About Flaviar

Dubbing themselves as a club for spirit lovers and enthusiasts, Flaviar is a UK-based discovery commerce company that claims to help you discover exciting drinks in the company of your friends. On top of this, Flaviar claims to be changing the way people drink, eat, taste by offering some of the best spirits from around the world at a fraction of retail prices.

If you’re tired of the usual choices at your local liquor store and are looking to expand your palate and your knowledge, Flaviar can seem like a solid option for addressing all these issues. But when it comes down to it, how does Flaviar stack up?

How Flaviar Works

Flaviar is a membership-based discovery commerce company that claims to help you discover liquor you otherwise wouldn’t, to improve your knowledge of spirits, to learn about history and trivia, and to impress your friends.

In order to accomplish this, Flaviar claims to send you a monthly tasting pack that consists of five 45ml bottles of premium spirits sourced from only the best beverage producers in the world, including Whisky, Rum, Cognac, Gin, Vodka, Grappa, Tequila, and more. Each spirit included in your tasting pack is claimed to be hand-selected by the company’s Tasting Panel, to cover a different category or theme, and to include an accompanying information card about the liquors your flavor pack contains, such as brand name and histories, as well as interesting related stories.

According to the Flaviar website, the process works over 3 steps:

  1. Subscribe to Flaviar by choosing your subscription (see next section for details), and then entering your personal and billing information. Then, enjoy the company’s carefully curated drinks once per month.
  2. Invite your friends and organize a tasting party.
  3. Organize your myBAR, which allows you to rate and display the drinks you own, have tasted, or want to try.

Flaviar claims that their tasting packs ship every 3rd Monday of the month and will arrive at your door within 2-7 business days. After arriving, if you sample a liquor you’re interested in buying, you can then visit the Flaviar Deals page and purchase directly from there.

Because discovering new liquors can be a learning experience, Flaviar also offers a series of 7-day email courses that can help make you a more informed consumer, which is called the School of Spirits. Here, the company claims that you’ll be able to discover fine spirits, learn tips and tricks on tasting, and earn a Flaviar certificate. (Note: The only difference between the courses are the number of flavor packs you’ll receive.)

Flaviar Pricing & Refund Policy

Flaviar membership programs are priced as follows:

  • 2 Month Test Flight: $94.99
  • Quarterly Subscription: $48.99 per quarter
  • Monthly Subscription: $40.99 per month

Flaviar School of Spirits email courses are priced as follows:

  • Spirits Explorer: $97.99
  • Spirits Aficionado: $228.99
  • Master of Spirits: $399.99

Keep in mind that your Flaviar membership will auto-renew, so if you’d prefer to stop receiving tasting packs, you’ll need to request cancellation after your last shipment.

If you choose, you can also purchase individual Flaviar tasting packs for $41.99-$60.99, without being required to sign up for a subscription. In addition, Flaviar offers 2, 4, or 6-month gift subscriptions.

If you cancel your Flaviar membership within 14 days of signing up, you’ll receive a full refund. Outside of this, refunds are at the sole discretion of the company.

Is Flaviar a Good Choice for Discovering New Spirits?

If you have some expendable income and are interested in learning more about liquors from around the world, does Flaviar represent a good option? Maybe, but keep the following in mind:

What You’ll Receive

While most Flaviar customers appear to agree that the company gives you the opportunity to try out a wide variety of spirits that you might not otherwise have access to—without having to make a big financial commitment and purchase an entire bottle—keep in mind that:

  1. You’ll have no control over the liquors you receive each month, and
  2. It appears that Flaviar tends to favor whiskies, so if you don’t care much for this type of liquor, you may not enjoy your membership as much.

With this said, you’ll definitely want to browse through their previous tasting packs to get a better idea of what they offer.

Customer Reviews

Overall, it appears that Flaviar has almost wholly positive online customer reviews, with the most common complaint citing lack of customizability. Another complaint that we encountered more than once during our research is that flavor packs don’t necessarily include enough liquor for three people. While this is definitely open to personal preference, it’s something to consider, especially if you’d like to sample each one more than once in order to discern whether or not you’d like to purchase a full-size bottle.

On the other hand, some of the most common compliments cited customer service that is quick to respond to any problems (lost packages, etc.), bottles that are packaged attractively, and pour indicators on each bottle to let you know how large of a serving you’re pouring.

Bottom line

Although it’s not necessarily inexpensive, Flaviar appears to have a reputation for providing customers with the ability to try a variety of liquors from around the world, and should definitely be on your radar if you’re looking to expand your knowledge (and your tastebuds).

