What Is Sleep Styler?

Published on: Apr 8, 2017

Endorsed by Shark Tank’s Lori Greiner, the Sleep Styler hair styling system uses patented super-absorbent heat-free rollers that promise to deliver gorgeous, wavy, curly hair while you sleep, with virtually no effort.

The product’s website indicates you just wrap your damp hair around each Sleep Styler roller, fasten the strap to hold your hair in place, get your beauty sleep, and wake up and unwrap.

Whether your hair is long or short, thick or thin, or straight or curly, the manufacturer tells us Sleep Styler will leave you with bombshell curls, while saving you an hour of styling time in the process. You can even straighten your hair if you choose.

And compared to the competition, Sleep Styler claims to feature a marshmallow soft memory foam core to maximize your sleeping comfort, while the microfiber material holds four to five times is weight in water, so you'll wake up dry.

What’s the bottom line about Sleep Styler? Can you expect it to perform as well as advertised, or will it provide limited usefulness for the money? Does it have any competition—and if so, how does Sleep Styler stack up?

While we didn’t test Sleep Styler firsthand, we’re here to help you make a more informed decision by discussing everything we learned during our research.

How Sleep Styler Works: Is It Right for You?

Your hair is mostly made up of a protein called keratin, which is super strong due to its molecular hydrogen bonds, which stick together and form long, hardy filaments.

While this strength helps prevent hair from damage and from easily falling out, it’s also what makes hair difficult to style. In fact, there are only two methods of weakening these hydrogen bonds: heat and water.

Heat works by temporarily relaxing the hydrogen bonds in your hair, allowing it to take whatever shape you choose (straight, wavy, curly, etc.). Water also relaxes these bonds, but works by inserting itself between each protein molecule and weakening the ‘chain’ it helps create.

Given this, Sleep Styler's core function works very similarly to a hot roller—it helps hold hair in place while the hydrogen bonds are weakened, allowing you to temporarily style it.

But instead of heat, Sleep Styler uses water. And instead of hard plastic rollers, Sleep Styler's long individual wraps feature soft memory foam cores that act as a pillow, along with a microfiber exterior that soaks up moisture. Just hold the hair straight and flat against the roller and wrap.

Sleep StylerWith Sleep Styler, you’ll wrap each section of hair around a padded core and maintain its position using the attached strap. Image Credit: The Sleep Styler

Along with these design differences, Sleep Styler comes in two different lengths:

  • Short – 1.5-inch rollers best suited for hair that is between shoulder and mid-back length, or hair that is long and fine. According to their website, this version works similar to a traditional roller, with a “more robust curl” and additional texture.
  • Long – Also 1.5 inches in diameter, but its longer design allows it to accommodate hair that is mid-back length or longer, or hair that is thick.

Pro tip: If you’re on the fence, the manufacturer notes that your hair must be long enough to spiral around each soft roller several times (ideally, six inches long from the scalp). As mentioned, if your hair is long but fine and struggles to hold a curl, the company notes that Short might be a better choice.

Either way, they emphasize that if your hair doesn't hold a curl with traditional hot styling tools, Sleep Styler might not be a viable option.

What will you pay for this different way of curling your hair?

How Much Does Sleep Styler Cost?

One Sleep Styler set is priced at $29.95, plus $4.95 S&H. If you live in NY, CT, CA, or NV, you’ll also be charged sales tax.

The Long version includes eight 6-inch rollers, while Short includes twelve 3-inch rollers.

Regardless of which version you purchase, Sleep Styler comes with a 30-day money back guarantee, less S&H. In order to request one, you’ll need to call Allstar Products Group’s customer support at (800) 360-9621.

Sleep Styler got its start in a July 2016 Kickstarter campaign, where it raised nearly $47K on an original goal of $10K.

After this success, inventor Tara Brown debuted Sleep Styler on season 8, episode 19 of Shark Tank, where Shark Lori Greiner quickly made a $75K deal for a 25% stake in the company.

Although Lori is closely associated with QVC, it appears that ASOTV giant Allstar Products Group is currently selling Sleep Styler direct to consumers.

Are There Other Products Like Sleep Styler?

While Sleep Styler might currently be a unique product, typing the phrases “magic hair curlers,” “twist curlers,” “ringlet curlers,” “foam curlers,” and “soft curlers” into any search engine will reveal that there are many different options competing in a similar space (to reiterate, we didn’t test any of these firsthand).

Granted, most of these function differently than Sleep Styler, although depending on your hair type and the version you choose, they might provide meaningfully similar results.

However, what you won’t get with many of these options is the microfiber exterior and soft foam interior, so they might not be as comfortable when worn overnight.

On the flip side, some of these competitors could be found for as little as $9 at the time of our research, so it might be a case of choosing between comfort and savings.

Speaking of choices, where does all of this leave you when it comes to Sleep Styler?

Our Final Thoughts About the Sleep Styler System

Anyone who’s left a ponytail or braid in their hair overnight—especially if it was wet—knows that it can add a ton of body the following day. But without any customer feedback at the time of our research, it’s difficult to know exactly how well Sleep Styler will work, and for whom it might deliver the best results.

