About Bye Bye Foundation

Since the rise of BB Creams, those wondrous five-in-one potions that were touted by magazines around the world as the next holy grail, it seems as if every cosmetic product is stepping up to promise more, more, more.

And Bye Bye Foundation is no exception. IT Cosmetics calls the product a “Full Coverage Moisturizer,” and claims that it infuses moisture, blurs away flaws, and protects from sun damage in one simple step.

The brand also claims that Bye Bye Foundation goes beyond making you look beautiful in the moment, by creating visible improvement in your skin that lasts – even after the foundation is washed off.

IT Cosmetics founder Jamie Kern Lima states that the IT Cosmetics line was inspired by her own struggles in the makeup chair while working as a news anchor in her early twenties. The result, according to Lima, is an innovative line of products that starts as cutting-edge skincare – without sacrificing performance and coverage.

Bye Bye, Foundation?

IT Cosmetics Bye Bye Foundation is designed to cover dark spots, fine lines, pores, acne and imperfections - and claims to do so “INSTANTLY!”

What else, you ask? Pulled straight from their website: “And is clinically shown to last all day.”

Let’s sidebar for a moment. There are many new claims of advanced formulas that can make your trip to the cosmetics section a confusing experience. If you’re buying foundation at all, chances are, you’d like to look your best.

However, like many shoppers, you don’t want to throw your money at a product simply because it’s pricier or makes bigger promises. This is, in essence, why we at Highya review product claims from an objective standpoint.

So, before we look any further at IT Cosmetics Bye Bye Foundation, I’d like to point out (objectively):

  • EVERY foundation since the use of white lead (circa the 1500s) has covered dark spots, fine lines, pores, acne, and imperfections.
  • Claiming that a product is “clinically shown to last all day” covers up a lack of actual scientific proof better than any cosmetic could do for a complexion – it’s pure fluff for two reasons. First, the statement skirts real validation by using “shown” instead of “proven.” Second, not all clinical trials are created equal, and results may be subject to a considerable amount of bias.

Still there? Great! Let’s get back to it.

In Just 10 Minutes & Just 10 Days

As we’ve just explored, IT Cosmetics Bye Bye Foundation promises to… act as a foundation. Here are some other things it claims to do:

In “Just 10 Minutes,” Bye Bye Foundation claims to increase your skin hydration by 79%. Interestingly, the percentage to which it “increases skin’s hydration” is the exact same as how many test subjects reported more supple skin – 79%.

So, within 10 minutes of using Bye Bye Foundation, your skin will either feel 79% more moisturized or 78 other people will also feel slight additional suppleness at the same time.

Moving on, in “Just 10 Days,” Bye Bye Foundation claims to create visible improvement in your skin’s smoothness, including texture improvement (which sounds redundant, but is stated separately), and a reduction in wrinkles.

It’s So Good, You Can Sleep In It

Never to sleep in your makeup is so ingrained in our idea of good grooming habits, that it’s become trendy for cosmetics companies to claim that you can do otherwise as a show of how gentle or great their product is.

IT Cosmetics claims that you can do the same with Bye Bye Foundation. However, they don’t explicitly state that doing so won’t clog pores or cause breakouts. Besides, there are more good reasons to wash your face at night than just removing makeup!

So, while you most certainly can sleep in Bye Bye Foundation, you could also sleep in heels. Is either a good idea? Likely not.

Finally, Bye Bye Foundation Promises Full Coverage Sun Protection

IT Cosmetics claims that their foundation is also a mineral-based UVA/UVB SPF 50 sunscreen – insinuating that you can skip the extra step of applying a separate sunscreen.

This is a dangerous claim, and certainly not great for the long-term health of your skin. As we’ve previously reported, a dab of your foundation isn't the same as the amount of sunscreen you'd slather on your face.

Additionally, makeup wears off during the day, and chances are you aren't religiously reapplying the way you should with sunscreen. And why would you? Bye Bye Foundation has been clinically shown to stay on all day!

Let’s Talk IT Cosmetics Technology

How does Bye Bye Foundation help you achieve sudden and lasting skin suppleness? With their 3D Skin Flex Technology – exclusive to IT Cosmetics, of course.

