About Bye Bye Foundation

Since the rise of BB Creams, those wondrous five-in-one potions that were touted by magazines around the world as the next holy grail, it seems as if every cosmetic product is stepping up to promise more, more, more.

And Bye Bye Foundation is no exception. IT Cosmetics calls the product a “Full Coverage Moisturizer,” and claims that it infuses moisture, blurs away flaws, and protects from sun damage in one simple step.

The brand also claims that Bye Bye Foundation goes beyond making you look beautiful in the moment, by creating visible improvement in your skin that lasts – even after the foundation is washed off.

IT Cosmetics founder Jamie Kern Lima states that the IT Cosmetics line was inspired by her own struggles in the makeup chair while working as a news anchor in her early twenties. The result, according to Lima, is an innovative line of products that starts as cutting-edge skincare – without sacrificing performance and coverage.

Bye Bye, Foundation?

IT Cosmetics Bye Bye Foundation is designed to cover dark spots, fine lines, pores, acne and imperfections - and claims to do so “INSTANTLY!”

What else, you ask? Pulled straight from their website: “And is clinically shown to last all day.”

Let’s sidebar for a moment. There are many new claims of advanced formulas that can make your trip to the cosmetics section a confusing experience. If you’re buying foundation at all, chances are, you’d like to look your best.

However, like many shoppers, you don’t want to throw your money at a product simply because it’s pricier or makes bigger promises. This is, in essence, why we at Highya review product claims from an objective standpoint.

So, before we look any further at IT Cosmetics Bye Bye Foundation, I’d like to point out (objectively):

  • EVERY foundation since the use of white lead (circa the 1500s) has covered dark spots, fine lines, pores, acne, and imperfections.
  • Claiming that a product is “clinically shown to last all day” covers up a lack of actual scientific proof better than any cosmetic could do for a complexion – it’s pure fluff for two reasons. First, the statement skirts real validation by using “shown” instead of “proven.” Second, not all clinical trials are created equal, and results may be subject to a considerable amount of bias.

Still there? Great! Let’s get back to it.

In Just 10 Minutes & Just 10 Days

As we’ve just explored, IT Cosmetics Bye Bye Foundation promises to… act as a foundation. Here are some other things it claims to do:

In “Just 10 Minutes,” Bye Bye Foundation claims to increase your skin hydration by 79%. Interestingly, the percentage to which it “increases skin’s hydration” is the exact same as how many test subjects reported more supple skin – 79%.

So, within 10 minutes of using Bye Bye Foundation, your skin will either feel 79% more moisturized or 78 other people will also feel slight additional suppleness at the same time.

Moving on, in “Just 10 Days,” Bye Bye Foundation claims to create visible improvement in your skin’s smoothness, including texture improvement (which sounds redundant, but is stated separately), and a reduction in wrinkles.

It’s So Good, You Can Sleep In It

Never to sleep in your makeup is so ingrained in our idea of good grooming habits, that it’s become trendy for cosmetics companies to claim that you can do otherwise as a show of how gentle or great their product is.

IT Cosmetics claims that you can do the same with Bye Bye Foundation. However, they don’t explicitly state that doing so won’t clog pores or cause breakouts. Besides, there are more good reasons to wash your face at night than just removing makeup!

So, while you most certainly can sleep in Bye Bye Foundation, you could also sleep in heels. Is either a good idea? Likely not.

Finally, Bye Bye Foundation Promises Full Coverage Sun Protection

IT Cosmetics claims that their foundation is also a mineral-based UVA/UVB SPF 50 sunscreen – insinuating that you can skip the extra step of applying a separate sunscreen.

This is a dangerous claim, and certainly not great for the long-term health of your skin. As we’ve previously reported, a dab of your foundation isn't the same as the amount of sunscreen you'd slather on your face.

Additionally, makeup wears off during the day, and chances are you aren't religiously reapplying the way you should with sunscreen. And why would you? Bye Bye Foundation has been clinically shown to stay on all day!

Let’s Talk IT Cosmetics Technology

How does Bye Bye Foundation help you achieve sudden and lasting skin suppleness? With their 3D Skin Flex Technology – exclusive to IT Cosmetics, of course.

