About Bye Bye Foundation

Since the rise of BB Creams, those wondrous five-in-one potions that were touted by magazines around the world as the next holy grail, it seems as if every cosmetic product is stepping up to promise more, more, more.

And Bye Bye Foundation is no exception. IT Cosmetics calls the product a “Full Coverage Moisturizer,” and claims that it infuses moisture, blurs away flaws, and protects from sun damage in one simple step.

The brand also claims that Bye Bye Foundation goes beyond making you look beautiful in the moment, by creating visible improvement in your skin that lasts – even after the foundation is washed off.

IT Cosmetics founder Jamie Kern Lima states that the IT Cosmetics line was inspired by her own struggles in the makeup chair while working as a news anchor in her early twenties. The result, according to Lima, is an innovative line of products that starts as cutting-edge skincare – without sacrificing performance and coverage.

Bye Bye, Foundation?

IT Cosmetics Bye Bye Foundation is designed to cover dark spots, fine lines, pores, acne and imperfections - and claims to do so “INSTANTLY!”

What else, you ask? Pulled straight from their website: “And is clinically shown to last all day.”

Let’s sidebar for a moment. There are many new claims of advanced formulas that can make your trip to the cosmetics section a confusing experience. If you’re buying foundation at all, chances are, you’d like to look your best.

However, like many shoppers, you don’t want to throw your money at a product simply because it’s pricier or makes bigger promises. This is, in essence, why we at Highya review product claims from an objective standpoint.

So, before we look any further at IT Cosmetics Bye Bye Foundation, I’d like to point out (objectively):

  • EVERY foundation since the use of white lead (circa the 1500s) has covered dark spots, fine lines, pores, acne, and imperfections.
  • Claiming that a product is “clinically shown to last all day” covers up a lack of actual scientific proof better than any cosmetic could do for a complexion – it’s pure fluff for two reasons. First, the statement skirts real validation by using “shown” instead of “proven.” Second, not all clinical trials are created equal, and results may be subject to a considerable amount of bias.

Still there? Great! Let’s get back to it.

In Just 10 Minutes & Just 10 Days

As we’ve just explored, IT Cosmetics Bye Bye Foundation promises to… act as a foundation. Here are some other things it claims to do:

In “Just 10 Minutes,” Bye Bye Foundation claims to increase your skin hydration by 79%. Interestingly, the percentage to which it “increases skin’s hydration” is the exact same as how many test subjects reported more supple skin – 79%.

So, within 10 minutes of using Bye Bye Foundation, your skin will either feel 79% more moisturized or 78 other people will also feel slight additional suppleness at the same time.

Moving on, in “Just 10 Days,” Bye Bye Foundation claims to create visible improvement in your skin’s smoothness, including texture improvement (which sounds redundant, but is stated separately), and a reduction in wrinkles.

It’s So Good, You Can Sleep In It

Never to sleep in your makeup is so ingrained in our idea of good grooming habits, that it’s become trendy for cosmetics companies to claim that you can do otherwise as a show of how gentle or great their product is.

IT Cosmetics claims that you can do the same with Bye Bye Foundation. However, they don’t explicitly state that doing so won’t clog pores or cause breakouts. Besides, there are more good reasons to wash your face at night than just removing makeup!

So, while you most certainly can sleep in Bye Bye Foundation, you could also sleep in heels. Is either a good idea? Likely not.

Finally, Bye Bye Foundation Promises Full Coverage Sun Protection

IT Cosmetics claims that their foundation is also a mineral-based UVA/UVB SPF 50 sunscreen – insinuating that you can skip the extra step of applying a separate sunscreen.

This is a dangerous claim, and certainly not great for the long-term health of your skin. As we’ve previously reported, a dab of your foundation isn't the same as the amount of sunscreen you'd slather on your face.

Additionally, makeup wears off during the day, and chances are you aren't religiously reapplying the way you should with sunscreen. And why would you? Bye Bye Foundation has been clinically shown to stay on all day!

Let’s Talk IT Cosmetics Technology

How does Bye Bye Foundation help you achieve sudden and lasting skin suppleness? With their 3D Skin Flex Technology – exclusive to IT Cosmetics, of course.

As taken directly from the website, IT Cosmetics claims that their 3D Skin Flex Technology targets your skin issues on three levels:

  • It Corrects - Within the skin’s surface, a proven blend of powerful anti-aging ingredients - such as peptides, hyaluronic acid, & hydrolyzed collagen - infuse moisture and help correct the look of aging skin.
  • It Perfects - At the surface, light diffusing pigments cover and perfect the look of your skin, and they flex so they move with you. They're designed not to crease or crack.
  • It Protects - On the top of your skin is a broad-spectrum, mineral-based, 50+ (physical, not chemical) SPF sunscreen to help protect your skin from the sun.

