What is The Purest Pour Water Pitcher?

Endorsed by super model and health enthusiast Carol Alt, The Purest Pour Water Pitcher from Aerus is constructed from BPA-free plastic, features a comfort pour handle and convenient refill hatch, and holds up to 12 cups of pure, safe water.

At the heart of Purest Pour is a four-stage carbon filtration system that removes lead, chlorine, mercury, cadmium, copper, zinc, and pesticides. We’re told it’ll even remove bad tastes and unpleasant odors!

You’ll also find two layers of micro net (removes particulate matter and natural discoloration, such as rust) and another of ion-exchange resin (removes heavy metals).

In fact, the manufacturer claims that Purest Pour features one of the only filters that meets the FDA and NSF definition for purified water and that it's one of the only pitchers on the market that filters out dangerous lead.

Each Purest Pour filter will last about 40 gallons (the built-in LCD timer on top will let you know when it’s time to change), which will provide clean water for less than 50 cents per day.

You’re here because you want to drink healthier water. But is this what The Purest Pour Pitcher will deliver? Is it necessary? Will it provide a solid level of value? Let’s discuss what we learned so you can make a more informed decision.

Your Intro Guide to Household Water Filters

Keep In Mind That Your Water Is Almost Certainly Safe

If you live in the US and don't have your own well, the water flowing through your home's plumbing is closely regulated by the EPA, which sets legal limits on over 90 chemical and microbial contaminants found in public drinking water.

This includes arsenic, lead, copper, and radionuclides (radioactive material), too much of which can lead to side effects like neurological problems and increased risk of certain types of cancer.

In short, your tap water is very likely safe to drink on a daily basis over the long term.

Are In-Home Water Filtration Systems Useful? What Are the Different Types?

However, once clean water leaves a treatment facility, it can pick up unwanted chemicals and biological matter from older plumbing (especially lead) and underground deposits. Here, in-home water filtration systems can help remove these contaminants and improve odor.

Among these, there are five aftermarket (i.e. those not included in appliances like refrigerator) types:

Carafe – These are standalone jugs or pitchers, similar to the Purest Pour. You pour tap water into the top, where the filter is housed. As water passes through the filter, it slowly collects in the bottom of the pitcher for drinking later.

Sometimes too slowly, especially if you have a large household.

Faucet-Mounted – After removing the aerator, these models thread directly underneath standard faucets and allow you to change between filtered and unfiltered water. They don’t fit a lot of faucet types, though.

Countertop – These models also attach to the area once occupied by your aerator, but use a hose to attach to a larger filter body. They’re good for larger volumes of water, but don’t fit all faucets and can take up a lot of space.

Under-Sink – Similar to countertop models, except water exits through a separate dispenser. While these can also filter a lot of water, if you’re not handy, you’ll probably need to hire a professional plumber to install, which will certainly add to your budget.

Reverse OsmosisReverse osmosis (uses a semipermeable membrane to remove dissolved inorganic solids) technology represents top-of-the-line in-home systems so that they can remove to highest level of contaminants. They're also very expensive, can take a long time to filter, and require periodic maintenance.

How Does Purest Pour’s Water Filters Work?

The first four models above (Purest Pour included) typically use filters filled with activated carbon. This material has a very high surface level, filled with pits and pores, which catch chemical impurities as water passes through.

As is the case with the Purest Pour Pitcher, many activated carbon filters also feature secondary layers intended to catch other contaminants.

In general, activated carbon is quite good at trapping chlorine, pesticides, and industrial solvents, but less-than-stellar at decreasing hardness, removing heavy metals, fluorine, or microbes.

Pro tip: Purest Pour’s NSF/ANSI 42 certification only references aesthetic effects (“non-health-related contaminants (chlorine, taste, odor and particulates”), while a 53 certification references “specific health-related contaminants, such as Cryptosporidium, Giardia, lead, volatile organic chemicals (VOCs) and MTBE.”

Both of these are extraordinarily common among in-home water filtration systems, pitcher-based or otherwise.

Are There Other Water Pitchers Like Purest Pour?

