About Hoku Eye Serum

Hoku Eye Serum is an anti-aging product that claims to contain a “natural and unique formulation” of active peptides and proteins that promote collagen synthesis. In turn, Hoku claims their Eye Serum can help bring back your skin’s radiance and luster, lift and enhance its elasticity, and significantly reduce the appearance of fine lines and wrinkles.

Despite these benefits, Hoku Eye Serum claims to be safe and effective for all skin types; simply apply gently to your face and neck, and allow time for it to absorb into your skin.

We’ve reviewed dozens of anti-aging products here at HighYa, and it’s our recommendation that Hoku Eye Serum should be avoided. Why? Consider the following:

Online Anti-Aging Products

Before we really dig in to Hoku Eye Serum’s claims, it’s important to mention that it belongs to a fast-growing segment of the market known as trial-based anti-aging products (more details in the Pricing section). While we’ll let you read through the article at your leisure, many of these products make the same claims and even share almost identical website designs. In fact, we believe many of them are produced by the same handful of companies.

Suffice it to say that any time an anti-aging product is sold only through a free trial, your “scam alarm” should be ringing.

Hoku Eye Serum’s Ingredients

According to the company, Hoku Eye Serum features only 100% natural, clinically proven ingredients, including:

Purified Water, Water (and) Pseudoalteromonas Ferment Extract (and) Hydrolyzed Wheat Protein (and) Hydrolyzed Soy Protein (and) Tripeptide-10 Citrulline (and) Tripeptide-1 (and) Lecithin (and) Xanthan Gum (and) Carbomer (and) Triethanolamine (and) Caprylyl Glycol, Caprylic/Capric Triglyceride, Caprylic/Caprie Triglyceride (and) Spilanthes Aemella Flower Extract, Stearic Acid, Sodium Carboxymethyl BetaGlucan, Simmondsia Chinensis (Jojoba) Seed Oil, Phenoxyethanol (and) Ethylhexylglycerin, PEG-1—Stearate, Camellia Sinensis Leaf (Green Tea) Extract, Argireline, Panthenol (Vitamin B-5), Tocopheryl Acetate (Vitamin E), Retinyl Palmitate (Vitamin A), Ergothioneine, Cetyl Alcohol, Glycerol Stearate, Carbomer, Disodium EDTA, Potassium Sorbate, Tromethamine.

Instead of breaking down each of these ingredients though, the Hoku Eye Serum website focuses primarily on Trylagen, Argireline, Pepha-Tight, Gatuline Expression, Osilift Bio, Spilanthes Acmella, Eryngium Maritimum, Ribes Nigrum, and Avenanthramides for many of its claims.

Trylagen, Argireline, Pepha-Tight, Gatuline Expression, and Osilift Bio are all proprietary ingredients created by different manufacturers, and are claimed to do everything from relaxing your facial muscles to strengthening connective tissue. However, there is no third-party evidence available online showing these compounds work as claimed.

Spilanthes acmella is a plant that may have several different benefits, including antiviral, antioxidant, and anti-inflammatory, as does avenanthramides. However, there is insufficient clinical evidence showing that they, eryngium maritimum, or ribes nigrum (blackcurrant), can provide any of the benefits claimed by Hoku Eye Serum’s manufacturer.

In short, while Hoku’s Eye Serum may provide you with temporary wrinkle reduction from the proprietary ingredients it claims, while others may reduce puffiness (inflammation), it’s our opinion that the overall results will be much less dramatic than the manufacturer claims.

Is Hoku Eye Serum Clinically Proven?

According to the Hoku website, their Eye Serum has been clinically proven to tighten and smooth skin by 89%, decrease fine lines and wrinkles by 94%, and decrease the appearance of dark circles by 84%.

However, the company provides no clinical references to back these claims up. In fact, we’re not even informed where these numbers came from (e.g. double blind clinical trial, user survey, etc.).

As a result, it’s our opinion that these numbers are highly exaggerated at best, and complete mistruths at worst.

Are Hoku Eye Serum’s Customer Reviews Legit?

Like most online anti-aging products, Hoku Eye Serum is promoted only through a group of affiliates who earn commissions for each sale they refer. Because of this focus, affiliates will often create fake review websites that are specifically designed to look real, but are just more hype from the company.

On Hoku’s primary website, there were 10 customer reviews listed, the vast majority of which were 5 stars. Interestingly, there wasn’t a way to submit reviews, so it’s not apparent how the company received them. Regardless, common compliments cited reasonable price, reduced signs of aging, and good skin feel (non-greasy).

With this said, other popular anti-aging products we’ve reviewed here at HighYa, including BellaVita Anti Aging Serum, Dermalay Face Serum, and Alleure Anti-Aging Crème (which make essentially identical claims and feature nearly identical site designs as Hoku) appear to have very poor online reputations. In fact, among more than 70 reader reviews for these products, they have an average rating of 1.5 stars, with common complaints citing high price, failure to work, and difficulty cancelling trials/autoship programs.

And in our opinion, you’ll likely experience much of the same with Hoku Eye Serum.

What’s the Link Between Hoku Eye Serum and Vivalux?

Finally, Hoku Eye Serum is manufactured by Hoku LLC based out of St. Petersburg, FL, although the company isn’t listed with the Better Business Bureau, and no additional information is available about them online.

Interestingly, if you click on the About link on the HokuSkin.com website, the text only references Vivalux Serum, which, for all intents and purposes, appears to be exact the same product.

