About Electra Hair Brush

It’s super easy to get excited about a new hair styling device. After all, we spend so much time fussing with our hair, that the promise of faster, better results is all too tempting.

One recent addition to the marketplace is the Electra Hair Brush, which claims to combine a brush and a straightener into a portable, easy to use device that heats in seconds and delivers results in under 2 minutes. How does it do this?

The manufacturer tells us that Electra Hair Brush uses something called anion technology (more soon), along with heated ceramic bristles, to help you detangle, straighten, and style your hair all at once, while maximizing shine and volume. According to the company, you’ll be able to do all of this without chemicals, and without causing heat damage like a flat iron.

Other Electra Hair Brush features include:

  • Premium LED screen that displays temperature in 5° increments
  • Multiple heat settings
  • 300°F-450°F temperature range. Heats up to 450° in as little as 30 seconds
  • 60-minute auto-shutoff
  • Alloy base, tourmaline-coated plate, hard durable plastic w/piano lacquer coating, 360° swivel
  • “Revolutionary” grip design there reduces chances of accidentally burning your hands or neck

Faster results and better-looking hair? Quick, take my money! But hold on: before you hand over your credit card number, there are a few juicy details you need to understand about Electra Hair Brush, which we’ll cover here. Then, we’ll leave it up to you to make the final decision.

How Do Electric Hair Brushes Like Electra Work?

While the original seems to have been DAFNI, the electric/heated hair brush market has exploded over the past year or so. As a result, there are now dozens of different options in all shapes, sizes, and marketing angles—each of which might work meaningfully different than the competition.

In general though, electric hair brushes feature a heated alloy base, often coated with tourmaline, a mineral that helps evenly distribute heat. Many manufacturers claim that tourmaline also naturally releases negatively charged ions (known as anions), which can help prevent heat damage and unwanted frizz.

Pro tip: While this anion technology could be beneficial, keep in mind that it only works on dry hair.

Then, as hair passes over this tourmaline base, its chemical bond is temporarily weakened, which helps straighten hair and add an attractive shine. From this base, bristles will extend, which are sometimes made of ceramic, and can even be heated themselves.

In general, this provides two benefits: You’ll be able to style and brush at the same time, and you’ll also be able to achieve more volume than you could with a traditional flat iron.

How Does Electra Stack Up Against Other Hair Brushes?

Compared to the competition, Electra claims to be different in that it can dry and straighten using just one method, with more surface area than a straightener, which improves speed, reduces stress, and decreases the likelihood of damage. However, as we mentioned above, keep in mind that the anion technology can only prevent frizz while your hair is dry.

The company also claims Electra features 1,000 watts of styling power, a slimmer design for ease of transporting and storing, along with two heat settings, as well as a “cool shot” setting.

Related: Simply Straight Brush Review

While these are undoubtedly great features, the key thing to remember is that they’re not necessarily unique. In other words, after quickly searching online for “electric hair brush” or “heated hair brush,” you’ll find that most of the competition comes with the same (or very similar) set of features. Sure, Electra might be designed a little different, but there’s no clear indication that it’ll deliver any better results.

What about all those big claims, like Electra was voted “best hair straightener of 2016” and “the most popular electric hairbrush,” or that it was “ranked the #1 seller for a straightening brush,” even by hairdressers? Ultimately, the company provides zero evidence to back up these claims.

What about from a price perspective?

How Much Does the Electra Hair Brush Cost?

When it comes to the Electra Hair Brush, the more you buy the more you save:

  • 1 Hairbrush: $70
  • 2 Hairbrushes: $119
  • 3 Hairbrushes: $149
  • 4 Hairbrushes: $189
  • 5 Hairbrushes: $195
  • 6 Hairbrushes: $350

Regardless of the number you order, you’ll receive free shipping.

There wasn’t any refund information available on the Electra website, so we called customer service and learned the device comes with a 30-day money back guarantee, less S&H. It also comes with a 3-year warranty that covers everything, even normal wear and tear.

In order to request a refund or process a warranty claim, you’ll need to contact customer service at 844-738-7902 or support@electrahairbrush.com.

