About Bye Bye Foundation

Since the rise of BB Creams, those wondrous five-in-one potions that were touted by magazines around the world as the next holy grail, it seems as if every cosmetic product is stepping up to promise more, more, more.

And Bye Bye Foundation is no exception. IT Cosmetics calls the product a “Full Coverage Moisturizer,” and claims that it infuses moisture, blurs away flaws, and protects from sun damage in one simple step.

The brand also claims that Bye Bye Foundation goes beyond making you look beautiful in the moment, by creating visible improvement in your skin that lasts – even after the foundation is washed off.

IT Cosmetics founder Jamie Kern Lima states that the IT Cosmetics line was inspired by her own struggles in the makeup chair while working as a news anchor in her early twenties. The result, according to Lima, is an innovative line of products that starts as cutting-edge skincare – without sacrificing performance and coverage.

Bye Bye, Foundation?

IT Cosmetics Bye Bye Foundation is designed to cover dark spots, fine lines, pores, acne and imperfections - and claims to do so “INSTANTLY!”

What else, you ask? Pulled straight from their website: “And is clinically shown to last all day.”

Let’s sidebar for a moment. There are many new claims of advanced formulas that can make your trip to the cosmetics section a confusing experience. If you’re buying foundation at all, chances are, you’d like to look your best.

However, like many shoppers, you don’t want to throw your money at a product simply because it’s pricier or makes bigger promises. This is, in essence, why we at Highya review product claims from an objective standpoint.

So, before we look any further at IT Cosmetics Bye Bye Foundation, I’d like to point out (objectively):

  • EVERY foundation since the use of white lead (circa the 1500s) has covered dark spots, fine lines, pores, acne, and imperfections.
  • Claiming that a product is “clinically shown to last all day” covers up a lack of actual scientific proof better than any cosmetic could do for a complexion – it’s pure fluff for two reasons. First, the statement skirts real validation by using “shown” instead of “proven.” Second, not all clinical trials are created equal, and results may be subject to a considerable amount of bias.

Still there? Great! Let’s get back to it.

In Just 10 Minutes & Just 10 Days

As we’ve just explored, IT Cosmetics Bye Bye Foundation promises to… act as a foundation. Here are some other things it claims to do:

In “Just 10 Minutes,” Bye Bye Foundation claims to increase your skin hydration by 79%. Interestingly, the percentage to which it “increases skin’s hydration” is the exact same as how many test subjects reported more supple skin – 79%.

So, within 10 minutes of using Bye Bye Foundation, your skin will either feel 79% more moisturized or 78 other people will also feel slight additional suppleness at the same time.

Moving on, in “Just 10 Days,” Bye Bye Foundation claims to create visible improvement in your skin’s smoothness, including texture improvement (which sounds redundant, but is stated separately), and a reduction in wrinkles.

It’s So Good, You Can Sleep In It

Never to sleep in your makeup is so ingrained in our idea of good grooming habits, that it’s become trendy for cosmetics companies to claim that you can do otherwise as a show of how gentle or great their product is.

IT Cosmetics claims that you can do the same with Bye Bye Foundation. However, they don’t explicitly state that doing so won’t clog pores or cause breakouts. Besides, there are more good reasons to wash your face at night than just removing makeup!

So, while you most certainly can sleep in Bye Bye Foundation, you could also sleep in heels. Is either a good idea? Likely not.

Finally, Bye Bye Foundation Promises Full Coverage Sun Protection

IT Cosmetics claims that their foundation is also a mineral-based UVA/UVB SPF 50 sunscreen – insinuating that you can skip the extra step of applying a separate sunscreen.

This is a dangerous claim, and certainly not great for the long-term health of your skin. As we’ve previously reported, a dab of your foundation isn't the same as the amount of sunscreen you'd slather on your face.

Additionally, makeup wears off during the day, and chances are you aren't religiously reapplying the way you should with sunscreen. And why would you? Bye Bye Foundation has been clinically shown to stay on all day!

Let’s Talk IT Cosmetics Technology

How does Bye Bye Foundation help you achieve sudden and lasting skin suppleness? With their 3D Skin Flex Technology – exclusive to IT Cosmetics, of course.