Hoku Eye Serum Pricing & Refund Policy

What you’ll pay for Hoku Eye Serum seems to depend where you purchase it from. For example, if you purchase through HokuSkin.com, you’ll have 3 options:

  • 1 Bottle: $89.99
  • 3 Bottles: $143.99
  • 6 Bottles: $191.99

However, one of Hoku’s landing pages prices each bottle at $99, while another only offers Hoku through a 14-day trial for $3.95 S&H.

If you choose the latter option, once your trial expires you’ll be charged $97.41 for the full price of the product. Then, you’ll be enrolled in the company’s autoship program, which means you’ll continue receiving a new bottle of Hoku Eye Serum once per month, and your credit card will be charged $97.41 each time.

Regardless of whether you purchase direct or through the trial, Hoku Eye Serum only appears to come with a 14-day return policy, although this only applies to unopened, unused product, and is only applicable for store credit.

With this in mind, if you’d like to cancel your trial/autoship program or process a return, you’ll need to contact customer service at (888) 392-0869.

Should You Take a Chance On Hoku Eye Serum?

Chopping to the point: You probably already guessed at this point, but based on:

  • The lack of clinical evidence showing that Hoku Eye Serum’s ingredients will provide the level of anti-aging claimed by the manufacturer,
  • The lack of clinical evidence for any of the company’s other claims, and
  • The fact that it’s sold through a trial,

…we’d recommend avoiding Hoku Eye Serum and speaking with your physician about more tried-and-true anti-aging products.

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6 Customer Reviews for Hoku Eye Serum

Average Customer Rating: 1.2
Rating Snapshot:
5 stars: 0 4 stars: 0 3 stars: 0 2 stars: 1 1 stars: 5
Showing 1-6 of 6
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  • 1 out 1 people found this review helpful

    100% Scam Artists

    I just experienced exactly the same as everyone else here says. I'll report this scam artist to the Bureau of Consumer Protection.

    Everyone should do the same so this scammer can no longer rip off innocent people. This scammer kept charging my credit card without my authorization, even though I complained to them.

    I had to dispute and block this scammer from charging my credit card further.

    Do not agree to receive a free gift and pay only for shipping, otherwise, you will keep seeing unrecognized charges on your credit card statement.

    Bottom Line: No, I would not recommend this to a friend

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  • 9 out 10 people found this review helpful

    Total scam

    Don't buy into any of their "free trial" crap. Got offered a "free" sample in exchange for just paying shipping. Turns out there was a lot of fine print that they glossed over and 15 days later I found a bank statement saying that I owed them $200+ for the 2 measly 1.5 ounce creams that we received, and that we got put onto a subscription based service to keep paying for more at the same rate. I immediately canceled that god awful account to prevent getting charged more, but was out of luck trying to return the creams. Apparently the "fine print" said that the creams were only for a 14 day trial and afterwards we would be charged $200. Unfortunately we fell prey to this scheme and I could find no way to refund this mistake, even though we didn't use any of their product. I imagine they sold their souls to Satan, bathing in the thousands of dollars they rake in from innocent hopeful folks who were unfortunate enough to stumble upon this god forsaken mess.

    Bottom Line: No, I would not recommend this to a friend

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  • 8 out 8 people found this review helpful

    Rip off

    Ordered the face cream online for $4.99. Received the cream, did not open or use. Billed an additional $98.41 on my credit card. I called to find out how to return. Returned per instructions with the RMA number. The company contacted me when it was received. The company stated that it had been opened and used, hence they could not issue a refund. Called and explained how I had not opened the product or used it and wanted a full refund. No way. I asked to speak to a supervisor and my request was denied, supervisors could not help me. I told Mike that I was contacting my bank and The Better Business Bureau. I was then put on hold. Then they came back on the line and told me I would get a full refund in 5-10 business days. Hope it happens!

    Bottom Line: No, I would not recommend this to a friend

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  • 5 out 5 people found this review helpful

    Scam, do not get free sample

    • Las Vegas, NV,
    • Feb 20, 2016

    I paid shipping on a "free" sample, and a month later my credit card is charged nearly $100. Stay away.

    Bottom Line: No, I would not recommend this to a friend

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  • 6 out 6 people found this review helpful

    It's a Charge Scam

    • Ohio,
    • Nov 20, 2015

    Same thing -- I completed a survey and was informed I would receive the eye and skin cream simply for the price of shipping as a complimentary gift. One bottle was roughly $4, and the other was $3. A month later, I still had not received the trial product, and I was billed an additional $78. I immediately called the company and told them I didn't know what game they were playing, but not only had I not received their product to begin with, I didn't want to renew any purchase, especially for a product that was supposed to be a gift. They basically told me they understood my frustration, and would cancel my future purchases, but they would not refund my money. I am currently disputing the charge with my bank. In part to get a refund, and in part to ensure they don't charge me again.

    Bottom Line: No, I would not recommend this to a friend

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  • 4 out 4 people found this review helpful

    This company is a rip off!

    I ordered a trial sample of product and had to pay $4.95 for shipping. I did not request any more. However, on October 31, 2015 there is a charge against my card for $98.41. I finally found a web site that worked and told them I had not received the other package from them and did not want it. I had asked them to refund my money. They said they could not do that and that instead they would give me 60% discount on future purchases. Again, I told them I did not want their product, I just wanted my money refunded to me. Then they hung up on me.

    Bottom Line: No, I would not recommend this to a friend

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