About California Curls

Smiling, beautiful women adorn the California Curls website, curly locks spiraling from their scalp, which the company claims are the result of using their new hair curler. They state California Curls is the easiest way to get silky, sexy salon-style curly hair that lasts all day, because it heats your hair, not your fingers, and will create curls in seconds.

California Curls is yet another product from Telebrands, the three-decade old company that claims they invented the “As Seen On TV” logo. Telebrands lost their Better Business Bureau accreditation in 2014 due to the frequency of complaints, most of which appear to revolve around poor quality products, failure to work as advertised, and difficult customer service experiences. Admittedly, this number is still relatively low in relation to the number of units they move, although the company held a C rating at the time of our research.

How California Curls Works

California Curls looks about the same size as a standard hair curler, except with a spiral pink cover they say will guide your hair into the curl shape. To use California Curls, you’re instructed to clip a length of your hair into the device and then rotate the curling barrel until it is in place. Seconds later, release with a push of the button and look at your bouncy curls!

According to the company, California Curls’ heating element uses tourmaline technology, which is claimed to reduce frizz and fly-away hair. As a result, they tout you will have perfect curls every time.

Unlike other hair curlers which they are difficult to work with and can burn you, California Curls’s pink curl guide is easy to use and stays cool to the touch. In addition, California Curls features 4 separate heat settings for soft curls or wide waves and can be used on any length or texture of hair.

A California Curls Order includes:

  • California Curls curler
  • Step-by-step style guide with tips and celebrity styles
  • 360-degree spiral cord

What is Tourmaline?

Tourmaline is a crystal boron silicate mineral often baked into flat irons to smooth hair, but is also used on brushes, combs, and curling irons, which is “added to the ceramic plates by first being crushed into a fine powder that is then baked into the plates and other elements of the iron.” Tourmaline also “emits negative ions that counteract the positive ions present in dry or damaged hair. This results in smooth, shiny hair. The tourmaline even helps to seal moisture into your hair and counteracts frizz.”

However, keep in mind that like ionic hair dryers, the ions emitted by tourmaline only work to break down water molecules during the styling process, thereby fighting frizz. In other words, if your hair is dry when you’re styling it, the ions released by the tourmaline contained in California Curls will not work as well (or at all).

How Long Will Your California Curls Results Last?

Next, although the California Curls styling tool is claimed to provide curls that last all day long, keep in mind that this generally has much more to do with the styling products you use (and your skill level) than it is about the tool.

In other words, while California Curls might provide great-looking curls in your bathroom (or wherever you style your hair), if you want them to continue all throughout the day, you’ll need to apply high-quality products that are matched to your climate.

See also: Five Mistakes You Should Avoid to Prevent Damaged Hair

Other Hair Curling Options

Finally, remember that tourmaline-based hair curlers are extraordinarily popular styling tools and can be found from dozens of different manufacturers, which you can see for yourself by typing the phrase “tourmaline hair curler” or “anti-frizz hair curler” into your favorite search engine.

In fact, these types of styling tools are so popular that you’ll almost certainly be able to find options from local retailers, often for less than California Curls, given its non-refundable S&H charges (more about this next).

Granted, these other options may not include an attached curling guide like California Curls, but if you’ve been curling your hair for any length of time, the point is that you have options.

California Curls Pricing, Shipping, and Returns

You can have your very own California Curls for $19.99 plus $6.99 S & H, bringing your total to $26.98. All Telebrands products come with their same 30-day money back guarantee: If you don’t like California Curls, return it along with a “detailed explanation” for your money back (minus S & H).

Can California Curls Heat Up Your Styling Routine?

Chopping to the point: Although California Curls may use tourmaline technology to prevent frizz, to work in seconds, and to remain cool to the touch, so does much (or nearly all) of the competition.

As such, we might recommend exploring local options prior to placing your California Curls order, which could help you save a decent chunk of change in non-refundable S&H charges, and could make the return process as easy as hopping in your car if you’re dissatisfied.

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