Compared to other heated hair brushes, which can cost up to $300 (most are priced in the $50 to $100 range), Electra Hair Brush seems competitively price. According to customers, though, does it deliver results?

Are There Any Online Reviews for Electra Hair Brush?

Electra Hair Brush was a super new product at the time of our research, so no one was really talking about it online at the time of our research. We learned that the device is made by a company of the same name, based out of Las Vegas, NV, although they weren’t listed with the Better Business Bureau.

The good news is that there are many other electric hair brush reviews online, including ones for nearly identical devices to Electra. For the most part, it seems like customers are satisfied, as long as you understand that you won’t get your best results by brushing your hair like normal.

Instead, most reviewers recommend holding a lock of hair with one hand, and using the other to pull the Electra Brush through the lock of hair, making sure as much hair as possible touches the back plate. This way, you’ll get straighter, shinier results in less time.

For an high-energy overview of how this works (although using the original DAFNI brush, not Electra), be sure to watch the video below:

Is the Electra Hair Brush Right for You?

Although you might have settled into your beauty regimen years ago and changed it very little since, you probably remember all the trial and error you had to go through to get to this point. Is the Electra Hair Brush worth changing things up?

Even if you enjoy testing out all the latest and greatest hair styling devices, is there anything more deserving of your money than the Electra?

Based on everything we’ve discussed here, it seems like Electra’s biggest advantage might be its competitive price. However, if price is your number one factor, then keep in mind that you’ll find dozens of similar options that are less expensive.

On top of this, while the Electra Hair Brush seems to provide many must-have features, it doesn’t appear to offer more than the competition, or anything that’s necessarily unique.

Given these considerations, it seems like Electra might occupy a fuzzy sort-of middle ground among its electric brush brethren. Ultimately, this means that only you can decide whether or not it’s more worthwhile to seek out less expensive (or more feature-laden) models from other companies.

If you choose to roll the dice though, it appears the company stands behind Electra with a 30-day refund policy and a 3-year warranty—but you’ll be out a few bucks in shipping.

Tell us all about your experience with the Electra Hair Brush below in your very own review!

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12 Customer Reviews for Electra Hair Brush

Average Customer Rating: 1.0
Rating Snapshot:
5 star: 0 4 star: 0 3 star: 0 2 star: 0 1 star:  12
Bottom Line: 0% would recommend it to a friend
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  • 3 out 3 people found this review helpful

    This is the worst straightening brush I have ever used

    When I placed my order, Electra Hair Brush had pop-up pages that I didn't understand, which added extra to the price of the brush. I thought my cost was going to be $38.85 but ended up being $58.80. They do not give you a final cost to review before they charge your credit card, so you can see what you paid for, and they do not send an email like they say.

    I tried this brush once, and it pulled my hair out, so I decided to not try again since I don't have that much hair. I tried to return the brush but was past the 30-day return date (which I never received this information either). They also tried to charge my credit card after I purchased the brush for $9.95 a month, but I don't know what that was for.

    I called, and they did cancel this but did not refund the $9.95 they had already charged. This company is not good!

    Bottom Line: No, I would not recommend this to a friend

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  • 4 out 4 people found this review helpful

    Review their policy on refunds first before buying!

    I just bought a brush from their site (Pro Natura Shop), and I was charged a higher amount that I had agreed to. Their price was $29.95, plus $10.00 for shipping and tax, but after I entered my credit card data and pressed "place my order," the total came out as $48.95. Plus another invoice was issued in the amount $9.95 for an upgrade for salon bristles, which I had agreed to pay, however, the total charges do not make sense.

    As soon as I received their confirmation email for this second invoice, my bank fraud department contacted me, and I was able to stop only the $9.95 they charged on that invoice. For the $48.85 I will need to file a dispute according to the bank. In reviewing their policy, they say any cancellation will be subject to a 30% deduction for restocking purposes.

    Beware of this! And their ad is everywhere on Facebook.

