About Bye Bye Foundation

Since the rise of BB Creams, those wondrous five-in-one potions that were touted by magazines around the world as the next holy grail, it seems as if every cosmetic product is stepping up to promise more, more, more.

And Bye Bye Foundation is no exception. IT Cosmetics calls the product a “Full Coverage Moisturizer,” and claims that it infuses moisture, blurs away flaws, and protects from sun damage in one simple step.

The brand also claims that Bye Bye Foundation goes beyond making you look beautiful in the moment, by creating visible improvement in your skin that lasts – even after the foundation is washed off.

IT Cosmetics founder Jamie Kern Lima states that the IT Cosmetics line was inspired by her own struggles in the makeup chair while working as a news anchor in her early twenties. The result, according to Lima, is an innovative line of products that starts as cutting-edge skincare – without sacrificing performance and coverage.

Bye Bye, Foundation?

IT Cosmetics Bye Bye Foundation is designed to cover dark spots, fine lines, pores, acne and imperfections - and claims to do so “INSTANTLY!”

What else, you ask? Pulled straight from their website: “And is clinically shown to last all day.”

Let’s sidebar for a moment. There are many new claims of advanced formulas that can make your trip to the cosmetics section a confusing experience. If you’re buying foundation at all, chances are, you’d like to look your best.

However, like many shoppers, you don’t want to throw your money at a product simply because it’s pricier or makes bigger promises. This is, in essence, why we at Highya review product claims from an objective standpoint.

So, before we look any further at IT Cosmetics Bye Bye Foundation, I’d like to point out (objectively):

  • EVERY foundation since the use of white lead (circa the 1500s) has covered dark spots, fine lines, pores, acne, and imperfections.
  • Claiming that a product is “clinically shown to last all day” covers up a lack of actual scientific proof better than any cosmetic could do for a complexion – it’s pure fluff for two reasons. First, the statement skirts real validation by using “shown” instead of “proven.” Second, not all clinical trials are created equal, and results may be subject to a considerable amount of bias.

Still there? Great! Let’s get back to it.

In Just 10 Minutes & Just 10 Days

As we’ve just explored, IT Cosmetics Bye Bye Foundation promises to… act as a foundation. Here are some other things it claims to do:

In “Just 10 Minutes,” Bye Bye Foundation claims to increase your skin hydration by 79%. Interestingly, the percentage to which it “increases skin’s hydration” is the exact same as how many test subjects reported more supple skin – 79%.

So, within 10 minutes of using Bye Bye Foundation, your skin will either feel 79% more moisturized or 78 other people will also feel slight additional suppleness at the same time.

Moving on, in “Just 10 Days,” Bye Bye Foundation claims to create visible improvement in your skin’s smoothness, including texture improvement (which sounds redundant, but is stated separately), and a reduction in wrinkles.

It’s So Good, You Can Sleep In It

Never to sleep in your makeup is so ingrained in our idea of good grooming habits, that it’s become trendy for cosmetics companies to claim that you can do otherwise as a show of how gentle or great their product is.

IT Cosmetics claims that you can do the same with Bye Bye Foundation. However, they don’t explicitly state that doing so won’t clog pores or cause breakouts. Besides, there are more good reasons to wash your face at night than just removing makeup!

So, while you most certainly can sleep in Bye Bye Foundation, you could also sleep in heels. Is either a good idea? Likely not.

Finally, Bye Bye Foundation Promises Full Coverage Sun Protection

IT Cosmetics claims that their foundation is also a mineral-based UVA/UVB SPF 50 sunscreen – insinuating that you can skip the extra step of applying a separate sunscreen.

This is a dangerous claim, and certainly not great for the long-term health of your skin. As we’ve previously reported, a dab of your foundation isn't the same as the amount of sunscreen you'd slather on your face.

Additionally, makeup wears off during the day, and chances are you aren't religiously reapplying the way you should with sunscreen. And why would you? Bye Bye Foundation has been clinically shown to stay on all day!

Let’s Talk IT Cosmetics Technology

How does Bye Bye Foundation help you achieve sudden and lasting skin suppleness? With their 3D Skin Flex Technology – exclusive to IT Cosmetics, of course.

IT Cosmetics claims that their 3D Skin Flex Technology targets your skin issues on three levels:

  • It Corrects - Within the skin’s surface, a proven blend of powerful anti-aging ingredients - such as peptides, hyaluronic acid, & hydrolyzed collagen - infuse moisture and help correct the look of aging skin.
  • It Perfects - At the surface, light diffusing pigments cover and perfect the look of your skin, and they flex so they move with you. They're designed not to crease or crack.
  • It Protects - On the top of your skin is a broad-spectrum, mineral-based, 50+ (physical, not chemical) SPF sunscreen to help protect your skin from the sun.

Peptides, hyaluronic acid, and hydrolyzed collagen can be found in many anti-aging products, thanks to their collagen-boosting effects. However, IT Cosmetics doesn’t disclose the percentage of each used, so there’s no telling the potency of any anti-aging ingredients in Bye Bye Foundation’s formula.

