About Flaviar

Dubbing themselves as a club for spirit lovers and enthusiasts, Flaviar is a UK-based discovery commerce company that claims to help you discover exciting drinks in the company of your friends. On top of this, Flaviar claims to be changing the way people drink, eat, taste by offering some of the best spirits from around the world at a fraction of retail prices.

If you’re tired of the usual choices at your local liquor store and are looking to expand your palate and your knowledge, Flaviar can seem like a solid option for addressing all these issues. But when it comes down to it, how does Flaviar stack up?

How Flaviar Works

Flaviar is a membership-based discovery commerce company that claims to help you discover liquor you otherwise wouldn’t, to improve your knowledge of spirits, to learn about history and trivia, and to impress your friends.

In order to accomplish this, Flaviar claims to send you a monthly tasting pack that consists of five 45ml bottles of premium spirits sourced from only the best beverage producers in the world, including Whisky, Rum, Cognac, Gin, Vodka, Grappa, Tequila, and more. Each spirit included in your tasting pack is claimed to be hand-selected by the company’s Tasting Panel, to cover a different category or theme, and to include an accompanying information card about the liquors your flavor pack contains, such as brand name and histories, as well as interesting related stories.

According to the Flaviar website, the process works over 3 steps:

  1. Subscribe to Flaviar by choosing your subscription (see next section for details), and then entering your personal and billing information. Then, enjoy the company’s carefully curated drinks once per month.
  2. Invite your friends and organize a tasting party.
  3. Organize your myBAR, which allows you to rate and display the drinks you own, have tasted, or want to try.

Flaviar claims that their tasting packs ship every 3rd Monday of the month and will arrive at your door within 2-7 business days. After arriving, if you sample a liquor you’re interested in buying, you can then visit the Flaviar Deals page and purchase directly from there.

Because discovering new liquors can be a learning experience, Flaviar also offers a series of 7-day email courses that can help make you a more informed consumer, which is called the School of Spirits. Here, the company claims that you’ll be able to discover fine spirits, learn tips and tricks on tasting, and earn a Flaviar certificate. (Note: The only difference between the courses are the number of flavor packs you’ll receive.)

Flaviar Pricing & Refund Policy

Flaviar membership programs are priced as follows:

  • 2 Month Test Flight: $94.99
  • Quarterly Subscription: $48.99 per quarter
  • Monthly Subscription: $40.99 per month

Flaviar School of Spirits email courses are priced as follows:

  • Spirits Explorer: $97.99
  • Spirits Aficionado: $228.99
  • Master of Spirits: $399.99

Keep in mind that your Flaviar membership will auto-renew, so if you’d prefer to stop receiving tasting packs, you’ll need to request cancellation after your last shipment.

If you choose, you can also purchase individual Flaviar tasting packs for $41.99-$60.99, without being required to sign up for a subscription. In addition, Flaviar offers 2, 4, or 6-month gift subscriptions.

If you cancel your Flaviar membership within 14 days of signing up, you’ll receive a full refund. Outside of this, refunds are at the sole discretion of the company.

Is Flaviar a Good Choice for Discovering New Spirits?

If you have some expendable income and are interested in learning more about liquors from around the world, does Flaviar represent a good option? Maybe, but keep the following in mind:

What You’ll Receive

While most Flaviar customers appear to agree that the company gives you the opportunity to try out a wide variety of spirits that you might not otherwise have access to—without having to make a big financial commitment and purchase an entire bottle—keep in mind that:

  1. You’ll have no control over the liquors you receive each month, and
  2. It appears that Flaviar tends to favor whiskies, so if you don’t care much for this type of liquor, you may not enjoy your membership as much.

With this said, you’ll definitely want to browse through their previous tasting packs to get a better idea of what they offer.

Customer Reviews

Overall, it appears that Flaviar has almost wholly positive online customer reviews, with the most common complaint citing lack of customizability. Another complaint that we encountered more than once during our research is that flavor packs don’t necessarily include enough liquor for three people. While this is definitely open to personal preference, it’s something to consider, especially if you’d like to sample each one more than once in order to discern whether or not you’d like to purchase a full-size bottle.

On the other hand, some of the most common compliments cited customer service that is quick to respond to any problems (lost packages, etc.), bottles that are packaged attractively, and pour indicators on each bottle to let you know how large of a serving you’re pouring.

Bottom line

Although it’s not necessarily inexpensive, Flaviar appears to have a reputation for providing customers with the ability to try a variety of liquors from around the world, and should definitely be on your radar if you’re looking to expand your knowledge (and your tastebuds).