    Bottom Line: No, I would not recommend this to a friend

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  • 6 out 6 people found this review helpful

    Not a happy experience

    • Cottonwood, California,
    • Jun 19, 2017
    • Verified Reviewer

    I received my Electra Hairbrush about the first week of May 2017. When I opened it, it was full of hair from someone. Also, there were no instructions with it.

    I called the customer service number on the packing list. I was told that in order to receive a replacement, I would have to pay the postage to return the product. Why should I pay the postage for a brush that was full of someone else's hair? The person on the phone said "if you can't afford the postage, I guess that is ok." Wow, it is the principal of the matter. Why should I pay to send back a defective product? I have called the customer service number five times since that conversation. They keep saying to check my email for advice on shipping the replacement.

    It has been one month. I was really looking forward to trying this hairbrush since I have curly hair. But, sounds like a scam to me.

    Bottom Line: No, I would not recommend this to a friend

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  • 5 out 5 people found this review helpful

    Fraud alert

    I ordered this item off of the Facebook advertisement.The advertisement showed an actual hairbrush with many bristles and advertised $59.99 at half off for a price of $29.99. I was charged two different fees; one was for $9.99 and another fee for $39.99. I was not supposed to pay two different fees, this is not right and is false advertisement.

    I am not happy with this purchase. The email they provide for returns is not working either.

    It is now 6/12/17, and no brush has been received as I write.

    Bottom Line: No, I would not recommend this to a friend

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    • Jun 21, 2017

      shinta

      I purchased this product on an advertisement from Instagram. I received the invoice via email. Then on June 13th, 2017, I received the shipment confirmation, but there is no shipment number or airway bill. So I can't track the shipment and until today, I haven't received my item yet. I already sent an email to support, but I did not get a response.

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  • 5 out 5 people found this review helpful

    Fraud alert

    • Buffalo, NY,
    • Jun 4, 2017
    • Verified Reviewer

    I too ordered this item off of the Facebook advertisement. The advertisement showed an actual hairbrush with many bristles and advertised $59.99 at half off for a price of $29.99. I thought, "I can spring $30 for an easier way to straighten my hair," so I proceeded to the website.

    At the portion of the form that asked for my credit card information, I input my info and clicked "next." I didn't click "purchase" or "confirm" or "agree to taxes fees and additional fees." I IMMEDIATELY received FRAUD ALERT texts from my bank. I only ENTERED my credit card information, and immediately this "company" withdrew five charges from my account. The charges were $5, $5, $9, $9, and $48.85.

    I verified with my bank that I DID NOT, in fact, agree to these charges and the bank was able to get most of my money back. I emailed the customer support line as well but never received a response.

    Much to my surprise, I received an "Electra Hair Brush" in the mail yesterday. It was from somewhere in Asia with a very poorly written "user manual." The brush is not the brush advertised in the Facebook advertisement. This brush is a small, thin, maroon "brush" that is more of a wide comb with "Electra Hair Straightening Brush" poorly printed on the side.

    I poked around on the internet, and this actual brush I received is for sale on Amazon for $12.99. Someone is running a scam under the name Electra Hair Brush for sure.

    Bottom Line: No, I would not recommend this to a friend

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  • 8 out 8 people found this review helpful

    Terrible product

    • Elkton, VA,
    • May 26, 2017
    • Verified Reviewer

    I was so excited waiting for this brush to come in the mail. Once I received this, I was shocked from the beginning. This product I got is not a brush; it's a comb. It doesn't get very hot and leaves hair looking fluffy, not sleek and straight. I should have known better. You know it's a bad product when you call for your 30-day money back guarantee, and customer service tells you they will pay you 25% to keep the product or you can pay 30% restocking fee. It's way overpriced and in my opinion, a scam.

    Bottom Line: No, I would not recommend this to a friend

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  • 5 out 6 people found this review helpful

    Not happy

    I was charged two different fees; one was for $9.99 and another fee for $39.99. I was not supposed to pay two different fees, this is not right and is false advertisement.

    I would like to return my Electra Hairbrush. I do not like the way it works; it burns and pulls my hair, and I kept touching the buttons as I try to straighten my hair, so it kept shutting off and changing the temperature. The buttons are in the wrong place.

