About Dinovite

Dinovite is a powdered dietary supplement that is added to your pet’s food daily, and claims to contain vitamins, digestive enzymes, fatty acids, zinc, direct-fed microbials, and trace minerals that can help improve their health.

Unlike other most other pet foods that are cooked at high temperatures and pressure, which can sap them of their nutrients and lead to a nutritional deficiency, in addition to their fillers and chemical preservatives, Dinovite is claimed to be freeze dried and all natural. According to the company, this means that Dinovite contains all the essential nutrients your dog or cat needs to be healthy.

What Do Dinovite’s Products Claim to Do?

For most of us, our pets are beloved members of our families, so when they suffer from dry, itchy, or flaky skin, lesions, yeasty ear infections, excessive shedding, or a foul odor, we want to make sure that it’s treated effectively. And while your vet can help with more serious treatments such as prescription medications or injections, many of these conditions can be attributed to nutritional deficiencies in your four-legged friend.

As a whole foods supplement for dogs and cats that is manufactured in the USA, Dinovite is claimed to contain naturally preserved ingredients manufactured without synthetic chemicals. And because Dinovite contains not just essential nutrients and vitamins, but also digestive enzymes and direct-fed microbials (e.g. probiotics), the supplement is claimed to help your pet’s body function properly, and to improve their skin, coat, and overall health.

Dinovite’s manufacturer claims the supplement can be used over 2 steps:

  • Add one scoop of Dinovite to your dog’s food.
  • Add a little water an stir.

With daily use, Dinovite is claimed to clear up most signs of nutritional deficiency within 90 days.

Dinovite Products

Dinovite’s original powder formula is available in 5 different sizes for dogs, and 1 size for cats. Before placing your order, we’d highly recommend reading through the supplement’s Choosing a Great Dog Food page, which can help ensure you’re giving your pet what they need to be healthy. You can also contact one of Dinovite’s Nutrition Coaches during business hours if you’d prefer live assistance.

In addition to the powdered formula, Dinovite also manufactures Lickochops and Supromega, which are Omega 6 and Omega 3 fatty acid supplements intended to give your dog healthy skin and a full, shiny coat. If your dog is finicky, Dinovite recommends Lickochops, and Supromega if your dog suffers from itchiness.

In addition, Dinovite’s Nubonabs treats (freeze dried beef for dogs, salmon and chicken for cats) are claimed to be a healthy way of rewarding your four-legged friend, but without the preservatives, corn, wheat, fillers and other chemicals found in most other treats. And finally, Dogosuds, Dinovite’s dog shampoo, is claimed to gently rinse away without leaving behind residue on your dog’s coat, or causing itchiness. These shampoos are available in unscented, peppermint tea tree, lavender, and essential oil blend scents.

Dinovite Pricing & Refund Policy

Dinovite’s products are priced as follows:

  • Dinovite for Dogs: $24.99 to $199.99
  • Dinovite for Cats: $49.99
  • Treats: $2.99
  • Supplements: $8.99 to $24.99
  • Shampoos: $9.49

Depending on the product you choose, you order may include free items such as treats. You’ll also be able to purchase related products when checking out, often at a discount.

All Dinovite products are shipped via UPS Standard Ground, and are claimed to reflect the same amount the company is charged.

Dinovite products come with a 90-day satisfaction guarantee, less S&H charges, which only applies to your first Dinovite purchase. Important: You’ll need to keep your original box and ship it back to the manufacturer in order to receive a refund.

In order to begin the refund process, you’ll need to contact customer service at 859-428-1000.

What Do Other Consumers Have to Say About Dinovite?

According to online customer reviews found on websites such as DogFoodAdvisor.com, DogVitaminReviews.com, Community.Dog.com, and many others, Dinovite products appear to have a primarily positive reputation. This includes common compliments such as great customer service/helpful coaches, that they work to clear up skin conditions, regardless of where they’re located (e.g. coat, ears, etc.), and that they help improve your pet’s smell.

However, some of the most common complaints cited failure to make a difference in animal’s coat or overall health (a couple reviewers claimed that their pets’ health got worse after using the supplement), high price, allergic reactions (we’ll talk more about this in a moment), and that Dinovite doesn’t necessarily contain anything exceptional to justify its high price.

Note: Keep in mind that although Dinovite’s powdered supplement doesn’t need to be refrigerated, we read about more than one instance of pest infestation (usually worms), so it’s important to keep the lid closed tightly at all times.

