About Simply Straight Brush

Simply Straight Brush is a ceramic straightening brush that claims to combine the power of a flat iron with the gentle styling ability of a brush to make straightening your hair as easy as brushing.

The product looks much like a normal paddle brush, except that each nylon bristle is wrapped in ceramic, creating a multi-dimensional heated surface. Simply Straight claims that their ceramic-wrapped bristles lift hair at the root, delivering gentle heat around every strand—without flattening or frying your hair.

Additionally, Simply Straight Brush claims that it delivers the same smooth, easy styling capabilities for every hair type—including naturally curly and ethnic hair.

Despite that the heated ceramic brush reaches temperatures of up to 450 F, the product’s website claims that ceramic plates keep heat gentle and that regular use won’t result in damaged strands.

Some of Simply Straight’s other features include a 60-minute auto shut-off feature and an LCD screen that displays temperature. (Just to be clear, the website doesn’t say how many temperature settings there are or whether you can freely adjust the heat—nor could we catch a glimpse of any adjustment buttons in the video.)

Simply Straight’s promise? That in just one pass of the brush, you’ll have straight, healthy, shiny hair that’s easier to style and loaded with volume.

To understand whether or not Simply Straight Brush can make hair straightening as simple as it claims, let’s look at how hair straightening works.

How Hair Is Straightened

Cosmetics and styling often involve a large amount of science—something brands are now quick to jump on as they tout breakthrough products. Yet, whether brands are coming up with the most effective conditioners or ways to straighten your locks, they sometimes market their so-called advancements without regard for why things work in the first place.

Case in point, hair straightening is one such technique that relies heavily on the basic scientific properties of hair.

That’s because hair is made up of a protein known as keratin. Keratin is composed of long chains of amino acids. Along with hair, nails and teeth, enamel is also made up of keratin. Hair, nails, and teeth have one important factor in common—they’re all exceptionally strong.

Did you know that it’s extremely difficult to break a healthy strand of dry hair apart without scissors? It takes a heck of a lot of twisting, pulling, or rubbing to break a strand.

The strength of hair can be attributed to a special property unique to proteins like keratin, which are made up of a large number of sulfur-containing amino acids. Sulfur atoms, from adjacent chains of keratin, bond together to form disulphide bonds.

These extra bonds make the fibers that have keratin very strong. In addition, they ensure that the position of the keratin molecules remains fixed, such that the shape of the hair fiber stays the same—this is why it can be so difficult to make curly hair stay straight, or vice versa.

Hair’s strength is generally thought of as a positive property. Especially since you consider how much stress we subject it to, from ponytails to accidental pulling, it would be rather disconcerting if strands would break or change their shape at the slightest stress.

However, when people do want to change the shape of their hair—get rid of curls, add curls, make it wavy, make it straight—these disulphide bonds pose a problem. Most hair-straightening techniques, therefore, target these bonds.

What’s the easiest method of breaking these bonds? Heat, of course! This brings us to why flat irons are the most common technique for straightening hair.

Why Flat Irons Are So Effective at Straightening

The plates of a flat iron are heated to high temperatures, generally somewhere between 300-500 F. To work, hair is passed through the iron quickly, while being held tight and straight.

The extreme heat causes the disulphide bonds to break. This breakage allows the keratin chains to move around slightly and assume a position that results in straightened hair.

When the hair cools down, the disulphide bonds between the keratin are reformed. Because the keratin molecules are in different positions when the bonds are reformed, the hair stays in the straightened shape for a long period of time.

Related: Five Mistakes You Should Avoid to Prevent Damaged Hair

Can Simply Straight Brush Deliver Your Favorite Style?

After learning about what makes flat irons the device of choice for those looking to straighten their locks, we can come back to evaluate Simply Straight’s claims.

So, can it really straighten your hair in minutes?

How quickly Simply Straight straightens depends on several factors, such as the density and texture of your hair, as well as how adept you are at sectioning off locks and working with hot tools. However, a device that heats up to 450 F does, indeed, get hot enough to style hair straight.

