Putting You Behind the Wheel: HighYa’s Under the Hood Tips for August, 2015

Each week, our newsletter features a section titled Under the Hood. There, we talk about how we do things here at HighYa and offer a “peek behind the scenes,” if you will.

Once per month, we’ll gather all of these tips and post them here on our blog. 

Want to get our Under the Hood section (and much more), hot off the presses? Be sure to enter your email address and subscribe to our weekly newsletter!

“I’d rate this product zero stars if possible!”

One of the most common pieces of reader feedback we receive is that they wish a product or company could be rated zero stars (e.g. “I’d rate this product zero stars if possible!”). In fact, it’s so common that we think it should be addressed here.

More often than not, when a person wants to rate a product zero stars, they’re highly frustrated, and we get that. After all, our frustration with scams was the reason HighYa was founded in the first place.

When you think about it though, since 1 is the lowest rating, it’s essentially the same thing as zero (or -1, -2, and so forth). Look at it this way:

In school, your work was graded on a scale from A (best, excelling) to F (worst, failing). If your teacher gave you an F, it was the worst possible grade you could receive, and meant that your work didn’t cut the mustard. In other words, you couldn’t receive a G or an H.

Similarly, a 1-star rating on HighYa means that the company or product failed to meet the reviewer’s needs or expectations, probably on every level. As such, a consistent 1-star rating means that you should probably stay away, and negates the need for a zero-star rating.

Note: Don’t just look at star rating though! Be sure to read through several reviews and get the complete story before drawing your conclusion.

A Few Words About Our Mission

Here at HighYa, our primary mission is to help you become more informed about the products you buy, while also helping you avoid scams and bringing together a worldwide community of likeminded consumers. And although this seems simple and straightforward, the reality is that it takes a lot of hard work.

This includes writing in-depth product reviews, articles that provide actionable information you can immediately put to use, filtering out as many fake reviews as possible using our proprietary algorithms, and even keeping in touch with companies in an effort to help them make better products. We’re passionate about what we do though, and we love every minute of it.

While we specialize in dozens of different categories, lately the HighYa team has placed a great deal of emphasis on free trial scams, which are rampant within the anti-aging and nutritional supplements industries. As with everything else, our goal is to expose these scams and educate our readers, so that you too can learn to spot (and avoid) them.

However, getting the word out also takes your help, so any time you come across useful content on HighYa, be sure to share it with your friends and family, as well as through social media. Together, we really can change the face of consumerism!

What HighYa Does to Protect Readers From Fake Reviews

Because consumers trust the reviews they read on third-party websites, scammy businesses understand that by flooding these sites with fake content, they can boost their bottom line.

Need proof? Yelp claims that up to 20% of their reviews are fake!

This doesn’t mean that HighYa is immune though. In fact, we receive multiple fake reviews each day, and have found that these people will go to great lengths to make their reviews appear legitimate.

In order to actively combat the problem, we use an automatic algorithm that identifies potential red flags. From there—and what really makes HighYa different—these reviews are then cross checked by a human to verify facts and details, and to catch anything that the algorithm may have missed.

If necessary, we might contact the company directly. And if everything checks out, the reviews will be published. Although, because it’s a labor-intensive process, it might take 2-5 business days for a review to be published after it’s been submitted.

With all of this said, have we completely eliminated fake reviews on HighYa? Based on industry statistics, almost certainly not (and we will never claim that all of our reviews are genuine).

But are we taking every possible precaution to minimize fake reviews, while constantly evolving our processes? You bet. And if you’re looking to learn how to identify fake reviews on your own, we can help you there too!

Need Help?

The HighYa team spends a lot of time carefully crafting tip-filled reviews and guides, all to help you shop smarter. But if you can’t find the answer you’re looking for, you have 3 options:

  1. Search HighYa by keyword or product name; e.g. “identity theft” or “NoNo Pro.” The search bar is located in the upper right hand corner of any page.
  2. Post your comments or questions on HighYa’s Facebook, Twitter, or Google+ pages.
  3. Contact us using this form. We’ll provide a response within 2-3 business days.

Dmitry Ozik

As a co-founder of HighYa, Dmitry focuses heavily on consumer issues & smart financial/health choices. He lives in Seattle with his wife and three very active boys and loves books, family life, hockey & entrepreneurship. @DmitryOzik


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