As taken directly from the website, IT Cosmetics claims that their 3D Skin Flex Technology targets your skin issues on three levels:

  • It Corrects - Within the skin’s surface, a proven blend of powerful anti-aging ingredients - such as peptides, hyaluronic acid, & hydrolyzed collagen - infuse moisture and help correct the look of aging skin.
  • It Perfects - At the surface, light diffusing pigments cover and perfect the look of your skin, and they flex so they move with you. They're designed not to crease or crack.
  • It Protects - On the top of your skin is a broad-spectrum, mineral-based, 50+ (physical, not chemical) SPF sunscreen to help protect your skin from the sun.

Peptides, hyaluronic acid, and hydrolyzed collagen can be found in many anti-aging products, thanks to their collagen-boosting effects. However, IT Cosmetics doesn’t disclose the percentage of each used, so there’s no telling the potency of any anti-aging ingredients in Bye Bye Foundation’s formula.

Related: Your Guide to Avoiding Sunburn During Summer Vacation

What about perfects and protects? We can’t speak to the “perfects,” as each individual’s preferences for foundation coverage will vary. However, as mentioned above, it is imperative for your skin’s health that you not rely on a foundation for complete sun protection – no matter how high an SPF they claim.

Bye Bye Foundation Test

For more product tests & tips: Click here to subscribe to HighYa’s YouTube channel

Let’s Not Forget the FDA

While we’re inspecting claims, this seems an opportune moment to mention something we touch on in many of our articles: It is against FDA regulations for a product classified as a cosmetic to create real and lasting change in your skin.

“As long as anti-aging products include the disclaimer that they’re not ‘intended for use in the diagnosis, cure, mitigation, treatment, or prevention of disease,’ manufacturers can basically make any claim they like, without having to support these claims with a single shred of evidence or to show that they’re safe to use. In fact, the FDA doesn’t get involved until enough people have complained about a specific product, at which point the legal process begins.”

Learn more about when cosmetics claims cross the line: A Comprehensive Guide to Buying Anti-Aging Products.

How Much Does Bye Bye Foundation Cost?

Bye Bye Foundation is available in four shades: fair, medium, tan, and rich, and can be purchased at www.tryitnow.com.

However, you can’t purchase this single product alone.

Instead, IT Cosmetics forces potential customers to purchase one of two cosmetics collections:

  • Your Most Beautiful You Collection ($49.95): This five-piece kit also includes two bonus products, totaling seven. Each of the products are pictured, but not named, so for accuracy I’ll refrain from doing so.
  • Beautiful You Collection ($39.95): This kit advertises you’ll buy only the foundation, with an additional four products for free.

Customers are also rewarded with an additional two gifts, a blush and brush, before checkout.

Customers also have the option to customize their own makeup kits. However, orders for custom kits must be placed by calling 888-922-0487.

But, That’s Not All!

The cost of each kit does not include shipping and handling. It does include a membership to IT Cosmetics autoship program, however!

All IT Cosmetics customers should be aware that purchasing one kit signs them up for recurring monthly charges. At Highya, we’re very wary of autoship programs as they can be difficult – and costly – to cancel.

See Also: What is An Autoship Program, & Why Should You Avoid It?

Returning an IT Cosmetics purchase may also prove difficult. Their terms and conditions simply state that you may return items in accordance with the Return Policy instructions that accompany your product shipments. Or, if you are uncertain about your right to return the product, you may also call Customer Service (888-922-0487) for assistance.

Bottom Line On Bye Bye Foundation?

Foundation is a particularly difficult product to purchase online – shade matching, skin allergies, and general quality can’t be tested before opening your wallet. And considering the steep stakes of doing so for an IT Cosmetics product – meaning their questionable return policy and autoship program – it might be safer to shop elsewhere.

Have you purchased an IT Cosmetic product? Please share your experience in the comments below!


More on Skincare:

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218 Customer Reviews for Bye Bye Foundation

Average Customer Rating: 2.3
Rating Snapshot:
5 star: 48 4 star: 16 3 star: 10 2 star: 26 1 star:  118
Bottom Line: 31% would recommend it to a friend
Showing 1-11 of 218
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  • 2 out 2 people found this review helpful

    Junk!

    • Houston, TX,
    • Sep 13, 2017
    • Verified Reviewer

    There is NO way to cancel this junk! If you write, they insist that you call. If you call, they lose the documentation that you called!

    Total scam!