There are some less than ideal aspects of Simply Straight, however. These include:

  • The lack of complete control over heat settings. Simply Straight states that it goes up to 450 F; however, that temperature is detrimental for anything but the strongest strands. Ideally, those with fine or thin hair should stick in a safe zone of 300-350 F when using hot tools.
  • The difficulty of creating tension. Part of what helps set hair straight when using a flat iron is the use of a second hand that creates tension in the strand. Because Simply Straight doesn’t clamp down on hair, there’s no real way to create the necessary tension that creates a completely straight section.
  • The ceramic brush bottom appears difficult to clean. Burnt hair cells can build up on hot irons and cause them to stick to your hair, which can be very damaging. To avoid this hazard, you should clean your hot tools frequently—a task that might prove difficult when the ceramic area to be cleaned tucked beneath nylon bristles.

Also, remember Simply Straight’s claim of not causing damage? It’s unlikely, since any heat that is strong enough to change the natural texture of your hair is damaging.

That point might be moot, since those who want straight hair are going to use hot tools, regardless. However, don’t be fooled into thinking that a differently shaped hot tool will somehow not deprive your hair of moisture and cause breakage when used too hot or too frequently.

Our Simply Straight Brush Test

We tested the Simply Straight Brush and here’s our pros and cons:

For more product tests and shopping tips: Click here to subscribe to HighYa’s YouTube channel

What Customers Are Saying About Simply Straight Brush

Simply Straight users are left divided, with some appreciating how quickly the device can be run through strands while others were disappointed that it didn’t leave hair as soft and silky as advertised.

However, the most glowing review from an Amazon customer might entice those with difficult curls to give Simply Straight a try. Lyrikal More says:

“This product has been used on my hair. It is amazing. I am a black female with 3 different types or hair grades on my head, shoulder length. I have been wearing my hair "natural" for many years. I had washed my hair, oiled it, braided it and let it dry. A friend told me about this ceramic hair straightener. She had used it on her hair and it looked great. I had seen the product advertised on TV and was hesitant because of reviews of other straighteners, but she brought it over to the house. I have thick hair and it "tangles". Normally, it would take a while to straighten or "press" my hair. This did not take long. There was no heat to my head- so no flinching. I am also tender headed. The lady took down a braid at a time, comb the part that she was going to straighten and "voila". I did not "ouch". When she finished my hair looked fantastic.”

Another user said in her review that Simply Straight Brush was great for her awkward growing out phase, while several mentioned frizz. Again, what’s “simple” when it comes to styling—and how much heat it takes to get hair straight—is highly personal. However, those considering the purchase will be pleased to know that it has some positive reviews.

Simply Straight Brush Pricing & Refund Policy

Simply Straight hair straightening brush is available for $39.99. Additional sales tax will be applied to orders from CA and NJ.

Continental states receive free shipping; however, those located in Alaska and Hawaii will be charged an additional $5.99 shipping fee. Finally, web service fee of $1.00 will be applied to all orders.

Orders placed through the product’s official site also receive a free travel case with their purchase.

Want alternative options? Simply Straight Brush is available on Amazon, sans the suspect web service fee. However, shipping costs depend on which seller you choose.

Bottom Line: Should You Buy Simply Straight Brush?

If you’re not satisfied with the performance of your current flat iron, there’s a chance Simply Straight Brush could help you do your ‘do in minutes.

Who is it best for? The device sounds like a good fit for those with medium thickness hair. I hesitate to recommend it to thinner haired gals since we’re unsure if there are temperature adjustments below 450 F. On the flip side, those with thick, coarse strands benefit from the clamping action of an actual flat iron, which Simply Straight doesn’t provide.

Texture and thickness aren’t the only considerations, though. Simply Straight also sounds like a good fit for those who are looking for some quick smoothing action and volume. Basically, if you’re already pretty much a brush-and-go girl, this might be great for you.

However, if your hair styling routine could double as cardio, it’s probably best to stick with well-known heavy hitting tools, such as the T3.

And, for everyone who’s using hot tools: Don’t forget the heat protectant! Not doing so is basically asking for damage, no matter which type of tool or what temperature you choose.

