What Is Sleep Styler?

Endorsed by Shark Tank’s Lori Greiner, the Sleep Styler hair styling system uses patented super-absorbent heat-free rollers that promise to deliver gorgeous, wavy, curly hair while you sleep, with virtually no effort.

The product’s website indicates you just wrap your damp hair around each Sleep Styler roller, fasten the strap to hold your hair in place, get your beauty sleep, and wake up and unwrap.

Whether your hair is long or short, thick or thin, or straight or curly, the manufacturer tells us Sleep Styler will leave you with bombshell curls, while saving you an hour of styling time in the process. You can even straighten your hair if you choose.

And compared to the competition, Sleep Styler claims to feature a marshmallow soft memory foam core to maximize your sleeping comfort, while the microfiber material holds four to five times is weight in water, so you'll wake up dry.

What’s the bottom line about Sleep Styler? Can you expect it to perform as well as advertised, or will it provide limited usefulness for the money? Does it have any competition—and if so, how does Sleep Styler stack up?

While we didn’t test Sleep Styler firsthand, we’re here to help you make a more informed decision by discussing everything we learned during our research.

How Sleep Styler Works: Is It Right for You?

Your hair is mostly made up of a protein called keratin, which is super strong due to its molecular hydrogen bonds, which stick together and form long, hardy filaments.

While this strength helps prevent hair from damage and from easily falling out, it’s also what makes hair difficult to style. In fact, there are only two methods of weakening these hydrogen bonds: heat and water.

Heat works by temporarily relaxing the hydrogen bonds in your hair, allowing it to take whatever shape you choose (straight, wavy, curly, etc.). Water also relaxes these bonds, but works by inserting itself between each protein molecule and weakening the ‘chain’ it helps create.

Given this, Sleep Styler's core function works very similarly to a hot roller—it helps hold hair in place while the hydrogen bonds are weakened, allowing you to temporarily style it.

But instead of heat, Sleep Styler uses water. And instead of hard plastic rollers, Sleep Styler's long individual wraps feature soft memory foam cores that act as a pillow, along with a microfiber exterior that soaks up moisture. Just hold the hair straight and flat against the roller and wrap.

Sleep StylerWith Sleep Styler, you’ll wrap each section of hair around a padded core and maintain its position using the attached strap. Image Credit: The Sleep Styler

Along with these design differences, Sleep Styler comes in two different lengths:

  • Short – 1.5-inch rollers best suited for hair that is between shoulder and mid-back length, or hair that is long and fine. According to their website, this version works similar to a traditional roller, with a “more robust curl” and additional texture.
  • Long – Also 1.5 inches in diameter, but its longer design allows it to accommodate hair that is mid-back length or longer, or hair that is thick.

Pro tip: If you’re on the fence, the manufacturer notes that your hair must be long enough to spiral around each soft roller several times (ideally, six inches long from the scalp). As mentioned, if your hair is long but fine and struggles to hold a curl, the company notes that Short might be a better choice.

Either way, they emphasize that if your hair doesn't hold a curl with traditional hot styling tools, Sleep Styler might not be a viable option.

What will you pay for this different way of curling your hair?

How Much Does Sleep Styler Cost?

One Sleep Styler set is priced at $29.95, plus $4.95 S&H. If you live in NY, CT, CA, or NV, you’ll also be charged sales tax.

The Long version includes eight 6-inch rollers, while Short includes twelve 3-inch rollers.

Regardless of which version you purchase, Sleep Styler comes with a 30-day money back guarantee, less S&H. In order to request one, you’ll need to call Allstar Products Group’s customer support at (800) 360-9621.

Sleep Styler got its start in a July 2016 Kickstarter campaign, where it raised nearly $47K on an original goal of $10K.

After this success, inventor Tara Brown debuted Sleep Styler on season 8, episode 19 of Shark Tank, where Shark Lori Greiner quickly made a $75K deal for a 25% stake in the company.

Although Lori is closely associated with QVC, it appears that ASOTV giant Allstar Products Group is currently selling Sleep Styler direct to consumers.

Are There Other Products Like Sleep Styler?

While Sleep Styler might currently be a unique product, typing the phrases “magic hair curlers,” “twist curlers,” “ringlet curlers,” “foam curlers,” and “soft curlers” into any search engine will reveal that there are many different options competing in a similar space (to reiterate, we didn’t test any of these firsthand).

Granted, most of these function differently than Sleep Styler, although depending on your hair type and the version you choose, they might provide meaningfully similar results.

