About Electra Hair Brush

It’s super easy to get excited about a new hair styling device. After all, we spend so much time fussing with our hair, that the promise of faster, better results is all too tempting.

One recent addition to the marketplace is the Electra Hair Brush, which claims to combine a brush and a straightener into a portable, easy to use device that heats in seconds and delivers results in under 2 minutes. How does it do this?

The manufacturer tells us that Electra Hair Brush uses something called anion technology (more soon), along with heated ceramic bristles, to help you detangle, straighten, and style your hair all at once, while maximizing shine and volume. According to the company, you’ll be able to do all of this without chemicals, and without causing heat damage like a flat iron.

Other Electra Hair Brush features include:

  • Premium LED screen that displays temperature in 5° increments
  • Multiple heat settings
  • 300°F-450°F temperature range. Heats up to 450° in as little as 30 seconds
  • 60-minute auto-shutoff
  • Alloy base, tourmaline-coated plate, hard durable plastic w/piano lacquer coating, 360° swivel
  • “Revolutionary” grip design there reduces chances of accidentally burning your hands or neck

Faster results and better-looking hair? Quick, take my money! But hold on: before you hand over your credit card number, there are a few juicy details you need to understand about Electra Hair Brush, which we’ll cover here. Then, we’ll leave it up to you to make the final decision.

How Do Electric Hair Brushes Like Electra Work?

While the original seems to have been DAFNI, the electric/heated hair brush market has exploded over the past year or so. As a result, there are now dozens of different options in all shapes, sizes, and marketing angles—each of which might work meaningfully different than the competition.

In general though, electric hair brushes feature a heated alloy base, often coated with tourmaline, a mineral that helps evenly distribute heat. Many manufacturers claim that tourmaline also naturally releases negatively charged ions (known as anions), which can help prevent heat damage and unwanted frizz.

Pro tip: While this anion technology could be beneficial, keep in mind that it only works on dry hair.

Then, as hair passes over this tourmaline base, its chemical bond is temporarily weakened, which helps straighten hair and add an attractive shine. From this base, bristles will extend, which are sometimes made of ceramic, and can even be heated themselves.

In general, this provides two benefits: You’ll be able to style and brush at the same time, and you’ll also be able to achieve more volume than you could with a traditional flat iron.

How Does Electra Stack Up Against Other Hair Brushes?

Compared to the competition, Electra claims to be different in that it can dry and straighten using just one method, with more surface area than a straightener, which improves speed, reduces stress, and decreases the likelihood of damage. However, as we mentioned above, keep in mind that the anion technology can only prevent frizz while your hair is dry.

The company also claims Electra features 1,000 watts of styling power, a slimmer design for ease of transporting and storing, along with two heat settings, as well as a “cool shot” setting.

Related: Simply Straight Brush Review

While these are undoubtedly great features, the key thing to remember is that they’re not necessarily unique. In other words, after quickly searching online for “electric hair brush” or “heated hair brush,” you’ll find that most of the competition comes with the same (or very similar) set of features. Sure, Electra might be designed a little different, but there’s no clear indication that it’ll deliver any better results.

What about all those big claims, like Electra was voted “best hair straightener of 2016” and “the most popular electric hairbrush,” or that it was “ranked the #1 seller for a straightening brush,” even by hairdressers? Ultimately, the company provides zero evidence to back up these claims.

What about from a price perspective?

How Much Does the Electra Hair Brush Cost?

When it comes to the Electra Hair Brush, the more you buy the more you save:

  • 1 Hairbrush: $70
  • 2 Hairbrushes: $119
  • 3 Hairbrushes: $149
  • 4 Hairbrushes: $189
  • 5 Hairbrushes: $195
  • 6 Hairbrushes: $350

Regardless of the number you order, you’ll receive free shipping.

There wasn’t any refund information available on the Electra website, so we called customer service and learned the device comes with a 30-day money back guarantee, less S&H. It also comes with a 3-year warranty that covers everything, even normal wear and tear.

In order to request a refund or process a warranty claim, you’ll need to contact customer service at 844-738-7902 or support@electrahairbrush.com.

