About Red Dress Boutique

Red Dress Boutique is a snappy, fun online fashion shop targeting young women who dress with ladylike flair. What was once a small brick-and-mortar shop only four years ago has now quickly bloomed into a corner market clothing empire, using founder Diana Harbour’s massive social media skills.

Red Dress started carving its niche by offering complete outfits: when items were placed into a cart, all the corresponding pieces to create a look were immediately suggested. From first click to check out, this allowed shoppers to create complete ensembles in thirty minutes or less.

It was Diana Harbour’s ideas and background in copywriting that took Red Dress Boutique’s cute-meets-convenience clothing shop and made it a lifestyle brand. With an extensive blog that allows shoppers get to know their team, including models, buyers, and other employees, Red Dress almost instantly feels like a part of your family.

Growing, Growing, Grown!

The Red Dress Boutique has received increased national attention since appearing on ABC's reality series Shark Tank, in which entrepreneurs make their business pitch in front of a selected group of investors.

Diana and her husband, Michael, presented their company on the show, asking for an investment of 600,000 for a 5% stake in order to jump start a new website that would be capable of handling the heavy traffic load related their recent growth.

The Sharks seemed as impressed with Diana’s passion and ideas as her customer base. Despite this, several investors declined to be a part of this opportunity, stating that they feared that the company wouldn't survive growth due to the fact that individual attention to customers and hand-written touches were what makes the business so special. Yet both Robert Herjavec and Mark Cuban went in on the deal for 1.2 million for 20% equity, showing that The Red Dress’s shoppers aren’t the only ones who believe in their vision.

That feeling is magnified by Diana’s buying strategy, which is the real kicker in how they connect with their customers. When visiting large fashion markets in Los Angeles, Las Vegas, or elsewhere, Diana will post pictures of pieces for consideration on the company’s social media feeds. By asking customers what they think, and finding out if they’d like to see them added to their collection (or have any other requests), Red Dress has engaged a massive following that accounts for their amazing growth in just four short years.

The Red Dress Shopping Experience

Visitors to the site are invited to browse the normal categories: What’s New, Dresses, Tops, Bottoms, Jewelry, and Shoes. Also linked is the shop’s aforementioned blog.

Red Dress Boutique sells a variety of brands, and as well as a recently designed house brand that reflects the feedback Diana has received from her customers. Also, shopping options are updated as often as daily, giving you a reason to drop in all the time.

Over 80% of the items on Red Dress are available for under $50, which is great for those who want updated looks and on-point trends for less. Want jewelry to match? You can walk away with a complete ensemble for $75, which is less than one-half of a pair of shoes at many similarly targeted brands.

An important part of Red Dress Boutique is how each order is treated: like a present! You’ll receive your items wrapped in pretty fluffs of tissue paper, and each with a handwritten note.

Because brands vary, so does quality. However, the reviews linked back to Red Dress’s press section from various fashion bloggers all offer high praise. There are two or three complaints of poor in-store service available if you dig deep enough through an internet search, but otherwise, nary a negative word is to be found.

What If You Don’t Like Red Dress Boutique?

Red Dress’s return policy is pretty standard: final clearance can’t be sent back. Credit cards will be refunded, less the cost of shipping, for items returned within 21 days, and store credit will be given for those returned within 30.

Would Red Dress Compliment Your Wardrobe?

If you enjoy young, fairly feminine fashion and like to swap out for trends every season or two, you may enjoy exploring the Red Dress brand. Their fun, young styles could be easily imagined on any college campus, and with a strong social media presence, the company provides a lot of fun fodder for look books, mood boards, and your own inspiration. Additionally, their return policy is standard, while industry blogs consistently rate their customer service as top notch.

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7 Customer Reviews for Red Dress Boutique

Average Customer Rating: 3.0
Rating Snapshot:
5 stars: 3 4 stars: 0 3 stars: 0 2 stars: 2 1 stars: 2
Bottom Line: 43% would recommend it to a friend
Showing 1-7 of 7
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  • Love the stuff. Got it in 2 days as well!

    I love my shoes, I wear a 5.5 and took a chance. They fit and are nice quality. I got a nice body suit as well. It had a very welcoming nice note.

    Bottom Line: Yes, I would recommend this to a friend

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  • 2 out 2 people found this review helpful

    Exactly what I wanted.

