What Is Juicero?

By Derek Lakin
HighYa Staff Published on: May 16, 2017

Called the world’s first countertop cold-press juicer by the manufacturer, Juicero is a three-part system that promises to deliver fresh, healthy juice whenever you’re ready.

Each sealed pack is sent to your door in a climate-controlled packing and features a breathable membrane to ensure the fruits and veggies inside remain “fresh, living, and nutrient-rich.”

The company also tells us their produce—grown by hand-selected organic farms—has been triple washed and chopped specifically so that you get more juice and less food waste. No water, additives, or preservatives are added at any point.

Next, these packs are placed into the Juicero appliance, which the website tells us is crafted from aircraft-grade aluminum and features precision-forged gearing components that apply thousands of pounds of force to each pack. This juice then exits the device through a mesh filter—just grab a glass, while information is transmitted to its app.

If you’re used to the traditional labor-intensive method of juicing, Juicero’s promise to deliver ultra-fresh results, without a mess and in about three minutes, might sound like a huge time-saver.

But will it provide value based on its cost? Does the device have any competition? Are there any other considerations you should keep in mind? Here, we’ll help you find some answers.

What Is Cold-Pressed Juice?

Cold pressed juice is defined as “juice that uses a hydraulic press to extract juice from fruit and vegetables, as opposed to other methods such as a centrifugal or single auger.” What’s the potential benefit?

Unlike a single auger (commonly known as a masticating) juicer, this pressing process doesn’t create heat, which can destroy some of the vital nutrients in fruits and vegetables. Hence, the “cold” in its name.

This means that if you’re looking to maximize your intake of unprocessed nutrients commonly found in fruits and vegetables (potassium, dietary fiber, vitamins A and C, folate, iron, and magnesium, to name just a few), cold pressing could be the way to go.

As mentioned on the Juicero website, though, the problem is that juicing your own produce can be an expensive and time-consuming process—even with a traditional cold press juicer.

How does Juicero promise to make the situation easier?

How Does Juicero Work?

Juicero’s Press & Packs

At 16.5” high, 10.25” wide, and 10” deep, and weighing in at 31.5 lbs, Juicero is technically a countertop device, but it seems like it might take up a fairly big area. And unless you have a meaningful amount of cabinet space for storage, that’s probably where it will have to stay.

On the outside, you’ll find a bead-blasted aluminum door, while the inside uses a BPA-free, food-grade plastic interior juice chamber. At the core of its operation are precision-forged gearing components made from aircraft-grade aluminum, which generate thousands of pounds of pressing force against each Pack.

Juicero GearsJuicero tells us each countertop device is capable of generating thousands of pounds of force to extract high nutrient and juice levels. Image credit: Juicero Inc.

The Packs themselves are made from a breathable mix of materials (LDPE, LLDPE, and PET) that help keep the living fruits and vegetables inside fresh for up to 5-7 days in your refrigerator. To juice:

  1. Hang a Pack on the registration hooks (note: each Pack has a “Press By” date, after which the QR reader will no longer allow it to be pressed),
  2. Close the door,
  3. Place a glass under the spout, and
  4. Press the LED button in the center of the door.

Within three minutes, Juicero will dispense eight ounces of fresh, cold pressed juice, without any prep, mess, or cleanup. Here's a quick video that outlines the process:

Afterward, you can reuse or compost the pulp inside the pack, while the pack itself is recyclable at any drop-off point that accepts plastic bags (such as the grocery store). Or, you can request a prepaid shipping label from Juicero, and then mail them your clean, dry Packs with the pulp removed.

In order to use all of this hardware, you’ll need to download Juicero’s app, which is what we’ll discuss next.

What’s the Deal With Juicero’s App?

Using your home’s 2.4GHz wireless network connection, the Press will connect to Juicero’s app, which is required in order to operate.

Juicero AppJuicero's companion iOS and Android app promise to offer tracking, sourcing, and nutritional information about your Packs. Image credit: Apple Corporation

Through the app, you’ll be able to receive notifications if your Packs are nearing their expiration date, see how many nutrients you’re consuming with each glass, read about the farms your fruits and vegetables are sourced from, track Press activity, and manage your deliveries.

Inside the app, you’ll also find step-by-step setup instructions.

How Much Does the Juicero Press Cost?

Juicero’s Press is currently priced at $399, plus free shipping.

Individual Packs will cost you $6-$7 each, while you’ll pay $32-$36 per Bundle (five Packs). Flavors include Glojito, Pure Pomegranate, Granate Glow, Greens, Sweet Greens, Spicy Greens, Green Zing, Sweet Roots, Root Renewal+, and Beta Glow. New flavors are chosen each season.

Once you purchase your Press, you’ll need to set up your accompanying Pack subscription. You’ll be able to choose your delivery day, and the subscription can be changed, paused, or stopped at any time.

