About Bye Bye Foundation

Since the rise of BB Creams, those wondrous five-in-one potions that were touted by magazines around the world as the next holy grail, it seems as if every cosmetic product is stepping up to promise more, more, more.

And Bye Bye Foundation is no exception. IT Cosmetics calls the product a “Full Coverage Moisturizer,” and claims that it infuses moisture, blurs away flaws, and protects from sun damage in one simple step.

The brand also claims that Bye Bye Foundation goes beyond making you look beautiful in the moment, by creating visible improvement in your skin that lasts – even after the foundation is washed off.

IT Cosmetics founder Jamie Kern Lima states that the IT Cosmetics line was inspired by her own struggles in the makeup chair while working as a news anchor in her early twenties. The result, according to Lima, is an innovative line of products that starts as cutting-edge skincare – without sacrificing performance and coverage.

Bye Bye, Foundation?

IT Cosmetics Bye Bye Foundation is designed to cover dark spots, fine lines, pores, acne and imperfections - and claims to do so “INSTANTLY!”

What else, you ask? Pulled straight from their website: “And is clinically shown to last all day.”

Let’s sidebar for a moment. There are many new claims of advanced formulas that can make your trip to the cosmetics section a confusing experience. If you’re buying foundation at all, chances are, you’d like to look your best.

However, like many shoppers, you don’t want to throw your money at a product simply because it’s pricier or makes bigger promises. This is, in essence, why we at Highya review product claims from an objective standpoint.

So, before we look any further at IT Cosmetics Bye Bye Foundation, I’d like to point out (objectively):

  • EVERY foundation since the use of white lead (circa the 1500s) has covered dark spots, fine lines, pores, acne, and imperfections.
  • Claiming that a product is “clinically shown to last all day” covers up a lack of actual scientific proof better than any cosmetic could do for a complexion – it’s pure fluff for two reasons. First, the statement skirts real validation by using “shown” instead of “proven.” Second, not all clinical trials are created equal, and results may be subject to a considerable amount of bias.

Still there? Great! Let’s get back to it.

In Just 10 Minutes & Just 10 Days

As we’ve just explored, IT Cosmetics Bye Bye Foundation promises to… act as a foundation. Here are some other things it claims to do:

In “Just 10 Minutes,” Bye Bye Foundation claims to increase your skin hydration by 79%. Interestingly, the percentage to which it “increases skin’s hydration” is the exact same as how many test subjects reported more supple skin – 79%.

So, within 10 minutes of using Bye Bye Foundation, your skin will either feel 79% more moisturized or 78 other people will also feel slight additional suppleness at the same time.

Moving on, in “Just 10 Days,” Bye Bye Foundation claims to create visible improvement in your skin’s smoothness, including texture improvement (which sounds redundant, but is stated separately), and a reduction in wrinkles.

It’s So Good, You Can Sleep In It

Never to sleep in your makeup is so ingrained in our idea of good grooming habits, that it’s become trendy for cosmetics companies to claim that you can do otherwise as a show of how gentle or great their product is.

IT Cosmetics claims that you can do the same with Bye Bye Foundation. However, they don’t explicitly state that doing so won’t clog pores or cause breakouts. Besides, there are more good reasons to wash your face at night than just removing makeup!

So, while you most certainly can sleep in Bye Bye Foundation, you could also sleep in heels. Is either a good idea? Likely not.

Finally, Bye Bye Foundation Promises Full Coverage Sun Protection

IT Cosmetics claims that their foundation is also a mineral-based UVA/UVB SPF 50 sunscreen – insinuating that you can skip the extra step of applying a separate sunscreen.

This is a dangerous claim, and certainly not great for the long-term health of your skin. As we’ve previously reported, a dab of your foundation isn't the same as the amount of sunscreen you'd slather on your face.

Additionally, makeup wears off during the day, and chances are you aren't religiously reapplying the way you should with sunscreen. And why would you? Bye Bye Foundation has been clinically shown to stay on all day!

Let’s Talk IT Cosmetics Technology

How does Bye Bye Foundation help you achieve sudden and lasting skin suppleness? With their 3D Skin Flex Technology – exclusive to IT Cosmetics, of course.

IT Cosmetics claims that their 3D Skin Flex Technology targets your skin issues on three levels:

  • It Corrects - Within the skin’s surface, a proven blend of powerful anti-aging ingredients - such as peptides, hyaluronic acid, & hydrolyzed collagen - infuse moisture and help correct the look of aging skin.
  • It Perfects - At the surface, light diffusing pigments cover and perfect the look of your skin, and they flex so they move with you. They're designed not to crease or crack.
  • It Protects - On the top of your skin is a broad-spectrum, mineral-based, 50+ (physical, not chemical) SPF sunscreen to help protect your skin from the sun.

