About Bye Bye Foundation

Since the rise of BB Creams, those wondrous five-in-one potions that were touted by magazines around the world as the next holy grail, it seems as if every cosmetic product is stepping up to promise more, more, more.

And Bye Bye Foundation is no exception. IT Cosmetics calls the product a “Full Coverage Moisturizer,” and claims that it infuses moisture, blurs away flaws, and protects from sun damage in one simple step.

The brand also claims that Bye Bye Foundation goes beyond making you look beautiful in the moment, by creating visible improvement in your skin that lasts – even after the foundation is washed off.

IT Cosmetics founder Jamie Kern Lima states that the IT Cosmetics line was inspired by her own struggles in the makeup chair while working as a news anchor in her early twenties. The result, according to Lima, is an innovative line of products that starts as cutting-edge skincare – without sacrificing performance and coverage.

Bye Bye, Foundation?

IT Cosmetics Bye Bye Foundation is designed to cover dark spots, fine lines, pores, acne and imperfections - and claims to do so “INSTANTLY!”

What else, you ask? Pulled straight from their website: “And is clinically shown to last all day.”

Let’s sidebar for a moment. There are many new claims of advanced formulas that can make your trip to the cosmetics section a confusing experience. If you’re buying foundation at all, chances are, you’d like to look your best.

However, like many shoppers, you don’t want to throw your money at a product simply because it’s pricier or makes bigger promises. This is, in essence, why we at Highya review product claims from an objective standpoint.

So, before we look any further at IT Cosmetics Bye Bye Foundation, I’d like to point out (objectively):

  • EVERY foundation since the use of white lead (circa the 1500s) has covered dark spots, fine lines, pores, acne, and imperfections.
  • Claiming that a product is “clinically shown to last all day” covers up a lack of actual scientific proof better than any cosmetic could do for a complexion – it’s pure fluff for two reasons. First, the statement skirts real validation by using “shown” instead of “proven.” Second, not all clinical trials are created equal, and results may be subject to a considerable amount of bias.

Still there? Great! Let’s get back to it.

In Just 10 Minutes & Just 10 Days

As we’ve just explored, IT Cosmetics Bye Bye Foundation promises to… act as a foundation. Here are some other things it claims to do:

In “Just 10 Minutes,” Bye Bye Foundation claims to increase your skin hydration by 79%. Interestingly, the percentage to which it “increases skin’s hydration” is the exact same as how many test subjects reported more supple skin – 79%.

So, within 10 minutes of using Bye Bye Foundation, your skin will either feel 79% more moisturized or 78 other people will also feel slight additional suppleness at the same time.

Moving on, in “Just 10 Days,” Bye Bye Foundation claims to create visible improvement in your skin’s smoothness, including texture improvement (which sounds redundant, but is stated separately), and a reduction in wrinkles.

It’s So Good, You Can Sleep In It

Never to sleep in your makeup is so ingrained in our idea of good grooming habits, that it’s become trendy for cosmetics companies to claim that you can do otherwise as a show of how gentle or great their product is.

IT Cosmetics claims that you can do the same with Bye Bye Foundation. However, they don’t explicitly state that doing so won’t clog pores or cause breakouts. Besides, there are more good reasons to wash your face at night than just removing makeup!

So, while you most certainly can sleep in Bye Bye Foundation, you could also sleep in heels. Is either a good idea? Likely not.

Finally, Bye Bye Foundation Promises Full Coverage Sun Protection

IT Cosmetics claims that their foundation is also a mineral-based UVA/UVB SPF 50 sunscreen – insinuating that you can skip the extra step of applying a separate sunscreen.

This is a dangerous claim, and certainly not great for the long-term health of your skin. As we’ve previously reported, a dab of your foundation isn't the same as the amount of sunscreen you'd slather on your face.

Additionally, makeup wears off during the day, and chances are you aren't religiously reapplying the way you should with sunscreen. And why would you? Bye Bye Foundation has been clinically shown to stay on all day!

Let’s Talk IT Cosmetics Technology

How does Bye Bye Foundation help you achieve sudden and lasting skin suppleness? With their 3D Skin Flex Technology – exclusive to IT Cosmetics, of course.

