Reviews (1)

I think BioTrust probably has some good products but there is a big downside.

You go to their website after listening to one of their VERY long winded infomercials. You purchase the product you want and then you are barraged and insulted by multiple (and I do mean multiple!) upsells. Their products are on the expensive end of the supplement world. Chances are, when you pick a package of the supplement you choose, price is a limiting factor. BioTrust doesn't quite get that. They try to make you spend even more money and they ambush you to do it. No hint that you are about to be forced to endure their upsell barrage until AFTER you submit your credit card information. Then they don't give you a choice. You HAVE to sit through the assault in order to get to your final statement. The word "offensive" doesn't quite cover it. You are FORCED to sit through multiple (unwanted) upsells.

All that did for me was tell me where the true price point for their products SHOULD be -- anywhere from $5 to $15 per bottle less than what I just paid! In other words, I felt like I'd just been taken for a ride by a greasy internet scam. Aside from this upsell assault, what I also found really offensive was this: I bought a 3 bottle package. The six bottle package, while giving me a $5/bottle discount, was just too expensive. So, the upsell comes in and I'm forced to endure it. The upsell I'm offered is an extra 3 bottles at a steeply discounted rate. This discount, had I taken it, would have brought my total expenditure to EXACTLY the same as if I had bought the 6 bottle package in the first place. A package I rejected in the first place because of the price. Why in the world would I now spend up to that amount? There's a rational thought disconnect at BioTrust.

The thing is, there is an extremely easy fix for this. First, offer the products at an honest price. Don't make your customers think they've just been scammed. Second, think about your customer's perspective! Give the customer a choice, whether or not they want to hear other offers. If they say no, send them directly to checkout. They've already endured a very long and winding infomercial. Most are in no mood to be assaulted and insulted by multiple upsells.

One more thing about the absurdity of these upsells. If I've never tried the product before, why would I want to buy 6 months or more of it? The time to come back with better offers is a month or two AFTER the initial purchase. If the product works as advertised, you should have no problem making the sale.

As is, the online experience with BioTrust is HORRIBLE! Among the worst I've encountered online. It was bad enough to make me never want to go back.