Peptides, hyaluronic acid, and hydrolyzed collagen can be found in many anti-aging products, thanks to their collagen-boosting effects. However, IT Cosmetics doesn’t disclose the percentage of each used, so there’s no telling the potency of any anti-aging ingredients in Bye Bye Foundation’s formula.

Related: Your Guide to Avoiding Sunburn During Summer Vacation

What about perfects and protects? We can’t speak to the “perfects,” as each individual’s preferences for foundation coverage will vary. However, as mentioned above, it is imperative for your skin’s health that you not rely on a foundation for complete sun protection – no matter how high an SPF they claim.

Bye Bye Foundation Test

For more product tests & tips: Click here to subscribe to HighYa’s YouTube channel

Let’s Not Forget the FDA

While we’re inspecting claims, this seems an opportune moment to mention something we touch on in many of our articles: It is against FDA regulations for a product classified as a cosmetic to create real and lasting change in your skin.

“As long as anti-aging products include the disclaimer that they’re not ‘intended for use in the diagnosis, cure, mitigation, treatment, or prevention of disease,’ manufacturers can basically make any claim they like, without having to support these claims with a single shred of evidence or to show that they’re safe to use. In fact, the FDA doesn’t get involved until enough people have complained about a specific product, at which point the legal process begins.”

Learn more about when cosmetics claims cross the line: A Comprehensive Guide to Buying Anti-Aging Products.

How Much Does Bye Bye Foundation Cost?

Bye Bye Foundation is available in four shades: fair, medium, tan, and rich, and can be purchased at www.tryitnow.com.

However, you can’t purchase this single product alone.

Instead, IT Cosmetics forces potential customers to purchase one of two cosmetics collections:

  • Your Most Beautiful You Collection ($49.95): This five-piece kit also includes two bonus products, totaling seven. Each of the products are pictured, but not named, so for accuracy I’ll refrain from doing so.
  • Beautiful You Collection ($39.95): This kit advertises you’ll buy only the foundation, with an additional four products for free.

Customers are also rewarded with an additional two gifts, a blush and brush, before checkout.

Customers also have the option to customize their own makeup kits. However, orders for custom kits must be placed by calling 888-922-0487.

But, That’s Not All!

The cost of each kit does not include shipping and handling. It does include a membership to IT Cosmetics autoship program, however!

All IT Cosmetics customers should be aware that purchasing one kit signs them up for recurring monthly charges. At Highya, we’re very wary of autoship programs as they can be difficult – and costly – to cancel.

See Also: What is An Autoship Program, & Why Should You Avoid It?

Returning an IT Cosmetics purchase may also prove difficult. Their terms and conditions simply state that you may return items in accordance with the Return Policy instructions that accompany your product shipments. Or, if you are uncertain about your right to return the product, you may also call Customer Service (888-922-0487) for assistance.

Bottom Line On Bye Bye Foundation?

Foundation is a particularly difficult product to purchase online – shade matching, skin allergies, and general quality can’t be tested before opening your wallet. And considering the steep stakes of doing so for an IT Cosmetics product – meaning their questionable return policy and autoship program – it might be safer to shop elsewhere.

Have you purchased an IT Cosmetic product? Please share your experience in the comments below!


More on Skincare:

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136 Customer Reviews for Bye Bye Foundation

Average Customer Rating: 2.4
Rating Snapshot:
5 stars: 33 4 stars: 11 3 stars: 7 2 stars: 14 1 stars: 71
Bottom Line: 32% would recommend it to a friend
Showing 1-11 of 136
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  • Best makeup ever

    • Winnipeg, Manitoba, Canada,
    • Jan 20, 2017

    I'm 49 years old with a lot of hyperpigmentation because I have suntanned for over 30 years. These products are by far the best I have used. I use her whole line of products, and people are shocked when I tell them I'm turning 50!

    Bottom Line: Yes, I would recommend this to a friend

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  • 8 out 9 people found this review helpful

    Bought from Ulta

    • Connecticut,
    • Jan 20, 2017

    After seeing the infomercial, I was intrigued. I did some research and noticed that I could buy the foundation at Ulta. If you purchase the kit online, you are charged when you order, including two additional installments that add up over $150 over three months, until you are shipped a new kit (installment charges are then taken the same way as the original kit was.) I don't know about you, but I don't need that much makeup (in the kit) every three months, plus that is really expensive!