IT Cosmetics claims that their 3D Skin Flex Technology targets your skin issues on three levels:

  • It Corrects - Within the skin’s surface, a proven blend of powerful anti-aging ingredients - such as peptides, hyaluronic acid, & hydrolyzed collagen - infuse moisture and help correct the look of aging skin.
  • It Perfects - At the surface, light diffusing pigments cover and perfect the look of your skin, and they flex so they move with you. They're designed not to crease or crack.
  • It Protects - On the top of your skin is a broad-spectrum, mineral-based, 50+ (physical, not chemical) SPF sunscreen to help protect your skin from the sun.

Peptides, hyaluronic acid, and hydrolyzed collagen can be found in many anti-aging products, thanks to their collagen-boosting effects. However, IT Cosmetics doesn’t disclose the percentage of each used, so there’s no telling the potency of any anti-aging ingredients in Bye Bye Foundation’s formula.

Related: Your Guide to Avoiding Sunburn During Summer Vacation

What about perfects and protects? We can’t speak to the “perfects,” as each individual’s preferences for foundation coverage will vary. However, as mentioned above, it is imperative for your skin’s health that you not rely on a foundation for complete sun protection – no matter how high an SPF they claim.

Bye Bye Foundation Test

For more product tests & tips: Click here to subscribe to HighYa’s YouTube channel

Let’s Not Forget the FDA

While we’re inspecting claims, this seems an opportune moment to mention something we touch on in many of our articles: It is against FDA regulations for a product classified as a cosmetic to create real and lasting change in your skin.

“As long as anti-aging products include the disclaimer that they’re not ‘intended for use in the diagnosis, cure, mitigation, treatment, or prevention of disease,’ manufacturers can basically make any claim they like, without having to support these claims with a single shred of evidence or to show that they’re safe to use. In fact, the FDA doesn’t get involved until enough people have complained about a specific product, at which point the legal process begins.”

Learn more about when cosmetics claims cross the line: A Comprehensive Guide to Buying Anti-Aging Products.

How Much Does Bye Bye Foundation Cost?

Bye Bye Foundation is available in four shades: fair, medium, tan, and rich, and can be purchased at www.tryitnow.com.

However, you can’t purchase this single product alone.

Instead, IT Cosmetics forces potential customers to purchase one of two cosmetics collections:

  • Your Most Beautiful You Collection ($49.95): This five-piece kit also includes two bonus products, totaling seven. Each of the products are pictured, but not named, so for accuracy I’ll refrain from doing so.
  • Beautiful You Collection ($39.95): This kit advertises you’ll buy only the foundation, with an additional four products for free.

Customers are also rewarded with an additional two gifts, a blush and brush, before checkout.

Customers also have the option to customize their own makeup kits. However, orders for custom kits must be placed by calling 888-922-0487.

But, That’s Not All!

The cost of each kit does not include shipping and handling. It does include a membership to IT Cosmetics autoship program, however!

All IT Cosmetics customers should be aware that purchasing one kit signs them up for recurring monthly charges. At Highya, we’re very wary of autoship programs as they can be difficult – and costly – to cancel.

See Also: What is An Autoship Program, & Why Should You Avoid It?

Returning an IT Cosmetics purchase may also prove difficult. Their terms and conditions simply state that you may return items in accordance with the Return Policy instructions that accompany your product shipments. Or, if you are uncertain about your right to return the product, you may also call Customer Service (888-922-0487) for assistance.

Bottom Line On Bye Bye Foundation?

Foundation is a particularly difficult product to purchase online – shade matching, skin allergies, and general quality can’t be tested before opening your wallet. And considering the steep stakes of doing so for an IT Cosmetics product – meaning their questionable return policy and autoship program – it might be safer to shop elsewhere.

Have you purchased an IT Cosmetic product? Please share your experience in the comments below!


More on Skincare:

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124 Customer Reviews for Bye Bye Foundation

Average Customer Rating: 2.4
Rating Snapshot:
5 stars: 29 4 stars: 10 3 stars: 7 2 stars: 12 1 stars: 66
Bottom Line: 31% would recommend it to a friend
Showing 1-11 of 124
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  • 25 out 25 people found this review helpful

    Product auto service

    • Texas,
    • Nov 30, 2016

    I was definitely concerned that I was automatically set up with a credit card charge. After dealing with Carla, at your customer service 800 number, I was told that since I got the introductory offer I was automatically setup on a new plan. I explained that it was less than 30 days since I got the offer, and according to the website that I had 90 days to think about this. She stated that I was to be receiving a new full-size box and that there was nothing I could do about it. I stated that I wanted to cancel my service and again she gave me the runaround. Finally, I got her to cancel my subscription and send me a label to return the package. I felt that she was very disrespectful and could not answer why this policy online shows 90 days and why this was happening. Here is the fine print from the website. What am I not understanding?

