What Is Advanced iQ?

By HighYa Staff
Published on: Oct 6, 2017

Claiming to allow you to unlock your potential, Advanced iQ is billed as a complete mental solution designed to help improve your memory, focus, processing speed, and overall function. The manufacturer states that its unique formula will provide these benefits without any side effects or crashes.

For those of us who feel as though there simply aren’t enough hours in the day, these claims are admittedly quite attractive. Having said that, though, is this really what you can expect from Advanced iQ? Will it truly deliver meaningful value, or will it be a waste of your time in the end?

These are precisely the questions we intend to answer below, but before diving straight in, let’s briefly take a closer look at how these sorts of brain-boosting supplements claim to change the way we process and store information from a top-down perspective.

Nootropic Supplements: A Brief Overview

Supplements like Advanced iQ that claim to help improve cognition in some way are broadly defined as nootropics. While we still have much to learn about our own minds, we do know that the human brain contains 100 billion nerve cells that we refer to as neurons. These cells have the amazing ability to send signals to one another, which allows us to do everything from complex algebra to simply moving our fingers and toes.

Because there are so many different types of nootropic supplements on the market today, it’s impossible to provide one blanket definition for how these “smart pills” affect nerve cells, but from a generalized perspective, the basic idea is that nootropics alter the way your mind processes and stores information using neurotransmitters (the electrical signals sent by all of those neurons).

Relating to Advanced iQ specifically, the website claims that the product “elevates your levels of endogenous neurotransmitters, provides anti-stress compounds and encourages comprehensive neuroprotection.” Fancy marketing lingo aside, what can you truly expect the supplement to do? In order to answer this question directly, we’ll need to evaluate the ingredients used in its formulation. In the following section, that’s exactly what we’ll do.

Advanced iQ Formula Ingredients & Side Effects

According to the ingredients tab located on the bottom of the website, Advanced iQ includes a whopping 41 different ingredients in its formula. The full list is as follows:

  • Vitamins A, C, D, E, B1, B2, B3, B5, and B6
  • Folic Acid
  • Biotin
  • Calcium
  • Iron
  • Magnesium
  • Zinc
  • Selenomethionine
  • Copper
  • Manganese
  • Chromium
  • Molybdenum
  • Potassium
  • DMAE Bitartrate
  • L-Glutamine
  • Glutamic Acid
  • Green Tea Extract
  • Bacopa Extract
  • Choline
  • Inositol
  • L-Tyrosine
  • Bilberry Fruit Extract
  • Olive Leaf
  • Cinnamon Bark Extract
  • Licorice Root Extract
  • Boron
  • DHA
  • Vanadyl Sulfate
  • Phosphatidylserine
  • Huperzine A
So, which of these have been shown to provide the benefits claimed by the makers of Advanced iQ? According to authority sources such as the Mayo Clinic, WebMD, Drugs.com, and Examine.com, only the following five ingredients show some potential for improving mental function in a meaningful way:
  • Iron, which may improve thinking, learning and memory in children with Iron deficiencies when taken by mouth in doses of 650 mg twice daily
  • Bacopa, which might improve memory in healthy adults when taken by mouth in doses of 300 mg daily.
  • L-Tyrosine, which might improve focus and mental performance under stressful conditions like multitasking, though no dosage information was reported by WebMD or Examine.com.
  • Phosphatidylserine, which may improve age-related mental decline when taken in doses of 100 mg by mouth three times daily.
  • Huperzine A, which may improve thinking skills in elderly patients when taken by mouth in doses of 30 mcg twice daily.

Outside of these, the rest of the ingredients in the formulation did not show direct, conclusive evidence linked to brain health as reported by the sources listed above.

When dealing with a supplement that contains this many ingredients, it’s inevitable that some side effects may occur, depending on a number of factors such as existing medications, allergies, and other sensitivities. Despite this, we didn’t find any evidence that the dosage amounts of the 41 ingredients in the formula were high enough to cause any serious side effects on their own.

With this said, due to the overwhelming amount of potential side effects reported on these ingredients, it’s important not to rule anything out. When in doubt, there’s never a substitute for professional medical advice as given to you by your doctor. Never hesitate to reach out to him or her before taking a supplement for the first time, should you suspect you might have an adverse reaction to one or multiple ingredients used in its formula.

Advanced iQ Pricing & Return Policy

As of this writing, Advanced iQ was available exclusively through the manufacturer, with the only purchasing option being a free trial of the product. This means that you’ll be required to pay $4.95 on checkout, which in turn will mark the beginning of your 14-day trial period.