Finally, Dinovite, based out of Crittenden, KY, has been in business since 2001, and holds an A rating with the Better Business Bureau. The company has 10 closed complaints, many of which appear to reference difficulties processing returns. However, the company seems to be quick to respond to complaints (outside the BBB as well) and to come up with an agreeable solution.

Can Dinovite Help Your Dog or Cat Be Happier & Healthier?

If you’re looking to clear up your pet’s skin problems or are just looking to make sure they’re as healthy as possible, is Dinovite worth the high price? Perhaps, but consider the following before placing your order:

High Price & Shipping Costs

The most common complaint we encountered during our research related to Dinovite’s high price and steep S&H charges. However, if your pet is suffering from skin conditions or other health issues, a 90-day supply of Dinovite is likely much less expensive than even one trip to the vet.

With this said, in order to help you save on S&H costs, as well as to give your pet adequate time to experience results, the company recommends purchasing a 90-day supply of Dinovite, versus placing multiple smaller orders.

Dinovite’s Fat/Grain Content

Next, it’s very important to note that Dinovite is considered a high fat supplement (upward of 30%) , which could be problematic for some dogs, especially those with pancreatitis. Dinovite also contains grains, so if your pet is not used to grains or has an allergy to them, the supplement may not be ideal. Finally, Dinovite includes a high level of flax, which may upset some pets’ digestive systems.

Other Options to Consider

Keep in mind that there are numerous low-ingredient, high-quality natural foods and supplements available for your dog, many of which are priced lower than Dinovite. Because of this, you’ll want to thoroughly investigate all your options beforehand.

Bottom line:

Just like people, your dog or cat may react differently to the ingredients contained in Dinovite than others, while some may not experience any benefits at all. Dinovite does offer a 90-day refund policy (although you’ll be out S&H charges), which might help make your decision a little easier. However, you should always consult with your pet’s veterinarian prior to giving them any new supplement.

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9 Customer Reviews for Dinovite

Average Customer Rating: 2.4
Rating Snapshot:
5 stars: 3 4 stars: 0 3 stars: 0 2 stars: 1 1 stars: 5
Bottom Line: 33% would recommend it to a friend
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  • 1 out 1 people found this review helpful

    Total rip off

    I have a miniature schnauzer with a skin condition, and all I heard that this product would clear up her skin with good nutrition.

    Unfortunately, the supplement tastes so bad she would not eat the product, no matter what I put it on. when we requested a refund we told it is going to 100% refund because it was our first purchase, but we have to send the rest of product back to them and also pay for shipping which was additional $9.

    When we got our refund it was only 50 percent what we paid originally. Finally, we were told Dinovite withdraw money for their cost of shipping on the original shipment.

    In addition, we were only refunded on the product that was not used. Their 100% guarantee is not true and they do not stand behind the product.

    I'm very disappointed in their customer service, very rude and do not stand be hide their products like they promise. This is just another scam. Can't trust anybody anymore.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 2 people found this review helpful

    It is not grain free!

    This is a product that may work for some animals but it actually made my dog worse! The reason being is that she has had a recurring systemic yeast infection and has been totally grain free for over a year.

    Prior to being grain free, my Maltese lost 90 percent of her hair among other serious issues but with the use of nzyme products she had almost totally recovered.

    I thought Dinovite then would make a great dietary supplement as I had tried it before, however, it failed the first time as well. I tried it again as I attributed the failure to the severity of my dog's condition.

    So without totally researching the ingredients I began to add to her food. Within a month she was as bad as she had ever been. Losing hair, scratching, biting until bloody, goopy ears and the whole nine yards.

    I researched the ingredients and sure enough, GROUND GRAIN SORGHUM is in the first bunch of ingredients. It is a nasty grain that is more than likely a GMO product as well.

    I was so angry and I wrote the company but they refused to answer me or to post my review. I immediately took my dog off the junk and within two weeks she began recovering nicely.

    Do not give this junk to your dog if they need to be totally grain free. The people at Dinovite who are "advisors" do not know their tail from a whole in the ground and really know nothing about fighting yeast.

    Bottom Line: No, I would not recommend this to a friend

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  • 10 out 11 people found this review helpful

    Nasty stuff

    My dogs will eat almost anything, but they won't eat this.

    Bottom Line: No, I would not recommend this to a friend

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  • 7 out 9 people found this review helpful

    Dinovite for large dogs

    We have a 7 year old white lab. Very healthy as a rule and I have given her cod liver oil capsules for the last few years for extreme itching. It helped somewhat but she still rubbed up against the chainlink fence until she had grey all over her. And of course, all the other scratching of ears, etc. We had her at the vet several times and bought the steroid/antibiotic method and it would help for a few days but not worth the side affects of the steroids. We spent a lot of money on this.