    "We want you to continue to enjoy the benefits of IT Cosmetics®. After you receive your introductory kit, we'll ship you a new, full size supply of (5 kit /7 kit/customized kit products) every 90 days at the low price of $39.95 a month plus s&h until you cancel. There is absolutely no obligation to continue receiving auto-delivery shipments, so you can cancel anytime by calling customer service: at (800) 465-7613. You can also customize your shipments easily (see below for details)"

    I was contacted by It Cosmetics when I posted this to their Web page. I was told, "Hi Chris, thank you for reaching out to us! This offer you're referring to is not through IT directly but actually through our retail partners at TryITnow.com. We truly apologize for any negative experience you may have had and we will be happy to pass along your feedback to them so they can prevent something like this from happening in the future. If you have any further questions regarding pricing of the kit we suggest contacting their customer service again at 1-888-922-0487 or customerservice@guthy-renker.com. Once again, we are so sorry for any confusion."

    Bottom Line: No, I would not recommend this to a friend

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  • 20 out 20 people found this review helpful

    Loved Some, Others Not So Much

    I LOVE the bye Bye Under Eye Concealer. That is about all I loved or would buy again. HATED the Bye bye Pore Powder it did not match the rest of the kit it was ORANGE colored and made me look like a Dorito.D Also my face felt tight and dry after putting it on. The Bye Bye Foundation was not 100% effective in covering up my cheek redness or dark spots. It also smelled like Noxima cleanser and I hate that smell. I could still very much see them. The lip moisture stick was drying to my skin also and had to reapply MANY times a day. The color wheel bronzer, blush, etc. does not blend well at all and takes a very long time to blend it in, otherwise, it looks like stripes on your face.

    I can only say the under eye concealer is all I would purchase again, the rest I was not impressed with.

    Bottom Line: No, I would not recommend this to a friend

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  • 44 out 46 people found this review helpful

    The best foundation

    • Ohio,
    • Nov 19, 2016

    Purchased this product via Trial Offer. Loved the product but do not like the way it is marketed. It is light and covers beautifully without fail. It does make your face look natural and flawless.

    As an RN in a plastic surgery office, I have patients who have commented on my even skin tone. Suffering from Malaise (hyperpigmentation), this foundation covers completely without feeling heavy or drying.

    However, the auto delivery system is quick to charge and when attempting to cancel, the operator told me discontinuation and refund would take 8-10 weeks to correct. Was continually charge 49.95 and took many phone calls and frustrating customer services to resolve.

    Please consider purchasing at Sephora or Ulta on an as needed basis. Price is the same and you do not have more than you need.

    Bottom Line: No, I would not recommend this to a friend

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  • 19 out 26 people found this review helpful

    I love IT!

    • Washington DC,
    • Nov 14, 2016

    I haven't purchased the Bye Bye foundation yet, but I will be. I received the Bye Bye under eye cream/concealer and I have purchased other IT products directly from Ulta and I love IT!

    My mission was to find a full coverage foundation with a higher than usual SPF (usually 15 or 20).

    I have really sun-sensitive skin and am often in a rush in the mornings. The lovely sales rep directed me to IT. I tried putting it on with my fancy foundation brushes. But I actually like the way IT looks when just putting IT on with my fingers, like a moisturizer.

    Currently, I have the CC cream. But at $35 per tube, the online product is a steal at $39.95 considering all the other goodies. I'm definitely going to be giving this a try. And I should mention that I have acne scars, freckles, rosacea, you name it. I can't say it enough: I love IT!

    And I have actually braved the outdoors without my usual sunscreen and, no sunburn!

    So, the SPF is doing something! But, I'll continue to use my usual SPF on a daily basis. I just won't freak out if I forget. You can get a "deluxe sample" of the CC cream at Ulta for $12. DEFINITELY worth the try.