Related: Your Guide to Avoiding Sunburn During Summer Vacation

What about perfects and protects? We can’t speak to the “perfects,” as each individual’s preferences for foundation coverage will vary. However, as mentioned above, it is imperative for your skin’s health that you not rely on a foundation for complete sun protection – no matter how high an SPF they claim.

Bye Bye Foundation Test

For more product tests & tips: Click here to subscribe to HighYa’s YouTube channel

Let’s Not Forget the FDA

While we’re inspecting claims, this seems an opportune moment to mention something we touch on in many of our articles: It is against FDA regulations for a product classified as a cosmetic to create real and lasting change in your skin.

“As long as anti-aging products include the disclaimer that they’re not ‘intended for use in the diagnosis, cure, mitigation, treatment, or prevention of disease,’ manufacturers can basically make any claim they like, without having to support these claims with a single shred of evidence or to show that they’re safe to use. In fact, the FDA doesn’t get involved until enough people have complained about a specific product, at which point the legal process begins.”

Learn more about when cosmetics claims cross the line: A Comprehensive Guide to Buying Anti-Aging Products.

How Much Does Bye Bye Foundation Cost?

Bye Bye Foundation is available in four shades: fair, medium, tan, and rich, and can be purchased at www.tryitnow.com.

However, you can’t purchase this single product alone.

Instead, IT Cosmetics forces potential customers to purchase one of two cosmetics collections:

  • Your Most Beautiful You Collection ($49.95): This five-piece kit also includes two bonus products, totaling seven. Each of the products are pictured, but not named, so for accuracy I’ll refrain from doing so.
  • Beautiful You Collection ($39.95): This kit advertises you’ll buy only the foundation, with an additional four products for free.

Customers are also rewarded with an additional two gifts, a blush and brush, before checkout.

Customers also have the option to customize their own makeup kits. However, orders for custom kits must be placed by calling 888-922-0487.

But, That’s Not All!

The cost of each kit does not include shipping and handling. It does include a membership to IT Cosmetics autoship program, however!

All IT Cosmetics customers should be aware that purchasing one kit signs them up for recurring monthly charges. At Highya, we’re very wary of autoship programs as they can be difficult – and costly – to cancel.

See Also: What is An Autoship Program, & Why Should You Avoid It?

Returning an IT Cosmetics purchase may also prove difficult. Their terms and conditions simply state that you may return items in accordance with the Return Policy instructions that accompany your product shipments. Or, if you are uncertain about your right to return the product, you may also call Customer Service (888-922-0487) for assistance.

Bottom Line On Bye Bye Foundation?

Foundation is a particularly difficult product to purchase online – shade matching, skin allergies, and general quality can’t be tested before opening your wallet. And considering the steep stakes of doing so for an IT Cosmetics product – meaning their questionable return policy and autoship program – it might be safer to shop elsewhere.

Have you purchased an IT Cosmetic product? Please share your experience in the comments below!


More on Skincare:

Tired of Anti-Aging Rip-Offs? Want to Learn to Shop Smarter?

Join over 2 million HighYa readers who receive weekly how-to guides, tips & reviews and get a FREE COPY of our 145 Scam Hacks e-book. Enter your email below to get started!

164 Customer Reviews for Bye Bye Foundation

Average Customer Rating: 2.4
Rating Snapshot:
5 stars: 40 4 stars: 13 3 stars: 9 2 stars: 18 1 stars: 84
Bottom Line: 33% would recommend it to a friend
Showing 1-11 of 164
Sort reviews by:

  • 1 out 1 people found this review helpful

    Not worth the money

    I just had to try it based on seeing how well it worked on the commercial. The foundation does not cover at all like they say it will. I will say that it feels really good on my face, and it definitely has a moisturizer feel to it. But the coverage is not good. I have since bought Almay Smart Shade CC cream for $7, and it works way better. Sorry, IT Cosmetics.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 10 out 11 people found this review helpful

    Not what I was Hoping For

    I feel so let down! It's not a bad product, but for the price, it should be amazing, and it's not. You can get a cheap CC cream that will do the same thing.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 13 out 13 people found this review helpful

    Be careful of the mascara

    • Wilmington, NC,
    • Feb 18, 2017

    The mascara looks good when you first put it on but starts to flake after a few hours.

    I don't know what they put in this mascara, but I ended up having to go to an ophthalmologist to remove a cyst from my eye caused by flakes of the mascara getting into my eye. I have never had this happen before with any other mascara (and I've had other brands flake but never caused any eye problems). Thinking it was just a fluke I used it a few more times and got another cyst.

    Needless to say, I stopped using it.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 8 out 11 people found this review helpful

    Letting people know how I feel about the product

    • Chardon, Ohio,
    • Feb 18, 2017

    I was so disappointed in this foundation. I, like all the other ladies watching the infomercial, was so excited to try this product. For me, my skin looked dry, and all the fine lines showed more than my drugstore makeup. Unfortunately, this is just another product to add to my collection.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 29 out 30 people found this review helpful

    The kit is not worth it!