Peptides, hyaluronic acid, and hydrolyzed collagen can be found in many anti-aging products, thanks to their collagen-boosting effects. However, IT Cosmetics doesn’t disclose the percentage of each used, so there’s no telling the potency of any anti-aging ingredients in Bye Bye Foundation’s formula.

Related: Your Guide to Avoiding Sunburn During Summer Vacation

What about perfects and protects? We can’t speak to the “perfects,” as each individual’s preferences for foundation coverage will vary. However, as mentioned above, it is imperative for your skin’s health that you not rely on a foundation for complete sun protection – no matter how high an SPF they claim.

Bye Bye Foundation Test

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Let’s Not Forget the FDA

While we’re inspecting claims, this seems an opportune moment to mention something we touch on in many of our articles: It is against FDA regulations for a product classified as a cosmetic to create real and lasting change in your skin.

“As long as anti-aging products include the disclaimer that they’re not ‘intended for use in the diagnosis, cure, mitigation, treatment, or prevention of disease,’ manufacturers can basically make any claim they like, without having to support these claims with a single shred of evidence or to show that they’re safe to use. In fact, the FDA doesn’t get involved until enough people have complained about a specific product, at which point the legal process begins.”

Learn more about when cosmetics claims cross the line: A Comprehensive Guide to Buying Anti-Aging Products.

How Much Does Bye Bye Foundation Cost?

Bye Bye Foundation is available in four shades: fair, medium, tan, and rich, and can be purchased at www.tryitnow.com.

However, you can’t purchase this single product alone.

Instead, IT Cosmetics forces potential customers to purchase one of two cosmetics collections:

  • Your Most Beautiful You Collection ($49.95): This five-piece kit also includes two bonus products, totaling seven. Each of the products are pictured, but not named, so for accuracy I’ll refrain from doing so.
  • Beautiful You Collection ($39.95): This kit advertises you’ll buy only the foundation, with an additional four products for free.

Customers are also rewarded with an additional two gifts, a blush and brush, before checkout.

Customers also have the option to customize their own makeup kits. However, orders for custom kits must be placed by calling 888-922-0487.

But, That’s Not All!

The cost of each kit does not include shipping and handling. It does include a membership to IT Cosmetics autoship program, however!

All IT Cosmetics customers should be aware that purchasing one kit signs them up for recurring monthly charges. At Highya, we’re very wary of autoship programs as they can be difficult – and costly – to cancel.

See Also: What is An Autoship Program, & Why Should You Avoid It?

Returning an IT Cosmetics purchase may also prove difficult. Their terms and conditions simply state that you may return items in accordance with the Return Policy instructions that accompany your product shipments. Or, if you are uncertain about your right to return the product, you may also call Customer Service (888-922-0487) for assistance.

Bottom Line On Bye Bye Foundation?

Foundation is a particularly difficult product to purchase online – shade matching, skin allergies, and general quality can’t be tested before opening your wallet. And considering the steep stakes of doing so for an IT Cosmetics product – meaning their questionable return policy and autoship program – it might be safer to shop elsewhere.

Have you purchased an IT Cosmetic product? Please share your experience in the comments below!


More on Skincare:

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196 Customer Reviews for Bye Bye Foundation

Average Customer Rating: 2.3
Rating Snapshot:
5 stars: 44 4 stars: 15 3 stars: 9 2 stars: 24 1 stars: 104
Bottom Line: 31% would recommend it to a friend
Showing 1-11 of 196
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  • 21 out 21 people found this review helpful

    Misleading charges

    • Wall, TX,
    • Apr 16, 2017

    Be very careful ordering from this company. Their pricing info is not all truthful when they have you card number to charge. Extremely misleading. I have had to cancel my debit card due to unauthorized charges after I canceled their product and order.

    Do your research before ordering. I lost about $85 to these people from misleading info and by them having my Debit card on file until I changed card number. Be very careful.

    Bottom Line: No, I would not recommend this to a friend

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  • 41 out 42 people found this review helpful

    Returned but did not receive credit

    I returned the products in November, but the company claims they never received it. I had to pay $104.75 for products I returned. I'll never buy from them again!

    Bottom Line: No, I would not recommend this to a friend

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    • Apr 12, 2017

      Cindi Burns

      Oh, no! I was charged and sent another shipment after I canceled it. I spoke to a representative on the phone that told me I would get a refund. I did not like anything about the introductory set I received, except the lip balm. And grant you, I can find that a lot cheaper elsewhere!

