About Flaviar

Dubbing themselves as a club for spirit lovers and enthusiasts, Flaviar is a UK-based discovery commerce company that claims to help you discover exciting drinks in the company of your friends. On top of this, Flaviar claims to be changing the way people drink, eat, taste by offering some of the best spirits from around the world at a fraction of retail prices.

If you’re tired of the usual choices at your local liquor store and are looking to expand your palate and your knowledge, Flaviar can seem like a solid option for addressing all these issues. But when it comes down to it, how does Flaviar stack up?

How Flaviar Works

Flaviar is a membership-based discovery commerce company that claims to help you discover liquor you otherwise wouldn’t, to improve your knowledge of spirits, to learn about history and trivia, and to impress your friends.

In order to accomplish this, Flaviar claims to send you a monthly tasting pack that consists of five 45ml bottles of premium spirits sourced from only the best beverage producers in the world, including Whisky, Rum, Cognac, Gin, Vodka, Grappa, Tequila, and more. Each spirit included in your tasting pack is claimed to be hand-selected by the company’s Tasting Panel, to cover a different category or theme, and to include an accompanying information card about the liquors your flavor pack contains, such as brand name and histories, as well as interesting related stories.

According to the Flaviar website, the process works over 3 steps:

  1. Subscribe to Flaviar by choosing your subscription (see next section for details), and then entering your personal and billing information. Then, enjoy the company’s carefully curated drinks once per month.
  2. Invite your friends and organize a tasting party.
  3. Organize your myBAR, which allows you to rate and display the drinks you own, have tasted, or want to try.

Flaviar claims that their tasting packs ship every 3rd Monday of the month and will arrive at your door within 2-7 business days. After arriving, if you sample a liquor you’re interested in buying, you can then visit the Flaviar Deals page and purchase directly from there.

Because discovering new liquors can be a learning experience, Flaviar also offers a series of 7-day email courses that can help make you a more informed consumer, which is called the School of Spirits. Here, the company claims that you’ll be able to discover fine spirits, learn tips and tricks on tasting, and earn a Flaviar certificate. (Note: The only difference between the courses are the number of flavor packs you’ll receive.)

Flaviar Pricing & Refund Policy

Flaviar membership programs are priced as follows:

  • 2 Month Test Flight: $94.99
  • Quarterly Subscription: $48.99 per quarter
  • Monthly Subscription: $40.99 per month

Flaviar School of Spirits email courses are priced as follows:

  • Spirits Explorer: $97.99
  • Spirits Aficionado: $228.99
  • Master of Spirits: $399.99

Keep in mind that your Flaviar membership will auto-renew, so if you’d prefer to stop receiving tasting packs, you’ll need to request cancellation after your last shipment.

If you choose, you can also purchase individual Flaviar tasting packs for $41.99-$60.99, without being required to sign up for a subscription. In addition, Flaviar offers 2, 4, or 6-month gift subscriptions.

If you cancel your Flaviar membership within 14 days of signing up, you’ll receive a full refund. Outside of this, refunds are at the sole discretion of the company.

Is Flaviar a Good Choice for Discovering New Spirits?

If you have some expendable income and are interested in learning more about liquors from around the world, does Flaviar represent a good option? Maybe, but keep the following in mind:

What You’ll Receive

While most Flaviar customers appear to agree that the company gives you the opportunity to try out a wide variety of spirits that you might not otherwise have access to—without having to make a big financial commitment and purchase an entire bottle—keep in mind that:

  1. You’ll have no control over the liquors you receive each month, and
  2. It appears that Flaviar tends to favor whiskies, so if you don’t care much for this type of liquor, you may not enjoy your membership as much.

With this said, you’ll definitely want to browse through their previous tasting packs to get a better idea of what they offer.

Customer Reviews

Overall, it appears that Flaviar has almost wholly positive online customer reviews, with the most common complaint citing lack of customizability. Another complaint that we encountered more than once during our research is that flavor packs don’t necessarily include enough liquor for three people. While this is definitely open to personal preference, it’s something to consider, especially if you’d like to sample each one more than once in order to discern whether or not you’d like to purchase a full-size bottle.

On the other hand, some of the most common compliments cited customer service that is quick to respond to any problems (lost packages, etc.), bottles that are packaged attractively, and pour indicators on each bottle to let you know how large of a serving you’re pouring.

Bottom line

Although it’s not necessarily inexpensive, Flaviar appears to have a reputation for providing customers with the ability to try a variety of liquors from around the world, and should definitely be on your radar if you’re looking to expand your knowledge (and your tastebuds).

