According to Brooklinen, their sheets, comforters, pillows, blankets, and other home essentials feature some of the most luxurious materials and beautiful designs around, but at a lower price than the competition. How do they accomplish this?
We’re told that by working directly with top caliber factories, Brooklinen’s bedding is crafted with high-quality cotton that provides a great feel—but by removing layers of cost built into the traditional supply chain (such as wholesaling, storefronts and designer licensing fees), they’re able to pass the savings on to their customers. Not only this, but Brooklinen claims to make the buying process simple and hassle free.
From mattresses to sheets and comforters, it seems more and more companies are selling high-quality bedding direct to consumers, and at much lower prices than traditional options. Does this mean Brooklinen is a solid option? Do their prices represent a solid value?
Let’s start answering all your questions by taking a closer look at Brooklinen’s manufacturing process.
What Makes Brooklinen Bedding Different?
All Brooklinen sheets are made of single-ply Egyptian cotton yarn at 60-80 count threads, which the company claims delivers “light, soft, yet extremely long-lasting sheets.”
Compared to many other bedding manufacturers who might falsely inflate their numbers, Brooklinen’s thread count is tabulated only by multiplying the number of vertical and horizontal threads. This way, they claim that a 300 TC Brooklinen sheet can actually provide better quality, feel, and durability than a 600 TC sheet from another manufacturer.
Speaking of feel, Brooklinen’s sheets come in either percale (traditional one-yarn-over and one-yarn-under weave) or sateen (one-yarn-under and three-yarn-over weave) weaves. With percale, you’ll experience a cool, crisp feel whose softness and durability get better with every wash. Or, sateen provides more of a silky-soft feel and luminous sheen.
To accomplish this, we’re told that Brooklinen’s team has over 100 years of combined experience and a unique manufacturing formula—not to mention the use of Osthoff Singe finishing machines—giving their sheets an unmatched feel.
Finally, all Brooklinen sheets are OEKO-TEX certified, which means they’ve been tested to be free of harmful chemicals and materials, for color fading propensity, and even for acidity.
Brooklinen’s Classic vs. Luxe Sheets
Brooklinen’s Classis sheets feature a 270 thread count, and the percale finish delivers a super crisp feel with a soft matte finish. The company claims their Classic line might be ideal “if you prefer cool and crisp sheets when you sleep or if you just prefer lighter, more breathable sheets.”
On the other hand, Brooklinen’s Luxe sheets feature a 480 thread count and a lustrous sateen finish. This gives them nearly 2X the amount of cotton found in the Classic line, thereby providing more softness and warmth.
We’re told that Brooklinen’s comforters maintain the highest quality available, while also providing a great degree of climate versatility. They do this by using Canadian White Down clusters (instead of feathers) sourced responsibly from Hutterite farms in Northwest Canada, which last longer and lack the prickly spine.
These down clusters trap also more air to keep you warmer, which is measured in something called fill power. To this extent, Brooklinen’s comforters boast 600 (lightweight) to 700 (all-season) fill power, which they claim provides “the optimal balance of weight and warmth.”
Before making its way into your comforter, all of Brooklinen’s down (which is a byproduct from the Canadian meat industry) goes through a five-stage cleaning process and is sorted into small batches, so only the “fluffiest and highest quality clusters” are used. Alternately, you can choose Suprelle™ fill, which is a premium polyester made to replicate the texture and warmth of down.
Whichever down you choose, it’ll be encased in a 500 thread-count sateen shell, along with baffle box construction, in order to provide a silky-soft feel, maintain fluffiness, and evenly distribute the filling.
As with their sheets, all Brooklinen’s comforters are certified by Oeko-Tex, as well as RDS (Responsible Down Standard) and Downmark (The Down Association of Canada).
It certainly sounds like Brooklinen’s bedding is high quality and eco-friendly. But will you lose sleep over the prices?
How Much Does Brooklinen Bedding Cost?
Brooklinen’s bedding products are priced as follows:
- Core Sheet Set (1 flat sheet + 1 fitted sheet + 2 pillowcases): $99+
- Hardcore Sheet Bundle (1 classic core set + 1 duvet cover + 2 extra pillowcases): $164+
- Starter Sheet Set (1 fitted sheet + 2 pillowcases): $84+
- Duvet Cover: $85+
- Fitted Sheet: $49+
- Pillowcases (2): $35+
- Core Sheet Set: $129+
- Hardcore Sheet Bundle: $198+
- Starter Sheet Set: $99+
- Duvet Cover: $90+
- Fitted Sheet: $54+
- Pillowcases (2): $45+
- All-Season Down: $299
- Lightweight Down: $229
- All-Sean Down Alternative: $249
- Lightweight Down Alternative: $189
- Plush: $89
- Mid-Plush: $59
- Firm: $59
- Pendleton Bed Blanket: $129+
- Pendleton Heritage Blanket: $239+
- Pendleton Throw Blanket: $109+
Scented Candles: $28+
The Laundress Fabric Care: $15-$65
At the time of our research, you could enter your email address on the Brooklinen website to receive free S&H on your first order.
