About Smile Pro Direct

Smile Pro Direct claims to be a dentist-grade whitening system that can help whiten your teeth up to 7 shades in as little as 5 days, all in the comfort of your own home.

In order to accomplish this, Smile Pro Direct is claimed to contain 22% carbamide peroxide bleach—“the same formula used by dentists”—that can whiten your teeth in just 3 steps:

  1. Brush your teeth and rinse your mouth, which prepares the surfaces for Smile Pro Direct’s ingredients.
  2. Apply a small amount of fresh, minty whitening gel to the included full-arch mouth trays.
  3. Place the trays into your mouth, bite down, and keep them there for 30-60 minutes. After removing the trays, make sure you brush away remaining gel.

You’ve probably tried other at-home teeth whitening systems before, and the results may have been far from stellar. As such, you want to know if there’s anything different about Smile Pro Direct, and whether or not it’s worth your money. To answer this, consider the following:

What’s Up with All These At-Home Teeth Whitening Systems?

Here at HighYa, our ears are always to the ground when it comes to consumer products, and over the last few weeks  we’ve started to notice a recent influx of eerily similar at-home whitening systems. Smile Pro Direct is one of these, as is Whitening Coach.

We’ll talk more about these companies in the next section, but it’s important here to discuss the free trials and autoship programs these products are being sold through. In our professional experience, free trials are intended to grab ahold of your credit card number (while making it impossible to not be charged full price), and autoship programs are meant to charge as much to your credit card as possible before you figure out what’s going on. As such, we recommend avoiding products sold using these methods.

The sad reality is that nutritional supplements and anti-aging products manufacturers have been using these tactics for years, and it appears they’ve now moved over to at-home teeth whitening systems. Buyer beware.

Are Smile Pro Direct & Ivory White the Same Companies?

For some background, consider that Smile Pro Direct based out of Henderson, NV (as is Whitening Coach), but is not rated with the Better Business Bureau. Smile Pro Direct did have 53 complaints at the time of our research (2/10/15) though, 34 of which the company never responded to. Of complaints the company did respond to, only one was available for review, which referenced difficulty obtaining a refund.

It’s important to note that Smile Pro Direct’s customer service phone number is the same as Ivory White, an identical at-home teeth whitening product. Online, Ivory White appears to have a very poor customer reputation, with complaints about free trials and difficulty obtaining refunds.

In fact, unlike Smile Pro Direct, Ivory White does have a rating with the Better Business Bureau, and it’s an F. Why? Based on nearly 120 closed complaints (as of 2/10/15), the most common complaints involved—you guessed it—difficulties cancelling free trials and obtaining refunds, in addition to poor customer service.

To drive the point home even further, the website navigation and text used on the Smile Pro Direct, Whitening Coach, and Ivory White websites is nearly identical. So either they’re all using the same generic website content, or they’re related in one way or another.

With all of this said, in our opinion, it’s very likely that Smile Pro Direct, Whitening Coach, and Ivory White are the same company (or at least closely-related entities), so these consumer complaints might be what you can expect after your purchase.

Can You Expect Good Results from Smile Pro Direct?

Nonetheless, even if you were to ignore all of these red flags, can you expect Smile Direct Pro to actually whiten your teeth?

According to the whitening system’s website, the only ingredients we’re told about are “a high viscosity, zero sensitivity tooth whitening gel containing 22% carbamide peroxide,” and xylitol.

Carbamide (also known as hydrogen peroxide - urea) “acts to oxidise [sic] interprismatic extrinsic staining within tooth enamel.” In other words, it bleaches the stains from the outer layer of your teeth. This same article notes that a 10% concentration is typically considered safe, so at 22%, Smile Direct Pro may not be ideal for individuals prone to teeth sensitivity.

Xylitol on the other hand, “is a sugar alcohol used as a sweetener,” but one that, unlike sugar, doesn’t convert into an acid once introduced to saliva. Because of this, it has been known to prevent tooth decay.

In summary, according to the American Academy of Cosmetic Dentistry, this means that you might receive some whitening benefits using Smile Pro Direct, although they almost certainly won’t be as pronounced as a whitening performed in your dentist’s office.

Smile Pro Direct Pricing & Refund Policy

Smile Pro Direct products are priced as follows:

  • 1-Month Supply: $129.99 plus $10.91 S&H
  • Smile Pro Teeth Club: $94.31 plus free S&H (only on your first order)
  • Smile Pro Pen on the Go: $39.41 plus $10.91 S&H

If you choose the Smile Pro Teeth Club option, this means you’ll be enrolled in the company’s autoship program and will be sent a fresh supply of Smile Pro Direct once every 30 days. Each time this occurs, you’ll be charged $94.31 plus $10.91 S&H.

Smile Pro Direct comes with a 30-day refund policy, although the product must be in saleable condition in order to receive a full refund. Otherwise, if the product’s seal is broken or if it needs to be destroyed, a $19.60 “destruction/repackaging” fee will be charged.

In order to cancel your autoship enrollment or to request a refund, you’ll need to contact customer service at 866-221-1656.

Can Smile Pro Direct Help Give You a Dazzling Smile?

Chopping to the point: Considering that Smile Pro Direct appears to be closely related to other at-home whitening systems recently flooding the market—all of which have poor online customer reputations—as well as the fact that Smile Pro Direct’s formulation doesn’t appear to be meaningfully different from the competition, we might recommend that it’s price is far out of line with any benefits you can realistically expect to achieve from using it.

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