However, what you won’t get with many of these options is the microfiber exterior and soft foam interior, so they might not be as comfortable when worn overnight.

On the flip side, some of these competitors could be found for as little as $9 at the time of our research, so it might be a case of choosing between comfort and savings.

Speaking of choices, where does all of this leave you when it comes to Sleep Styler?

Our Final Thoughts About the Sleep Styler System

Anyone who’s left a ponytail or braid in their hair overnight—especially if it was wet—knows that it can add a ton of body the following day. But without any customer feedback at the time of our research, it’s difficult to know exactly how well Sleep Styler will work, and for whom it might deliver the best results.

But based on what we learned on the product’s website, your hair needs to be at least six inches long from the scalp. And if you’re looking for the ultra-tight results that competing for ringlet curlers can provide, Sleep Styler’s thicker 1.5-inch core might leave you will wider and more relaxed results.

Furthermore, while Sleep Styler’s foam core could help deliver additional comfort compared to traditional unheated rollers, we’d have to wonder just how comfortable they would be to wear throughout the night. And even if they were pleasant, it might not be ideal for those who prefer to sleep on their side.

Given this, it might be the case that Sleep Styler can help you “achieve amazing styles,” as claimed on their website, so long as your intended style involves curls or waves.

Pro tip: Based on what we learned from WikiHow, Sleep Styler probably wouldn’t straighten hair, as much as it might turn curly or course hair wavy. In other words, it appears Sleep Styler is geared toward those who want curly waves, regardless of starting hair type.

Finally, while heat can cause a greater degree of damage to hair in less time than water, the fact of the matter is that doing anything to your locks—including brushing them or putting them into a ponytail—will cause some degree of damage.

Remember, moisture weakens hydrogen bonds. As a result, Paradi Mirmirani, MD, a staff dermatologist at the Permanente Medical Group in Vallejo, CA, notes that wet hair is more fragile. Self Magazine explains that this means even towel drying can damage your hair’s cuticles.

Taken together, just by wetting your hair, whether for cleaning or styling, you’re potentially causing damage.

As such, while Sleep Styler might have a propensity to cause less damage than traditional methods like blow-drying and hot curling, it might be unreasonable to think that it won’t cause any damage whatsoever.

If you give Sleep Styler a try and aren’t satisfied with the results, though, Allstar Products seems to stand behind it with a 30-day refund policy. Just keep in mind that you’ll lose the original $4.95 S&H, plus whatever it will cost to send your styling set back to the manufacturer.

Read next: Five Mistakes You Should Avoid to Prevent Damaged Hair

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11 Customer Reviews for Sleep Styler

Average Customer Rating: 1.1
Rating Snapshot:
5 stars: 0 4 stars: 0 3 stars: 0 2 stars: 1 1 stars: 10
Bottom Line: 0% would recommend it to a friend
Showing 1-11 of 11
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  • The worst

    • Dallas, TX,
    • May 21, 2017

    I ordered my Sleep Styler on March 3, 2017, and today is May 18, 2017, and nope, it's not here! They take no responsibility for the fact that they shipped it May 8th and used the cheapest service that they could find. I would never recommend this product because you won't receive it for months!

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful

    First attempt - horrible results

    • New York,
    • May 19, 2017

    I FINALLY received my set of curlers last night, and I was super excited to use them. Maybe my hair was a bit too dry, but the results were horrible. I slept on them just fine, but putting them in was a huge pain! There are no real instructions on how to set them in your hair. I struggled with them for about 15 minutes, which is probably when my hair started to dry out. I am not going to give up on them just yet. I am going to try again and see if I get any better results with my hair wetter. I will update soon.

    Bottom Line: No, I would not recommend this to a friend

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  • Do not work at all

    I saw these on Shark Tank and ordered immediately. They finally arrived today and absolutely do NOT work. When I rolled the foam rollers into my hair and secured it with the strap, it immediately fell out. Do not buy these. I am returning them and have to pay to ship them back. What a waste.

    Bottom Line: No, I would not recommend this to a friend

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  • Not for me

    • Idaho,
    • May 19, 2017

    I have thin hair and was so excited to receive my Sleep Styler Minis. They arrived yesterday, a much anticipated day. I watched a few YouTube tutorials, showered and put them in my hair. It was hard to roll them just right; to feel like all of my hair was rolled and that the secure strap wouldn't leave a kink. I bragged to my husband that he was jealous of my fluffy new "pillow." Boy was that a lie.

