About True Brilliance

The True Brilliance teeth whitening pen promises to use a blend of ingredients that can be applied in seconds and deliver a noticeably whiter and brighter smile after one use.

To accomplish this, the company tells us that True Brilliance polishes while whitening for professional results at home, all in three simple steps:

  1. First, dry your teeth and rotate the bottom of True Brilliance’s click pen.
  2. Then, you’ll dispense the whitening gel directly onto your teeth, while avoiding contact with your lips and gums for 30-60 seconds.
  3. After 15 minutes, rinse your mouth and avoid food and liquids for at least one hour.

Alright, so True Brilliance’s whitening pen appears to be easy to use, but is it really “the secret to a whiter smile”? We researched the facts and we’ll reveal what we learned here.

What Causes Dark, Stained Teeth?

Your teeth are 3-layer structures covered with an ultra-hard mineral substance known as enamel, which is even stronger than bone.

Despite its solid appearance, though, the reality is that enamel is full of small holes, pits, and ridges that can “grab” onto food coloring, which can build up over the years and cause stains, even if you brush and floss regularly.

Some of the worst offenders are acidic, sweet, and/or starchy foods like tea, cola, berries, and wine, while lifestyle factors like tobacco, poor dental hygiene, certain medications (especially antibiotics), and more also play a major role.

Pro tip: However, keep in mind that the color of your teeth can also be affected by genetic factors that dictate the opaqueness of your enamel, the color of your dentin (the layer just underneath the enamel), and more.

With this said, staining can occur on the outside of the teeth (known as extrinsic stains), or on the inside if substances have made their way through the pores in the enamel (known as intrinsic stains).

Now, the big question is: Will any of True Brilliance’s ingredients effectively lift teeth stains and deliver a whiter smile?

How Effective Are True Brilliance’s Ingredients?

Here’s everything we’re told about True Brilliance’s formulation:

Glycerin is a colorless, odorless liquid found in thousands of different cosmetics, foods, and more. When applied to the skin, it helps trap moisture and acts as an emollient.

Similarly, peppermint oil is found in a wide variety of products, including flavoring in foods and beverages, topical creams, and dietary supplements. In the instance of True Brilliance, it appears to primarily be a flavoring agent.

Finally, carbomers are synthetic polymers that largely act as thickening agents.

Taking all of this together, you can see that none of these ingredients are especially (or at all) effective for delivering whiter teeth.

What’s Does True Brilliance’s Manufacturer Have to Say?

However, at the bottom of the True Brilliance website, they list two pieces of evidence to support their claims:

  • An ADA statement of efficacy for teeth whitening products. This is a general statement, though, and doesn’t specify the method True Brilliance uses to whiten teeth.
  • A March 2011 study conducted by Essex Testing Clinic, Inc. based out of Verona, NJ that resulted in up to an 18% improvement in teeth shade after a single application of a gel. The product is only referred to as “Teeth Whitening Gel Formula,” and True Brilliance is not mentioned specifically.

Fortunately, the HighYa team has reviewed many of the most popular online whitening systems over the years (more about the next), and in almost every instance, they use 22% carbamide peroxide.

Perhaps this is the carbomer True Brilliance’s manufacturer is referencing on their website, since when applied to teeth, it breaks down into hydrogen peroxide and urea (22% carbamide peroxide equals a little more than 7% hydrogen peroxide).

Then, hydrogen peroxide reacts with oxygen. As it does this, it lifts away small particles of stains, adding up to whiter teeth over several applications.

Pro tip: While peroxide-based products may help lift mild to moderate extrinsic stains, they likely won’t provide any improvement for intrinsic stains.

Will True Brilliance’s Ingredients Cause Any Side Effects?

Because of the oxidation action it delivers, carbamide/hydrogen peroxide may cause mild gum sensitivity in some users, although this generally subsides after discontinuing use.

Will you experience fewer side effects than an in-office treatment at your dentist’s? What about better whitening results?

We’ll talk more about this shortly, but let’s first talk about other whitening products like True Brilliance.

Does True Brilliance Have Any Competition?

The HighYa team has reviewed many of the most popular online-only teeth whitening systems over the years, including Whitening Coach, Spark Whitening, Action Pro White, and many others. What have we learned?

Overwhelmingly, customers seem to complain about sneaking “free” trial programs that turn into expensive purchases, along with recurring monthly shipments (we’ll go into full detail about this next).

Often times, customers claim that it was essentially impossible to cancel their trials and that customer service representatives were very rude, putting up every roadblock possible to prevent returns.

Admittedly, True Brilliance seems to come from a different manufacturer than these other options, so we’re definitely not saying you’ll experience the same.