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  • 63 out 65 people found this review helpful

    Wouldn't recommend

    • Gallatin, TN,
    • Apr 6, 2017

    I was very disappointed. It didn't cover like it said it would. It doesn't cover large pores at all or hides fine line and wrinkles. I tested the theory of being able to sleep in this makeup, and it is not true; I had break outs due to not washing off. I see no difference in my skin and it doesn't last all day.

    I am so very disappointed. They must have been using filters on TV to make it look and do what the product claims to do. Don't waste your money on the product! It is a huge let down.

    Bottom Line: No, I would not recommend this to a friend

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  • 64 out 65 people found this review helpful

    Another FAIL

    • Pennsylvania,
    • Apr 5, 2017

    Please don't waste your money. The IT Cosmetics Bye Bye Foundation in no way is what's represented by the infomercial. I should have known better. This product is a heavy, thick paste. It DOES NOT, repeat, DOES NOT work as advertised. And, of course, there's no way to contact via email, as they want to get you on the phone to sell you some other worthless product.

    Bottom Line: No, I would not recommend this to a friend

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  • 68 out 70 people found this review helpful

    Trying to send the product back.

    • California,
    • Apr 3, 2017

    The makeup did not work for my skin at all. It accentuated my wrinkles and felt heavy on the skin as well.

    Now I am having a great deal of trouble contacting the company via phone or on their website to return the entire kit. That makes me concerned that they will send another (unwanted) supply and bill me.

    The phone number is just a recording, and the site is absolutely hopeless for contacting them with any help.

    VERY disappointed with this purchase.

    Bottom Line: No, I would not recommend this to a friend

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    • Apr 5, 2017

      Heather

      Thank God I came across this website! I initially started looking for the number to call and make an order. That's when I came across this website and your review. So, thank you for saving me from the same distress, and I'm sorry to hear what you are going through.

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  • 17 out 29 people found this review helpful

    Love

    I have been ordering IT Cosmetics from QVC for years, and I absolutely love all of their products. The foundation is wonderful. I have gotten many compliments on my face; it looks so natural.

    Bottom Line: Yes, I would recommend this to a friend

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  • 52 out 53 people found this review helpful

    Not Like on TV

    I just got my kit yesterday. I have a few age spots and was hoping to fully cover them. I also have large pores. It neither completely covered my age spots or my pores. Too expensive to not do what it claims. Very disappointed in the product. Kat Von D foundation is much better. Now I have to cancel and after reading these reviews, I'm not looking forward to that.

    Bottom Line: No, I would not recommend this to a friend

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  • 61 out 63 people found this review helpful

    Extremely disappointed

    • Texas,
    • Mar 26, 2017

    I was so excited when I saw the infomercial and ran right out to Sephora the next day! The foundation DOES NOT cover even 10% of what it promises. In the infomercial, you see the lady with a VERY red face use a tiny amount of foundation to fully cover up her imperfections. In reality, the product does not cover any better than powder. Extremely disappointed. I'll be going back to my Estee Lauder full coverage foundation right away!

    Bottom Line: No, I would not recommend this to a friend

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  • 50 out 51 people found this review helpful

    Not any better than my over-the-counter makeup

    I'm disappointed in this product. For the price I paid for the travel sizes I received, I would expect it to be at least something better than I can buy over the counter. It really is nothing special, and the powder they sent me was way too dark.

    I'm so glad that I didn't go for the auto ship. I will not order again.

    Bottom Line: No, I would not recommend this to a friend

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  • 9 out 14 people found this review helpful

    Pump squeeze tube container

    I've been meaning to write about this for a while now. I love the product! I actually look forward to putting it on every morning. The scent is so light and refreshing, it's perfect!

    The only thing that is frustrating to me is the tube it comes in. The pumping action does not work as it should for something that costs as much as it does. I've had it squirt on my blinds because of having to pump it so much to get anything out. In order to use every drop, I had to cut it open towards the end and is wasteful. Excellent product, though!

    Bottom Line: Yes, I would recommend this to a friend

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  • 61 out 61 people found this review helpful

    Good product, bad sales ploy

    • Connecticut,
    • Mar 22, 2017

    I am happy overall with the first kit I received.

    Then another one came, and they charged me $131.00. So I called customer service, and the man I spoke with did not understand that I did not want any more shipments.

    To make it easier on myself, I told him I would keep this one but that I would never pay that amount of money for the size of the products. Laura Mercier Tinted Moisturizer and Secret Concealer is just as good, if not better, and does not cost as much, and the sizes are generous and last longer.

    Forcing auto ship and not being able to purchase products separately is a horrible way to do business, so for this alone I will not be purchasing this again. It is way overpriced for what you are getting!

    Bottom Line: No, I would not recommend this to a friend

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