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260 Customer Reviews for Flaviar

Average Customer Rating: 4.3
Rating Snapshot:
5 star: 202 4 star: 10 3 star: 2 2 star: 11 1 star:  35
Bottom Line: 81% would recommend it to a friend
Showing 1-11 of 260
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  • Taste

    • Birmingham, United Kingdom,
    • Jul 24, 2017
    • Verified Reviewer

    Flaviar offers you some divine spirits, some you can afford and maybe like me, some you cannot. However, even the ones I choose are delightful in taste. Keep up the good work Flaviar.

    Bottom Line: Yes, I would recommend this to a friend

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  • Great little club

    I've been a member of Flaviar for a while now and really enjoy it. They have a great collection of whiskey, rum, gin and others. But what I really like is the free shipping and the tasting samples. I can't say it's the most comprehensive collection, but it's curated well, and they have a real personality when it comes to communicating with you.

    Bottom Line: Yes, I would recommend this to a friend

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  • Great experience.

    • Denver, Colorado,
    • Jul 9, 2017
    • Verified Reviewer

    I really appreciate Flaviar. Selection is good. Shipping is fast. Taste boxes allow me to try a lot without buying the entire bottle only to find I don't like it. Most of all the folks at Flaviar are awesome at customer care. Thank you.

    Bottom Line: Yes, I would recommend this to a friend

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  • Great selections!

    • Hampden, ME,
    • Jul 5, 2017
    • Verified Reviewer

    Delivery comes on time, and as always, great taste. I found a great company that provides the type of spirits that are to my liking. I would challenge people who have a particular taste to try it!

    Bottom Line: Yes, I would recommend this to a friend

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  • Widow Jane

    One word: Pappyesk!

    I read where someone said it tastes twice its age, and I couldn't agree more. I'm ordering more today. Stocking up before the world of Bourbon drinkers find this stuff!

    Bottom Line: Yes, I would recommend this to a friend

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  • Good product offering bad customer service

    I ordered a bourbon, but they shipped it to the wrong address. After delivery, attempted five times to the wrong address, it was sent to the FedEx store after I tracked it down by the tracking number and had it sent there. At no time did Flaviar do anything to help. Then their customer service person decided to be a "smarty pants" with his attitude. Believe me, Caskers is a much better company to deal with.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful

    Not a subscription box service.

    It's an online community of sorts and not a subscription service. You pay their subscription fees for the chance to buy small tasting boxes at questionable market prices and to be allowed to purchase from their online shop. The packaging and accompanying materials that are included with purchases are very well made and expertly/humorously written (they have someone there who's adept in prose), and they seem to be knowledgeable and capable in the world of tasting and spirits.

    If you'd like to subscribe to an online resource, and accompanying community and exclusive shop, then this is for you. If you're looking for a monthly drinks-box, like I was, then this isn't it. Sadly, Flaviar's "marketing" is ambiguous and vague (maybe on purpose) on this state-of-affairs, thereby snagging unsuspecting monthly-box subscribers like myself.

    Bottom Line: No, I would not recommend this to a friend

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  • 0 out 1 people found this review helpful

    Basil Hayden Bourbon

    • Sarasota, FL,
    • May 16, 2017
    • Verified Reviewer

    Smooth, beautiful aroma with fruit and charcoal taste; my friends and I love it. I served it at a Kentucky Derby party at our home. Everyone who had a glass of the Basil Hayden asked: "What is this Bourbon? It is delicious."

    Bottom Line: Yes, I would recommend this to a friend

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  • Shopping experience

    This is the best website for bottles not found on the majority of shelves at liquor stores and the pricing is perfectly set. Great experience with shopping and tasting new worlds. Thank you and for fairly delivering. It was very fast and safe packing made my bottles arrive safely.

    Bottom Line: Yes, I would recommend this to a friend

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  • The Angels' Share

    • La Verne, CA,
    • May 3, 2017
    • Verified Reviewer

    Flaviar is the best place to find fine spirits, amazing curation, and unbelievably great deals on some of the rarest spirits in the world. If you're interested in learning about the history of spirits, how to mix superb cocktails and clever alcohol anecdotes, take the Flaviar School of Spirits. So much fun! Additionally, The Vault offerings are absolutely the best available. Rare, allocated, hard to find or otherwise priced out of a normal human's budget, The Vault offers us mere mortals a taste of the absolute best spirits ever bottled.

    Special Flaviar exclusive bottlings and blendings round out an exhaustive portfolio that any advocate, ambassador, or novice would do well to experience. Flaviar is a spirits enthusiasts' dream come true!

    Bottom Line: Yes, I would recommend this to a friend

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  • Awesome

    • Blue Eye, MO,
    • Apr 28, 2017
    • Verified Reviewer

    I love the selections, the free shipping, the ease of the website, the payment choices, and the tasting boxes.

    I have recommended the website to my friends. I enjoy learning about the liquors, and the varieties that you can select and learn about.

    Bottom Line: Yes, I would recommend this to a friend

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