But based on what we learned on the product’s website, your hair needs to be at least six inches long from the scalp. And if you’re looking for the ultra-tight results that competing for ringlet curlers can provide, Sleep Styler’s thicker 1.5-inch core might leave you will wider and more relaxed results.

Furthermore, while Sleep Styler’s foam core could help deliver additional comfort compared to traditional unheated rollers, we’d have to wonder just how comfortable they would be to wear throughout the night. And even if they were pleasant, it might not be ideal for those who prefer to sleep on their side.

Given this, it might be the case that Sleep Styler can help you “achieve amazing styles,” as claimed on their website, so long as your intended style involves curls or waves.

Pro tip: Based on what we learned from WikiHow, Sleep Styler probably wouldn’t straighten hair, as much as it might turn curly or course hair wavy. In other words, it appears Sleep Styler is geared toward those who want curly waves, regardless of starting hair type.

Finally, while heat can cause a greater degree of damage to hair in less time than water, the fact of the matter is that doing anything to your locks—including brushing them or putting them into a ponytail—will cause some degree of damage.

Remember, moisture weakens hydrogen bonds. As a result, Paradi Mirmirani, MD, a staff dermatologist at the Permanente Medical Group in Vallejo, CA, notes that wet hair is more fragile. Self Magazine explains that this means even towel drying can damage your hair’s cuticles.

Taken together, just by wetting your hair, whether for cleaning or styling, you’re potentially causing damage.

As such, while Sleep Styler might have a propensity to cause less damage than traditional methods like blow-drying and hot curling, it might be unreasonable to think that it won’t cause any damage whatsoever.

If you give Sleep Styler a try and aren’t satisfied with the results, though, Allstar Products seems to stand behind it with a 30-day refund policy. Just keep in mind that you’ll lose the original $4.95 S&H, plus whatever it will cost to send your styling set back to the manufacturer.

Read next: Five Mistakes You Should Avoid to Prevent Damaged Hair

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44 Customer Reviews for Sleep Styler

Average Customer Rating: 1.1
Rating Snapshot:
5 star: 0 4 star: 0 3 star: 2 2 star: 1 1 star:  41
Bottom Line: 5% would recommend it to a friend
Showing 1-11 of 44
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  • Horrible customer service

    • New York, NY,
    • Jun 25, 2017
    • Verified Reviewer

    I agreed with people complaining about the waiting. I contacted the customer service, and the lady at the phone was unpolite and sounds quite annoyed. I did not receive the product yet, but for sure they should train their people to be nice and helpful instead of making the customer uncomfortable.

    Bottom Line: No, I would not recommend this to a friend

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  • Horrible customer service!

    • Palos Verdes, CA,
    • Jun 25, 2017
    • Verified Reviewer

    Do not deal with this company! I bought the Sleep Styler Mini back in March, and they charged my credit card $49. I didn't receive the product until June. I went online to see tutorials, and they were selling for $29. I called to get a refund, and they said I had to pay for shipping back to them, they would then charge me a 20% restocking fee, and then I had to pay for shipping back to me. Craziest thing I have ever heard. Plus my hair was frizzy after using.

    Horrible customer service. I would never buy any of their products again. Unfortunately, they don't have a zero-star rating because they don't even deserve a one star.

    Bottom Line: No, I would not recommend this to a friend

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  • Don't even think about it

    • Pennsylvania,
    • Jun 22, 2017
    • Verified Reviewer

    I ordered a set for my daughter and granddaughter, and they both used them once and said never again. They weren't comfortable for them to sleep in and only added bumps in their hair, not curls. I paid full price, ordering them as soon as I saw them on Shark Tank. I waited at least three months for them to be delivered. The family didn't tell me how much they disliked them until the 30-day trial was over. I hope whoever buys them at the thrift store will have a better experience.

    Bottom Line: No, I would not recommend this to a friend

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  • Not as easy as it looks

    I have used the Sleep Styler a few times now. I have very curly shoulder length hair that I usually wear straight. I can honestly say that this product is much harder to put on than it looks in the videos. The strap is in an awkward position, so making sure the strap is going the right way is the first challenge. And the product is quite fat, so it gets in the way a lot. I recommend starting in the back because the front ones get in the way when putting on the ones in the back.

    And they don't really dry your hair, it takes hours, and when I take the product off, my hair still feels damp, which defeats the whole purpose. For shorter hair like I have, the rolls are too fat, and they make big round clumpy curls. I can see this may work better for long hair. If they had a long skinnier product, I think that is what is needed for shorter hair because you don't want these fat waves, you want smaller graceful waves.

    I am not as thrilled with this product as I had hoped I would be. It doesn't do a good job of straightening at all because it doesn't cover enough of the hair, and for shorter hair, I would not recommend this product since the curls are too big.

    Bottom Line: No, I would not recommend this to a friend

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  • 2 out 2 people found this review helpful

    Terrible customer service

    I wish that I was able to actually review the product, but I cannot as I have not received it. My order was placed in March of 2017. Here it is, mid-June, and not only have I not received my order yet, when I contacted the company's customer service department, they cannot even give me a ballpark estimate on when it will ship. I'm actually moving soon and will not be able to receive the package at the address to where it will ship. Customer service is "sorry for the inconvenience" but did not offer any solutions.

