Putting You Behind the Wheel: HighYa’s Under the Hood Tips for October, 2015

Editor’s note: Each week, our newsletter features a section titled Under the Hood. There, we talk about how we do things here at HighYa and offer a “peek behind the scenes,” if you will.

Once per month, we’ll gather all of these tips and post them here on our blog. 

Want to get our Under the Hood section (and much more), hot off the presses? Be sure to enter your email address and subscribe to our weekly newsletter!

Transparency that Leads to Honest Communication

As a company, we purposely built HighYa around a set of guiding principles, one of which is transparency. Specifically, transparency that leads to honest communication and builds trust. But why?

We understand that in order for HighYa to continue thriving, we must create a sense of trust with our readers. We also recognize that building trust is a long-term commitment, but it can be broken in an instant, which is why we’re always tweaking our processes to give you the highest quality, most factual, and most trustworthy content possible.

To learn more about how HighYa’s transparency keeps us accountable and you informed, please take a couple minutes to read our How HighYa Works page. And if you ever to need ask a question, voice a concern, or make a suggestion, please let us know and we’ll immediately address it.

Along with you, our readers, we truly believe we can have a meaningful impact in the way online companies do business.

Why do we Publish so Much Content About Different Scams and Types of Fraud?

Here at HighYa, we believe that modern technology (e.g. the internet, social media, etc.) has allowed scammers to perfect their methods and tactics. So much so that scams have basically become a daily part of our lives.

Why do these modern, tech-savvy scams work so well? Because they often catch consumers off guard, totally unprepared and unexpected.

The good news is that most scam tactics can be broken down into very basic principles. And if you learn how to identify these concepts, you’ll be able to avoid just about any scam when these crooks attack.

In sports, you build your skills during practice, not during games. And the same can be applied to learning to avoid scams, which is where HighYa comes in.

We provide unique, carefully crafted content that can help you prepare for the game of life!

Together, We Can Help Consumers Avoid Scams

There’s no question that the internet (along with email and social media) has allowed crooks to perfect their craft and scam others with greater speed and precision. Yes, agencies exist that are looking out for your best interests, such as the FTC, state Attorney Generals, and more, but they’ve got their hands full.

So here’s the truth: Scammers rely on anonymity and ignorance to trick customers, and the best way to avoid this is by becoming as informed as possible. After all, learning how to identify and prevent scams is much easier than dealing with the aftermath.

In order to help you become informed, the HighYa team puts a great deal of effort into producing top-quality, actionable content. We also work diligently to keep our website user friendly and to build an online community where consumers can interact with one another.

But in order to inform as many consumers as possible, we need everyone’s help to spread the word. Which is where you come in.

When browsing HighYa, if you find yourself reading a useful piece of content, ask yourself: “How many of my friends and family would find this interesting? Who could learn from it?” Chances are that you know a lot.

So be sure to share HighYa’s content through email and social media. Together, we can help consumers avoid scams and shop smarter!

What Do the Colors of Our Stars Mean?

Recently, a reader emailed us and asked about the meaning behind the colors of our stars. We thought this was a great question, so we decided to explain it here.

When we designed our stars, we wanted to send a clear message based on color. And we thought, “What better way of doing this than the colors of a traffic signal?” For example; stop, caution, and safe to proceed.

To this end, we implemented three colors into our star design, each intended to signal (no pun intended) a different meaning:

  • Orange (1–2 stars): Don't buy (we used this instead of red)
  • Yellow (2.1–3.5): Proceed with caution
  • Green (3.6–5.0): Safe to buy

Dmitry Ozik

As a co-founder of HighYa, Dmitry focuses heavily on consumer issues & smart financial/health choices. He lives in Seattle with his wife and three very active boys and loves books, family life, hockey & entrepreneurship. @DmitryOzik


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