Today, it’s difficult to go online without encountering advertisements for nootropics—otherwise known as smart drugs—promising to boost your mental abilities and fight off age-related brain diseases.
One of the newest entries into this field is Nootromins, which claims to use FDA approved ingredients clinically shown to help you think faster, focus better, and remember more. Not only this, but the company tells us that Nootromins’ “revolutionary formula” can boost brain health, reduce anxiety and stress, and even deliver “incredible” stamina and strength, whether you’re at work, in school, or at play.
Despite these benefits, Nootromins promises to provide all of this without GMO ingredients, crashes, or toxic side effects.
Sure, Nootromins has an attractive, well-designed website that’s sure to grab anyone’s attention. But when it comes down to it, did the company spend more on marketing than on formulating an effective supplement? That’s the primary question we’ll help you answer in this review.
How Does Nootromins Work?
Compared to many of the other brain supplements we’ve reviewed (more soon), the company behind Nootromins makes some very big claims; including that it’s the “most effective nootropic product in the last 75 years of brain research”!
To accomplish this, we’re told Nootromins works on five different fronts:
- Neurotransmitter signaling is improved, which maximizes focus, clarity, and concentration. This “increased neuron energy capacity” also helps improve stamina.
- Nootromins’ micronutrients increase blood blow and “neuronal signaling” to improve “muscle responsiveness.”
- Key brain receptors are stimulated, thereby improving mood and reducing anxiety and stress.
- Oxygen uptake and glucose metabolism are improved, along with mental energy, creativity, and processing.
- Brain tissue is renourished and regenerated, improving mental plasticity and protecting against degeneration and disease.
According to the company, all you have to do is take two capsules of Nootromins per day (do not exceed recommended dosage) to experience “elevated mental and physical results.”
Breaking Down Nootromins’ Claims
The brain is an extraordinarily complex organ, and there’s a whole lot that modern medicine has yet to learn.
In a nutshell though, nearly everything we do comes down to the communication between our brain and our body. And this process largely comes down to the two methods our nerve cells (neurons) use to communicate with one another:
- Through short bursts of electricity released at the ends of electrical synapses
- Though chemical messengers, known as neurotransmitters, which attach to chemical synapses
While there are more than 100 different known neurotransmitter molecules, and there’s much we still don’t understand about how they work, one of the most common is acetylcholine, along with serotonin and dopamine. So, when Nootromins makes claims like it’ll “improve neurotransmitter signaling,” “neuronal signaling,” and stimulate “key brain receptors,” they’re largely talking about increasing neurotransmitter concentration and effectiveness.
Granted, given everything we’ve discussed here, it makes sense that if you could directly add acetylcholine to your diet, or cause your body to produce more using natural ingredients, that you might experience a mental boost. Or, if you could increase blood flow to the brain and “oxygen uptake,” that you’d accomplish much of the same.
Is this what you can expect to experience with Nootromins’ ingredients? Let’s find out what science has to say.
How Effective Are Nootromins’ Ingredients?
Here’s what we’re told you’ll find in each serving of Nootromins:
- Alpha-GPC (L-Alpha glycerylphosphorylcholine) 300mg
- Rhodiola Rosea (3% rosavins and 1% salidroside) 300mg
- Bacopa Monnieri (50% bacosides) 200mg
- Glucuronolactone 200mg
- L-Theanine 200mg
- Inositol 100mg
- Caffeine 100mg
- Vitamin B6 20mg
- Vitamin B12 (methylcobalamin) 65mcg
Bacopa (and its active ingredient bacopin) may be effective for improving some measure of memory, although existing evidence surrounds two specific supplements named KeenMind and BacoMind. WebMD shows the recommended dosage at 300mg per day, while Nootromins only contains 200mg.
Inositol is a form of niacin (vitamin B3). While it, along with vitamins B6 and B12, are part of any healthy diet, unless you’re deficient due to a medical condition, there isn’t sufficient clinical evidence showing that supplementation can provide any benefits for otherwise healthy individuals.
Finally, caffeine can temporarily boost mental alertness (Nootromins contains about a cup of coffee’s worth), but it certainly won’t provide anything “revolutionary.”
Outside of this, there’s little (in some cases, zero) evidence that any of these ingredients will deliver the benefits promoted by Nootromins’ manufacturer—whether mental or related to your “sheer physical ability.”
What About Nootromins Side Effects?
While they might not deliver a measurable boost to your brainpower, the good news is that you shouldn’t expect to experience any side effects from these ingredients. And if you do, it likely won’t be anything worse than mild digestive upset that quickly passes.
However, in some instances, alpha-gpc can cause “headache, insomnia, dizziness, skin rash, and confusion.” Also, like niacin, inositol may cause mild flushing.
Although Nootromins only contains about as much caffeine as a cup of coffee, you could experience some side effects like jitteriness and upset stomach if you’re especially sensitive to stimulants.
For some ingredients, like rhodiola and l-theanine, there isn’t enough known to fully understand safety and potential side effects.
How Much Does Nootromins Cost?