After this window is up, you’ll be charged the full retail amount of $89.97, and you’ll also be automatically enrolled in the company’s autoship program. This means that you’ll continue to be billed this amount monthly for a new bottle of Advanced iQ unless you reach out to customer service at 1-844-627-5895 at least two days beforehand to cancel.

Additionally, there is a 30-day refund policy that applies only to new and unopened products. The terms state that opened or partially used products are not eligible for return, or by extension, refund.

Advanced iQ vs Other Nootropic Supplements

At HighYa, we’ve covered dozens of different nootropic supplements over the years, and as a result, we’ve learned that the claims made by the makers of Advanced iQ aren’t exactly unique. In fact, hundreds of different products exist, all claiming to deliver incredible results to consumers using an advanced and proprietary formula.

Regardless of these promises, WebMD’s opinion is clear on the matter: “most [brain supplements] are lacking research to support their memory-enhancing claims.” If that is the case, however, how have these products remained so popular? The answer is straightforward; these sorts of supplements do not have to be submitted to the FDA for approval before being sold in stores or online.

This means that manufacturers are allowed to say whatever they want about their products, making bold claims without needing to back them up with a single shred of evidence–so long as they include a disclaimer somewhere stating that they haven’t been evaluated.

This being said, we learned above that there were a few ingredients found within Advanced iQ that have shown to be supportive of brain health according to WebMD, Examine.com, and the Mayo Clinic, so we can’t categorically state that all supplements will be a waste of your time and energy.

If you’re looking to find one that actually provides value to you, here are a few considerations to make when shopping around:

  • Always pay special attention to the ingredients used. Again, since the FDA doesn’t evaluate these products, it’s up to us as consumers to be vigilant and read what authority sources like WebMD and Examine.com have to say about the ingredients and their potential benefits.
  • If no ingredients are listed, it’s a red flag. Based on our experience reporting on products in the industry, we’ve found that certain less-than-stellar companies will neglect to publish the ingredients used in their formulas. How are you supposed to trust a product that won’t disclose what’s inside it? Luckily, many supplements are forthcoming with this information, like here with Advanced iQ.
  • Watch out for autoship programs and free trials. These programs can often lead to expensive monthly fees, like with Advanced iQ’s nearly $90/month fees. What’s more, many of our readers report that these programs aren’t apparent on checkout pages for certain products. Always read the terms and conditions carefully before entering in any credit card information.
  • Like autoship programs, be wary of products that aren’t returnable. With Advanced iQ, we’ve learned that you aren’t able to return the supplement if it’s been opened. Unfortunately, based on our experience, this is a trend followed by many in the supplement industry.

For more advice on purchasing a memory supplement, be sure to read through our comprehensive buying guide right here.

The Bottom Line: Is Advanced iQ Right For You?

Will Advanced iQ truly help improve your memory, focus, processing speed, and overall function? We discovered that though the product contains 41 different ingredients in its formulation, only five of them were reported by sources like WebMD, Examine.com and the Mayo Clinic to exhibit any evidence relating to mental function and health.

In addition, we also learned that the product relies on a potentially costly autoship program and a mandatory free trial, which if not cancelled will end up costing you nearly $90 alone for the initial supply. We also discovered that refunds and returns were not allowed for opened items, meaning you can’t try the product out and decide to return it if it isn’t for you (outside of the initial 14-day trial, anyway).

As consumers ourselves, we’d have some difficulty justifying a purchase of Advanced iQ, knowing that so many questions and red flags remain. Instead, we might first consult with a healthcare professional ourselves to discuss all of our options relating to improving mental performance and memory.

This way, we set ourselves up to find actionable, authoritative medical advice that will hopefully lead to solutions that work well over the long-term.

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1 Consumer Review for Advanced iQ

Average Consumer Rating: 1.0
Rating Snapshot:
5 star: 0 4 star: 0 3 star: 0 2 star: 0 1 star:  1
Bottom Line: 0% would recommend it to a friend
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  • Advanced iQ tried to scam me

    • Richmond, VA,
    • Oct 14, 2017
    • Verified Reviewer

    I ordered the free bottle of Advanced iQ and gave my debit card data to pay the $4.95 handling charge. I was charged $40.95 for additional bottles of junk supplements though I refused them when asked. I called my VISA card reps to cancel but must wait until the charges are levied. VISA did give me another "Advanced iQ" number to call. This number was for another named company. The number stated on the"Advanced iQ" website was a repeating record requesting I give them my fax number. All indicated a marketing scam.

    Bottom Line: No, I would not recommend this to a friend

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