All Juicero Presses come with a 30-day happiness guarantee, less S&H, as well as a two-year warranty from the original date of purchase covering defects in materials and workmanship. If something is covered under warranty, return shipping is included.

Pro tip: Juicero’s warranty is even transferable to a new owner within the two-year period.

Customer support can be reached at 650-449-8944 or help@juicero.com.

Based on these prices, are customers reporting a lot of value?

What Can We Learn From Juicero Reviews?

Originally founded in 2013 by Doug Evans (now headed by CEO Jeff Dunn), San-Francisco, CA-based Juicero raised $120 million in venture funding during 2014 alone.

In April 2017, an investigation by Bloomberg revealed that Juicero’s packs could be squeezed by hand almost as effectively as with the Press. Sure, this method might not be quite as user-friendly as the machine, which also managed to squeeze out 0.5oz more than the person, but it’s up to you whether or not this warrants the Press’s $400 price tag.

The company responded to the Bloomberg article by posting a video of their own, where the user cut open a Pack and proceeded to squash the contents between their fingers. None of this was done in the original Bloomberg testing, so its relevancy is muddled.

On iTunes, Juicero’s app had only one three-star review, which reported that the machine and juice were great, but they disliked that they had to log in each time they opened the app.

There were a total of 12 customer reviews on Google Play with an average rating of 1.7 stars. However, it seemed most reviewers were discussing the device’s concept, without having tested the machine or the juice itself.

Is there anything else quite like Juicero?

Juicero vs. Other Cold Press Juicers

Juicero’s Press was designed to do just one thing; that is, squeeze the juice out of vegetables and fruits contained in their proprietary packs. From this perspective, there’s nothing else currently on the market like it.

However, you will find dozens of different cold press juicers from a variety of manufacturers, many of which are priced in the $100-$200 range—75% (or more) less than Juicero’s Press—and even sold locally. Granted, this means you’ll have more prep time involved with juicing your own fruits and veggies, but it could provide more flexibility, based on your needs.

This might also provide your least expensive per serving option, as about one pound of produce purchased locally will make about 10oz of juice.

If you’re looking for the ultimate hands-off—but most expensive—approach, there are many popular cold-pressed juice brands, which might be especially prevalent at health foods stores, as well as standalone juice bars. In general, you’ll find that these will run you between $6 and $12 per eight- or- 12-ounce serving.

Taking all of this into consideration, what’s the bottom line about Juicero?

Our Final Thoughts About Juicero

Since Bloomberg’s article was published in April, the biggest question from the press seems to revolve around the value provided by Juicero.

For example, while squeezing a Pack as hard as you can might not be considered user-friendly, does it necessarily require a $400 (originally $700) device to do so? In other words, couldn’t much of the same be accomplished by a much less expensive machine?

A Bolt article adds some insight into the complexity, attention to detail, large machined aluminum components, and creative engineering that likely played roles in Juicero’s lofty price. While the craftsmanship and attention to detail seem impressive (we didn’t test a unit ourselves), it’s important to remember that this is basically a high-tech squeezer, though.

And even if Juicero’s price was much lower, as consumer ourselves, we have to ask: Why is it connected to the Internet? What value does this provide for the user? Per the FAQ on their website, it delivers four benefits:

  • Transparency – You’ll be able to know all the ingredients and nutrition information about what you’re drinking. This includes farming sources.
  • Updates – Firmware is automatically updated.
  • Tracking – Tracks how many Packs you’ve consumed, which ones remain, and which ones are about to expire.
  • Quality – If a recall is ever initiated, the company can immediately prevent the Press from working with affected Packs.

In all, we could see Juicero working well for someone who juices a lot, but who’s especially busy and doesn’t have time to commit to doing all the prep work on their own. Also, perhaps for juice bars looking to add another item to their menu.

But while the company might represent a big step forward from a logistics perspective (sourcing fruits and vegetables, chopping them up and packaging them, shipping them to the consumer as quickly as possible, etc.), we’re not sure how much end value it would provide to the average, occasional cold pressed juice drinker.

Also, while Juicero is undoubtedly convenient, we’d have to wonder if it’s environmentally friendly. In their About page, they note: “As a carbon-neutral delivery company and owners of a LEED Gold certified manufacturing facility.”

But what about the carbon impact of constantly shipping new Packs or Bundles to you? What about the added impact of shipping the plastic bags back to the company? What about the additional fossil fuels used to process the packaging (only the outer portion of which is recyclable)?

And even if you can justify the price and potential environmental impact, remember that if you decide you no longer want to use Juicero’s Packs (for whatever reason), you’re basically left with a 31-pound paperweight.

Speaking of which, keep in mind that it probably won’t be cheap to ship Juicero back to the manufacturer if you’re dissatisfied, although you’ll have a full 30 days to decide.

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