Compared to other heated hair brushes, which can cost up to $300 (most are priced in the $50 to $100 range), Electra Hair Brush seems competitively price. According to customers, though, does it deliver results?

Are There Any Online Reviews for Electra Hair Brush?

Electra Hair Brush was a super new product at the time of our research, so no one was really talking about it online at the time of our research. We learned that the device is made by a company of the same name, based out of Las Vegas, NV, although they weren’t listed with the Better Business Bureau.

The good news is that there are many other electric hair brush reviews online, including ones for nearly identical devices to Electra. For the most part, it seems like customers are satisfied, as long as you understand that you won’t get your best results by brushing your hair like normal.

Instead, most reviewers recommend holding a lock of hair with one hand, and using the other to pull the Electra Brush through the lock of hair, making sure as much hair as possible touches the back plate. This way, you’ll get straighter, shinier results in less time.

For an high-energy overview of how this works (although using the original DAFNI brush, not Electra), be sure to watch the video below:

Is the Electra Hair Brush Right for You?

Although you might have settled into your beauty regimen years ago and changed it very little since, you probably remember all the trial and error you had to go through to get to this point. Is the Electra Hair Brush worth changing things up?

Even if you enjoy testing out all the latest and greatest hair styling devices, is there anything more deserving of your money than the Electra?

Based on everything we’ve discussed here, it seems like Electra’s biggest advantage might be its competitive price. However, if price is your number one factor, then keep in mind that you’ll find dozens of similar options that are less expensive.

On top of this, while the Electra Hair Brush seems to provide many must-have features, it doesn’t appear to offer more than the competition, or anything that’s necessarily unique.

Given these considerations, it seems like Electra might occupy a fuzzy sort-of middle ground among its electric brush brethren. Ultimately, this means that only you can decide whether or not it’s more worthwhile to seek out less expensive (or more feature-laden) models from other companies.

If you choose to roll the dice though, it appears the company stands behind Electra with a 30-day refund policy and a 3-year warranty—but you’ll be out a few bucks in shipping.

Tell us all about your experience with the Electra Hair Brush below in your very own review!

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3 Customer Reviews for Electra Hair Brush

Average Customer Rating: 1.0
Rating Snapshot:
5 stars: 0 4 stars: 0 3 stars: 0 2 stars: 0 1 stars: 3
Bottom Line: 0% would recommend it to a friend
Showing 1-3 of 3
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  • 1 out 1 people found this review helpful

    Product not received

    • Old Reynella, South Australia, Australia,
    • Jan 13, 2017

    This company is a total scam. Do NOT purchase these brushes.

    I too have contacted the company via email and had an initial response saying that I didn't provide a shipping address, which I did, so then they told me the brushes would be resent at no extra cost to me. No tracking is provided (or email) confirming that the brushes had been sent or anything at all.

    Now that I have complained and said that I want a full refund of $266, my emails are being sent back to me as undeliverable. I purchased the brushes 1st of November 2016. This is a total scam, do not purchase these products from Electra.

    Bottom Line: No, I would not recommend this to a friend

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  • 3 out 3 people found this review helpful

    Upset with my experience

    After emailing to complain that I only ordered one brush, not two, I got a reply email that the balance taken from my for extra brush would be refunded to the same account and I would receive just the one brush.

    It is now 12/8/16 and no brush has been received as I write. I have emailed the company several times and get no reply. Yes, it's daylight robbery and these people should be put out of business immediately.

    Bottom Line: No, I would not recommend this to a friend

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  • 10 out 10 people found this review helpful


    I saw this item on Facebook, clicked to get mine. Was very easy, name, address, bank details. Pressed purchase, then site timed out. Tried again, was told that I already bought the item. No invoice, no confirmation. Contacted site, they promised invoice with in 24-48 hours, but nothing. Find out I was charged £10.55 extra for some protection, but I haven't requested anything. When item came I was asked to pay custom charges I knew nothing about.

    We have agreed for me to return the item, which I have done and now my emails are getting blocked so I can not proceed with a refund.

    So they stole £115.43 from me. They're just a scam. They haven't even given me my order number

    Bottom Line: No, I would not recommend this to a friend

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