IT Cosmetics claims that their 3D Skin Flex Technology targets your skin issues on three levels:

  • It Corrects - Within the skin’s surface, a proven blend of powerful anti-aging ingredients - such as peptides, hyaluronic acid, & hydrolyzed collagen - infuse moisture and help correct the look of aging skin.
  • It Perfects - At the surface, light diffusing pigments cover and perfect the look of your skin, and they flex so they move with you. They're designed not to crease or crack.
  • It Protects - On the top of your skin is a broad-spectrum, mineral-based, 50+ (physical, not chemical) SPF sunscreen to help protect your skin from the sun.

Peptides, hyaluronic acid, and hydrolyzed collagen can be found in many anti-aging products, thanks to their collagen-boosting effects. However, IT Cosmetics doesn’t disclose the percentage of each used, so there’s no telling the potency of any anti-aging ingredients in Bye Bye Foundation’s formula.

Related: Your Guide to Avoiding Sunburn During Summer Vacation

What about perfects and protects? We can’t speak to the “perfects,” as each individual’s preferences for foundation coverage will vary. However, as mentioned above, it is imperative for your skin’s health that you not rely on a foundation for complete sun protection – no matter how high an SPF they claim.

Bye Bye Foundation Test

For more product tests & tips: Click here to subscribe to HighYa’s YouTube channel

Let’s Not Forget the FDA

While we’re inspecting claims, this seems an opportune moment to mention something we touch on in many of our articles: It is against FDA regulations for a product classified as a cosmetic to create real and lasting change in your skin.

“As long as anti-aging products include the disclaimer that they’re not ‘intended for use in the diagnosis, cure, mitigation, treatment, or prevention of disease,’ manufacturers can basically make any claim they like, without having to support these claims with a single shred of evidence or to show that they’re safe to use. In fact, the FDA doesn’t get involved until enough people have complained about a specific product, at which point the legal process begins.”

Learn more about when cosmetics claims cross the line: A Comprehensive Guide to Buying Anti-Aging Products.

How Much Does Bye Bye Foundation Cost?

Bye Bye Foundation is available in four shades: fair, medium, tan, and rich, and can be purchased at www.tryitnow.com.

However, you can’t purchase this single product alone.

Instead, IT Cosmetics forces potential customers to purchase one of two cosmetics collections:

  • Your Most Beautiful You Collection ($49.95): This five-piece kit also includes two bonus products, totaling seven. Each of the products are pictured, but not named, so for accuracy I’ll refrain from doing so.
  • Beautiful You Collection ($39.95): This kit advertises you’ll buy only the foundation, with an additional four products for free.

Customers are also rewarded with an additional two gifts, a blush and brush, before checkout.

Customers also have the option to customize their own makeup kits. However, orders for custom kits must be placed by calling 888-922-0487.

But, That’s Not All!

The cost of each kit does not include shipping and handling. It does include a membership to IT Cosmetics autoship program, however!

All IT Cosmetics customers should be aware that purchasing one kit signs them up for recurring monthly charges. At Highya, we’re very wary of autoship programs as they can be difficult – and costly – to cancel.

See Also: What is An Autoship Program, & Why Should You Avoid It?

Returning an IT Cosmetics purchase may also prove difficult. Their terms and conditions simply state that you may return items in accordance with the Return Policy instructions that accompany your product shipments. Or, if you are uncertain about your right to return the product, you may also call Customer Service (888-922-0487) for assistance.

Bottom Line On Bye Bye Foundation?

Foundation is a particularly difficult product to purchase online – shade matching, skin allergies, and general quality can’t be tested before opening your wallet. And considering the steep stakes of doing so for an IT Cosmetics product – meaning their questionable return policy and autoship program – it might be safer to shop elsewhere.

Have you purchased an IT Cosmetic product? Please share your experience in the comments below!


More on Skincare:

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190 Customer Reviews for Bye Bye Foundation

Average Customer Rating: 2.4
Rating Snapshot:
5 stars: 43 4 stars: 15 3 stars: 9 2 stars: 23 1 stars: 100
Bottom Line: 32% would recommend it to a friend
Showing 1-11 of 190
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  • Not Like on TV

    I just got my kit yesterday. I have a few age spots and was hoping to fully cover them. I also have large pores. It neither completely covered my age spots or my pores. Too expensive to not do what it claims. Very disappointed in the product. Kat Von D foundation is much better. Now I have to cancel and after reading these reviews, I'm not looking forward to that.

