About Flaviar

Dubbing themselves as a club for spirit lovers and enthusiasts, Flaviar is a UK-based discovery commerce company that claims to help you discover exciting drinks in the company of your friends. On top of this, Flaviar claims to be changing the way people drink, eat, taste by offering some of the best spirits from around the world at a fraction of retail prices.

If you’re tired of the usual choices at your local liquor store and are looking to expand your palate and your knowledge, Flaviar can seem like a solid option for addressing all these issues. But when it comes down to it, how does Flaviar stack up?

How Flaviar Works

Flaviar is a membership-based discovery commerce company that claims to help you discover liquor you otherwise wouldn’t, to improve your knowledge of spirits, to learn about history and trivia, and to impress your friends.

In order to accomplish this, Flaviar claims to send you a monthly tasting pack that consists of five 45ml bottles of premium spirits sourced from only the best beverage producers in the world, including Whisky, Rum, Cognac, Gin, Vodka, Grappa, Tequila, and more. Each spirit included in your tasting pack is claimed to be hand-selected by the company’s Tasting Panel, to cover a different category or theme, and to include an accompanying information card about the liquors your flavor pack contains, such as brand name and histories, as well as interesting related stories.

According to the Flaviar website, the process works over 3 steps:

  1. Subscribe to Flaviar by choosing your subscription (see next section for details), and then entering your personal and billing information. Then, enjoy the company’s carefully curated drinks once per month.
  2. Invite your friends and organize a tasting party.
  3. Organize your myBAR, which allows you to rate and display the drinks you own, have tasted, or want to try.

Flaviar claims that their tasting packs ship every 3rd Monday of the month and will arrive at your door within 2-7 business days. After arriving, if you sample a liquor you’re interested in buying, you can then visit the Flaviar Deals page and purchase directly from there.

Because discovering new liquors can be a learning experience, Flaviar also offers a series of 7-day email courses that can help make you a more informed consumer, which is called the School of Spirits. Here, the company claims that you’ll be able to discover fine spirits, learn tips and tricks on tasting, and earn a Flaviar certificate. (Note: The only difference between the courses are the number of flavor packs you’ll receive.)

Flaviar Pricing & Refund Policy

Flaviar membership programs are priced as follows:

  • 2 Month Test Flight: $94.99
  • Quarterly Subscription: $48.99 per quarter
  • Monthly Subscription: $40.99 per month

Flaviar School of Spirits email courses are priced as follows:

  • Spirits Explorer: $97.99
  • Spirits Aficionado: $228.99
  • Master of Spirits: $399.99

Keep in mind that your Flaviar membership will auto-renew, so if you’d prefer to stop receiving tasting packs, you’ll need to request cancellation after your last shipment.

If you choose, you can also purchase individual Flaviar tasting packs for $41.99-$60.99, without being required to sign up for a subscription. In addition, Flaviar offers 2, 4, or 6-month gift subscriptions.

If you cancel your Flaviar membership within 14 days of signing up, you’ll receive a full refund. Outside of this, refunds are at the sole discretion of the company.

Is Flaviar a Good Choice for Discovering New Spirits?

If you have some expendable income and are interested in learning more about liquors from around the world, does Flaviar represent a good option? Maybe, but keep the following in mind:

What You’ll Receive

While most Flaviar customers appear to agree that the company gives you the opportunity to try out a wide variety of spirits that you might not otherwise have access to—without having to make a big financial commitment and purchase an entire bottle—keep in mind that:

  1. You’ll have no control over the liquors you receive each month, and
  2. It appears that Flaviar tends to favor whiskies, so if you don’t care much for this type of liquor, you may not enjoy your membership as much.

With this said, you’ll definitely want to browse through their previous tasting packs to get a better idea of what they offer.

Customer Reviews

Overall, it appears that Flaviar has almost wholly positive online customer reviews, with the most common complaint citing lack of customizability. Another complaint that we encountered more than once during our research is that flavor packs don’t necessarily include enough liquor for three people. While this is definitely open to personal preference, it’s something to consider, especially if you’d like to sample each one more than once in order to discern whether or not you’d like to purchase a full-size bottle.

On the other hand, some of the most common compliments cited customer service that is quick to respond to any problems (lost packages, etc.), bottles that are packaged attractively, and pour indicators on each bottle to let you know how large of a serving you’re pouring.

Bottom line

Although it’s not necessarily inexpensive, Flaviar appears to have a reputation for providing customers with the ability to try a variety of liquors from around the world, and should definitely be on your radar if you’re looking to expand your knowledge (and your tastebuds).

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240 Customer Reviews for Flaviar

Average Customer Rating: 4.3
Rating Snapshot:
5 stars: 190 4 stars: 9 3 stars: 1 2 stars: 8 1 stars: 32
Bottom Line: 82% would recommend it to a friend
Showing 1-11 of 240
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  • Partner loved his present!

    • Derby, UK,
    • Mar 22, 2017

    My partner is an avid bourbon drinker, so I thought I would treat him to a cheeky bottle!