With this said, perhaps the biggest difference between True Brilliance and these other products is that True Brilliance is only available as a pen, while many at-home whitening systems use trays to keep the whitening gel in place. Remember this point, because we’ll come back around to it at the end.

Now, let’s talk about those trial details.

How Much Does True Brilliance Cost?

At first, you’ll only pay $3.95 S&H to get your hands on one True Brilliance pen. But 14 days after your order, you’ll then be charged the full price of $119.38!

Every 30 days thereafter, you’ll then be sent a new True Brilliance pen and charged $119.38 each time. Comparatively, you can find whitening pens from national manufacturers at pharmacies and grocery stores for as little as $3 to $6.

Now, this 14-day trial system is an extraordinarily common business model, found in everything from anti-aging products and supplements to online-only teeth whitening systems and hair growth regimens.

However, because these important details are often buried deep in the Terms or the fine print—as well as the fact that costs can quickly spiral out of control if you’re not careful—we typically recommend avoiding free trials like these. Especially if it’s the only way to purchase a product.

On top of the high price and trial-based subscription program, you’ll also be automatically enrolled in a “Smart Retailing” subscription if you don’t check the “Opt Out” box on the True Brilliance ordering page. Here’s how the company describes it:

“Smart Retailing subscription can save thousands of dollars each year with members only discounts and cash back shopping. Includes four magazine subscriptions of your choice and free credit scores. Take advantage of membership for $1.00 (USD) for the next 90 days. After the 90 trial, service will continue for only $19.90 (USD) billed monthly to the card provided. You may cancel your membership anytime, make address or title changes.”

In order to cancel your trial or recurring shipments, you can contact customer service at (866) 622-5629 or cs@trytruebrilliance.com.

There wasn’t a refund policy listed, so we emailed customer service for details. We’ll be sure to update this review as soon as we receive a response.

Will a True Brilliance Whitening Pen Work for You?

In our opinion, the answer to this question largely rests on what you mean by “work.”

In other words, can you reasonably expect True Brilliance to whiten your teeth? While we’re not quite clear on all its ingredients, as long as it contains some form of peroxide, there’s no reason to believe it can’t lighten mild extrinsic stains a couple shades.

Now, will this happen in just one application? Will it work as well as an in-office treatment from your dentist? Will it cause fewer side effects? All of these remain to be seen (we didn’t test the pen ourselves and there wasn’t any online feedback), although until we see some evidence, we remain skeptical.

What about the competition? While pens like True Brilliance might provide ease of use when on-the-go, keep in mind that you’ll have to keep your lips off your teeth for at least a minute, which could complicate matters if you’re whitening in public.

Also, since tray-based systems sit firmly in place over your teeth and could provide better coverage for whitening gel, they might deliver faster, more pronounced results.

So, if you’re primarily focused on convenience, pens like True Brilliance might deliver what you need. But if you’re looking for ease of use and the fastest results possible, you might want to look more at tray-based systems.

Either way, it’s important to reiterate that True Brilliance costs as much as 40X some of the competition—without providing any evidence that it’ll deliver 40X the results.

For more, be sure to read How to Choose an At-Home Teeth Whitening System That Works!

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9 Customer Reviews for True Brilliance

Average Customer Rating: 1.0
Rating Snapshot:
5 stars: 0 4 stars: 0 3 stars: 0 2 stars: 0 1 stars: 9
Bottom Line: 0% would recommend it to a friend
Showing 1-9 of 9
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  • 8 out 9 people found this review helpful

    Ordering scam

    I looked at an online ad from True Brilliance, and the ad led you to believe that you would get a "free" sample just for shipping and handling of $3.95. But once you actually place the order, the page comes up and says that you can use it for a short time period, and when that is up, you then need to pay $119.00.

    The fact is, it is NOT a free sample. It's an actual order that you will be charged full price for, including the postage. The understanding of a "free sample," is a small portion of the product for trial, not a full order that you get hammered for later.

    Then when I immediately called within a minute of processing my order and finding out about the full charge, the lady told me that I would have to forfeit the shipping and handling charges, and after discussing this with her for awhile, she relented and gave me a full refund.

    The seller's address is 4142 Ogletown-Stanton Red #575, Newark, DE 19713, the phone number is 866-622-5629, and email is cs@truebrilliance.com.

    Bottom Line: No, I would not recommend this to a friend

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  • 6 out 7 people found this review helpful

    It is a scam.

    I tried to cancel and one of them said it was $29, and the other one said it was $14, so I mailed it back for $6. I am not happy at all.

    Bottom Line: No, I would not recommend this to a friend

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  • 13 out 13 people found this review helpful

    Mislead

    I chose a tube of True Brilliance as a gift for answering a survey about Amazon. I was notified I only had to pay $3.95 for shipping.

