About Cratejoy

From music to prayer, dinner to dinosaurs, Cratejoy is “the world’s first subscription box marketplace” where you can learn about the newest subscriptions services that fit every lifestyle. Just log on to their home page, browse subscriptions, choose a category (e.g. Art & Culture, Just for Women, Summer Favorites, etc.), or search for a specific keyword.

Cratejoy constantly curates new subscription services, so you’ll always have up-to-date access to the latest additions, while their customer reviews can help you choose the right one to suit your needs. Like HighYa, Cratejoy also manually moderates and approves everything on their site to prevent fake reviews, spam, and other types of abuse.

Cratejoy will even subscribe to some of these services themselves. If they find one that is high quality, safe to use, and easy to cancel, they’ll brand it as “Cratejoy Powered,” which means you can trust it.

Finally, if you have an idea for a subscription service but don’t know where to begin, Cratejoy can help you get your business off the ground through their ecommerce platform (more about this in a moment)!

But should you spend time browsing Cratejoy’s extensive subscription service listings? Is their business program a good way to ensure success? Are there better options out there?

Let’s find answers to your most important questions.

What is a Subscription Service?

A subscription service (also known as discovery commerce or subscription commerce) is “an ecommerce activity by which consumers subscribe to periodically receive a box with new products or samples. Discovery commerce activities are mainly found in beauty, apparels and food sectors.”

Sign up for something that interests you (each company has their own niche), and you’ll receive a monthly shipment containing a variety of items. Many subscription services will change themes each month (e.g. “Dreaming of Paris” for a foodie subscription; “The Days of Analog” for a technology service) so you’ll rarely receive the same items in any given month.

Subscription commerce has become immensely popular over the past several years, and includes popular options such as Birchbox, Flaviar, Club W, and many others. Birchbox alone has more than 400,000 subscribers and is worth an estimated $485 million!

The bottom line? There are hundreds of subscription companies out there, and it seems like Cratejoy can help you sort through them, learn about other customers’ experiences, and find one that’s right for you. And outside of independent blogs and HelloSubscription.com, there doesn’t appear to be anything else remotely like them.

Ok, so Cratejoy seems useful from this aspect. But what about their business program?

How Can Cratejoy Help You Start a Subscription Business?

Sure, Cratejoy’s reviews could be helpful if you’re thinking about signing up for a service. But Cratejoy’s biggest emphasis—by far—is on their all-in-one subscription ecommerce platform.

Here, you’ll be able to create your own subscription store, customize your storefront using their website builder and template selections, and grow your recurring customer base. You won’t even need an internet host, since your website will be hosted directly on Cratejoy’s servers.

Speaking of customers, each of yours will have access to their own user account, where they can manage addresses, billing information, preferences, and more.

Regardless of your subscriber numbers, Cratejoy claims you’ll have everything you need to build, run, and scale your business, including referral programs and analytics. There are literally hundreds of features for Cratejoy stores, so be sure to check out their Features page, as well as their free tools and guides and Subscription School for educational material.

Cratejoy’s blog also features a variety of articles spotlighting different merchants, the success they’ve achieved, and how they accomplished it, as well as tips to grow your subscription business.

Sounds useful, but how much will it cost you?

Cratejoy’s Business Pricing

Searching for subscription plans on Cratejoy is free, although it doesn’t appear that you can sign up for a free account, save you selections, and so forth.

If you need a business account, Cratejoy’s All Access Plan will cost you $39 per month, along with a 1.25% + $0.10 per-transaction fee. There are no contracts, and you’ll be billed monthly.

Example: If each of your subscriptions cost $30 per month, you’ll pay Cratejoy about $0.48 per subscription. In addition to the $39 monthly fee.

If you’re not a Cratejoy merchant but would still like to have your service included in their Marketplace, you can get listed by contacting the company. The service is currently free, but they may eventually begin charging for each referral you receive.

If you need design services, Cratejoy offers a variety of Premier packages ranging between $2,500 and $8K. A la carte design “tweaks and help” are priced at $150/hr, with a minimum of 2 hours.

Important note: If you want to try out Cratejoy’s business service without a commitment, you can also take advantage of their 14-day trial—no credit card required. They even claim you’ll be able to get set up in just 5 minutes. Once your trial expires, it will roll over to $39/mo subscription.

Are other subscription companies finding this price reasonable?

