About Blue Apron

Tired of cooking the same couple of recipes? At first glance, Blue Apron ready-to-make meal kits seem like a great answer to the most-asked question in any household: “What’s for dinner?”

The subscription-based service promises to spice things up by delivering all you need to make restaurant-quality meals in your home—at a better value than you’d find shopping at your local grocery store.

Customizing Your Blue Apron Membership

When signing up for Blue Apron, you’re given several options to customize your deliveries.

First, you’ll decide how many people each delivery should feed; two, four, or six. You’ll also choose either a fish/ meat/ poultry or vegetarian plan.

Finally, you’re able to specify if you’d like to receive your delivery on a Wednesday, Thursday, Friday, or Saturday, and pick a delivery time between 8 am and 8 pm.

The Blue Apron website states that members will be notified when additional delivery slots become available in their area. While we haven’t seen a review claiming a preferred delivery time wasn’t available, this might be a concern for those with a strict schedule.

Receiving Your Blue Apron Delivery

Deliveries of raw ingredients and quality spices come three times a week. Included is a step-by-step recipe guide complete with pictures, ensuring your meals look as fantastic as they’re supposed to taste.

A cornerstone of Blue Apron’s promise is that ingredients are perfectly premeasured and portioned, so that there’s no waste. This could also be handy for those who struggle with a heavy hand in the kitchen, as each serving of a Blue Apron meal is designed to be within 500-700 calories.

How do ingredients stay fresh en route? Never fear, your filet won’t be traveling all the way from Blue Apron’s Brooklyn-based headquarters! Instead, they source ingredients from local farms and suppliers, to keep things fresh (nearly) nationwide. To see if Blue Apron offers delivery in your area, please click here.

Cooking a Blue Apron Meal

Blue Apron recipes change throughout the year, ensuring the local ingredients you’re using are seasonal and fresh. Additionally, Blue Apron promises never to use the same recipe more than once in a year.

Deliveries come with almost everything you need. What’s not included? Only the basics, such as salt, pepper, and olive oil. Blue Apron also promises that the only cookware you’ll need is basic pots, pans, and knives.

Blue Apron meal kits are designed to take only 35 minutes from box to plate, adding extra appeal for busy households who hunger for higher quality or more adventurous options, but who can’t commit to hours in the kitchen.

See Also: The Pros & Cons of Grocery Delivery Services (Plus Comparison of Popular Companies)

Their final claim to fame is that cooking a Blue Apron meal won’t ever make you feel like Chef Ramsey is standing over your shoulder. Designed to be easy enough for beginners and varied enough to keep more-able cooks interested, Blue Apron aims to please every palate and level of experience.

Managing Your Blue Apron Membership

Each Blue Apron kit costs $9.99 per person, per meal. Since you’ll be sent three meals per week for a minimum of two people, this means you’ll be spending at least $60 per week—more if you have additional mouths to feed. Shipping fees and taxes are already included in the price, and the credit card you provided during sign up will be charged on a weekly basis.

Curious chefs can try out Blue Apron without any fear of commitment—you can cancel your membership anytime or skip as many deliveries as desired at no charge.

However, you’ll need to cancel no later than seven days prior to your next delivery date in order to avoid being billed for the following week. Also, you must know that the deadline to cancel is at 12:00 PM EST. To do so, you can simply cancel online in your account settings.

What Are Customers Saying About Blue Apron?

Our previous review of Blue Apron’s service revealed opinions split firmly into two camps. Four of the seven Highya reviewers gave Blue Apron at least four out of five stars, plus a heaping of compliments.

Rhya from California gave Blue Apron five stars and states:

The quality of the food is great and the techniques are the type that you can use when cooking non BA dishes as well. Your food WILL look exactly like the food in the picture and you will feel like you are eating at an amazingly yummy restaurant. The portion size it actually perfect.

Paul S. gave the service a four-star review, commenting that portion sizes were a bit small. However, still a positive experience:

Everything arrives fresh and in good condition. The proteins are high quality. The recipes are usually tasty, and always interesting. I have learned a lot of cooking tips just from the few months I have been using the service.

However, initial reviews also show that some Blue Apron members were left hungry for more than just bigger portion sizes—namely service.

Cecelia from San Jose, California was left empty-handed and out $60 when her delivery failed to arrive. Additionally, an attempt to cancel the service took an extra week, and an email to customer service was left unanswered.

