About Better Brella

Using Reverse Open Close technology, Better Brella helps keep you dry like a normal umbrella—except in reverse. How’s it work?

Basically, by turning the traditional umbrella upside down and inside out, Better Brella forms a waterproof cone when closed. This provides 2 benefits: First, the company promises it makes getting in and out of your car or doorway simple and practical, without getting wet. Then, when you’re inside, this cone will keep wetness in the interior and prevent dripping on your floor.

Attached to Better Brella’s pole, you’ll also find an ergonomic handle with a soft comfort grip that molds perfectly to your hand, making it easy to hold. Altogether, the manufacturer claims there’s “no easier way to get in from the rain.”

You’re probably having a Why didn’t I think of that? moment right about now. I mean, you’ve got to admit that Better Brella’s design is pretty ingenious. But will Better Brella work as well in the real world as it does in the commercial? Even if it does, is it worth the money? Is there any competition?

We’ll explore all things Better Brella in this review, so that you’ll be able to make a more informed purchase.

How Does Better Brella Work?

If you compare how Better Brella opens to a traditional umbrella, you’ll see that it works pretty much the same; a runner moves along a central shaft, which has any number of stretchers attached. As the runner moves up the central shaft, the stretchers push out ribs (the thin pieces of metal that hold open the fabric canopy), thereby providing rain protection.

Instead of curved ribs like larger umbrella models though, Better Brella seems to feature hinged ribs that fold in the middle—similar to a folding umbrella. From this aspect, Better Brella has two main design differences:

  • The tips of its ribs point up, instead of down, creating a v-shape
  • Underneath the canopy, there is a second piece of fabric that adds support and wind resistance

Pretty cool, right? But is Better Brella one-of-a-kind?

Is Better Brella a Unique Product?

There’s a lot we’ve learned reviewing 650+ ASOTV products over the years, and one big thing is that—in some instances—they’re just slightly redesigned versions of products already available on the market. And this seems to be the case with Better Brella.

Want to see what we’re talking about? Search online for “reverse umbrella,” “upside down umbrella,” and “windproof umbrella,” and you’ll literally have thousands of different options. Now, not all of these will be designed exactly like Better Brella, but in a lot of instances, they’re very close (especially the windproof models).

Compared to these options, the manufacturer claims that Better Brella can hold water and prevent it from spilling on your floor. Is this true?

Can Better Brella Hold Water?

Sometimes it seems like you get everything wetter after coming in from the pouring rain than you do during. You shed your hat and jacket, and any water remaining on the umbrella falls to the floor with it.

Although there’s no description of the material used in Better Brella’s canopy, it makes sense that a) it’s waterproof and b) when it’s folded into a v-shape, this will cause water droplets to slide down and accumulate, while keeping the surrounding floor dry.

Here’s the important part: Based on the image below taken from the product’s website, this only works if you place Better Brella with the handle touching the floor—not the ferrule on the top. This means you’ll have to bend down (while keeping Better Brella upright, lest you spill any water), carefully place Better Brella’s handle on the floor, and then balance it against a wall so that it doesn’t fall over.

Granted, Better Brella claims their handle is made of a soft material (likely rubber) that might make it more slip-proof, but this might be somewhat of a hassle if you’re walking in the door with your hands full (or even if you’re not and suffer from mobility issues or chronic pain).

Now, let’s talk about price.

How Much Does Better Brella Cost?

Better Brella is available in red, black, and blue, and is priced at $19.99 plus $6.95 S&H. You’ll be able to purchase a second at checkout for an additional $4.95 S&H.

Pro tip: Comparatively, you’ll find that similar options from other manufacturers cost about the same. Remember this, because we’ll come back to it in a second.

All Better Brellas come with a 30-day refund policy, less S&H charges. If you opted for the BOGO option, this means you could lose $15+ by the time you ship them back to the company.

Regardless, you can call Better Brella customer service at 855-818-8296 to request a refund.

Is Better Brella the “Last Umbrella You’ll Ever Own”?

Better Brella was brand new at the time of our research, with no online customer reviews. As such, there’s no way to tell what kind of quality you can expect, or just how long it’ll last you. Reviews have shown that one of the top 3 complaints related to ASOTV products is low quality, although there’s no way to know if you’ll experience the same with Better Brella.

From a value perspective, we can definitely infer more about Better Brella. Since we learned that it’s priced similarly to other windproof/upside down umbrellas, it really comes down to whether or not you’re willing to pay the extra, non-refundable S&H charges for Better Brella, or:

  1. Search for other options locally. These types of umbrellas are fairly popular, so it’s likely that a big box retailer near you carries a couple options. Or,
  2. Search for other online retailers who charges less S&H fees.

Ultimately, only you can decide whether or not it’s worth the risk. After all, it’s your money!

Before you go, tell us: Did you buy Better Brella? Did it work as well in real life as the commercial made it seem? Tell us about your experience below by writing a review!

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2 Customer Reviews for Better Brella

Average Customer Rating: 2.5
Rating Snapshot:
5 stars: 0 4 stars: 1 3 stars: 0 2 stars: 0 1 stars: 1
Bottom Line: 50% would recommend it to a friend
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  • Does it work? How would I know.

    It's been twelve days after I paid, and it is still not here. According to Better Brella tracking I paid on the 18th (Sunday), and it shipped from their facility on the 22nd. Ok, I'm gonna miss Christmas (should have ordered earlier), but now it's five days after Christmas it's still delayed by the inane FexEx/USPS debacle called ExpressShip. Five days in Ellenwood, GA, on the truck for delivery yesterday, but back to Ellenwood for transfer to USPS for last mile delivery. Terrible logistics. This Brella better be worth the wait.

    Bottom Line: No, I would not recommend this to a friend

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  • 15 out 18 people found this review helpful

    Pleased with umbrella but confused by pricing

    I love this umbrella, however, I have no idea if I purchased an original or a knock off better umbrella! Pricing is all over the place from $19.95 to $49.95. So what's the difference? Not sure can't tell you at this point. Purchased three of which two are gifts. One of them is slightly different with a point at the top of the umbrella. I like the look and concept and cannot wait to try them out! What? Am I wishing for rain?

    Bottom Line: Yes, I would recommend this to a friend

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