As taken directly from the website, IT Cosmetics claims that their 3D Skin Flex Technology targets your skin issues on three levels:

  • It Corrects - Within the skin’s surface, a proven blend of powerful anti-aging ingredients - such as peptides, hyaluronic acid, & hydrolyzed collagen - infuse moisture and help correct the look of aging skin.
  • It Perfects - At the surface, light diffusing pigments cover and perfect the look of your skin, and they flex so they move with you. They're designed not to crease or crack.
  • It Protects - On the top of your skin is a broad-spectrum, mineral-based, 50+ (physical, not chemical) SPF sunscreen to help protect your skin from the sun.

Peptides, hyaluronic acid, and hydrolyzed collagen can be found in many anti-aging products, thanks to their collagen-boosting effects. However, IT Cosmetics doesn’t disclose the percentage of each used, so there’s no telling the potency of any anti-aging ingredients in Bye Bye Foundation’s formula.

Related: Your Guide to Avoiding Sunburn During Summer Vacation

What about perfects and protects? We can’t speak to the “perfects,” as each individual’s preferences for foundation coverage will vary. However, as mentioned above, it is imperative for your skin’s health that you not rely on a foundation for complete sun protection – no matter how high an SPF they claim.

Bye Bye Foundation Test

For more product tests & tips: Click here to subscribe to HighYa’s YouTube channel

Let’s Not Forget the FDA

While we’re inspecting claims, this seems an opportune moment to mention something we touch on in many of our articles: It is against FDA regulations for a product classified as a cosmetic to create real and lasting change in your skin.

“As long as anti-aging products include the disclaimer that they’re not ‘intended for use in the diagnosis, cure, mitigation, treatment, or prevention of disease,’ manufacturers can basically make any claim they like, without having to support these claims with a single shred of evidence or to show that they’re safe to use. In fact, the FDA doesn’t get involved until enough people have complained about a specific product, at which point the legal process begins.”

Learn more about when cosmetics claims cross the line: A Comprehensive Guide to Buying Anti-Aging Products.

How Much Does Bye Bye Foundation Cost?

Bye Bye Foundation is available in four shades: fair, medium, tan, and rich, and can be purchased at www.tryitnow.com.

However, you can’t purchase this single product alone.

Instead, IT Cosmetics forces potential customers to purchase one of two cosmetics collections:

  • Your Most Beautiful You Collection ($49.95): This five-piece kit also includes two bonus products, totaling seven. Each of the products are pictured, but not named, so for accuracy I’ll refrain from doing so.
  • Beautiful You Collection ($39.95): This kit advertises you’ll buy only the foundation, with an additional four products for free.

Customers are also rewarded with an additional two gifts, a blush and brush, before checkout.

Customers also have the option to customize their own makeup kits. However, orders for custom kits must be placed by calling 888-922-0487.

But, That’s Not All!

The cost of each kit does not include shipping and handling. It does include a membership to IT Cosmetics autoship program, however!

All IT Cosmetics customers should be aware that purchasing one kit signs them up for recurring monthly charges. At Highya, we’re very wary of autoship programs as they can be difficult – and costly – to cancel.

See Also: What is An Autoship Program, & Why Should You Avoid It?

Returning an IT Cosmetics purchase may also prove difficult. Their terms and conditions simply state that you may return items in accordance with the Return Policy instructions that accompany your product shipments. Or, if you are uncertain about your right to return the product, you may also call Customer Service (888-922-0487) for assistance.

Bottom Line On Bye Bye Foundation?

Foundation is a particularly difficult product to purchase online – shade matching, skin allergies, and general quality can’t be tested before opening your wallet. And considering the steep stakes of doing so for an IT Cosmetics product – meaning their questionable return policy and autoship program – it might be safer to shop elsewhere.

Have you purchased an IT Cosmetic product? Please share your experience in the comments below!


More on Skincare:

Tired of Wasting Money? Want to Learn to Shop Smarter?

Join over 3 million HighYa readers who receive weekly how-to guides, tips & reviews and get a FREE COPY of our 145 Scam Hacks e-book. Enter your email below to get started!