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231 Customer Reviews for Flaviar

Average Customer Rating: 4.3
Rating Snapshot:
5 stars: 184 4 stars: 8 3 stars: 1 2 stars: 6 1 stars: 32
Bottom Line: 83% would recommend it to a friend
Showing 1-11 of 231
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  • The real benefit of Flaviar membership

    To be honest, anyone that lives near a large city such as myself has access to a huge amount of immediately available (and possibly a tad cheaper) top shelf spirits.

    But that's not the real magic of the Flaviar membership. The tasting boxes are where the magic happens. The tasting boxes allow you to sample items that may have seemed out of your comfort zone or that you may have had a preconceived flavor expectation. Nobody wants to buy an expensive bottle to "try" and potentially not like something, and good top shelf spirits will cost you the one month's membership for one drink.

    The arrival of every tasting box means it's time to take a pause, forget the corporate grind, kick back and ponder each drink, and decide if it's good enough to commit to a full bottle.

    Bottom Line: Yes, I would recommend this to a friend

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  • Distance bartending

    I live in a very small town that is in a very remote area. I cannot get the whiskeys I like in this place, but now they come to my door, and I am not so much the cultured man alone in the wilderness. I am no longer the "single malt snob" in the sea of "cheap blended." I can have enough of the good stuff to share all delivered to my door, and with customer care and a great selection.

    Bottom Line: Yes, I would recommend this to a friend

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  • Great

    • Scott, LA,
    • Feb 7, 2017

    Overall it was a great experience; from ordering, to shipping, to tasting. It is a great product.

    Bottom Line: Yes, I would recommend this to a friend

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  • Dad's Hat

    It is very good (kind of a sweet hardy wood finish), and I like it. I would recommend it, and I would never have tried it if it wasn't for Flaviar.

    Thank you Flaviar.

    Bottom Line: Yes, I would recommend this to a friend

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  • Fantastic and earthy

    • Illinois,
    • Feb 1, 2017

    It is warm with a great peat infusion that brings the soul to a great place.

    Bottom Line: Yes, I would recommend this to a friend

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  • terrible idea waste of money

    You get three 1.5oz bottles of whiskey for your $60 subscription. That is all you get. "Access" to more sampling and deals are not good deals. The bottles are tiny and very, very fragile. Two of my three samples broke before I got to try them. The bottom of the bottles fell right out. Just go to a bar and try some whiskeys, a much more cost effective way to go.

    Bottom Line: No, I would not recommend this to a friend

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  • The best of the best is Flaviar

    Besides the amazing taste, I like the great service I received from Flaviar. And they have quick delivery to the customer, even though I live far up north in Sweden, where the Northern Lights play in the sky and the temperature during the winter drop below minus 40 degrees.

    Bottom Line: Yes, I would recommend this to a friend

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  • Finding favorites

    I have been a member of Flaviar for a few years now, and the best part of the club is finding new favorite whiskeys. I have a few "staples" that are almost always on my shelf and offered by the club, but it is great to find another fantastic bottle to add to the bar. It wouldn't happen without the club, and the prices are comparable to buying anywhere else for me.

    Bottom Line: Yes, I would recommend this to a friend

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  • Marvelous journey

    • Centreville, VA,
    • Jan 9, 2017

    It has been a fantastic year as Flaviar has helped me experience new tastes, gain a tremendous amount of knowledge, and generally enhance my drinking experience. Fantastic!

    Bottom Line: Yes, I would recommend this to a friend

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  • Can't go wrong with Flaviar!

    This is such a fantastic idea, and the spirits are unique enough that I have not found them locally. The reviews and ratings are what lead me to buy, and I have never been let down. I love this club!

    Bottom Line: Yes, I would recommend this to a friend

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  • Phenomenal product

    I have adored the ability to taste the various products in the Tasting Boxes, but the real draw to me is the school that Flaviar offers. It takes you through the how and why of each area of the various alcohols, and I love it. Well worth the price for not only product opportunity, but for a chance to understand why I love the product.

    I actually had the chance to show off to my niece and nephew. I bought a bottle of Koval whiskey and combined with an Asiatic and the Star Spangled tasting boxes I put on a taste test that went over very well. They shared my enthusiasm as we smelled, sipped and talked about whiskey, whisky, bourbon and scotch for hours. Yes, there is a difference between whiskey and whisky, you are taught all about it in the school.

    Worth ever penny spent, I have enjoyed the experience immensely.

    Bottom Line: Yes, I would recommend this to a friend

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