline (3,5+ grams per day) can lead to “sweating, a fishy body odor, gastrointestinal distress, diarrhea, and vomiting.”

To this last point, Beluga doesn’t mention how much of each nootropic is included in their coffee blend, so we emailed the company to learn more. We’ll be sure to update this review as soon as a response is received.

How Much Does Beluga Coffee Cost?

Beluga Coffee is priced as follows:

  • 1 lb bag (enough to make 80 9oz cups): $19.99
  • 2 lb bag (enough to make 160 9oz cups): $38.99
  • 5 lb bag (enough to make 400 9oz cups): $74.99
  • Chemex (3 cup): $39.99

Beluga offers free shipping on all orders over $50. Otherwise, you’ll pay a flat rate of $6. Keep in mind that Beluga Coffee can only be shipped to addresses within the US, although they’re planning to open up to Canada and the UK by the fall.

Beluga Coffee comes with a 30-day refund policy, less S&H charges.

Important note: In their FAQ, Beluga claims customers can buy coffee as a one-time purchase, or as part of a monthly subscription program. However, neither of these options were made available when we attempted to check out. In fact, their checkout system was disabled altogether at the time of our research.

How do these prices compare to the competition? Is there even such as thing?

How Does Beluga Coffee Compare to the Competition?

Remember how we mentioned the popularity of nootropic products at the beginning of our review? Well, this means that if you’re in the market for a nootropic-containing cup of coffee, you’ve got many different options.

To see what we mean, try typing the phrase “nootropic coffee” into your favorite search engine and you’ll find products like Kimera Coffee, Bulletproof Coffee, truBrain, and more. How do they stack up against Beluga?

Overall, they seem priced similarly, although truBrain’s nootropics come as sticks that dissolve in each cup of coffee, meaning that you’ll get fewer overall cups than with Beluga or Kimera.

Since Beluga wasn’t actively selling on their website at the time of our research, there weren’t any online customer reviews. However, Kimera had a 4-star average rating on Amazon, based on 90 individual reviews. Obviously, this doesn’t mean you’ll necessarily experience the same with Beluga.

Taking everything we’ve discussed so far, should you place an order for Beluga Coffee?

Is Beluga Coffee a “Whale” of a Nootropic?

While Beluga’s coffee might be priced in line with much of the (currently limited) competition, it’s much more expensive than traditional premium blends. Also, based on the available clinical evidence:

  1. You probably won’t get any more boost from Beluga’s nootropic ingredients than you will from their caffeine content, and
  2. Even if these ingredients were proven to work, there doesn’t seem to be anything beneficial about drinking them in coffee.

Considering these factors, only you can decide if it’s worth placing an order.

Actually, even if you wanted to place an order, you’ll have to wait until the company goes live—which they were supposed to have accomplished back in April.

In the mean time, be sure to read our brain health guides below and browse our extensive brain booster reviews in order to get a better idea of your other options, outside of coffee like Beluga.

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