Rejuvalash is an over-the-counter eyelash growth serum heavily marketed to women with the promise of creating thick, lush “supermodel” eyelashes after just 21 days of use.
Rejuvalash claims to have been created by Dr. Goco, Director of Eye Research Associates, Intl. in “an elite research lab.” The serum formula is a secret, but the website promises it includes “clinically proven” stimulation ingredients such as enzymes, peptides, antioxidants and key vitamins.
Lusting for Lashes
Eyelash growth serums became popular in 2008, when glaucoma patients being treated with Lumigan noticed that the prescription eyedrops had the unintended side effect of creating longer, lusher eyelash growth.
The makers of Lumigan gave their prescription drops a girlier name and rushed the product now known as Latisse to the market.
Latisse was quickly followed by copycat brands, many of which did not include Bimatoprost, the ingredient identified as causing lash growth. You can read more about how Latisse effects eyelash growth here.
A Closer Look at RejuvaLASH
The Rejuvalash website provides mostly cringe-worthy pandering, which promises that longer lashes will “drive seduction in men and elicit envy in other women” while allowing users to enjoy a “fairytale” life.
Eye Research Associates, Intl., the organization of which Dr. Goco is the esteemed director, does not have a website to validate their claims of research. They are, however, the company that sells Rejuvalash, as seen in the fine print.
In our experience, the term “secret formula” tends to mean that there’s not really anything inside that actually works — or why would it be kept a secret?
Nonetheless, Rejuvalash fails to specify which enzymes, peptides, antioxidants or key vitamins are included in their serum, making any attempt to validate their claim impossible.
The medical disclaimer in their fine print does state that “certain ingredients such as Cascara Sagrada and Cape Aloe leaf extract have the potential to cause muscle cramping, vomiting, diarrhea, and have been linked to colorectal growths.”
While aloe is often used for moisturizing and Cascara Sagrada (California Buckthorn berries) is used for constipation, no research can be found supporting the application of either plant to the eye area for increased lash growth.
It should also be noted that with their fake social media buttons, stock photos used for customer testimonials (Sandra sure loves a lot of products!), and geo-specifIc pop-ups, the Rejuvalash website shares over half of the common traits Highya warns about in “6 Ways to Spot a Scam Website in Less than 30 Seconds.”
Pricing & Refund Policy
Rejuvalash is available through 4 different options (all prices listed are converted from pounds sterling to dollars and are approximate):
- 14-Day Trial: $6 for S&H*
- 1-Month Supply: $102
- 3-Month Supply: $234
- 5-Month Supply: $245
If you choose the trial option, you’ll be sent 2 vials of Rejuvalash. Then, after the trial has expired, you’ll be charged $89 each (total of $178). You’ll also be enrolled in the company;’s autoship program, which means you’ll continue receiving a new bottle of Rejuvalash once per month, and your credit card charged $89 per bottle, plus $8.99 for shipping and handling each time.
While ordering info states that customers can return their trial bottle within 14 days, the fine print reads that only defective or damaged products may be returned and that no returns will be accepted after 30 days.
It’s important here to mention that, in our experience, free trials are never free, and autoship programs are intended to loop you in to recurring charges. As such, we often recommend that products sold using these methods should be avoided.
The overwhelming majority of Rejuvalash reviews are negative. Here are some common complaints:
- Charges of $178 to bank account without receiving the product
- Refusal to refund money upon product return
- No visible eyelash growth
Rejuvalash currently has 107 unresolved complaints listed on Scambook.com, totaling over $20,000 in damages.
There is also a Facebook community page dedicated to notifying would-be customers that Rejuvalash is a scam that covers many of these complaints.
Final Thoughts on Rejuvalash
After an unlucky round with discounted eyelash extensions, I had tried Rejuvalash at a brow stylist’s recommendation. After dutifully applying it nightly for several weeks, I was left with irritated, puffy lids and zero results in lash growth.
Instead, having since learned that when it comes to achieving fuller, lusher lashes, these products fall under the “you get what you pay for” category, I’ve personally found physical lash extensions to be a great, albeit expensive, solution for when you want some extra lash length, instead of applying chemicals to your eyelids. WebMD offers tips on how to find a good technician here.
Unlawful Selling Technique
Who knows what's actually in the product, but the way it's sold is definitely a scam. At no point do they ask you to accept their Terms & Conditions, which are in small print at the bottom of the Home page and tell you that they will debit your account. They are therefore unenforceable and the debits to your account are therefore illegal.
Bottom Line: No, I would not recommend this to a friend