About Unlock Your Luck

Unlock Your Luck is a new auction website that acts as an introduction for people to become better acquainted with the concept of penny auctions. Using this concept of penny auctions, Unlock Your Luck and zBiddy allow users to bid on items using “pennies” or “tokens” that are pre-purchased in bundles. If you are the winning bid for an item, you have the potential to pay a fraction of the retail cost for that item (e.g. a $499 iPad for just $36.82).

However, Unlock Your Luck is essentially just a cover site that redirects to zBiddy; in other words, when registering with Unlock Your Luck, you’ll actually be signing up for a zBiddy account. This is important because, despite the appearance otherwise, Unlock Your Luck will not be the site that you’ll use for penny auctions—it’s just a gimmick, which we’ll discuss shortly.

How Unlock Your Luck Works

Immediately after landing on the Unlock Your Luck website, you’ll automatically be awarded 25 free tokens, which will be assigned to a randomly generated username. (Side Note: Though the website claims that any unused free tokens will automatically expire, because the information is stored in your cookies, you can always return the following day and collect another 25 free coins, as long as you clear your cache beforehand and/or have not already registered an account.) Because of this, even without registering or logging in, you’re able to begin bidding. Until you register your account though, you’ll be limited on which items you can bid.

At the top of the website, you’ll see four “featured” high-end products such as iPads or televisions. However, you’ll be prevented from bidding on them, as the site claims they are “real time” listings from zBiddy. Below these “featured” items are the products that you’ll be permitted to bid on, and include items such as AMC Theatre, Starbucks, and Walmart gift cards, and much more. While the value of these cards rarely exceed $5, you may get lucky and find a higher-valued one every now and again. In addition to gift cards, you’ll also find other items such as $20 headphones or $50 magazine subscriptions.

Most items run for 58 seconds, and, as long as they’re not awarded to anyone, will immediately reset. If you decide to bid prior to time running out, simply click on the “Insert Token” icon below the item. If another user outbids you on that item, it will automatically display their username, though it’s highly unlikely this will occur. It’s important to remember that you can only be an active bidder on one item at a time, so you’ll have to wait for one auction to end prior to bidding on another.

If you are the winning bidder when the clock strikes zero, you’ll be redirected to a registration screen, where you’re led to believe that this is where you’ll pay for your product. However, as soon as you hit the Submit button, you’re again redirected. There, you’ll be requested to pay a processing and/or shipping fee for the item, which can range anywhere from a couple dollars, to $20 or more. In addition, you won’t be able to complete the checkout process unless you purchase zBiddy Bids, which cost $59 for 150 bids, $70 for 235 bids, or $99 for 315 bids, and can be processed using your MasterCard, Visa, or Discover.

What it all boils down to: This is simply a way to entice you into joining zBiddy, and the prize you just “won” is used as an introductory bonus—kind of like dangling a carrot in front of you.

Is Unlock Your Luck a Scam?

After your Unlock Your Luck prize has been claimed and your information has been registered, you will no longer have access to this account, unless you clear your browsing history and repeat the process again, as previously discussed.

So, while Unlock Your Luck does not appear to technically be a scam, the site does use some rather underhanded methods of enticing you to sign up for (and pay money to) zBiddy. zBiddy does have numerous complaints against them, such as unauthorized charges as high as $150, as well as the use of “bots” to artificially boost bidding on items, which forces users to spend additional credits to become the new highest bidder. With that said, zBiddy claims that even if you do not win, you have the opportunity to purchase the product at full retail price, after which point you’ll be credited any “lost” bids back to your account.

If you do decide to sign up for zBiddy through Unlock Your Luck, we suggest using the utmost caution. Even though Unlock Your Luck claims that you will never be charged unless you manually check out, be sure to notify your bank of each transaction, and closely monitor your credit card activity.

2 Customer Reviews for Unlock Your Luck

Average Customer Rating: 1.0
Rating Snapshot:
5 stars: 0 4 stars: 0 3 stars: 0 2 stars: 0 1 stars: 2
Bottom Line: 0% would recommend it to a friend
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  • 2 out 2 people found this review helpful

    SCAM, SCAM, SCAM!

    • by Anne,
    • South-Central PA,
    • Sep 29, 2013

    Totally agree with Allyaon Dee. Huge scam. The site information states that all you pay for are the item you won plus shipping--nowhere, either on zbiddy.com or unlockyourluck.com, is any mention of these un-asked for bid packages. And, despite the fact that the T & C state you are not charged for your auction wins until you manually check out, the initial "win" on unlockyourluck is automatically billed to your charge card.

    They have nobody manning their "live chat," and they do not respond to inquiries made via the "contact" form. I"m in the process of filing a dispute with my CC company. Stay away from these two sites!

    Bottom Line: No, I would not recommend this to a friend

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  • 4 out 4 people found this review helpful

    This is a Scam, Plain and Simple

    • by Allyaon Dee,
    • NYC Metro Area,
    • Sep 10, 2013

    i don't know where you got your info, but THIS is what happens when you try and claim your item: you enter your cc info and are IMMEDIATELY charged the $.01 for the item--along with an automatic additional $79 for a zbiddy 'bid package' without permission or authorization--this is mentioned NOWHERE in the voluminous 'terms and conditions'. if you're lucky and it's not a credit card, but a debit card and you haven't $80+, they will try for a $30 'bid package'--if you've less, you're REALLY lucky. and, you are now locked out of the 'unlockyourluck' site (since you re now 'signed up', deleting cookies probably won't work...) in addition, when you use the bids at zbiddy, the cost of the 'bids' is $.80/ea--which is not part of the price of the item, so you could rack up 40 bids at $.80 per--so the $32 in bids is IN ADDITION to the price of the item. now, something that IS included in the 'terms and conditions' is that if their website is down or 'for any other reason' the win doesn't go through, you will lose the item AND the paid bids. there are all sorts of things in their 'terms', and none of it is to your benefit. they also 'do business with international banks' and you may be charged accordingly, but with no mention of when this might happen or how much you will be charged.

    The whole thing is just suspicious on every level--DO NOT GET SUCKED IN. Really, who is going to give their cc info to a company with no phone number (there is one mentioned on zbiddy, but it does not work...)??? no, i did not use the company, but became interested when i saw the site--i immediately started researching...

    Bottom Line: No, I would not recommend this to a friend

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