199 Customer Reviews for Bye Bye Foundation

Average Customer Rating: 2.3
Rating Snapshot:
5 stars: 45 4 stars: 15 3 stars: 9 2 stars: 24 1 stars: 106
Bottom Line: 31% would recommend it to a friend
Showing 1-11 of 199
Sort reviews by:

  • 2 out 2 people found this review helpful

    Don't waste your money, read this review!

    • Chicago, IL,
    • Apr 28, 2017

    I was looking for a lightweight foundation product as summer was on its way. Now, I should say right from the start that I do not have problem skin (i.e. acne, rosacea, etc.), only mild redness from time to time.

    What sold me on the Bye Bye Foundation was the fact that it was supposed to be both lightweight and have excellent coverage. Please don't ask why I didn't read the reviews before I purchased. It was a moment of stupid because normally I do so for every online purchase.

    The kit arrived, and the first thing I noticed was that the products they ship are super tiny munchkin sized. Much like what you would receive in a free sample from a cosmetic retailer. The squeeze tube of the foundation, which I ordered in a medium, wasn't even completely full! It seemed as though they took half of it out, and shipped.

    Now, after applying this very thin almost moisturizer like cream, I realized that it didn't cover anything! Again, I do not have problem skin, but I guarantee that if I did, this stuff wouldn't cover anything. Now, that being said, they sent along a medium setting powder. They really should send translucent so that it doesn't change the foundation color. The setting powder is more the shade of a bronzer. I felt the color was off, so I took my mirror and went outside. I looked like a tangerine with a bad spray tan. Wrong shade aside, this stuff covers next to nothing.

    As a sidebar, none of the other products included in the kit were particularly spectacular, intact much less so. But perhaps the most insulting part of the whole experience was the return process. I really didn't try and beg too hard for a refund. What I really wanted was to be sure they were taking me off their auto shipment process. Speaking to customer service was a series of recommendations for different products to purchase. Anything to get you not to cancel. Until finally I had to very rudely tell the representative that all I wanted was to be no longer enrolled in the auto-shipping program. To that, he said that I didn't have a balance due so that they wouldn't charge me anymore. I then read to him the auto ship statement from the bottom half of my invoice.

    By the way, they do not charge you another $39.99, they charge you several installments totaling $119.00. Again the rep from customer service said: "don't worry, we are not going to charge you anything." I asked for him to send me a confirmation email that my account had been canceled. He said he would do so, but it would take 25-48 hours to do so.

    Stay tuned guys because I just bet in a few more weeks I get charged again. One last thing, there is a 60-day guarantee with this product. No one will offer you a refund, they will simply try to sell you more products. Push for your refund! As I said earlier, I didn't really care about the refund, as much as I worried about them continuously charging my card.

    Long and short of my review, this product stinks! It doesn't deliver the results it guarantees, customer service doesn't really want to help you, and if you buy it anyway, good luck!

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 2 out 3 people found this review helpful

    Payments

    I placed the trial order on March 21st. After receiving it, I decided to cancel the order. I did so on April 5, 2017. I was AGAIN charged $43.94 on April 17, 2017.

    I called to have my money refunded and was informed I was still being charged over $11.00 for shipping, on a product I canceled well in advance! I fought this charge and was told I would be refunded the entire amount, including shipping.

    DO NOT buy from them and give them ANY banking account information. Go to Ulta and buy it there if you want to try it, they at least stand by their returns and you won't have to battle the charges. This was NOT A MISTAKE. ANY reputable company would refund the entire amount, including shipping, when the order was canceled well in advance to the next shipment.

    I will now be disputing this with the credit card company as well and not allowing them to ever bill me again, OR pay this charge. I will also be sending a letter to Connecticut's attorney general informing them of their company's charging habits. Keep your paperwork in hand ladies, and document EVERYTHING!

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 1 out 3 people found this review helpful

    Unbeatable Customer Service

    In a world where customer service seems to become a thing of the past, it is so refreshing to do business with It Cosmetics. The continued customer service I receive every time I've called has been outstanding! I actually just got off the phone with their customer service person and was so Happy I had to write a review.

    This company has proven to me that it Truly does want the customer to be Happy with the products they receive! And yes I am very happy with their products. When I first started using the products people started asking me what it was I was doing differently because I looked so refreshed.