    Bottom Line: No, I would not recommend this to a friend

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  • 13 out 13 people found this review helpful

    Extremely disappointed

    • Texas,
    • Mar 26, 2017

    I was so excited when I saw the infomercial and ran right out to Sephora the next day! The foundation DOES NOT cover even 10% of what it promises. In the infomercial, you see the lady with a VERY red face use a tiny amount of foundation to fully cover up her imperfections. In reality, the product does not cover any better than powder. Extremely disappointed. I'll be going back to my Estee Lauder full coverage foundation right away!

    Bottom Line: No, I would not recommend this to a friend

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  • 14 out 14 people found this review helpful

    Not any better than my over-the-counter makeup

    I'm disappointed in this product. For the price I paid for the travel sizes I received, I would expect it to be at least something better than I can buy over the counter. It really is nothing special, and the powder they sent me was way too dark.

    I'm so glad that I didn't go for the auto ship. I will not order again.

    Bottom Line: No, I would not recommend this to a friend

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  • 4 out 5 people found this review helpful

    Pump squeeze tube container

    I've been meaning to write about this for a while now. I love the product! I actually look forward to putting it on every morning. The scent is so light and refreshing, it's perfect!

    The only thing that is frustrating to me is the tube it comes in. The pumping action does not work as it should for something that costs as much as it does. I've had it squirt on my blinds because of having to pump it so much to get anything out. In order to use every drop, I had to cut it open towards the end and is wasteful. Excellent product, though!

    Bottom Line: Yes, I would recommend this to a friend

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  • 26 out 26 people found this review helpful

    Good product, bad sales ploy

    • Connecticut,
    • Mar 22, 2017

    I am happy overall with the first kit I received.

    Then another one came, and they charged me $131.00. So I called customer service, and the man I spoke with did not understand that I did not want any more shipments.

    To make it easier on myself, I told him I would keep this one but that I would never pay that amount of money for the size of the products. Laura Mercier Tinted Moisturizer and Secret Concealer is just as good, if not better, and does not cost as much, and the sizes are generous and last longer.

    Forcing auto ship and not being able to purchase products separately is a horrible way to do business, so for this alone I will not be purchasing this again. It is way overpriced for what you are getting!

    Bottom Line: No, I would not recommend this to a friend

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  • 29 out 29 people found this review helpful

    Disappointing product and customer service

    The product doesn't work how it magically appears to on TV. I called and canceled the "subscription" they force you to sign up for a couple days after I received the initial order. I didn't return the product, as I'm really not that type of person. I was fine counting it as a loss on my end.

    Then, I received another order. I had to call the customer service and plead my case, and it's so annoying as they treat you like you're a liar and never made the original call. So, I sent that one back because it should never have been sent. It took two weeks to receive the refund and surprise, surprise, they didn't refund the right amount. They refunded the original order, which was less than the second order, which was sent by them in ERROR.

    A total waste of time and energy. This is why you should never order things from TV. It's always a nightmare.

    Bottom Line: No, I would not recommend this to a friend

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  • 23 out 23 people found this review helpful

    IT cosmetics

    I have melasma and rosacea, and this makeup did not cover any of it. I don't have a severe case and this Bye Bye Foundation didn't work. Then I didn't realize I had signed up for auto orders and got a shipment costing $120. I sent it back, and they were not going to give me the shipping and handling fees so had to stand ground, and they gave it back to me. I would not recommend this product.

    Bottom Line: No, I would not recommend this to a friend

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  • 23 out 23 people found this review helpful

    I don't recommend

    • Niles, OH,
    • Mar 22, 2017

    First off, I thought I was getting a trial for a one-time payment of $39.95. No, I got charged $48.04 (whatever), but that's just the first payment. My total is going to be $127.94.

    So then I get the makeup. The foundation covers like any other foundation, and I can't even use the powder because it's completely orange and a lot darker than the foundation. I'm very disappointed, to put it nicely. Don't waste your money!

    Bottom Line: No, I would not recommend this to a friend

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  • 8 out 14 people found this review helpful

    Great product for someone who rarely wears make-up.

    • Pasco County, FL,
    • Mar 20, 2017

    I read so many of these reviews and am really surprised! I can't say anything about canceling or returning anything yet because I just received my first order last week. I will update later, if possible, because I do intend to cancel once I receive my first full-size order. I only say I plan to cancel now because I won't need refills as often since I do not apply makeup daily. With that said, I am not planning to cancel because I dislike the products, in fact, I LOVE THEM!

