About Brilliant Whites

Brilliant Whites claims to be a comprehensive at-home teeth whitening system that can provide you with noticeably brighter and whiter teeth, similar to what you’d expect from your dentist. In fact, Brilliant Whites is even claimed to help you “get a celebrity smile.”

In order to accomplish this, the USA-made Brilliant Whites works over 3 steps:

  1. Apply 3 small dots of Brilliant Whites’s whitening gel to the mouthpiece, so it will sufficiently cover your visible teeth when in place.
  2. Place the mouth tray over your teeth, and continue wearing for 15 minutes.
  3. Rinse with water.

With all of this in mind, you have 2 primary questions about Brilliant Whites: 1) Will it really whiten your teeth, and 2) will it provide a good value for the money?

To fully answer these questions, let’s start with Brilliant Whites’s ingredients:

What Ingredients Does Brilliant Whites Contain? Are They Effective?

The only ingredient referenced on the primary section of the Brilliant Whites website is carbamide peroxide, although the ordering page also lists propylene glycol, kosher glycerine, hybrid hydrogen peroxide, carbomer, peppermint essential oil, and triethanolamine.

Of these, the only active whitening ingredient is carbamide peroxide. We’re not told the strength of Brilliant Whites’s peroxide, although as we detailed in How To Choose an At-Home Whitening System that Works, most of these systems use 22% carbamide peroxide, which whitens teeth by oxidizing enamel and breaking down stains with repeated use.

How Quickly Will Brilliant Whites Work?

They key phrase here is “with repeated use.” In other words, despite how it might seem based on reading the Brilliant Whites website, it will likely take several treatments before you begin noticing a different in the shade of your teeth.

Exactly how long depends on several factors, including the strength of Brilliant White’s whitening solution (remember, we’re not told), the extent of your staining, as well as where on your teeth any stains are present (e.g. on your enamel, dentin, or pulp).

In most instances though, you should experience the bulk of your whitening within 2 weeks or regular use, with full results after 6 weeks. Contrast this with the almost instant results you’ll experience after a whitening treatment from your dentist, and you’ll quickly see that at-home treatments are generally not as quick or effective as in-office visits.

Will other teeth whitening systems be as effective as Brilliant Whites?

At-Home Teeth Whitening Choices

When it comes down to it, there are hundreds of at-home teeth whitening products from which you can choose, including tray-based systems like Brilliant Whites, strips, gels, toothpastes, and even gum. In fact, we’ve reviewed several popular online-only options here at HighYa, such as Whitening Coach and Dial-a-Smile, although you’ll also find dozens of options strolling through the beauty aisle of your nearest big box retailer.

Granted, many online options come with complaints of failure to work and difficulty cancelling trials, and your least expensive options will be found locally (more about this next), but the point is that you do have options.

Speaking of which, let’s take a look at Brilliant Whites’s price.

Brilliant Whites Pricing & Refund Policy

Brilliant Whites is available through two purchasing options:

  1. A one-time purchase of $89.52
  2. A 14-day trial for $1

If you choose the trial option, you’ll be charged $99.52 once it expires. Then, after another 30 days have passed, you’ll be sent a second shipment of Brilliant Whites and charged another $99.52. Thereafter, if you’d like to continue receiving the Brilliant Whites system, you’ll need to contact customer service and request it.

Note: The trial option also includes “ebooks or periodicals” for an additional $3.95 shipping fee, although no additional details about this are provided.

All Brilliant Whites purchases come with a 30-day refund policy, less S&H charges.

In order to cancel your trial, request a refund, or place additional orders, you’ll need to contact customer service at 800-838-9890 or 866-321-4178.

Is an Arbitration Agreement Important?

All Brilliant Whites orders are automatically bound to an arbitration agreement, which severely limits your legal rights if you incur any damages. This means you won’t be able to attend a trial by jury or become part of a class action lawsuit, so carefully consider this prior to placing your order.

Is Brilliant Whites Your Best At-Home Whitening Option?

Assuming Brilliant Whites contains the same 22% carbamide peroxide found in most other at-home whitening treatments (remember, the manufacturer doesn’t think it’s important to tell us), it’s likely that you could expect teeth that are 1-3 shades whiter over the course of 6 weeks.

However, considering that nearly identical treatments from national manufacturers are readily available at your local pharmacy—some for less than $20—it’s our opinion that Brilliant Whites won’t provide a good value for your money.

As such, we’d recommend exploring these local options before placing your Brilliant Whites order, and speaking with your dentist about the right option for you. After all, an informed buying decision is rarely the wrong one!

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