In a word? Yes.

Quickly typing “water pitcher filter” into any search engine will reveal dozens (perhaps even hundreds) of meaningfully similar results. In fact, you’ll find that most are designed the same, use the same activated charcoal filters, and are generally priced somewhere between $20 and $50.

What about filters? If you plan to keep your water pitcher for any meaningful length of time, this is going to be your biggest ongoing expense.

Exactly how much you'll pay, however, largely depends on the brand you choose. For example, you'll currently find replacements for some of the most popular models between $3 and $7 each (generally, the more you buy, the less expensive they each are).

What about Purest Pour?

How Much Does The Purest Pour Water Pitcher and its Replacement Filters Costs Cost?

To get your hands on the Purest Pour Water Pitcher and your first filter, you’ll pay $14.95 plus free shipping through their ASOTV offer. If purchased directly through the manufacturer’s website, you’ll pay $39.99.

Important note: According to the their website, placing an order also enrolls you in the Discount Filter Replacement Program, which provides monthly in-home delivery, including free shipping.

After reaching out to the company for further pricing details, here’s the response we received:

“Due to unforeseen circumstances, we will not be offering the home delivery filter program at this time. If you have already purchased the Purest Pour, you can, however, purchase replacement filters online at www.allergybuyersclub.com (located on the Purest Pour pitcher product page).”

There, a 3-pack of replacement filters will cost you $45 plus shipping.

The Purest Pour Water Pitcher comes with a 90-day money back guarantee, while all filters come with a 30-day refund policy, less S&H. To request one, customer service can be reached at 888-764-0693 or support@aerusonline.com.

Are There Any Reviews For the Purest Pour Water Pitcherand the Manufacturer?

The Purest Pour Water Pitcher was brand new at the time of our research. As a result, we didn’t encounter any online customer feedback.

However, Bristol, VA-based Aerus (formerly known as Electrolux) manufactures hundreds of products, including the QuietPure Mobile and PowerPure Humidifier, along with other vacuums, air purifiers, cleansers, filters, and cleaning supplies.

The company had an A+ rating with the Better Business Bureau, based on just one closed complaint (as of 12/17/16).

Where does all of this leave you with Purest Pour?

Will the Purest Pour Pitcher Help You Achieve Perfect Drinking Water?

Assuming that your public tap water meets EPA guidelines, the chances are that it's extraordinarily safe to drink (here’s how to find out).

However, if you’re looking to ensure that you get the most value out of any water filtration system, you first need to have your water tested. Only by knowing what’s in your water can you recognize which type of filtration system you need.

The EPA recommends testing your public water if the taste, color, or odor is off, or if your water is staining clothes or fixtures. Whenever you feel like doing so, there are dozens of different at-home kits you can purchase from home improvement stores that commonly test for lead, copper, iron, bacteria, pesticides, and chlorine.

If you’re looking to test for other factors, like alkalinity/pH, hardness, and VOCs, you might need to purchase a specialized test or hire a professional testing service.

If you’ve already tested your water and have decided to purchase a pitcher-based system, it seems like Purest Pour’s biggest differentiating factor is its price. In fact, you could purchase up to four Purest Pours for the price of one of some of the competition.

Pro tip: Purest Pour's LED monitor seems to be unique. But based on the manufacturer's description, it appears only to count down time, not actually track the status of your filter.

However, most of the competition’s filters can be purchased for between $3 and $7 each, while Purest Pour’s will cost you about $15 each—up to 5X as expensive as the competition! This means that after just a few months, you could lose any savings on Purest Pour’s lower initial price.

But since the company cites a $0.50 per day number on their website, it’s reasonable to expect they cost somewhere around $14.99—up to 5X as expensive as the competition. This means that after just a few months, you could lose any savings on Purest Pour’s lower initial price.

So, while you’ll be able to get your hands on The Purest Pour Water Pitcher for (sometimes much) less than the mainstream competition, the (sometimes much) higher price of their filters could quickly add up.

Did you order The Purest Pour Water Pitcher? Did you test your water beforehand? How did everything work? Tell us in your review below!

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