    I heard about Dinovite on the Christian station I listen to and thought many times about calling. Finally, I Googled them and almost backed out because of the price. However, I went ahead and ordered it for large dogs and I can honestly say that she is 80% better.

    She still scratches a little but no more open sores and her coat is much better. She is about half way through the first box and I plan to keep her on this, especially during the hot, sweaty months, but probably all year and I will just look for coupons.

    Bottom Line: Yes, I would recommend this to a friend

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  • 10 out 13 people found this review helpful

    Did not stop labrador from licking nor shedding

    Sorry to say, I was hopeful but Dinovite did not stop my labrador from licking nor shedding hair. It merely softened his coat. I used an entire box for three months and avoided other treats. Poor dog's problem actually got worse! He licked hair off and groin area turned tough and blackened. I should have simply gone to the vet. That said, I tried steroid shot and do NOT recommend. It did not help my labrador either. Best bet is to avoid common food allergens to Labs such as poultry, grain and corn. Antibiotics helped.

    Bottom Line: No, I would not recommend this to a friend

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  • 21 out 27 people found this review helpful

    Dinovite

    My 3 year old Pomeranian had an anaphylactic reaction to Dinovite. That is to say his trachea closed off and he had to struggle to breathe. It was very serious and had I not administered Benadryl, it may have been deadly. I am sure this is an isolated incident, but let this be a warning to anyone considering Dinovite as a supplement to their dogs food regimen. I believe it would be prudent to give a little bit to your pet and closely monitor him/her for any signs of breathing difficulties. Also keep Benadryl or some other antihistamine handy.

    Bottom Line: No, I would not recommend this to a friend

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  • 19 out 23 people found this review helpful

    Comments from people who haven't used Dinovite.

    • Carrollton, TX,
    • Sep 2, 2015

    I've used Dinovite for my little Maltese for about 4 years now. He is 10 years old and a fairly picky eater who wouldn't eat dry food ever. I bought hundreds of dollars of different foods and tubes of vitamin supplements to keep him healthy. He developed a tummy rash about five years ago and I was putting things like diaper rash cream, wound cleaner, etc. and it worked but I was afraid of him licking things like that. I tried Dinovite and while he is starting to show signs of slowing down for his age, he is smart, clear eyed, hears well, perky smart and alert. He loves the food I make for him but my security blanket is the Dinovite. The article from the man who never used Dinovite is rubbish. He contradicts all who gave testimonials but has nothing but acrimony for those of us who actually see differences in our pets. I signed on to re-order Dinovite and I bought three boxes last Christmas for my family members to use on their aging dogs. I would definitely recommend.

    Bottom Line: Yes, I would recommend this to a friend

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  • 17 out 20 people found this review helpful

    Dinovite Product for Cats

    • Texas,
    • Jul 30, 2015

    I purchased the Dinovite Cat Formula and Nomo Flea. The Fish Oil Supplement and Lick-O-Chops was thrown in for free along with some of the Nub-O-Nub chicken treats.

    First off -- ALL these products were superb. I have two cats, one is 17 and the other not even 2 years old yet. The younger one actually ate the dry Dinovite powder out of the dish before I even had a chance to mix it with the wet food. The 17 year old did not seem to like it at first, but got used to a quarter dose in her food each day or two. Now her coat is now nicer, her skin clearer with fewer lingering bites and scans from fleas, she seems more healthy, she seems happier, more active and mobile than she has in years.

    The flea treatment did not seem to work initially. The directions are a bit vague. But when I used it as recommended, pushed her fur forward and then applied it to key areas like around the neck and at the base of her tail, I noticed when flea combing her that the fleas and eggs were virtually ALL gone with 3-4 days.

    My cats love these treats which are competitively priced, and they got used to the liquid supplements too over the following week or so.

    So why would people have complaints at all if these products work so well? Here is what I think. What are companies in business to do? Make money, obviously. And how do they make it? By selling their product in greater volume. So I noticed when upping the dosage to one full scoop, my elderly cat's stool began to soften. Whether or not this was due to the supplement or her licking off the natural flea treatment I cannot say. BUT the bottom line is, for my cats at least, LESS of the product that the manufacturer recommends works better that the recommended dose.