    I agreed and several days later received the tube and a note that I had to buy an application kit for $79.00. I was also informed I would begin to receive a tube monthly at $129.00 per month.

    I called and canceled everything the day after I received the tube, (unopened). After being put on hold for 40 minutes, an operator answered and confirmed that I had been put in their system. She offered to cancel me out for another $30 fee.

    I received a call from the fraud alert division of our credit card company who stated True Brilliance was multiple charging me for the initial shipping of $3.95. I approved one charge, returned the unopened tube (at my expense), and instructed the operator not to charge or contact me again.

    We are watching our statements closely. This kind of misleading and manipulative marketing must stop!

    Bottom Line: No, I would not recommend this to a friend

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  • 9 out 9 people found this review helpful

    Definitely a scam

    I wish I researched more about this product and read these reviews.

    I originally thought that I would only be charged for shipping (which was $3.95) and that would be it. However, I have just canceled my account by calling customer service (quite rude representatives by the way). Instead of having to pay the $29.95 to keep my product, I "only" needed to pay $14.95 (since I only had the pen).

    Honestly, I've found better products on Amazon for LESS than $14.95. I was solely disappointed when my whitening pen arrived the other day. I asked for an email confirmation, but haven't received one. I'll be calling them again to ensure I won't be charged further.

    Terrible experience, never again.

    Bottom Line: No, I would not recommend this to a friend

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  • 13 out 13 people found this review helpful

    Scam!

    • Manly, IA,
    • Jan 13, 2017

    If you do try the 14-day free trial (yes you get to choose whether or not you wanna cancel, or continue to be a member and get charged over $100 a month), the one thing they don't tell you until after the fact is that if you choose to click the easy cancel button, they charge you $29.95, and you get to keep your 14-day trial pen. And my name is under more than one account, meaning you're getting charged however much money for every account. That's crap!

    So NO, I would not recommend this to a friend!

    Bottom Line: No, I would not recommend this to a friend

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  • 12 out 12 people found this review helpful

    This all is fraud

    This is all fraud because they say that it's a free 14-day trial and that they will not charge the customers anything other than the shipping fee, and that is only approximately $3.00 , and if the customer chooses to cancel the next order, they can. But, they charged me for two accounts for like around $50.00 in total.

    So please, don't buy or order it for the free 14-day trial because it's a scam or fraud, because it's not free, they will charge you in the end.

    In addition to all of this, their customer service representative was very rude during the phone call.

    Bottom Line: No, I would not recommend this to a friend

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  • 11 out 12 people found this review helpful

    Scam

    • Los Angeles, CA,
    • Jan 7, 2017

    Do not, I repeat, do not do these so called scam "free trials". You will be so sorry you did, and that's with any free trial!

    These are third party distributers probably working from their basement. They include the terms and conditions in fine print hidden somewhere, you'll be lucky to find it. Then they will charge your account to the point where you will not be able to pay your bills, and they could care less, just ask them.

    If you can't buy it from the store or from a truly reputable website that you, and others know for certain that it's on the up and up, don't do it!

    Bottom Line: No, I would not recommend this to a friend

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  • 14 out 14 people found this review helpful

    Rip off

    I called to cancel my account within the 14 day trial period and was told they could do that, but I owed $29.95 for the 30 day tube I received. I said no this is a free trial and I paid the $3.95 shipping and that is all I was going to pay. I told them this was false advertising and she said the tube was a 30 day supply and that is what I owe for. She finally told me I was canceled and didn't owe anything. I was surprised she didn't ask me to mail it back. I will watch my bank account daily and also call them.

    Bottom Line: No, I would not recommend this to a friend

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  • 29 out 30 people found this review helpful

    Scam

    • Dec 10, 2016

    Definitely a scam. Do not give these people any of your account info. I signed up for a free trial and they've attempted to charge over $400 to my account under 4 different names.

    Bottom Line: No, I would not recommend this to a friend

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    • Dec 15, 2016

      Carol

      I ordered a free trial and paid the $3.95 shipping. The day I got it I called and tried to cancel. They wanted me to pay $29.95 for the tube I got. I said, "no, this was a free trial, and all I paid was the shipping." She said that was for the 14-day free trial and the tube is a 30 day supply. She was even going to extend and give me 14 more days. I said, "no, I want to cancel my account," and that this was false advertising and I wasn't going to pay any more. She backed off and said, "ok, we will cancel, and there won't be any more charges."

      I was surprised she didn't ask me to return the tube. I mirrored back to her that there would not be any further charges to confirm. She said that was correct. I will watch my bank account daily.

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