More on Hair Products:

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10 Customer Reviews for Simply Straight Brush

Average Customer Rating: 2.6
Rating Snapshot:
5 stars: 3 4 stars: 1 3 stars: 0 2 stars: 1 1 stars: 5
Bottom Line: 50% would recommend it to a friend
Showing 1-10 of 10
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  • 2 out 3 people found this review helpful

    Defective unit

    I bought the Simply Straight Brush and did not open it right away. I opened package 2 months after I received it and it would not heat at all. I called the company and they said they could not replace it after 30 days. Very disappointed with them. Defective product. Buyer beware.

    Bottom Line: No, I would not recommend this to a friend

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  • 4 out 5 people found this review helpful

    Simply Straight

    I paid 60.00 dollars for this brush. Well let me tell you something, it pulls your hair without straightening it. They say that it straightens all types of hair but it doesn't. I wasted my money on this.

    Bottom Line: No, I would not recommend this to a friend

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  • 8 out 9 people found this review helpful

    Does not work at all

    • Corpus Christi, TX,
    • Sep 7, 2016

    I purchased this thinking it was going to work. Your hair gets stuck in the bristles and your hair has to be straight already for it to work. I blow dried my hair and then used it. Left my hair frizzy and not even close to being straight. Waste of money.

    Bottom Line: No, I would not recommend this to a friend

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  • 7 out 7 people found this review helpful

    Ethnic/African Hair

    • New Jersey,
    • Jul 31, 2016

    I Bought this product with the hopes of maintaining frizz. I usually get my hair done at the salon every 2-3 weeks, NNJ/NYC girls know the drill, I go to the Dominican salon. I get a wash, deep conditioner, roller set and then usually a blow out for the straight look or pin curls, let them down later for a soft curly look. So I have used this brush a couple of times, on my straight look . Since a lot of heat is already applied to my hair at the salon, my intentions when I purchased this brush were to hope that I could use it just to smooth my hair out after I take the wrap down as my hair tends to get those crease marks from the pins, even the duck pins. I wanted to also maintain my frizzy ends. So Far so Good!

    I section my hair in setting 4 and run the brush through about 2 times and I'm done, I don't use the highest setting. I use the temperature setting somewhere in the 180s. My hair looks good. Not limp or overdone, not too flat. I don't use it everyday either. Say I go to the salon on Tuesday I might not use it until Friday, then again Sunday. So I don't use it that often for heat/damage control. I might add that I do have a relaxer, my edges are fine but the middle of my hair is thick and medium length.

    I don't know if I would use it if I'm I'm in the period leading up to needing a relaxer, (all my ethnic sisters know what I'm mean, so it's kind of hard to explain) I don't think I would use if if my hair were wet or air-dried either, just because of the type of hair I have.

    So over all I give this product 4 stars because it met my expectations of what i was trying to achieve, plus I knew I had some limitations from the start. My only concern is cleaning, the plate is not removable, So I'm wondering when product had built up in the bristles and burned hair that may be a issue. So I only plan to use it on my hair when its the cleanest. Hope this Helps my AA/latina/Caribbean/bi-racial sisters out. Hopefully I left no one out.

    Bottom Line: Yes, I would recommend this to a friend

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  • 7 out 8 people found this review helpful

    Fast for smoothing into waves, not for stick straight effects

    • Detroit, Michigan,
    • Jul 17, 2016

    I am multi-racial. My hair has very thick strands and I've got a lot of them. It's frizzy, semi-curly, longer than my shoulder blades, and takes a lot of heat to change its texture. I don't color or process my hair.

    I bought this Simply Straight brush because it looked faster than using a flat iron, of which I've owned many over the years, at twice the price. My main problem is that my hair is so thick, it takes forever to flatten it by dividing into tiny sections and going over it 2 or 3 times (at home; my hairdresser only takes twice).

    The Simply Straight brush does have variable heat settings that go up to 450°F. It's a shame the article doesn't print a correction on that point.

    However, one look at the brush and you'll realize that the main heating element must be a base plate in the brush. So the heat is radiating from the base plate up the "bristle/rods". Therefore maybe they aren't quite at 450°, although probably pretty close. Definitely the heat is spread widely around your hair.

    But it's also why I normally find 420° or 430° very hot when using a flat iron, and I have to be careful to not burn and smoke my hair... but I have to use 450° when using the Simply Straight brush in order to get enough heat to be effective, yet it has never burned or smoked.