    I want to begin by saying that I rarely wear makeup because I don't like getting up earlier to apply it, and I don't like how it feels on my face and the fact that I have to spend all day checking my face and applying touch-ups (it's too much effort, honestly). After watching the infomercial several times and checking online reviews, I decided I would give this a try. It looked easy to apply, and let's face it, I'm not getting any younger! I'm all for makeup that feels like a moisturizer and goes on quick and easy with just my hand.

    Well, this Bye Bye Foundation lived up to the hype! As stated previously, I don't wear a lot of makeup; I like a light foundation, mascara, and lip gloss or a light lip stain. Because I got the five-piece kit, I used (almost) all of it the first time I tried it, just to see how it all works together. The foundation was fast and easy to apply, and it blends well with only my fingers. I will say that I don't have any skin conditions or really dark spots on my face to cover, but I do have a scar from childhood on my right cheek (that is very noticeable without makeup), and this foundation covered it nicely.

    I used the (free gifts) brush and color disc to apply a light eyeshadow and a couple swipes of blush and then used the finishing powder to lightly blend everything on my face. Next, the mascara. This stuff is AWESOME! I love the brush design, and the ball at the end of the wand is a game changer; my lashes have never looked better. I have had no issues with dryness or flaking with ANY of this makeup, definitely not the mascara like some other reviewers (maybe they got a bad/older batch??).

    Lastly, the lipstick; it's fantastic. The color is perfect, and it has just enough shine to be noticeable but not flashy. I have not had a reason to use the concealer just yet, so I have to leave this part out. I have received SO MANY compliments on my face in the last week; it's really crazy. I will also report that I have not had any breakouts or other skin problems in conjunction with the use of this product (my skin is not overly sensitive) and I actually think my skin looks and feels better from the use of it, but time will really tell.

    These products are a little pricey, but in my humble opinion, they are really worth it. If you are afraid of the auto-ship, buy from Amazon or QVC, but try it. IT Cosmetics get the thumbs up from me!

    Bottom Line: Yes, I would recommend this to a friend

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  • 21 out 23 people found this review helpful

    Would never recommend!

    • Michigan,
    • Mar 19, 2017

    The makeup is alright, but Younique covers far better. The price is insane; we're talking over $150 for seven pieces. When asked to stop shipments, they sent more three months later and charged my card again!

    I would never recommend this to a friend! There are better products with NO commitment.

    Bottom Line: No, I would not recommend this to a friend

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  • 11 out 13 people found this review helpful

    Beware of ordering hype

    • Ventura, California,
    • Mar 17, 2017

    I knew this $39 promotion had auto-ship but did not realize the products were trial-sized. The ordering agent had a foreign accent not easy to understand, so asked for much repeating. Good thing!

    In rapid conversation, she kept pushing different offers, and one was for "full sized" products, at repeated $39 charges to equal about $150. It was so confusing, I finally put my foot down, that I ONLY wanted the original offer, at $39. Period.

    Previously, I had purchased an IT product at Ulta in Medium, which I found to be too light and pasty. So I ordered this promotion in Tan, which I find too dark for my olive skin tone.

    The concealer should be in a lighter tone, at the least.

    So, what I received was the Bye Bye Foundation, concealer, and mascara in trial sizes, think "TRAVEL sizes." The Illuminator for pores, don't know if that is a trial size, but adequate to last for a while.

    You MUST wear a primer, or it will settle into your wrinkles and make them more obvious. I have a couple of dark spots (not very) on my chin that it doesn't cover, even with extra application. I do wear a serum and Vitamin C cream as well prior to using the Foundation, and my skin feels heavy with the product.

    The lip-whatever is full-sized, and is off-white in color and is (I suppose) to change to pink on lips. Sort of like those lipsticks that change color depending on your body chemistry. If your lips are already "pink," you will see no difference. It just acts like a lip balm.

    The gifts of Vitality Disc of blush appear to be full size, and also the brush.

    As far as the charges, auto-ship and full-size hype, this is my solution: As soon as I received an email that the product had shipped, I called and canceled the whole thing. I will pay the one-time charge for what I received, but no more. Keep your confirmation email of cancellation. Most card companies will deal with excessive charges, but not PayPal. It remains to be seen what shows up on my bill next month.

    I say "yes" as a recommendation (cannot opt out), only because the brush is full-sized and the product is useful for travel. All-in-all, it is worth the $39 (plus shipping, of course, about $6).

    Bottom Line: Yes, I would recommend this to a friend

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