    At Ulta, this can be purchased for $38. The product is in a plastic pouch that has a pump. The pump is easy to use, two pumps covered my entire face. The color "fair" matched me perfectly. It was not cakey and blended very well without looking like I was wearing makeup. It covered my dark circles, acne and red spots on my face ALL day. It is silky but not oily (I have combination skin.) My face felt hydrated all day. It did not break my face out, which is great since many products do after the first use because I have sensitive skin.

    Bottom Line: Yes, I would recommend this to a friend

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  • 18 out 19 people found this review helpful

    Do yourself a favor and try this product!

    I tried this product after watching the infomercial because it really appeared to have everything I was looking for. I cannot stress enough how pleased I was (and still am) with IT cosmetics!

    I wash my face with my Clarisonic, use a light serum, and then apply my Bye Bye Foundation and my skin looks amazing! It takes so little to do the job too. I think perhaps the people who didn't like it applied too much or did not apply it properly. In the event that I do need a concealer, the IT concealer is truly amazing. It needs to be used VERY sparingly for best results, though. And it really does stay on all day. In fact, when I don't wash my face at night, the next morning, the previous day's makeup still looks good enough for a trip to the grocery store, etc.

    The bottom line is, this stuff works! This is the first review I have ever written in my life, but after reading the negative reviews, I felt it was my responsibility to let everyone know that it really is a great product.

    I think the problem with some of the negative reviewers was a bad experience with the auto-ship (which I canceled immediately after receiving my kit, just because I can buy it online at the same price and I don't like auto-ships) or perhaps a wrong color choice? I really can't imagine anyone NOT loving these products!

    I will say this: the Bye Bye Foundation and concealer ROCKS. I do think the shades run a bit dark, so I recommend buying a shade lighter. The powder works very well as long as it is the right shade. I personally use the translucent no color Bye-Bye Pores powder purchased at Sephora. The blush/bronzer/color wheel was ok, as was the mascara, about like any other higher end product, but nothing as amazing as the Foundation. I did not care for the lip balm because I like more color.

    So, ordering the kit is a great deal to try it, but I would cancel right away and buy the full-size products at Sephora, where you can test the shades, and buy only what you love.

    Sometimes, especially in summer, I will mix a dab of the waterproof concealer with any moisturizer, and it gives me GREAT coverage when I don't want to wear a lot of makeup.

    In conclusion, the foundation, concealer, and powder (in the proper shade) are LIFE CHANGING! I have used those three products since the day I got that first little trial kit, and that was three years ago. It's a great thing, girls, and actually a great deal, because you use such minimal amounts of the products, they last a long, long time.

    Also, FYI, they sell it on QVC (full sizes, not the trial sizes) and often have specials, including easy pay, and they have a liberal return policy. I bought a "super size" of the concealer offered only on QVC over a year ago, and I have not even used half of it!

    I hope this testimony helps someone out there looking for that one, lifetime foundation/concealer/powder, because I will never go another day without it!

    Bottom Line: Yes, I would recommend this to a friend

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  • 5 out 6 people found this review helpful

    Finally a product I love!

    • Fitchburg, Massachusetts,
    • Jan 18, 2017

    I have been purchasing this product on QVC. No, I'm not forced into auto-shipments, I actually use "easy-pay" and make two or three payments over the course of a few months.

    http://www.qvc.com/IT-Cosmetics-Full-Coverage-SPF-50-CC-Cream-Illumination-w-Plush-Brush.product.A266440.html?sc=NAVLIST

    I absolutely love the full coverage SPF 50 CC cream Illumination with the plush brush! I love the coverage and only use one pump on the back of my hand and the great brush that was sent to use to apply the product. The Bye Bye Pores Pressed Powder is ok, but my favorite product to use is the Je Ne Sais Quoi Luminizer. My skin has a glow, and I feel so pretty.

    I also use the mascara and lip gloss. Love all of the products!

    Bottom Line: Yes, I would recommend this to a friend

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  • 17 out 21 people found this review helpful

    Love

    I love the Bye Bye Foundation and the CC creams. The prices are a bit high, so I tend to buy mine, when possible, from an overstock seller.