What's The Bottom Line On Blue Apron?

Because Blue Apron meal kits include literally everything needed, making dinner is almost as easy as ordering it in, without the guilt.

With its organized packaging, clear recipes, and menus, it might just be the perfect option for busy weeknight meals and to shake up your cooking routine. Additionally, reports of the service being a scam are few and far between, and can hopefully be considered not the norm.

However, after checking out Blue Apron’s online menus, others may shy away from using it as a weekly meal service and just periodically order when the mood strikes.

Read Next: Comparing Costs: Popular Meal Kit Delivery Services vs. Groceries

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21 Customer Reviews for Blue Apron

Average Customer Rating: 2.6
Rating Snapshot:
5 star: 7 4 star: 1 3 star: 1 2 star: 1 1 star:  11
Bottom Line: 43% would recommend it to a friend
Showing 1-11 of 21
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  • 3 out 3 people found this review helpful

    I tried to cancel but they are still sending me food.

    I will be contacting my Legal Shield lawyers tomorrow to help me with this. My friend thought she was doing me a favor by giving me a free week of food, but it turns out to be a sham because they will not let you cancel. I am paying for at least one dinner I "skipped" before I canceled.

    In order to "cancel" you have to email them to ask them how to cancel. They send the email, and you think you have canceled, but before you know it, notice of another week being sent to you shows up on your email. It arrives tomorrow. I "skipped" it at the time I canceled, but suddenly I am scheduled for the next two months of deliveries. I have "skipped" them, but don't think this will work, and I will have to "skip" meals for the rest of my life. I want out of this nightmare.

    Bottom Line: No, I would not recommend this to a friend

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  • 11 out 11 people found this review helpful

    Horrible cancellation policy, NOT worth it

    I've been trying to cancel for a week.

    It is NOT as simple as clicking "cancel" on their website. That's complete bull. You have to google "how to cancel Blue Apron," to then get an email link to send a cancellation email. Once you get a response back, you then must go to the cancellation link that ONLY works from a DESKTOP computer. There's no magical "desktop site" button on their website, nor a site map. You must find this mythical link from an actual desktop computer, which I don't even own.

    This is the most absurd waste of time and money I've ever seen. Do not waste yours.

    Bottom Line: No, I would not recommend this to a friend

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  • 3 out 5 people found this review helpful

    Not for me

    • Ohio,
    • Feb 1, 2017
    • Verified Reviewer

    So Blue Apron may be good for someone who does not cook but wants to learn the basics. And also someone who does not have any dietary restrictions. And someone who doesn't mind eating absurd amounts of calories, carbs, sodium, and saturated fat. And someone who does not mind paying up to three times the cost of the meal at their local grocer. I mind all of this.

    All of the meals sent were nearly inedible for me as I am diabetic and allergic to shrimp. If I didn't want to die from anaphylactic shock, then I was to perish from a carb overload. In the trial stage, I had no access to nutritional information and only a vague list of ingredients. Once I got the only delivery, it was apparent that two of the three meals (of which it didn't let me choose other options) were over 94g carbs each. I can only have 30-45 since I control my condition with diet and exercise, with Metformin.

    I canceled as soon as my package arrived.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful

    Great Service

    I have loved Blue Apron since the first order.

    The ingredients are fresh and the recipes are delicious. Occasionally there are items are missing, but Blue Apron gladly and rapidly compensates with a partial refund, if everything is not as expected. I highly recommend this service.

    Bottom Line: Yes, I would recommend this to a friend

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  • 1 out 1 people found this review helpful

    It's great.

    I've read many of the reviews on this site and frankly I'm surprised. I've found the service and food to be excellent. Only once in 6 months have we not gotten everything in our delivery and it was a spice blend that I easily substituted with one I had on hand. The portion sizes are spot on and sometimes even a little large. We love that the meals are simple and flavorful. I usually do all the cooking and I can easily put it together in 30-45 minutes.

    Bottom Line: Yes, I would recommend this to a friend

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  • 3 out 3 people found this review helpful

    Great meals

    I have been receiving meals for a few months now and have been very pleased. You CANNOT be a picky eater or hate greens as most meals have them included. I love trying them cooked in different ways and Blue Apron does a good job at that. Portions are usually enough but if it isn't enough for you, add an extra potato or a chicken thigh. Most recipes are something I have not tried before and they are wonderful. Blue Apron immediately credited my account for a meal when the chicken breast was of unsatisfactory quality. I have found them to be reliable and quality high. All packaging materials are recyclable.