    Bottom Line: No, I would not recommend this to a friend

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  • 3 out 3 people found this review helpful

    Awful customer service.

    • Wilkes Barre, PA,
    • Aug 30, 2017
    • Verified Reviewer

    I ordered the starter kit last year. I automatically received the full-size weeks later. I returned the two items I would not be using. They told me to give it as a gift! I was able to return those items. Then after telling them that I did not need those two items in my next shipment, they sent them anyway. Once again I needed to return them.

    Then I set up an automatic order of two foundations and one mascara for every five months in April. Today I called to change my credit card to be charged in September and they told me I was removed from receiving their products because I returned too many times! The supervisor said there was nothing he could do, so they refused my business!

    I'm shocked and will be contacting the Better Business Bureau and will also send the message on social media. I will NEVER purchase IT again. I will use Lancôme (better and cheaper).

    Bottom Line: No, I would not recommend this to a friend

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  • 3 out 3 people found this review helpful

    Bye Bye

    Well, the coverage of the Bye Bye Foundation was fair, but I've used better. My main problem with this foundation was the way it made my skin break out and get these ugly cyst type bumps. When I stopped using it, my skin cleared up, so after a few weeks I tried it again, and the same thing happened. So, bye-bye Bye Bye Foundation.

    Bottom Line: No, I would not recommend this to a friend

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    • Sep 1, 2017

      Connie Patterson

      I had trouble with getting the makeup off. I called about it and the lady told me to stand it up before applying it. I did that. The product continues to release just a little bit. (I call it a squirt). You never know where it is going. Today it went all over my white blouse and it did not come out in the wash. Now what? I'm out of makeup and the blouse!

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  • 4 out 4 people found this review helpful

    Online ordering

    I received one of their samples in my Birchbox. I absolutely loved it. So I just got online and wanted to order the CC cream, the under-eye and foundation powder. I have never had such a hard time ordering anything online in my life. After four attempts online I talk to their customer service chat group. They gave me +1-800-365-5120 number to call if you managed at the patience to get through the automated questionnaires about cruises and your age my hat's off to you. All I wanted to do is order some makeup, and they have made it ridiculously impossible. And have lost a customer for sure.

    Bottom Line: No, I would not recommend this to a friend

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  • 9 out 9 people found this review helpful

    Save your money. Beware!

    • Michigan,
    • Jul 27, 2017
    • Verified Reviewer

    Initially, I was extremely excited to try this product. That was short lived, considering that after I received my initial box I canceled and then they proceeded to charge me an additional three-month subscription! When I called and complained, it got me nowhere, and I was extremely frustrated. The sales lady told me I would receive a refund and I never did. And apparently, when I called back, I was told I was out of their return length to ever get a refund. $160 down the drain.

    Save your time and money and go elsewhere! I would rate this zero stars, but unfortunately, that is not an option.

    Bottom line: This company enjoys scamming their customers.

    Bottom Line: No, I would not recommend this to a friend

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  • 6 out 6 people found this review helpful

    Huge hassle!

    • Queen Creek, AZ,
    • Jul 26, 2017
    • Verified Reviewer

    I really do like the IT Cosmetics. The foundation has great coverage, and I love the finishing powder. But, I truly regret ordering this online! I've tried numerous times to cancel this membership and four months later (yes four) I'm still getting shipments! I had to go to the hassle of contacting my bank and putting a stop on the auto-pay. Even after all the calls and letters, it didn't stop them, and I received another shipment this month with a bill enclosed! I will never make this mistake again, ever. The cosmetics are great but not worth the headaches.

    Bottom Line: No, I would not recommend this to a friend

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  • 6 out 6 people found this review helpful

    Carefully read the rules on auto ship!

    • Massachusetts,
    • Jul 24, 2017
    • Verified Reviewer

    I did not see the notice on my invoice that all returns must be received within 60 days. When my shipment arrived, it had substitute items and items that I had multiples of. I also had items from the prior autoship that I returned. They have my product and my money but will not credit, refund or return the items that I returned past 90 days. I offered to pay the shipping if they would return my items but IT Cosmetics would not allow it. I will never purchase another thing from IT Cosmetics. Bare Minerals is a better option!

    Bottom Line: No, I would not recommend this to a friend

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  • 5 out 5 people found this review helpful

    IT sucks

    This product does not do what it advertises, and when I returned the product, they said I was outside the return date and would not return the money they guaranteed on TV. DON'T BUY!