    I still need to use a moisturizer before applying, and I have to mix two colors to get the right shade. I use "tan" Bye Bye Foundation and "medium" CC cream. It applies best for me when I apply it with a damp sponge. I use the medium CC cream as a concealer (I have melasma) then I apply the "tan" Bye Bye Foundation with a damp sponge too. It does leave a "dewy" finish so I use a large fluffy brush and put on my own mineral setting powder. That seems to make it matte without taking away the youthful glow or making me orange.

    I would give it five stars, but it is very pricey, so I am giving them four.

    Bottom Line: Yes, I would recommend this to a friend

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  • 66 out 69 people found this review helpful

    Not as said

    It is supposed to be makeup, but the powders for pores make my wrinkles look cakey. So I quit using the powders. The "makeup" doesn't stay and settles in creases.

    I will give it another week and return the product. I am thinking, is this a scam? Buy other makeup that costs $10.00, it's more affordable.

    It's so sad that infomercials presented a miracle that is false. The sales lady on the phone was pushy and would not listen to the customer. It is about the money, not beauty.

    I will give it one more week, but the concealer brings out wrinkles under the eyes. Till next week!

    Bottom Line: No, I would not recommend this to a friend

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  • 90 out 92 people found this review helpful

    Total fraud

    I ordered this product while watching their Try It Now TV show. I was drawn in by how well the product was supposed to work, and the special price on the makeup kit if I called within the hour.

    Once I ordered it, I was told I was locked in at the special price of $39.97 and would receive a new kit every three months for that price.

    I was totally unsatisfied with the product and canceled my order, only to find out they are charging me a balance of $79.90. When I called to argue, they claim it's originally more than $100 and I was being billed in payment installments. So untrue, and a total scam!

    I am in the process of shipping their kit back and hopefully, they will stick to their word and give me my money back. So disappointed! Time to get ahold of the Attorney General.

    Bottom Line: No, I would not recommend this to a friend

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  • 143 out 147 people found this review helpful

    Introductory Kit is a Scam

    I purchased the introductory kit in June. I read customer reviews that state that buried in the fine print you will get two more kits, for a total of three kits. I ordered anyway thinking I would cancel the other two kits if I didn't like the product. Well, I loved the Bye Bye Foundation product, so I kept the following two kits. It is now December, and I noticed It Cosmetics (Tryitnow) has taken 7 payments of $53 - the latest one as of November 30. This is WELL after I received my last (third) kit. These people are scam artists. As much as I absolutely loved the foundation, I will not give them another dime for their misleading business practices. I was told I would be refunded $150 (the cost of the third kit) as soon as they receive it. We will see. I am VERY disappointed. Buyer beware!

    Bottom Line: No, I would not recommend this to a friend

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  • 151 out 154 people found this review helpful

    Auto Refill is a Joke

    I never purchase anything based off of an infomercial, but I watched some makeup review videos on IT Cosmetics on YouTube and thought, why not try it. After purchasing the introductory package I thought the makeup was okay, but would not purchase the full package again because there were a few products I did not like. Less than 30 days later, I saw a charge on my credit card for $68.51 (the initial package was around $60). I immediately called and the woman I spoke with was rude and stated that I signed up for auto refill, and that it is on the invoice they sent to me in the first package that states that I need to call to cancel this service. I received no email stating that a package was coming and I would have had no idea if I didn't check my credit card statement. I am completely pissed off because they say ship it back and we will refund the amount of the product but you will have to eat the shipping and returning costs. This is a SCAM, do not buy from them. If you want to try the product, they sell it at Ulta without all the games they play. Completely disappointed in the way their "customer service" handles this problem.

    Bottom Line: No, I would not recommend this to a friend

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  • 108 out 110 people found this review helpful

    Awful Product

    I bought this product and it doesn't do any of the things promised. The color looks orange, it's very dry, it doesn't cover even. I'm very disappointed and then could not get a refund so I'm stuck with a terrible product. Please investigate before you make the purchase.

    Bottom Line: No, I would not recommend this to a friend

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  • 95 out 99 people found this review helpful

    Doesn't do what it claims!

    • NC,
    • Dec 26, 2016

    I had very high expectations. I counted the days for my delivery. I was very excited yesterday when I got home from work and saw that my package arrived early.

    I ran into my bathroom and started applying my new makeup.

    Not full coverage, not what I expected. The other products in my package seemed to really work though, but not the Bye Bye Foundation.

    I give it from 1-10 about a 5. Looks ok, feels nice, but doesn't cover like expected. I'll stick to my store brought foundation.

    Bottom Line: No, I would not recommend this to a friend

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