    • New Braunfels, Texas,
    • Jan 18, 2016

    I only shop at the Red Dress Boutique when they are having a sale because they're a bit pricey. Each time I have shopped there though I have received exactly what I expected! I've never spoke with customer service so I can't say anything about them but the products have been everything I've wanted out of them.

    Bottom Line: Yes, I would recommend this to a friend

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  • 1 out 3 people found this review helpful

    Do not buy online

    • Dec 19, 2015

    Their customer service is horrible and their clothing is extremely overpriced for the quality. The only reasonably priced items are final sale, and the customer service team does not divulge this to you until you attempt to return the item. I have several orders, receipts and shipping order forms that do not state "Final Sale". I also have several emails from customer service telling me that I will not be refunded because they neglected to inform me if an item was final sale. I will not be shopping there again.

    Bottom Line: No, I would not recommend this to a friend

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  • 5 out 5 people found this review helpful

    Suprised

    • Atlanta, Georgia,
    • Aug 15, 2015

    I've ordered over 10 products from Red Dress Boutique and love every piece I receive. The prices are very inexpensive and the quality of the clothing is top notch! Shipping is very fast (received first package in about 2 days, normal shipping). Every package comes with a handwritten thank you note and is packaged nicely. I can't wait to make more purchases in the future

    Bottom Line: Yes, I would recommend this to a friend

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  • 11 out 20 people found this review helpful

    Rip off

    • Jul 15, 2015

    To begin with, I think this is a horrible company.

    So they are very trendy, but Diana, the owner, is all money hungry and customer service is not her number one priority, money is. Seriously, if you like their clothes, or home deco, first try to Google it. I bet you will be able to find it somewhere cheaper.

    Ever since they got on Shark Tank they talked about their "margins being high," and how they have grown the company very quickly. However, prior to their success, they had posted about how they wanted their dresses to be affordable and less than $50.00. Since their success, most of their items are over $50.00. You are no longer a person, but a number in their books or shall I say a $ than a number.

    I recently saw a pillow that was cute, and Google it and guess what I found? I found the same pillow but instead of $42.00 it was $14.99. So when I told other girls online what a rip-off The Red Dress is, my comment got removed, and I am not able to comment anymore. They didn't address the issue, but tried to cover up. If you want a real company, and not one that started from someone's house, then I suggest you go else where. I have seen the same dress on other boutiques for a lot less.

    Also, in previous past experience their dress are not true size. A size small could mean extra small or medium depending on the brand. So bottom line, go to your local boutique, where they have the same brands like: Just Me, San Joy, Everly, and get the same dresses but cheaper.

    Bottom Line: No, I would not recommend this to a friend

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  • 5 out 8 people found this review helpful

    No shipping to Europe and I'm feeling annoying because of their Customer Service.

    • Leiden, Netherlands,
    • Jul 10, 2015

    I was binge watching Shark Tank and saw this boutique. The outfits looked very cute so I thought I'd shop! It took me 10 minutes of browsing the site before I gave up on finding any shipping information in regards to overseas shipping (to the Netherlands/Europe), not even a little line that said 'we ship to U.S. only'. I decided to try the chat to seek clarification.

    Even though I got an answer within a minute, the overall chat/customer experience was not great. No 'thank you for your question' or anything just 'Hi. No we don't ship overseas." When I asked if they were planning on doing so in the near future, I just got a quick 'not that we're aware of' answer.

    Maybe I'm being spoiled by fantastic customer service by sites such as Netflix, but the whole thing just left me feeling kind of sour. If they'd answered nicer ,I might've tried asking again in six months or so to check, but because it felt like I was rudely being answered, I won't be doing so.

    Bottom Line: No, I would not recommend this to a friend

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  • 6 out 9 people found this review helpful

    Return policy

    • Ohio,
    • Jul 6, 2015

    So you purchase an item, the size does not fit. What is the difference on the return if it's a regular price or a sale price? I'll take a credit, don't even want the money back! Shouldn't the bottom line be good customer service? I bought a size small dress for a gift, the recipient swims in it, it's way too big. The tag is still ON it. I did not check neck, waste, length. Who had time for that? We order online because we don't have enough time.

    When I order from Macy's or Nordstrom's I don't have this problem AT ALL for the fittings or returns. I purchased several other items from Red Dress Boutique and this is the only one that does not fit and they will not allow it to be returned. I am returning the other items I've purchased because of the principle. I will not order SALE OR REGULAR PRICED items from this company again,

    Bottom Line: No, I would not recommend this to a friend

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