    The prep work takes a little time which is to be expected when you use fresh food and vegetables. My experience has been great and my husband looks forward to the meals every week!

    Bottom Line: Yes, I would recommend this to a friend

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  • 30 out 30 people found this review helpful

    You can never cancel.

    • Maryland,
    • May 2, 2016
    • Verified Reviewer

    Very sketchy. You cannot cancel your account. I planned to send a 2 week gift to my sister and brother in law. I had to enroll in continuous delivery, but figured I was responsible enough to manually cancel after the 2 weeks. I emailed customer service to see how to do it; they replied that I had a 3 day (beginning a week after I emailed them) to cancel. Any earlier and I would not get them their week 2 delivery, any later and I'd have to be charged for the following week. I dutifully marked my calendar and signed in to cancel. The instructions emailed were completely false. They required me to follow tabs that didn't exist. An hour of sleuthing later, it seems that you need to email a specific cancelation email that doesn't cancel you but days later replies with a hidden link to follow to cancel. The Blue Apron's business model is that of a roach motel.

    Bottom Line: No, I would not recommend this to a friend

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  • 7 out 7 people found this review helpful

    Too expensive and too frequent

    • Columbus, OH,
    • Mar 24, 2016
    • Verified Reviewer

    Our daughter gave us a trial membership for which she paid $59. After that it continues automatically, so before you know it you pay $59 each week for that food, too frequent and not sure it's worth the price. I would not recommend it for that reason. I canceled.

    Bottom Line: No, I would not recommend this to a friend

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  • 14 out 14 people found this review helpful

    Good food, Terrible Website

    Ordered the trial where you supposedly get 2 free meals, which in itself is misleading because you normally get 3 meals for $60, and each meal technically feeds 2, so the Trial costs $40. So that means you really pay for 2 meals and get 1 meal free, but calling it '2 meals' because 1 meal serves 2 makes it sound like you get a whole lot more.

    The meals themselves where good, enough to typically satisfy 2 and contain no missing ingredients, but I did not want to purchase again for another week right away. Just like the rest of the 1 star reviews, the website is incredibly of poor quality. There's a "Log In" option at the top right corner, but it just takes you to the screen to 'Pick Your Plan' forcing you to order again, no 'Account Settings' or 'Preferences' or 'Manage Subscriptions' options, NOTHING. You have to scour and only after Googling "how to cancel blue apron' did it pull up a support article on Blue Apron which even then, the ONLY way you can cancel is by emailing 'cancellations@blueapron.com' and hoping they have someone bother to follow up on that e-mail. You have no actual control yourself whether you get charged or not, you can only hope that someone is at the other end actually processing these requests when they get them.

    Until there is some measure of control over your subscription on their website or app, as they advertised, then I consider this not worth the hassle.

    Bottom Line: No, I would not recommend this to a friend

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  • 8 out 11 people found this review helpful

    Gave it a Try

    • Hershey, PA,
    • Mar 5, 2016
    • Verified Reviewer

    Received two free weeks as a gift so I thought it would be great to try this type of service. On the plus side, the meals for 2 people were more than sufficient. The quality of the food is excellent and the combinations of seasoning, etc. makes for an excellent meal.

    On the down side, the prep time is WAY off and I have been cooking for 36 years. My children also use Blue Apron and have said the same thing. It is not fast, especially after a long day. The good thing is you know you will have all the ingredients. You have very limited menu choice and so it does not meet up with preferences or allergies to well. I do think the packaging is not clearly marked as how to recycle. You have to go on the website to get the information. Contacting them is also not very easy. I had a hard time cancelling my membership and received unwanted boxes.

    All in all, I may use Blue Apron again, but I am now using Hungry Root and like their system better.

    Bottom Line: No, I would not recommend this to a friend

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  • 20 out 22 people found this review helpful

    Terrible Company

    • Portland, Oregon,
    • Feb 19, 2016
    • Verified Reviewer

    We have asked them to stop sending us food, over and over again. And I've asked to remove our credit card information out of their system, over and over again, and they still keep charging us. Blue Apron is a terrible company, I would stay clear of it.

    Bottom Line: Yes, I would recommend this to a friend

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