You can purchase Nootromins through one of three subscription plans:
- 10-day supply: $39/mo
- 20-day supply: $79/mo
- 30-day supply: $119/mo
All options include free U.S. shipping, while Canadian orders will pay $5.99, international orders $9.99, and Australian orders $14.99.
Interestingly, the company doesn’t give customers any kind of a price break for placing larger orders.
After choosing your plan and placing your order, you’ll continue receiving a fresh supply of Nootromins (10, 20, or 30-day supply) once per month, and your card on file will be charged accordingly.
It appears that all Nootromins sales are final, although we’re told you’ll be able to cancel or modify your subscription any time by contacting customer support at 888-988-6799 or support@Nootromins.com.
How does this price compare to the competition?
Are There Other Brain Supplements Like Nootromins?
As briefly mentioned above, the HighYa team has reviewed many recent nootropics to hit the market, including popular options like OptiMind, Geniux, Brain Storm Elite, Neuroflexyn, and many more. How do Nootromins’ ingredients stack up?
The company tells us that Nootromins is different because it’s:
“… an advanced Nootropic smart drug formula composed of the most effective modern breakthrough nootropic ingredients that work synergistically to give you both incredible immediate mental and physical results as well as long-term brain health enhancement.”
For the most part, this doesn’t really tell us much about Nootromins or how it’s different than the competition. In fact, much of the competition claims to deliver the exact same benefits.
Whether you’re talking about these supplements or the hundreds of other nootropics though, most include a standard set of ingredients, many of which are also found in Nootromins. Sure, some might be found in different dosages or as part of proprietary formulations, but they’re largely the same.
Pro tip: For an in-depth look at the industry, be sure to read The Truth About Memory Supplements.
Perhaps the biggest difference between Nootromins and these other options is price. Specifically, at about $120 per month for a 30-day supply, Nootromins is by far the most expensive brain health supplement we’ve reviewed to date—as much as 4X more costly than the majority of their competition.
In many instances, it’s a good rule of thumb that you get what you pay for. But in the case of Nootromins, does its much higher price mean that it’ll deliver better value? Let’s discuss this next as we wrap things up.
Should You Pay More for Nootromins?
Sure, you might be able to get as many as four bottles of the competition for the price of one bottle of Nootromins. But if it provides faster, better, and longer-lasting results, it might be worth squeezing it into your budget, right?
So, here’s the million-dollar question: Will it? In addition to everything we’ve discussed so far, let’s consider two more important factors.
Customer Reviews for Nootropics Like Nootromins
Nootromins was too new to have garnered any customer feedback at the time of our research, but online customer reviews aren’t exactly rosy for brain health supplements in general. Specifically, most complaints seem to revolve around high prices and lack of meaningful results, along with poor customer service.
Regarding this last point, many customers for other products claim they experienced difficulty canceling autoship programs, sometimes requiring the help of their bank to stop the recurring charges.
From a company perspective, Nootromins Inc. is based out of San Francisco, CA, and was founded in 2015 by Ben Behrouzi, with the “sole purpose of [promoting] human mental and physical enhancement.”
Prior to founding Nootromins, Ben also founded Leapfish and Urthbox (among several other companies), some of which have been involved in controversy (note: we didn’t verify the veracity of these claims). However, we did learn that Ben Behroozi is currently named as Defendant in a trademark case involving Dollar Shave Club, which was originally filed early 2016.
Now, this certainly doesn’t mean you’ll experience any of the same with Nootromins, whether as a product or as a company. Instead, we’re here to provide you with all the details, aimed at helping you make a more informed purchase.
The Legal Status of Nutritional Supplements
Given the general lack of clinical evidence for Nootromins’ ingredients, you might be wondering why the company makes a lot of claims that simply aren’t backed up by science. This is an admittedly massive topic, but let’s quickly sum it up:
Signed into law by President Bill Clinton, The Dietary Supplement Health and Education Act of 1994, among many other things, stipulates that the burden of proof rests on the FDA. In other words, unless an ingredient classified as a supplement clearly poses imminent harm to the public, they’re essentially viewed as food.
Ultimately, this means that supplements companies can make essentially any claim they like, and as long as they’re not claiming to treat a condition, their products are subjected to almost zero regulatory oversight before landing on your doorstep. Even if enough consumer complaints eventually pile up for a specific supplement, the government often doesn’t have the resources to pursue anything but the most egregious violations of the law.
But don’t let this get you down. You can always learn how to shop for one by reading our Nutritional Supplements Buyer’s Guide!
Bottom line: With its largely unproven ingredients and ultra-high price, these factors alone would make us hesitant about placing an order for Nootromins. But when you also factor in the poor customer reviews for much of the competition, as well as the fact that the supplement is only available through an autoship program, we think your money would be better spent making an appointment with your doctor.
Did you order Nootromins? Did it deliver or fall far short of the manufacturer’s claims? Give us the inside scoop by writing a review below!
3 out 4 people found this review helpful
Read the fine print, if you order a one-time small supply to try out, they will charge your card in the future and will not return your funds. They have a contact number that is an answering machine and will only respond by email. Purchase at your own risk.
Bottom Line: Yes, I would recommend this to a friend