    Bottom Line: No, I would not recommend this to a friend

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  • 4 out 6 people found this review helpful

    Really love IT!

    • Jun 29, 2017
    • Verified Reviewer

    I belong to the IT Cosmetics club and have a revolving charge membership. It saves me money! I have attempted to purchase individual items one-at-a-time from Amazon and found that I would have spent about 1/3 more purchasing Bye Bye Foundation, sculpting mini palette, dual ended brush, concealer, eyeliner, brow pencil and mascara. The mini palette that comes with the kit on your first delivery contains blush, highlighter, and bronzer. The foundation goes on great with the IT primer and smells lemony when I apply it. I save money being in the club. I found that the foundation moisturizes and smooths out my forehead lines. It covers my hyperpigmentation well, but I use another layer to completely cover the worst of my age spots.

    I'm 60 years old, and I am loving this line of cosmetics, and I recommend this product to anyone with one caveat: This foundation MAY not be for you if you have oily skin but how you prepare your skin for application may make the difference. This company makes eyeshadow palettes with all matte eyeshadows, which is perfect for me. I always order extra items for my kit and have no issues with automatic payment. I set my delivery for every 15 weeks, and I can move my delivery to up to every 20 weeks if I choose. This makeup is the BOMB. I love it!

    Just remember to layer it on stubborn or large spots. It really does look luminous and does blur your skin's flaws. Yes, I have slept in it, and it stayed on well without making me get whiteheads. The foundation works best with their skin primer (go figure!). Get it if YOU have dry skin.

    Bottom Line: Yes, I would recommend this to a friend

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  • 9 out 9 people found this review helpful

    Deceptive practices

    • Tampa, FL,
    • Jun 12, 2017
    • Verified Reviewer

    If I could choose zero stars, I would.

    Buyer beware! If you buy the product thinking it's a one-time purchase, even when you click that option, think again! They will charge you again and again. The have since taken down the "Try it Now" website to hide that they are ignoring their customers' purchase option.

    When challenging the additional charge, they stated that the "website" stated that if they were not notified within 28 days, they would charge on a subscription even though it was not ordered. Then when requesting a refund, since I never purchased the subscription and recurring products, they advised that they deducted shipping and handling for a product I never ordered.

    Buyer beware. They are using deceptive practices, plus the product does not work as advertised. I'm sticking with my bb cream, which works better than the IT Cosmetics product.

    Bottom Line: No, I would not recommend this to a friend

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    • Jun 21, 2017

      Brenda

      I use IT Cosmetics and have the membership. I really like my foundation and all of my products in my kit. I even ordered extra items made by IT Cosmetics because it works so well for me. The price is comparable to Clinique, or Estee Lauder. If you are over 55 the moisturizers are worth it, their weight in gold!

      As for the club membership, try purchasing IT Cosmetics on Amazon, one product at-a-time. The price for the kit in the club is much less than buying "Bye-Bye" foundation and their blush, sculpting mini palette, eyeliner, dual sided brush, highlighter, concealer, mascara and loose finishing powder one item at a time.

      You save money if you really love the IT Cosmetics line, I highly recommend purchasing through the club. They also make eye shadow kits with matte shades that perform as well as any other I have used like Clinique and Estee Lauder.

      If you have problem skin, like excess oil, IT Cosmetics Bye-Bye foundation may not be for you. The foundation smells lemony to me when I apply it. I am loving the IT Cosmetics Club and makeup kit.

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  • 10 out 11 people found this review helpful

    Liars!

    • Pennsylvania,
    • Jun 3, 2017
    • Verified Reviewer

    I ordered my first kit and it came in the mail within five days, and everything was fine. I would say everything other than the counselor was below average, but I thought it wasn't bad for $40 as advertised.

    But then for four months, they continued to take out $40, so I called them, and they said that was the total price of my package and they take it out in $40 installments for a total of almost $160! I called very upset because nowhere did I see or agree to that when I bought my first kit, but like they always say "there's a catch!"

    I told the lady had I known that I would never ever have paid that because I don't think the kit is worth it. She apologized and said she would send me one more kit even though I didn't want one. Of course, that was a lie as well! I never got anything.

    Bye Bye is a "lie lie" in my opinion!

    Bottom Line: No, I would not recommend this to a friend

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