If you’re training a new puppy or have a dog that can’t go outside, Bullseye Pee Pads may be your new best friend. The 22 x 22 inch pad is filled with super-absorbent micro-beads that claim to eliminate mess as well as odors. As the name implies, a bullseye is emblazoned in the center and doused with pheromones – that way your dog is encouraged to do his business in the middle and not running off the edges.

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Bullseye Pee Pads are marketed by Telebrands, one of the most recognized names in the “As Seen On TV” business. While they don’t have BBB accreditation, they do have their own extensive website touting their family of quirky products they’ve licensed from weirdo inventors.

How Bullseye Pee Pads Work

Simply unfurl the pad and place on the ground, plastic side down, preferably on a hard surface where your pet is likely to go wee-wee. Pheromones in the center of the pad send signals that will attract your puppy to the middle and encourage them to discharge. Like a super-absorbent towel, the micro-beads soak up urine as well as odor. Once used, praise your dog for a job well done, as this reinforces the good behavior. Pick up the pad by its unsoiled corners and throw in the trash.

Each Bullseye Pee Pad order comes with:

  • 30 Bullseye Pee Pads (22 x 22) with blue target
  • Special offer to add 30 more Pee Pads plus Pee Terminator stain remover for separate fee of $9.99

Bullseye Pee Pad Pricing and Refund Policy

A pack of 30 Bullseye Pee Pads are available for $12.99 + $6.99 S & H. During checkout, you have the option of adding another 30 pack and stain remover for $9.99. Beware – according to their website the product is very popular and may take up to 6 weeks before shipping - longer than the potty training itself!

All of Telebrands products are backed by the same 30-Day Satisfaction Guarantee. If you are unsatisfied, they say “simply return the product within 30 days for an easy refund of your purchase price, excluding shipping and handling.” However, they do ask for a “detailed explanation” of the reason and reserve the right to reject items that do not meet their return policy. In addition, the fine print states that consumables (such as the Pee Pad) are not returnable once they are opened.

Bottom Line: Is Bullseye Pee Pad a Scam?

Potty training a dog requires patience and repetition. The Bullseye Pee Pad, with pheromones in the center, will possibly help point your pup in the right direction. Keep in mind that not all dogs respond to the scent and it will be up to you to make them understand they eventually have to go (or ask to go) outside. There are senior dogs as well as ones that can’t go out because of cold weather that could also benefit. While you could use plain old newspaper, you probably aren’t saving that much money, and it’s definitely a messier cleanup. At about 67 cents a sheet (less for the twofer) it’s not a slam to the pocketbook.

Most reviews for the Pee Pad are generally positive; ironically, its Bullseye’s own site that has the most prominently negative reviews. You can take that as a sign of their transparency (or, more likely Telebrands is just too busy churning out products to notice.) Their robotic telephone system doesn’t deliver much in the way of customer service, and, as we mentioned, unopened packages can’t be refunded.


  • Highly absorbent
  • Inexpensive
  • Pheromones in center encourage use away from edges


  • No returns on opened Pee Pads
  • Poor customer service
  • Long shipping times