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270 Customer Reviews for Flaviar

Average Customer Rating: 4.3
Rating Snapshot:
5 star: 211 4 star: 10 3 star: 3 2 star: 11 1 star:  35
Bottom Line: 81% would recommend it to a friend
Showing 1-11 of 270
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  • Fun times and good whiskey

    I signed up myself and a friend as a Christmas gift last year. Getting a tasting box delivered every three months has been a lot of fun. We line all of them up and judge them like criminals in Mega-City One. Then we pick a winner, and it's usually me.

    We also decide which sample we liked best and order up a bottle for the end of year winner's circle.

    Bottom Line: Yes, I would recommend this to a friend

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  • Join the club y'all

    Best booze club ever! Exclusive reserve bottles, wondrous tastings, worth triple the cost which is minimal. Join us! Flaviar is the best. Dump the rest! Their exclusive vault is mind boggling.

    Bottom Line: Yes, I would recommend this to a friend

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  • Wonderful source of new tastes.

    Being a resident of the Commonwealth of Virginia has some advantages. However, variety and competition in the liquor industry are not one. The state runs and controls the liquor stores and controls the prices. So if they don't decide to stock it, you must not need it.

    I, on the other hand, have traveled the world and appreciate small, rare and different in everything, but especially liquor. Flaviar has bottles that will never be for sale in Virginia, and I appreciate that, and their prices are great too.

    Thanks again.

    Bottom Line: Yes, I would recommend this to a friend

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  • 3 out 3 people found this review helpful

    Over priced

    • Georgia,
    • Sep 1, 2017
    • Verified Reviewer

    Although I enjoyed the quarterly samples, I did not like the pricing for it. $60 a quarter for the membership and you only get one free sampler of three small bottles. That works out to $20 a tiny sample. VERY expensive! There is no free sample every month like this summary states above. Quarterly is all I find.

    They suggested a dark rum, Kraken. Very good tasting. Local store price was less than $18. Flaviar is $30. Again, the concept is good, but the actual pricing is high.

    I've been a member for a year, but am going to cancel to save money to buy MORE of the ones I really like.

    Bottom Line: No, I would not recommend this to a friend

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  • Great club for spirits aficionados

    I've really enjoyed my Flaviar membership so far! For me, it isn't really about the tasting boxes but rather the great selection of whiskeys available for purchase. Where I'm located, many of the bottle selections on Flaviar are either very hard to find, or very expensive. The once a month free shipping makes the price savings well worth the membership cost.

    Bottom Line: Yes, I would recommend this to a friend

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  • Great gift

    I bought this as a gift for my husband. He has enjoyed his first tasting box so much, I purchased one of the full bottles for him. He's looking forward to September's tasting box. This is something I highly recommend to any whisky connoisseur!

    Bottom Line: Yes, I would recommend this to a friend

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  • Glowing!

    I had an amazing customer service. There was a small hiccup but it was resolved and it was worth the wait for the product! It came with a bunch of information and great packaging.

    I've already referred it to my boss!

    Bottom Line: Yes, I would recommend this to a friend

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  • Overall experience

    • Spokane, WA,
    • Aug 3, 2017
    • Verified Reviewer

    I work for a national spirit retailer and have enjoyed being able to try many different scotch, rum, and whiskey via the sampler set they provide. The cost to me is a deal and have been able to try many wonderful spirits without having to buy the 750ml to do so. The tasting note inserts and a big help and you get a free coaster with each shipment of the sampler.

    Bottom Line: Yes, I would recommend this to a friend

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  • Great supplier

    Not only did they have Talisker 10-year, which I have not been able to find in my area, but their site introduced me to so many more whiskeys. I may have to take out a second mortgage! LOL.

    Bottom Line: Yes, I would recommend this to a friend

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  • Amazing

    • Cleveland, Ohio,
    • Jul 29, 2017
    • Verified Reviewer

    Great way to test out beverages with breaking the bank. Comes in a cool package, great for gifts. Bought for a relative as a thank you, they were super impressed and happy with it. I will be purchasing again for both myself and as a gift!

    Bottom Line: Yes, I would recommend this to a friend

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  • 0 out 1 people found this review helpful

    Taste

    • Birmingham, United Kingdom,
    • Jul 24, 2017
    • Verified Reviewer

    Flaviar offers you some divine spirits, some you can afford and maybe like me, some you cannot. However, even the ones I choose are delightful in taste. Keep up the good work Flaviar.

    Bottom Line: Yes, I would recommend this to a friend

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