All Brooklinen products come with a 60-day refund policy, less S&H charges. Keep in mind that washed/used sheets or pillows will be subject to a $9.99 processing fee, which covers Brooklinen’s cost to donate the bedding to Goodwill in Brooklyn, NY.
In addition, Brooklinen’s comforters come with a lifetime warranty. If yours ever breaks down, the company will attempt to repair it. If that’s not possible, then they’ll replace the item free of charge.
In order to request a refund or process a warranty claim, Brooklinen’s customer service department can be reached at email@example.com or by filling out a form on their Returns page.
Is Brooklinen Bedding Getting Rave Customer Reviews?
On Brooklinen’s website, their bedding had nearly 700 customer reviews at the time of our research, with an average rating of 5 stars. There, most compliments seemed to reference high quality, great comfort, and timely shipping. Was it a similar story elsewhere online?
The folks over at Sleepopolis reviewed Brooklinen’s sheets and found they have a strong build quality with virtually zero loose threads, wrap the mattress nicely, and shrink very little after washing and drying. They felt the sheets were a 3-3.5 on the softness scale, and liked that they “floated” instead of trapping sleepers next to their mattress.
Overall, they felt Brooklinen’s sheets would be ideal for someone who wants 100% cotton, lightweight sheets with a multitude of color and design options.
SheepSherpa gave Brooklinen’s sheets an 8.8-star rating and called them a “true sheet disruptor.” Why? They experienced prompt shipping, found the packaging “outstanding,” and all at a great price. In fact, they claim their $250 Brooklinen bundle would have cost $430 from a competitor.
In the end, they noted:
“I can’t believe that for under $200 I was able to transform the whole look of my bedroom. Not only are you buying comfort, you’re also buying a mini bedroom upgrade.
Before you go out to the department stores to buy your next set of sheets, check out what Brooklinen has to offer first and then see if they can be beat in terms of price and quality. Chances are you’ll be coming back to them.”
Finally, while there wasn’t a whole lot of feedback on this Reddit thread, Brooklinen’s sheets seemed to get high marks from customers. Yelp reviews seemed to be more mixed, with some complaining that Brooklinen’s sheets didn’t match their quality expectations, while more than one claimed to have a less-than-stellar customer service experience.
Who Founded Brooklinen?
Brooklinen was co-founded by Rich Fulop, who experienced a great night’s sleep on some high-quality sheets in Las Vegas, only to find they cost $800. Instead, Rich teamed up with Dave Fortune, who he met at NYU business school, to cut out the middlemen (and bloated pricing) involved in traditional manufacturing and pass the saves directly to their customers.
Brooklinen got its start in a 2014 Kickstarter campaign, which raised nearly $237K on an original $50K goal. Today, the company is still balancing the demands of growth. Interesting, as it turns out, 65% of their customers are young professional men, which, based on their clean designs and muted colors, seems to be the company’s target demographic.
What does all of this mean for you?
Should You Purchase Brooklinen Bedding?
Whether you’re shopping for bedding, electronics, or just about any other consumer good, one of your primary goals is to get the most quality for the lowest price. In other words, to get more value for your hard-earned dollar.
From this perspective, it might be difficult to beat Brooklinen—even among some of their direct-to-consumer bedding competitors. After all, based on their online customer reviews, they seem to deliver a high-quality product at a much lower price than traditional manufacturers.
Does this mean you’ll be pleased with how Brooklinen’s bedding performs? Much of this involves personal preference, so there’s no way to know for sure. But if you’re not pleased, the company seems to stand behind their bedding with a 60-day money back guarantee—just remember you’ll be out some money in S&H charges, as well as their $9.99 processing fee if you used or washed the product.
Tell us how you slept on your Brooklinen bedding by writing a review below!
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0 out 1 people found this review helpful
Non-performance by Brooklinen
I ordered a down pillow on 11/20/16. My credit card was charged on the same day. Today is 12/15/16 and still no pillow. The company has not replied to emails or returned phone calls.
I have filed a dispute with my credit card company. If I could rate them 0 stars, I would.
Bottom Line: No, I would not recommend this to a friend
25 out 32 people found this review helpful
No customer service!
I love my sheets but they sent the wrong size. I ordered king and got full. There was no packing list that contained an order number. Even if I did have an order number, I can't research it on the Brooklinen site as it does not recognize the email that they continue to send me coupons to and I can't even get into my account.
I have called a dozen times over the last week. It says they are transferring me to a live representative and all you get is voicemail. I have left 4 messages with no return call. It says you might have "better luck" emailing but I have not received a response by email either.
I guess I will just mail these sheets back with a letter as there is no packing slip and hope for the best.
A high-end linen company should have much better service than this!
Bottom Line: No, I would not recommend this to a friend