Jidue is an “As Seen on TV” therapeutic facial massager that claims to be clinically proven to help relieve eye puffiness, facial and eye tension, and stress, and to help you fall asleep faster and to sleep more soundly. By using Jidue 5 minutes before bedtime, the manufacturer claims that the massager’s 18 pulsating nodes can promote healthier lymph flow and improve blood circulation, which can alleviate eye fatigue and relieve sinus pain.

Although Jidue’s acupressure points are based on millennia-old Chinese traditional medicine, does this necessarily mean that it will actually work? In other words, is it worth the high price, and can it help you “sleep your way to a more youthful appearance?” Let’s put on our thinking caps (or goggles, as the case may be) and find out.

Understanding How Jidue Works

At its most basic, Jidue is claimed to use 18 patented pulsating nodes that extend from the interior of the mask and rest against the skin surrounding your eyes. These nodes are claimed to stimulate and massage key pressure points on your face and around your eyes (what the company calls “Accupulse massage”), which stimulate lymph flow circulation, refresh and rejuvenate the region, and help you relax and achieve a better night’s sleep.

In order to begin using Jidue, the manufacturer claims it should be placed over your eyes and rest comfortably on the bridge of your nose. Then, you’ll need to tighten the headband strap so that Jidue rests firmly on your face without shifting. Once Jidue is in place, you should lay down in a comfortable position and press the “On” button.

According to the product’s website, Jidue comes with 11 massage options and 3, 5, and 10-minute timing options. The manufacturers recommends using Jidue twice daily, once at night and again first thing in the morning, in order to obtain the best results. However, it’s recommended that you take out your contact lenses before beginning.

Jidue Pricing & Refund Policy

Jidue facial massagers are available in black or pink colors, and will come as a 30-day trial for $14.95. Once the trial has expired, you’ll then be billed 4 equal installments of $29.99, bringing your total to $134.91.

With your order, you’ll receive the following:

  • 1 Jidue mask
  • 1 Jidue matching travel case
  • 2 replaceable magnets
  • 1 Jidue micro cleaning towel
  • 2 AAA batteries

In order to return your Jidue facial massager within the first 30 days, you’ll need to contact customer service at (888) 906-4711 to obtain an RMA number (see more about this in the following section). After the 30-day trial has expired, all sales are final.

What Do Other Consumers Have to Say?

Overall, it appears that the Jidue facial massager has mixed online customer reviews. While some appear to have been pleased with their purchase, the most common complaints appear to reference failure to work, poor product quality (periodically shuts off for no reason, control buttons don’t work, etc.), and that it doesn’t contain any instructions or an operating manual. Also, it’s important to note that several consumers complained that customer service is difficult to reach.

With this said, Jidue is manufactured by ICTV Brands, Inc, who also makes several other beauty-related ASOTV products, including DermaWand and NatureBee Potentiated Bee Pollen. The company holds an A+ rating with the Better Business Bureau, based on just 5 closed complaints over the past 3 years.

Can Jidue Really Help You Get a Better Night’s Sleep?

While they may look a lot like ski goggles, Jidue claims that its acupressure points can relieve tension, stress, and eye puffiness. But is this really the case? Perhaps, but keep the following in mind before placing your order:

Is Jidue Clinically Proven?

First, although the Jidue website claims that the facial massager is clinically proven, keep in mind that this is based on a self-assessment questionnaire filled out by individuals who used the product. While self-assessments can go a long way in determining a product’s effectiveness, they may not, in and of themselves, meet the definition of “clinically proven.”

Also, it’s important to note that many of the before and after pictures on the Jidue website are clearly the same image, just lightened or darkened for a concealing effect.

Some Claims Might Get You in Hot Water

With this in mind, the Advertising Self-Regulatory Council (ASRC) issued a notice in August 2014 regarding Jidue that “the marketer did not provide adequate support for claims that included:

  •  “clinically proven” results
  •  ”Helps you sleep through the night”
  •  “Reduce wrinkle development”
  •  “Reduces puffiness and dark circles”

“As Seen on TV” Product

Also, Jidue is an “As Seen on TV” product, which tend to have complaints of not working as well as advertised and of being of lower quality than similar mainstream products. And as mentioned above, numerous consumers have complained that Jidue begins malfunctioning soon after using, or in some instances, immediately after taking it out of the box.

Bottom line:

Based on Jidue’s “As Seen on TV” status, the lack of proof to back up their “clinical” claims, and mixed online customer reputation, if you’re interested in trying a facial massager to ease stress and reduce under eye puffiness, you may want to investigate all the available options before handing over your hard-earned money.