    Part of the reason cats get fleas is due to low vitamin levels. With the combination of the Dinovite supplement and their natural flea spray, my cats are both definitely more happy, healthy, and flea-free than ever before. This is Southern Texas, and down here the fleas can get BAD any time of year, but ESPECIALLY in summer when my shipment arrived.

    That is my experience -- "less is more" with this stuff. The manufacturer may be recommending higher doses partly for the sake of moving more product. The price is not cheap for the supplements or the flea spray, but both definitely are outstanding products that perform better than any I have tried lately.

    Bottom Line: Yes, I would recommend this to a friend

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  • 36 out 67 people found this review helpful

    Does Dinovite Provide Value for Dogs? Mr. Lukacevic needs to provide proper evidence of same

    I have never used Dinovite but I have attempted more than once over the years to contact Mr. Ed Lukacevic (developer and president of Dinovite). Each time, I was assured by the representative that he would get back to me but he never did so.

    I suspect he made a decision not to respond based on what I told his representative I wanted to discuss. I first meant to ask whether there had been any properly designed independent studies of Dinovite that demonstrated a benefit for dogs (I see nothing of that sort on the website). Other questions I have had about the product’s claims follow.

    The testimonials one hears on national radio ads and those published on various comment/rating websites are of little value largely because people make unsupported assumptions as to the benefits of Dinovite. For example, someone will say “I have kept my dogs healthy with Dinovite all their lives” or “my dog’s itching and scratching resolved after using Dinovite.”

    Few people realize that testimonials are of little value when it comes to evaluating health claims. This is amply explained in this article titled “Why Bogus Therapies Often Seem to Work” by Barry Beyerstein. (http://www.quackwatch.org/01QuackeryRelatedTopics/altbelief.html)

    Now, this is not to say that Dinovite might contain some nutrients that could help a dog that has a deficiency but, apart from deficiency symptoms that are well-documented in the veterinarian literature, it doesn’t make much sense to be providing supplements that cost way more than what one can get at a pet store. Additionally, supplements might do more harm than good in the same way this has been of recent shown for humans.

    One of the most irritating things that I have been hearing over and over in Dinovite’s radio advertising is a statement from one of the “testifiers” (the radio ads mostly feature what may be snippets of recorded telephone calls to Dinovite’s customer line as opposed to anything remotely resembling hard science): “Dinovite has the digestive enzymes that are cooked out of regular dog food.” The need for digestive enzyme supplementation in humans is a common misconception that marketers use to sell tens of millions of dollars worth of such supplements. However, according to the below link, digestive enzyme deficiency is very rare. Additionally, vegetable enzymes (these are what are usually sold) are of no value since they are digested as protein.

    One would presume that digestive enzyme deficiency is as rare in dogs as it is in humans but a vet would have to weigh in on that to be certain since I am a layman and there is not an animal version of “quackwatch.com” to which one may easily refer.

    I suspect Mr. Lukacevic and his wife Cindy may be: 1) lacking in critical thinking skills, 2) willfully blinded by their financial success, or 3) perhaps not really very honest people. Something that makes any of the three options especially repulsive to me is that there is a large sign over the door of their headquarters building in Crittendon, KY inscribed with “Glory to God” (http://www.dinovite.com/contacts). I see this inscription as an advertisement to the world that these folks are evangelical Christians and would seem to have the effect of saying to the public “look, we are good Christians who will provide to you a product with proven value that is well worth the price you pay.”

    In light of the above, I would very much welcome Mr. Lukacevic’s response to this comment after so many years of avoiding confrontation (I will also post this to their contact page). I have reason to believe that others, even veterinarians, have attempted to contact him (someone who worked at Dinovite actually told me that vets have called to complain about Dinovite’s claims). Veterinarians of course would have a much better handle on this subject than I, a simple layman in the engineering field.

    One last comment. Contrary to what seems to be popular belief, having an A rating with the BBB says nothing about the value of a business’s product. The rating speaks only to the way a company handles customer complaints such as billing, guarantees, advertising, etc. If, for example, a product has nebulous claims with a money-back guarantee and they follow their stated policies, there is little chance they will lose their BBB rating even if the product has absolutely no value.

    Bottom Line: No, I would not recommend this to a friend

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    • Feb 6, 2016

      Mike H

      Don't hold your breath for a response. Lukacevic most likely will never respond to you. If you watch Shark Tank, you should know that Mark Cuban would lead the charge against this product with its untested claims should Lukacevic attempt to get a "Shark" investor to help him (in addition to free advertising). Occam's razor theory​ would most likely point to this product having no more use than a placebo.

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