    And I do find the brush to be effective. It normally takes a long time to totally flatten my hair. With the brush, I now have two choices. I can use the brush alone and have very smooth wavy hair that's easy to style. Or I can use the SS brush to fast prep my hair for the flat iron, which then takes half the time to flatten. Either way, the brush has vastly simplified my life, and my hair looks great.

    What don't I like? The instructions say to only brush from beneath. My hair is much too thick, I have to brush from beneath AND on top, and I can't get near the roots. The curliness of my hair puts a gentle tension on it, to pull it straight, but it's not like a mirror finish. It's slightly wavy. (If I want stick straight hair, I use the flat iron, which takes much less time after the brush.)

    Next, it takes a long time to reach 450°. I have to plan for that if I'm on a schedule. I also have to be careful where I hold the handle, so as to not turn it off or turn down the heat by mistake.

    And it definitely needs an easier way to clean. I used alcohol pads and a slender crochet hook to rub between the bristle/rods. It's very clean now, but took about 10 minutes. But it's the first time I had to clean it in about 4 months, using it only once or twice a week, so maybe 3 times a year won't be a bad cleaning schedule.

    I find the Simply Straight Brush to be a great tool, if you want to knock the curl out of your hair for a straighter look. I'd say it's for fine to medium hair all the way up to thick, frizzy, semi-curly strands (like mine), that aren't quite super kinky/curly.

    It's easy to use, fast, and gently gives me smooth, slightly wavy hair that doesn't mat nor tangle within hours or while sleeping. And if I want stick straight hair from my flat iron, it now takes half the time.

    Bottom Line: Yes, I would recommend this to a friend

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  • 4 out 5 people found this review helpful

    All hype

    • New Jersey,
    • Jul 16, 2016

    You have got to have long hair for this product to work. Used it on my shorter hair and my hair was sticking out all over the place. I think you should let people know that. Going to return mine!

    Bottom Line: No, I would not recommend this to a friend

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  • 8 out 9 people found this review helpful

    Hopeful but Disappointed

    • Houston, TX,
    • Jun 21, 2016

    I ordered the Simply Straight brush with high hopes. I am a black woman with natural hair that is very curly. My hair is short and somewhat fine. Not at all coarse. I thought the brush would be a quick way for me to go from curly to straight more often. However, I was very disappointed that the thing didn't provide a smooth look at all. All I got was frizz, and I used the highest temperature, 450, which is extremely high for my fine hair, but I went there to give it my best shot. In addition, you cannot just brush your curls as they appear to do on the television commercials. You must first blow dry your hair or comb the curls out, then you use the brush. That defeats the whole purpose of the brush, in my opinion.

    I'm going to return it, though I am sad that it did not work for me. The concept is great. I like the idea of brushing my hair straight. But it simply does not really work for all types of hair as advertised. I think it may work for other types of hair, maybe for Caucasians or Asians, but I can't recommend it for people with hair like mine. Sorry.

    Bottom Line: No, I would not recommend this to a friend

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  • 2 out 3 people found this review helpful

    A must

    • U.K. ,
    • Jun 20, 2016

    I was skeptical but have just had a quick try and wow it's amazing. I would definitely recommend it.

    Bottom Line: Yes, I would recommend this to a friend

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  • 5 out 6 people found this review helpful

    Glad I bought it

    First time I have ever used a straightener. My hair is chin length, but the straightener did what I wanted it to do. I used the low setting since I color my hair. I like it!

    Bottom Line: Yes, I would recommend this to a friend

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  • 11 out 22 people found this review helpful

    Simply Straight

    Purchased this for my natural hair to loosen it up a bit. Just like my As Seen On TV flat iron that I had purchased, the temperature gauge goes up and down on its own if my hand goes anywhere near it. So I have to keep a look out to make sure it doesn't heat up too much. With the proper temperature it works fine, I am using it on the lowest setting because I don't want my hair very straight. One disappointment is that it says not to use anything (creams, gels, heating protection) when using this brush. This I cannot do, I need some protection for my hair, so it causes a build up on the brush, which is not all that easy to clean. But it is does the job I want it to do, it is worth the price.

    Bottom Line: Yes, I would recommend this to a friend

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