    I bought the Bye Bye pores powder, I love it! And the awesome gentleman at the checkout counter, I asked for a "good sample" to go with, and he gave me a sample of the Bye Bye dark circles under-eye cream. Again, I love it. It takes just a TINY TINY bit. I haven't even put a dent in the sample.

    I can imagine the full tube will last quite a while. And the CC cream SMELLS AMAZING, like citrus! A really energizing scent to go along with the early sleepy mornings.

    A+ all the way!

    Bottom Line: Yes, I would recommend this to a friend

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  • 24 out 25 people found this review helpful

    Best product I have ever found at 66 years old.

    This product is amazing. I am 66 and have never worn much makeup because it's too thick. The Bye Bye products are fantastic. I will send you a before and after picture if you like. I'm sold.

    Bottom Line: Yes, I would recommend this to a friend

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  • 15 out 15 people found this review helpful

    I like the concealer foundation and eye brow pencil

    • Baltimore, MD,
    • Oct 31, 2016

    I like the foundation concealer and brow pencil but they can keep everything else and I wish they could do just that but you have to get the entire kit. I like the way it looks on my skin but it does not change your skin over time. I have been using for 5 months and I would not be caught without it on. The powder looks so heavy and clogs your pores. But again the Bye Bye foundation concealer and brow pencil are a must have.

    Bottom Line: Yes, I would recommend this to a friend

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  • 19 out 19 people found this review helpful

    Delighted to have found it!

    • New York,
    • Oct 27, 2016

    After seeing an ad and watching a video on YouTube, I bought the IT Bye Bye Redness on Ebay. New, unopened, original package, for much less than anywhere online.

    I am a pretty young-looking "over 65". You need the tiniest dab over a few parts of the face. I used a brush. And it covers redness, irregular coloring, gives a smooth, uniform look, and lasts all day.

    I have tried so many products through the years and have never been so satisfied with a product.

    Having bought it on eBay, I cannot vouch for the company's service.

    Bottom Line: Yes, I would recommend this to a friend

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  • 19 out 20 people found this review helpful

    Liked it at the beginning

    Doesn't last all day, it's too expensive for a mascara.

    Leaves your eyes black. By the end of the day, it's not covering my brown spots.

    Bottom Line: No, I would not recommend this to a friend

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  • 32 out 33 people found this review helpful

    Did not cover any brown spots at all!

    Just what trick was used on TV to cover the woman's face is a mystery! It does not even cover small brown spots. It is thick and uncomfortable.

    The concealer is hard to get on. The mascara clumps worse than any I have ever used. This product is definitely not for the aging face. I would not recommend this product to anyone!

    Bottom Line: No, I would not recommend this to a friend

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  • 30 out 38 people found this review helpful

    Very cynical

    • Miami, FL,
    • Oct 6, 2016

    This review is quite cynical about every single aspect. The only two points that were valid were the "clinically shown" and not depending on the foundation for sun coverage. The company does clearly state however that it's a moisturizer that serves as a foundation, not the other way around. But do also use your own sunscreen just in case you're not getting the adequate amount of protection you need.

    The claim about the autoship program is what really convinced me this was a very biased 'review'. Autoship programs are used for virtually all skin care and cosmetics products not available in stores. The terms of trial offers include automatic enrollment in the program. For example, I purchased the Luminess Air Airbrushing system using the trial offer and I was automatically enrolled in the auto renewal of the Luminess Air foundation. I'm also automatically enrolled in Murad skin care products. I stayed enrolled because I love the products and obviously need more product when I've used up mine. But I changed the frequency of shipments according to how often I'd need new product, and still I can postpone shipment for as long as I want If I don't need it at the time by calling. It is the same with IT cosmetics. Easily cancel the "autoship" program by calling customer service, or change the frequency of shipments to meet your needs.

    Bottom Line: Yes, I would recommend this to a friend

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  • 58 out 59 people found this review helpful

    Not for older skin

    • Virginia's Blue Ridge,
    • Sep 30, 2016

    I am 69 years old, don't have a lot of lines/wrinkles, but the Bye Bye Foundation, while it covers, also accentuated aging skin. I just couldn't stand the look and had to remove it and put on my L'Oreal Visible Lift Blur Foundation. The IT company was lovely about canceling future orders, absolutely no pressure. I don't think I would even pass the makeup on to my daughter in her 40's. It is a heavy look and we are casual/outdoorsy.

    Bottom Line: No, I would not recommend this to a friend

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