Based in Boston, MA, Kitsy Lane ( is an online jewelry retailer that allows you to curate and sell products through a personal “e-boutique,” while earning up to 25% commission on every sale. The company claims that people from all walks of life operate their own boutiques—from busy professionals, to stay at home moms, and even some celebrities. In addition to individual boutiques, Kitsy Lane is also a traditional online storefront, where you can shop for jewelry-related merchandise just as you would through any other site.

Kitsy Lane carries a wide variety of jewelry, from big names to smaller names, including earrings, necklaces, bracelets, rings, and much more. In addition, you can also become a vendor if you have your own jewelry line, which must be pre-approved by the company. Kitsy Lane claims to differentiate themselves from their competition by offering significantly discounted items.

How Kitsy Lane Works

Kitsy Lane makes it relatively easy for you to sign up and get started with your own jewelry boutique, and since this service is free, you won’t need to provide any billing information or undergo a preapproval process. You simply need to complete a standard signup form and decide on your boutique’s name; everything else is handled for you.

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After signing up, Kitsy Lane instantly provides you with a ready-made storefront and a personalized web address (e.g., which can be thought of as your very own affiliate page. You will then be given the chance to customize your page, with a wide variety of color, texture, background, logo, footer, and welcome message options from which to choose. In addition, you can pick what items you want to include in your boutique, which items you want displayed on your home page, your weekly flash sale products, and much more.

Kitsy Lane claims to provide you with all the essential resources to help you market your online jewelry boutique, which really just consist of social sharing tools (e.g. Facebook, Twitter, etc.), the ability to invite friends to your store, and the option to sign up for exclusive webinars. In addition, you can also create e-coupons to send out to friends and family.

After you’ve effectively marketed your boutique, Kitsy Lane will handle all payment processing and shipping; very similar to a drop ship. As such, the company doesn’t appear to be a pyramid scheme, since they don’t require any money upfront, and you’re actually selling tangible goods. Instead, Kitsy Lane is more focused on creating additional marketing channels through “middlemen” like you.

The Kitsy Lane Payment Plan

Curiously, despite Kitsy Lane’s claim that users can earn up to 25% commission per sale, their website does not expressly state how this can occur. However, the site does explain that you can earn up to an additional 15% of each sale made from other boutiques referred by you. With this in mind, we can only assume that your commission will be based on the total amount of sales you make. The breakdown on their site provides the following:

  • If you make 5 orders per week, with approximately $75 per order, you will earn a total of $3,500 per year.
  • If you make 5 orders per day, with approximately $75 per order, you will earn a total of $25,000 per year.
  • If you make 20 orders per day, with approximately $75 per order, you will earn a total of $100,000 per year.

If you have your calculator handy, you’ll notice the above numbers are based on an 18% commission rate, so it’s important that you call the company directly to find out exactly how commission is accrued prior to opening your boutique. As an added bonus though, you can earn commissions off of your own purchases through the site.

Once your boutique is up and running, your previous month’s commission payments will be issued to you on or around the 15th of each month in the form of a check. A third-party vendor ( disburses these payments, and charges a $1 processing fee for each check issued. Keep in mind that Kitsy Lane will need to have your social security number on file in order to issue your 1099 for tax purposes.


  • Easy to sign up and start your own online jewelry boutique, while earning up to 25% commission on each sale.
  • All basic marketing tools, including exclusive webinars, are included.
  • No pyramid scheme – you’re selling real products.
  • Earn commissions from your own purchases through Kitsy Lane.


  • Contributing factors to qualify for 25% commission are not specifically outlined on the site.
  • Some customers complained of not getting paid on time and/or wrong amount.