About Shark Rotator

If you’ve been searching for an upright cyclonic vacuum with swivel steering technology, the Shark Rotator claims to deep clean carpets better than Dyson at 1/3 the price. If fact, the company claims to be America’s most recommended vacuum brand.

But can you realistically expect the Shark Rotator to clean better than a vacuum that costs nearly three times as much? Let’s suction up the facts and see what they have to say.

Shark Rotator Details

The Shark Rotator is a lightweight upright vacuum that features enhanced swivel steering technology that is claimed to help you easily move around obstacles and under furniture. In addition, the Shark Rotator is claimed to clean carpets, hard surfaces, and hard-to-reach areas equally well.

The Shark Rotator also features powerful headlights and ergonomic handles, as well as:

  • A powerful motor that never loses suction, and cyclonic technology that separates dirt from the air.
  • Anti-Allergen Complete Seal Technology™ that captures and holds over 99.9% of dust and allergens inside the vacuum.
  • Brushroll control that automatically adjusts to different surface types.
  • Ultra-quiet operation
  • Lifetime Belt and Filters – Both are claimed to last the life of your vacuum.

Shark currently offers four distinct models of Rotator vacuums:

  • Professional – Uses Shark’s Lift-Away technology, combined with a lightweight and portable design that lets you clean anywhere you need. Includes an 11” crevice tool, dusting brush, and premium power brush.
  • Professional Lift-Away – Features an extra-long stretch hose, a multi-tool, 24” flexible crevice tool, multi-angle dusting brush, and wide upholstery tool.
  • Professional with XL Reach – Lighter and slimmer design than the Professional Lift-Away model, but uses the same technology to allow you to clean hard to reach areas. Includes a multi-tool, 5.5” crevice tool, and 18” flexible crevice tool.
  • Vac or Steam – Features 2-in-1 vacuum and steam heads, a crevice/brush combo tool, and 2 multi-purpose steam pads. At 10.0lbs, this is the lightest Shark Rotator model.

Shark Rotator Pricing & Refund Policy

The Shark Rotator Professional model can be purchased directly through the company for $199.80 plus $39.85 shipping and handling. Like most “As Seen on TV” products, you’ll be offered numerous upsells during checkout, including the addition of a canister caddy kit, straight suction nozzle, and car detail kit for $99.90. You’ll also be able to purchase a second Shark Rotator at a 20% reduced price, add priority processing, and purchase a lifetime warranty.

Other Shark Rotator models can be purchased through third-party retailers such as Amazon.com, QVC, Best Buy, Walmart, Bed Bath & Beyond, and more. These range in price between:

  • Professional Lift-Away: $250-$300
  • Professional with XL Reach: $180-$200
  • Vac or Steam: $300-$320

All Shark Rotator vacuums purchased through the company come with a 60-day refund policy, less shipping and handling charges, as well as a 10% restocking fee.

What Do Other Consumers Have to Say About the Shark Rotator?

The Shark Rotator is manufactured by Euro-Pro Operating LLC based out of Newton, MA, who also manufactures the Shark Rocket and the Shark Sonic Duo. The company holds a D rating with the Better Business Bureau, based on more than 130 closed complaints, most of which appear to reference problems with the product.

Outside of the BBB, the Shark Rotator vacuum appears to have a primarily positive online reputation, although some of the most common complaints we found referenced insufficient suction, a hose that does not extend easily, and poor customer service.

What’s the Bottom Line About the Shark Rotator?

Although the Shark Rotator appears to offer similar steering technology as the Dyson DC65, it’s less than a third of the price, and claims to perform better. But is this really the case?

Based on several professional reviews we read during our research, the answer is: No. In addition to insufficient suction, some of the most common complaints we encountered cited a hose that does not extend easily, and poor customer service. In addition, keep in mind that the Shark Rotator’s attachments don’t fit directly to the vacuum, which means that they’ll be easier to lose, and that you’ll have to keep going back and forth to get them while cleaning.

With this said, the Shark Rotator lineup appears to have a positive online reputation. In fact, even among reviewers who gave the vacuum a less than perfect rating, they still gave it high marks for value. In other words, while it may not actually perform better than a Dyson, and while it may have its own set of flaws, most customers feel that it’s worth the price.

However, we would recommend purchasing the Shark Rotator directly from a retailer near you. This way, you may be able to avoid shipping and handling charges and the 10% restocking fee if you decide to return it.

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7 Customer Reviews for Shark Rotator

Average Customer Rating: 3.3
Rating Snapshot:
5 stars: 4 4 stars: 0 3 stars: 0 2 stars: 0 1 stars: 3
Bottom Line: 57% would recommend it to a friend
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  • Best vacuum, best customer service

    I received this vacuum as a gift from my father 2 years ago. He bought it from Costco. I dropped it twice over the past two years and called Shark directly and have never received better customer service anywhere. Each time I called they were pleasant and immediately shipped me a new part to replace the broken one, no questions asked. This vacuum works way better than my Kirby which now sits in the basement collecting dust. I even bought the Lift Away vacuum directly from the Shark website and decided I like my rotator much better. They sent me a postage paid sticker and returned the Lift Away no problem and let me keep the free steamer I received when I ordered the vacuum. I love Shark customer service.