    After reading through the bourbon selection, I choose the bottle of 'Basil Haydens.' It had the highest customer rating, and the ingredients used looked appealing. I am glad I choose this specific bottle. Partner waited patiently for it to arrive and was not disappointed AT ALL; he absolutely loved it. He usually adds coke to his bourbon, but had this neat over ice as he said it was so smooth to drink!

    He would recommend this drink to anyone who is wanting a nice smooth, refreshing tipple. It was a huge hit and I'll definitely be purchasing again soon. Many thanks Flaviar.

    Bottom Line: Yes, I would recommend this to a friend

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  • 1 out 1 people found this review helpful

    Love the selection

    • Detroit, MI,
    • Mar 21, 2017

    Fantastic selection, fair prices and tastings!

    Bottom Line: Yes, I would recommend this to a friend

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  • 1 out 1 people found this review helpful

    Classy but WAY overpriced

    • Minnesota,
    • Mar 17, 2017

    It is amazing to try a ton of upper echelon liquors! BUT, at $10-$15 a mini-bottle, it is WAY too expensive for me.

    Bottom Line: No, I would not recommend this to a friend

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  • 0 out 1 people found this review helpful

    Opened my eyes and palate

    An incredible service that has opened my eyes (and palate) to some of the most delectable touches of the old sod, as well as some really nice touches from the colonies.

    Bottom Line: Yes, I would recommend this to a friend

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  • 1 out 1 people found this review helpful

    Great selection of upper class spirits

    Although the selections are a little more expensive, they are well stocked with the small batch runs that I normally wouldn't know about. I've enjoyed everything I've purchased so far. No regrets.

    Bottom Line: Yes, I would recommend this to a friend

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  • 0 out 1 people found this review helpful

    Efficient way of getting the best!

    • Milton Keynes, Buckinghamshire, UK,
    • Mar 14, 2017

    While not wishing to spend out on special single malts unless I see something at a very attractive offer price when I am in my usual suppliers in Scotland, I was very tempted by the An Cnoc 2000 offer, and quite impressed by the speed and efficiency of delivery (not mentioning the superb standard of the distillation). This was a guaranteed way of obtaining something I might fruitlessly seek for a year or more in other quarters. A superbly rich and deeply flavored spirit, brilliant on its own, and never to be spoiled by diluting!

    Bottom Line: Yes, I would recommend this to a friend

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  • 0 out 1 people found this review helpful

    Amazing taste and totally classy

    The monthly sample boxes are to die for, and your pallet will be anxiously waiting to taste as much as possible. The customer service is impeccable; it is the best monthly club out there. Now go get your drink on!

    Bottoms up and down the hatch! Good drinking and may everyone who reads this post prosper in 2017.

    Bottom Line: Yes, I would recommend this to a friend

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  • 0 out 1 people found this review helpful

    Yummy

    All were great, and I can't get enough of the good stuff.

    Bottom Line: Yes, I would recommend this to a friend

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  • 2 out 2 people found this review helpful

    Great concept, poorly executed

    • Philadelphia,
    • Mar 12, 2017

    This is a great idea, especially for individuals who want to expand their palate or have limited access to premium alcohol. Unfortunately, though, it's just a concept at present, which hasn't fully matured. You pay about $60 to "join," and usually after a "wait" because it's so demanding (it's BS and a marketing gig). Once you join, you'll fill out a questionnaire as to your likes and preferences.

    Shortly after that, you'll receive three shooter glasses of, most likely, an alcohol you'd never drink on your own. From that point forward you'll receive access and notifications about alcohols that can be found competitively priced or, even cheaper, locally. There is essentially no real "member benefit" unless you believe throwing $60 to the wolves to be exclusive is a benefit.

    The Pros: reviews, possible introduction and access to alcohol you haven't tried and may like, competitive pricing, occasional free shipping.

    The Cons: at this point in the game, this idea and this concept hasn't yet fully matured to its potential and is an online gimmick like anything else. With some time this could evolve into something big that actually serves the customer, but at present that has yet to be realized.

    Bottom Line: No, I would not recommend this to a friend

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  • 0 out 1 people found this review helpful

    The real benefit of Flaviar membership

    To be honest, anyone that lives near a large city such as myself has access to a huge amount of immediately available (and possibly a tad cheaper) top shelf spirits.

    But that's not the real magic of the Flaviar membership. The tasting boxes are where the magic happens. The tasting boxes allow you to sample items that may have seemed out of your comfort zone or that you may have had a preconceived flavor expectation. Nobody wants to buy an expensive bottle to "try" and potentially not like something, and good top shelf spirits will cost you the one month's membership for one drink.

    The arrival of every tasting box means it's time to take a pause, forget the corporate grind, kick back and ponder each drink, and decide if it's good enough to commit to a full bottle.

    Bottom Line: Yes, I would recommend this to a friend

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  • 0 out 1 people found this review helpful

    Distance bartending

    I live in a very small town that is in a very remote area. I cannot get the whiskeys I like in this place, but now they come to my door, and I am not so much the cultured man alone in the wilderness. I am no longer the "single malt snob" in the sea of "cheap blended." I can have enough of the good stuff to share all delivered to my door, and with customer care and a great selection.

    Bottom Line: Yes, I would recommend this to a friend

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