    I am not happy with this purchase. The email they provide for returns is not working either. I will try to call the customer service number in the morning.

    Bottom Line: No, I would not recommend this to a friend

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  • 4 out 4 people found this review helpful

    Never received the item.

    • Bangalore, India,
    • May 14, 2017
    • Verified Reviewer

    I tried contacting their customer care and ended up just getting automated replies for the emails. It was advertised for $29.9 and I was charged more without any intimation. This company is the worst!

    Bottom Line: No, I would not recommend this to a friend

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  • 14 out 15 people found this review helpful

    Never order this Electra Hair Brush

    1. I was not able to review my order before finalizing it, and I got an e-mailed bill totaling $48.85, which included $29.95 (the advertised price for the item), $9.95 for shipping (which was never disclosed while I was placing the order), and $8.95 in sales tax (which is a rate of 30% vs. the WV sales tax of 6% or 7%).

    2. I attempted to cancel the order immediately after I placed it, and only received a "canned" response as follows:

    "Thank you for contacting Customer Support. A representative will respond to your email within 24 - 48 hours. To speak with a representative, please contact our customer support department at 1-844-465-8255. We are available 24 hours a day, 7 days a week. Best Regards, Deal Club Support, www.dealclub.sale, Customer Service: 1-844-465-8255, We are available 24 hours a day, 7 days a week" [commas added].

    3. I attempted to call since they were available 24/7, and "whomever" answered the call took my information, and then left me on hold until the call was disconnected.

    4. I called again and was told by "whomever" answered the call, that basically they did not handle this product, and was told I would get a callback.

    5. The call never came.

    6. I received the following e-mail:

    "Hello Janet, Thank you for contacting Electra Hair Brush customer service email support. We are sorry to hear that you want to cancel your order. Our orders are processed as soon as they are placed. At this time, your Deal Club has already been processed for shipment. If you are interested in keeping your Deal Club, we would like to offer you a 50% refund on your original purchase. If you still intend to cancel the order, we understand, but please be aware that you would have to send the product back to us and you will also be charged a 30% restock fee. Please let us know what you would like to do., Thank you for being a valued customer., Best Regards, Deal Club Support, www.dealclub.sale, Customer Service: 1-844-465-8255, We are available 24 hours a day, 7 days a week" [commas added].

    PLEASE NOTE: I was NEVER advised until this e-mail that there would be a 30% restocking fee.

    7. I have since made an inquiry as follows and am awaiting a reply: "What would be the precise amount you offer as a 50% refund?"

    8. I have also since made an inquiry as follows and am awaiting a reply: "Also, how was the sales tax calculated?"

    That's it for now.

    P.S. I ordered the item at approximately 6:40 am on 4/23/17 and sent my cancellation requests at approximately 7:30 am on 4/23/17.

    Bottom Line: No, I would not recommend this to a friend

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  • 16 out 16 people found this review helpful

    Product not received

    • Old Reynella, South Australia, Australia,
    • Jan 13, 2017
    • Verified Reviewer

    This company is a total scam. Do NOT purchase these brushes.

    I too have contacted the company via email and had an initial response saying that I didn't provide a shipping address, which I did, so then they told me the brushes would be resent at no extra cost to me. No tracking is provided (or email) confirming that the brushes had been sent or anything at all.

    Now that I have complained and said that I want a full refund of $266, my emails are being sent back to me as undeliverable. I purchased the brushes 1st of November 2016. This is a total scam, do not purchase these products from Electra.

    Bottom Line: No, I would not recommend this to a friend

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  • 12 out 12 people found this review helpful

    Upset with my experience

    • Victoria, Australia,
    • Dec 21, 2016
    • Verified Reviewer

    After emailing to complain that I only ordered one brush, not two, I got a reply email that the balance taken from my for extra brush would be refunded to the same account and I would receive just the one brush.

    It is now 12/8/16 and no brush has been received as I write. I have emailed the company several times and get no reply. Yes, it's daylight robbery and these people should be put out of business immediately.

    Bottom Line: No, I would not recommend this to a friend

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