    Bottom Line: Yes, I would recommend this to a friend

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  • So far, it is great.

    I bought mine at a local chain store. I got home, put it together (so easy by the way) and tried it. I had just cleaned the carpet after vacuuming with my old vacuum. It had only been a couple of weeks in a room we don't really use much.

    I was still amazed at how much it picked up. I have had it for a couple of weeks so far and it is great.

    We got the True Pet Rotator.

    Bottom Line: Yes, I would recommend this to a friend

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  • AMAZING

    • Austin, TX,
    • Jul 10, 2016

    For a household with a bunch of husky dogs, after a broken Kirby and 2 broken Eurekas (which are the worst if you ask me), a Shark Rotator vacuum is the best we could ever buy in our price range. The suction is amazing, the cord is long, there's a ton of attachments. My house hasn't been this clean in months.

    We also have a smaller Shark Navigator at another location, and it's been keeping up with a bunch of hairy puppies for over a year now.

    The only thing I have to note, a canister is pretty small on all Sharks. But I'd rather keep emptying the canister than have everything covered with hair.

    Bottom Line: Yes, I would recommend this to a friend

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  • Really disappointed

    I have an Electrolux canister and wanted a second vacuum for the second floor so I didn't have to lug the cleaner up and down the stairs. The Shark Rotator sounded like it would be a great vacuum and I read some positive reviews. I wish I had never bought it. The cleaner is too high to fit under a lot of my furniture and radiators. My Electrolux had a long brush that was low to the ground. Rotator doesn't even offer a brush like this as an accessory. My old cleaner would suck dirt up that was outside the vacuum head. The rotator will run right over something and won't pick it up. And when you have the carpet brush running sometimes it spits the dirt right out the back instead of sucking it up into the vacuum. Clearly a huge disappointment. The hose is too short. And it is heavy and awkward. The only thing I like about it is the removable dirt collector. Easy to remove and the dirt falls right out into the trash.

    Bottom Line: No, I would not recommend this to a friend

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  • Not a happy customer

    • Auckland, New Zealand,
    • Dec 26, 2015

    I have the Shark Rotator vacuum, I was happy with the performance, floors were a lot cleaner. I've had the vacuum eight months, my daughter was sweeping when she heard a noise coming from the hose at the top of the handle, as she looked for the noise she spotted a split in the hose just under the handle.

    I rang the place of purchase and they put me through to customers services, I explained to them the length of time I had the product and what the problem was.

    I was very disappointed to be told that it didn't come under the 5 year warranty and was referred to as "Wear and Tear". I argued the point that you can't tell me a hose of that strength and durability can be classed as wear and tear in eight months.

    A normal, cheaper vacuum hose would last longer than the Shark Rotator vacuum hose and is not made of the same strength and durability of the Shark Vacuum hose. I was offered a replacement hose for a payment of $30, half price. I didn't see why I should have to pay for something that should've lasted more than eight months.

    The customer service person said that he has not come across this issue before and I said "Well, that should tell you something then". My meaning of that comment was that the hose is quite strong, so for there to be a split in the hose should tell them that it was faulty in the first place. I'm not a happy customer and will never recommend this product to anyone.

    Bottom Line: No, I would not recommend this to a friend

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  • 2 out 2 people found this review helpful

    Worst customer care!

    I have the Shark Rotator and I absolutely loved it until the clip that holds the hose to the base broke. Customer service is horrendous! I have had the vacuum for about 6 months. Have had to clear clogs in the hose using that clip maybe 2 or 3 times. Then it broke. Then I called customer service and they wanted 20 bucks from me for return shipment. Plus 20 I would spend shipping to them. They would keep it for 4-6 weeks, all for a clip and no loaner for the meantime. They offered to let me buy a replacement from her at a discounted price but it would not have a full warranty.

    I think that when you pay several hundred dollars for a product, it should last for more than 6 months and if it doesn't, they should pay for the shipping and not leave me without for a month and a half. This is bad business. There was a customer satisfaction survey at the end of the call. With ratings 5 being great and 1 being awful, I tried to enter 1 to the first question twice. The computer voice said, “Sorry, I am not able to understand this entry” and hung up on me. I will not buy another product from them and I will tell everyone I know not to trust them either.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 3 people found this review helpful

    Shark Rotator, Super Vacuum

    This vacuum is really great. It has far more suction than an other vacuum I have seen or used. With the first use you see the difference between your old vacuum and the Shark Rotator. The surprise comes when you empty the dust and dirt. You then know how much the old one left behind.

    The only improvement I would recommend is a little longer hose but I can live with it the way it is.  

    The Rotator can just about suck the freckles from your skin.

    It never loses suction and is fool proof to operate and assemble.

    Bottom Line: Yes, I would recommend this to a friend

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