    The minis are very fat and super uncomfortable to sleep in. Still, I couldn't wait to unroll my bouncy curls in the morning. I called on my 13-year-old daughter for the big reveal, much to both of our disappointment. My curls were rather flat without any bounce. I had to pull out my flat iron to straighten out some kinks. I am not chalking this up completely to poor design. I will definitely make some adjustments on the user end in hopes that my experience improves.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful

    Super slow delivery

    I ordered these after seeing them on Shark Tank. I received my refund for the difference that I paid and what was mentioned on Shark Tank. I was also told it would take about six weeks. I was not told that once shipped, it would take over a week to get to Iowa! I was told they were shipped on the 9th of May and today is the 16th and they still say it is on their way and should be here by the 17th. Good God, are they coming by horse and carriage? I hope after all the wait they are worth it.

    Bottom Line: No, I would not recommend this to a friend

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  • 3 out 3 people found this review helpful

    Warning!

    Rip off big time! It is hard to put rollers on. They don't stay on. I get a much better curl by putting rollers on almost dry hair for 20 minutes. Customer service hung up on me when I called to complain. Before hanging up on me, "Bob" said I would receive a return label. Considering the product and customer service, I won't hold my breath.

    Bottom Line: No, I would not recommend this to a friend

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  • 6 out 6 people found this review helpful

    Sleep Styler Mini

    I ordered the Sleep Styler after seeing it on Shark Tank. I paid $45, plus $7 shipping, plus tax. At some point, they gave me a $6 refund. I'm not sure why. The price is now $29.95 plus $4.95 shipping and handling. From what I've read, they are not refunding the difference if you were an early orderer.

    I received my Sleep Styler Mini a few days ago after waiting two months for it. I have fine shoulder length hair, so I ordered the mini instead of the original. The Mini rollers do not stay in my hair. I could probably use some bobby pins to hold them in place, but that defeats the purpose of this product. I would have been better off with the original. There are no reference videos for the mini, and the curlers do not come with instructions. I tried using the same technique shown in the videos for the bigger curlers, but the strap on the mini is not long enough to hold your hair in place against the curler.

    I can't imagine sleeping in these rollers. It feels like your head is on several very large, dense cotton balls.

    If you want to try these, I suggest ordering the original size. I feel like it would have curled my hair if the rollers had stayed put. I'm not inclined to give this company more money to try the other size.

    Bottom Line: No, I would not recommend this to a friend

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  • 8 out 8 people found this review helpful

    Waste of time and waste of money

    • Long Island, NY,
    • May 9, 2017

    I have shoulder length hair, so I ordered the smaller rollers. It took a long time to receive them, so I was eager to try them when they arrived. Plus I saw the deal on Shark Tank and was sold too!

    Wow, not what I had expected. First, to get them to stay in place was impossible. Sleeping on them was a nightmare. I woke up four times during the night in pain. The result was maybe half a curl, and it looked horrible. I blew my hair out that morning. Took me more time than it was worth. Give me back my electric curlers any day.

    This was a waste of my money. I could have achieved the same thing for a 1/4 of the price. Rip off totally.

    Bottom Line: No, I would not recommend this to a friend

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  • 10 out 10 people found this review helpful

    Sleep Styler unethical incompetence.

    I ordered the product months ago, but have not received it. I did get a nice email detailing excuses for a weak supply chain. In the time frame in which I have not received the product, they have lowered their price. They would not even match their current price point, EVEN THOUGH I have not received the product. This company does not operate ethically and would warn against supporting this product with your purchase.

    Bottom Line: No, I would not recommend this to a friend

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  • 12 out 13 people found this review helpful

    Never received product

    I ordered the curlers on March 4th and still have not received them. My card was charged on that date, and I didn't even receive any information about the delay until I reached out myself to inquire about the product I had already paid for. The price has actually gone down by $15 by now, and I am yet to receive the product, my money back, or at the very least an update from the company.

    Bottom Line: No, I would not recommend this to a friend

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  • 19 out 22 people found this review helpful

    We paid our money but did not receive the product. No help from customer service.

    We bought the Sleep Styler after seeing it on Shark Tank. It is now almost two months later, and we still have not received one. Worst of all, my credit card has already been charged.

    When we called customer service, they said it would be straightened out, and they would get back to us within two weeks. It's now three weeks later and after no contact, we tried again. Now they say they can't return the money even though we have not received our Sleep Styler. This sounds like a scam!

    Bottom Line: No, I would not recommend this to a friend

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