Cratejoy’s Online Reputation

Cratejoy—founded by Amir Elaguizy and Alex Morse and based out of Austin, TX—had been in business for less than a year at the time of our research, and there wasn’t a lot of customer feedback for the company.

They had been discussed in a variety of popular publications, such as NPR, VentureBeat, WIRED, and more. Most of these were short writeups that focused more on the company than on user experience, and were published soon after the company was launched.

However, even after Cratejoy first entered the market in October 2014, WIRED claimed that the company already had 200 business subscribers, with another 3,500 on the waiting list.

Even though they’re popular, does this mean Cratejoy’s right for you?

The Bottom Line about Cratejoy

Cratejoy genuinely seems committed to providing a valuable service for anyone interested in learning more about subscription services, and for helping subscription businesses get off the ground.

However, just because they might provide all the platforms you need to run your subscription business, it’s still up to you to develop your boxes and source your products.

In layman’s terms? Cratejoy is simply a platform where you can sell your subscription boxes; not where you’ll find an A to Z “business in a box.”

What’s you experience with Cratejoy? Write your very own review below!

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4 Customer Reviews for Cratejoy

Average Customer Rating: 2.0
Rating Snapshot:
5 stars: 1 4 stars: 0 3 stars: 0 2 stars: 0 1 stars: 3
Bottom Line: 25% would recommend it to a friend
Showing 1-4 of 4
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  • 2 out 4 people found this review helpful

    Great platform

    • Portland, OR,
    • Mar 31, 2016

    Easy to use platform, cool team, really responsive staff. Do wish they had bulk changes for customer profiles (like bulk cancel or bulk re-bill date change).

    On the above, they do charge a recurring 10% fee that you acquire through their marketplace. I have margin to give them for getting me customers, so I think it's okay.

    Bottom Line: Yes, I would recommend this to a friend

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  • 8 out 10 people found this review helpful

    Don't Do It!

    • Dallas, TX ,
    • Jan 14, 2016

    Don't do it. Stay away. Unless this is an approval revenue stream for you and you have an existing business with existing profits, this will not be a legitimate source of income for those wanting to make this their primary business for the reasons that the comments list below. They steal all of your profit by charging 10% for a costumer they claim to have brought to you. Every month! There were numerous customers that my team and I talked with through Facebook or email prior to them signing up and once they did, Cratejoy said they brought them to us. Plus what they don't tell you is that you will be paying Cratejoy their monthly rate, and processing fee, AND you will be paying Stripes processing fees. Plus their shipping costs are on average .30-.75 cents higher per shipment than printing on stamps.com as a business. Bottom line, if you're not currently in business, this will not propel you to your financial dreams, rather they will let you try to grow your subscription business while they take all your money.

    Bottom Line: No, I would not recommend this to a friend

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  • 10 out 11 people found this review helpful

    Extra 10% charges on profit on top of their regular fees.

    • San Diego, CA,
    • Dec 11, 2015

    When I first used Cratejoy I was under the impression that they only charge $39.99 monthly fee, and "$0.54 per sale (our fees are 1.25% + $0.10 per transaction). Assuming you are using Stripe you will pay $1.34 per transaction in Credit Card Fees (based on 2.9% + $0.30 per transaction)."

    There is a large hidden fee that I was not aware until I received my first subscriber. Cratejoy also charge 10% to all your profits for listing your store in their marketplace.

    I don't understand why they are charging 10%, when it should be a flat fee. Because they are charging a percentage, Cratejoy are crooks. The sellers loose a lot of profit using crate's platform.

    Bottom Line: No, I would not recommend this to a friend

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  • 13 out 14 people found this review helpful

    Business Owner Beware

    • California,
    • Nov 28, 2015

    The marketplace has a 7 day cookie which takes your entire profit. Plus, they control your customer database. If you try to leave, all your subscriptions are canceled and you have to request all your subscribers make them switch manually. They DO NOT TELL YOU when a subscription is placed and it is not ran through your credit card company, it goes through their hopper and they issue money to you. THEY hold your customer's subscriptions. The accounting reports are weak.

    I'm thankful I am only running a pilot subscription for business plan research and I have a short list of customers otherwise taxes and allocations would be a nightmare since Cratejoy can't provide a report that shows what you received less, fees, less their cut, less tax & shipping. Honestly, I feel like Cratejoy owners are crooks. When I am done with my project, I will close my store and NEVER use Cratejoy!

    Bottom Line: No, I would not recommend this to a friend

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