    They actually said what is different about you, have you changed you are makeup? That was a great compliment and I was using Lancome before I started you think It Cosmetics. I have learned about this product that it works best if you use it the way it was intended mixing and matching with other products did not give me the same effect at all. I hope this review has been helpful to someone.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 25 out 26 people found this review helpful

    Misleading charges

    • Wall, TX,
    • Apr 16, 2017

    Be very careful ordering from this company. Their pricing info is not all truthful when they have you card number to charge. Extremely misleading. I have had to cancel my debit card due to unauthorized charges after I canceled their product and order.

    Do your research before ordering. I lost about $85 to these people from misleading info and by them having my Debit card on file until I changed card number. Be very careful.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 45 out 46 people found this review helpful

    Returned but did not receive credit

    I returned the products in November, but the company claims they never received it. I had to pay $104.75 for products I returned. I'll never buy from them again!

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (1)
    View all 1 commentsHide comments
    • Apr 12, 2017

      Cindi Burns

      Oh, no! I was charged and sent another shipment after I canceled it. I spoke to a representative on the phone that told me I would get a refund. I did not like anything about the introductory set I received, except the lip balm. And grant you, I can find that a lot cheaper elsewhere!

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 66 out 68 people found this review helpful

    Wouldn't recommend

    • Gallatin, TN,
    • Apr 6, 2017

    I was very disappointed. It didn't cover like it said it would. It doesn't cover large pores at all or hides fine line and wrinkles. I tested the theory of being able to sleep in this makeup, and it is not true; I had break outs due to not washing off. I see no difference in my skin and it doesn't last all day.

    I am so very disappointed. They must have been using filters on TV to make it look and do what the product claims to do. Don't waste your money on the product! It is a huge let down.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 68 out 69 people found this review helpful

    Another FAIL

    • Pennsylvania,
    • Apr 5, 2017

    Please don't waste your money. The IT Cosmetics Bye Bye Foundation in no way is what's represented by the infomercial. I should have known better. This product is a heavy, thick paste. It DOES NOT, repeat, DOES NOT work as advertised. And, of course, there's no way to contact via email, as they want to get you on the phone to sell you some other worthless product.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 73 out 75 people found this review helpful

    Trying to send the product back.

    • California,
    • Apr 3, 2017

    The makeup did not work for my skin at all. It accentuated my wrinkles and felt heavy on the skin as well.

    Now I am having a great deal of trouble contacting the company via phone or on their website to return the entire kit. That makes me concerned that they will send another (unwanted) supply and bill me.

    The phone number is just a recording, and the site is absolutely hopeless for contacting them with any help.

    VERY disappointed with this purchase.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (1)
    View all 1 commentsHide comments
    • Apr 5, 2017

      Heather

      Thank God I came across this website! I initially started looking for the number to call and make an order. That's when I came across this website and your review. So, thank you for saving me from the same distress, and I'm sorry to hear what you are going through.

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 18 out 31 people found this review helpful

    Love

    I have been ordering IT Cosmetics from QVC for years, and I absolutely love all of their products. The foundation is wonderful. I have gotten many compliments on my face; it looks so natural.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 54 out 55 people found this review helpful

    Not Like on TV

    I just got my kit yesterday. I have a few age spots and was hoping to fully cover them. I also have large pores. It neither completely covered my age spots or my pores. Too expensive to not do what it claims. Very disappointed in the product. Kat Von D foundation is much better. Now I have to cancel and after reading these reviews, I'm not looking forward to that.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 63 out 65 people found this review helpful

    Extremely disappointed

    • Texas,
    • Mar 26, 2017

    I was so excited when I saw the infomercial and ran right out to Sephora the next day! The foundation DOES NOT cover even 10% of what it promises. In the infomercial, you see the lady with a VERY red face use a tiny amount of foundation to fully cover up her imperfections. In reality, the product does not cover any better than powder. Extremely disappointed. I'll be going back to my Estee Lauder full coverage foundation right away!

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


Showing 1-11 of 199

Write a review for Bye Bye Foundation!

Share your experience to help others avoid scams & discover great products!

Write a Review