About Feeding Obesity
The Feeding Obesity website claims to be dedicated to a documentary about four extremely overweight people trying to shed pounds and rebuild their lives. With a free email registration, they say you will be able to watch this film online when it debuts March 1, 2014. But - surprise! - you are strongly encouraged to purchase the Health Master Elite, a high-powered blender used by people in the documentary.
Feeding Obesity and the blender behind it are marketed by Tristar Products under the HealthMaster logo and whose spokesperson is TV personality Montel Williams. Tristar is located in Fairfield, New Jersey and has no BBB accreditation, yet they receive a an A+ rating. There, however, are a lot of complaints about the company as well as the blender elsewhere online.
How Feeding Obesity Works
Feeding Obesity is basically a long informercial for the HealthMaster Elite. The stories of these people struggling with obesity and then losing weight using the HealthMaster Elite are designed to inspire you to buy the product. It is this large, powerful blender which helps them make healthier smoothies and soups that is touted as the secret to dropping dozens of lbs.
When you register with Feeding Obesity, you get access to a 30-minute preview of the film. When the film is released on March 1, 2014, they say you will receive an access code via email to watch the complete film.
Oh, and by the way, did you know how those people lost all that weight? With the HealthMaster Elite Blender, of course - and here’s Montel Williams to tell you more!
Bottom Line: Is Feeding Obesity a Scam?
Feeding Obesity is modeled after the documentary Fat, Sick, and Nearly Dead about a man with serious weight-and-health issues who “rebooted” by juicing fruits and vegetables. That doc became a hit, making a hero out of its star and spawning a juicer, DVDs, and accessories. (In the case of Feeding Obesity, the product came first.)
Feeding Obesity uses what they call a “sales funnel” approach. They capture your email and slowly, passively draw you in, until you find yourself on the checkout page with a shopping cart full of their product. You may find inspiration from these stories, but in order for you to lose weight, you have to commit to changing your dietary habits – there is simply no way around it.