    Thanks for nothing, Sleep Styler. Definitely, do not order this product because you will not receive it.

    Bottom Line: No, I would not recommend this to a friend

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  • Terrible customer service

    • San Francisco, CA,
    • Jun 21, 2017
    • Verified Reviewer

    I placed my order in early April, expecting the rollers to be delivered in a couple of weeks. When I did not get them, I called in and was told that it would not ship until 6/8/17. There was no mention when I ordered that there was a backlog.

    June 8th came and went and still no rollers. I called in again and was told that they had not received the shipment and the new arrival date was 6/12/17, again, the date passed and still no rollers. I called again and was told that they have received the shipment but will I will not be getting them until 6/26/17.

    This is horrible customer service. How can you sell something and not keep the promise of delivery? If I do not get them on 6/26/17, I will be canceling my order. I told the agent that and she didn't really care.

    Bottom Line: No, I would not recommend this to a friend

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  • Terrible

    • New Jersey,
    • Jun 21, 2017
    • Verified Reviewer

    I really was looking forward to having this be a legit product. But after over an hour of using both types, I found this product to be overpriced and terrible. It is extremely hard to put in and only frizzes and tangles my hair. I am VERY disappointed and want my money BACK!

    Bottom Line: No, I would not recommend this to a friend

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  • No good waste of money

    • San Diego, CA,
    • Jun 21, 2017
    • Verified Reviewer

    I got these and it is very hard to wrap hair in, and they keep falling out. I watched two videos and there is still too much work. I'll keep my curling iron and coconut oil to save hair, with less stress! I think they made it look too easy on Shark Tank. And by the way, I waited three months for these, and I am sad and DISSAPOINTED.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful

    Laughable

    The Sleep Styler rollers are NOT easily put in. They are not comfortable to sleep in. They do not stay in overnight, and last but not least, they do not actually work anything like demonstrated.

    In the back of my mind, I knew not to get my hopes up about this product. I woke up this morning, and my hair looks ridiculous.

    Save your money and your sanity.

    Bottom Line: No, I would not recommend this to a friend

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  • Don't waste your money

    I purchased this product in March after seeing it on Shark Tank and seeing Lori's endorsement. It did not arrive until June. The company was good about sending periodic emails to let me know that they were manufacturing more and would fill their back orders as soon as they could.

    I have wavy neck length hair and ordered the mini rollers based on the company recommendations. Buyer should be aware that the mini rollers are not smaller but rather shorter than the full size. If your hair is neck or shoulder length, it is unlikely that they will stay in for even an hour, much less if you try to sleep in them. The Velcro fasteners tend to easily get entangled in the hair, and if they do, you end up ripping out pieces of hair that you cannot disentangle.

    I had zero success with this product and was disappointed that Lori endorsed it. I did give the product a second try with my 16-year-old granddaughter who has straight mid-back length hair. Since her hair is fine, according to the Sleep Curler website, the mini rollers would still be the appropriate product. It took nearly an hour to get her hair up with the same issues of entanglement with the Velcro closures and the curlers falling out. She slept in the rollers, which she described as uncomfortable but not impossible. In her words, it would only be worth it if she got incredible results which she did not.

    The next morning I removed the curlers, and out of 12 curlers, only two showed any results, which was a tiny wave on the ends of those two strands. The rest were either still straight or slightly frizzy. I had to pay very close attention when removing them because as soon as you open the Velcro fastener, it tends to grab the other hair and become entangled. This product was a complete waste of money and time involved in trying to use it.

    Bottom Line: No, I would not recommend this to a friend

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  • 6 out 7 people found this review helpful

    Complete waste of money, DON'T DO IT!

    • Orlando, FL,
    • Jun 18, 2017
    • Verified Reviewer

    I ordered these back in late February, and they charged my card in early March. I just finally got them a couple of weeks ago, nearly 3 months after I ordered them.

    They have been a complete disappointment. Takes forever to get my hair wrapped, and the fastener system is horrible, half of the time they need to be messed with forever to get it to stay. Always have at least one fall out during the night so one section of hair is flat. Even the ones that do stay in are uneven and don't look like pretty curls or waves.

    And even more annoying than anything is that the price dropped after I ordered them. I originally paid $45.00 for them plus $7.00 shipping, and now they are only $29.95 plus $4.95 shipping. The price changed before they even shipped them to me, and even though they were $17 cheaper by that point, I was still only given a $6 refund.

    I decided to return them, and called today to get a return authorization number. I was informed that I would have to pay to ship them back, plus they would keep $7 from my refund for the original shipping (even though it is only $5 now) and they will also keep $2 for "recycling." You're keeping $9 of my refund?!

    This company is crap, and not only do I NOT suggest this product or the company, I strongly DISCOURAGE anyone from wasting their money with them.

    Bottom Line: No, I would not recommend this to a friend

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