    I purchased the $39.95 kit from the IT website and am extremely disappointed!

    The lipstick made my lips break out, the mascara is dried and the brush damaged, the Bye Bye foundation is thick and sinks into my wrinkles, and the powder is worthless.

    To top it all off, I didn't realize when I purchased it that I was joining the automatic club and would be getting this same kit in a few months. I found this out when my card was charged! If you decide to purchase it online, read the small print.

    I am disappointed in myself that, at my age, I bought into this hype. IT products are no better than any other, and purchasing online means one cannot be sure of the freshness or quality of the product.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 19 out 20 people found this review helpful

    Conditions apply

    • Idaho,
    • Feb 15, 2017

    I've been their customer for almost a year now. Overall, I like the products. It isn't as full coverage as a regular foundation, but it does cover beautifully.

    I have normal skin with some acne scars, and after about eight hours of wear, I do look a bit greasy, and it breaks up a tiny bit. I was unaware, as it seems most people are, that their first whole kit is not the price as advertised. It is broken down into a monthly bill of $53.94, or $161.82 all together. You are then shipped another 8-piece kit every three months unless you cancel.

    So far, I have not canceled, so I can't give any input as to how easy or difficult that process is. I have taken advantage of the Customize IT option and have been able to try their different products at the "members' pricing," and I've really enjoyed that. The representatives I've spoken with are clearly not from the US, but they're friendly and efficient.

    The bottom line is, if you have an extra $55 laying around every month, give it a shot. If not, this isn't a life changing product. In fact, go to Ulta and pick up IT Cosmetic's CC cream. The ingredients on the back and on both products are word-for-word the exact same. Save yourself some money and try that in the travel size for $15!

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 6 out 7 people found this review helpful

    I really liked the Bye Bye cream

    • Las Vegas, NV,
    • Feb 15, 2017

    I loved the cream, but now trying to buy it on its own seems to be the problem.

    I had medium, and the finishing powder is way too dark, but the cream was a great shade. It is smooth and easy, and I personally like the coverage; it is natural but covered my 50-year-old flight attendant skin perfectly.

    It signed me up for the auto pay, and I had no trouble canceling that at all. I called the number and after the smooth talking operator figured out I was serious, future orders were canceled. That was it.

    I would like a large size of the Bye Bye cream now after comparing it to several others I own (including Bare Minerals a past favorite), but I found one from QVC for like $60 or so (kind of pricey). Now, this is my only dilemma. The other products were fine from the kit, but what I really want to purchase again is the Bye Bye cream.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 13 out 14 people found this review helpful

    Rip off

    • Monroe, MI,
    • Feb 15, 2017

    I tried it, but when I tried to cancel, I was charged $161 extra! Not to mention I paid for two shipments.

    Run from this crap; it is not worth it!

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 16 out 16 people found this review helpful

    Terrible product

    1. It is very thick and sticky.

    2. It does not cover as advertised.

    3. It does not stay put as advertised.

    4. If you tend to perspire, i.e., from menopause, and dab lightly at your face here and there, you can be sure that IT Foundation will come off and leave you hideously spotted.

    5. I disliked every product that came in the starter kit.

    6. The mascara flaked terribly and was a constant mess.

    7. I called and canceled any future automatic orders with a customer service agent, with whom I had a difficult time ensuring that my account was closed and canceled.

    8. They do not have an automated system to email you a return authorization number, which makes me very uncomfortable because after reading some of the reviews of this business about continued charges after cancellations and that they are unable to email a return mailing sticker, you have to have paper and pen to write down the return address.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 10 out 10 people found this review helpful

    Beware

    Beware of ordering online from this company. What a nightmare. They use a third party for shipping and returns, to which my credit card was compromised. The bank and I are still dealing with this issue. IT Cosmetics could care less about this issue.

    If you choose their product, buy it in a store and not from their website. It was a BAD, bad experience!

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 17 out 21 people found this review helpful

    Not what I expected, but

    • Pittsburg, California,
    • Feb 11, 2017

    So, I suffer from bad acne. Thanks to Proactiv and getting out of my raging hormonal teen years, I hardly have blemishes anymore, but now I have these awful acne scars and some marks. I'm always on the hunt for the next best thing to cover my face flaws up as best I can. I saw the adds on TV constantly, so I figured hey, why not.

    I was stuck between ordering "medium" or "tan" because I'm kinda in between, but ended up choosing medium since it being winter and all, and to my surprise, it matched pretty well. I like this foundation, but it's NOT for someone like me. It's too light, and it doesn't cover the way I'd hoped. But then again, I have high expectations for foundation coverage considering my situation.

    I actually have a $6 bottle of Glamoflauge cover up from Walmart that does a better job of covering up for a fraction of the price! This product is too pricey for me as well, and I didn't like how I'd be getting the lipstick every month.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


Showing 1-11 of 164

Write a review for Bye Bye Foundation!

Share your experience to help others avoid scams & discover great products!

Write a Review