What Is Advanced iQ?

By HighYa Research Team
Published on: Oct 6, 2017

Claiming to allow you to unlock your potential, Advanced iQ is billed as a complete mental solution designed to help improve your memory, focus, processing speed, and overall function. The manufacturer states that its unique formula will provide these benefits without any side effects or crashes.

For those of us who feel as though there simply aren’t enough hours in the day, these claims are admittedly quite attractive. Having said that, though, is this really what you can expect from Advanced iQ? Will it truly deliver meaningful value, or will it be a waste of your time in the end?

These are precisely the questions we intend to answer below, but before diving straight in, let’s briefly take a closer look at how these sorts of brain-boosting supplements claim to change the way we process and store information from a top-down perspective.

Nootropic Supplements: A Brief Overview

Supplements like Advanced iQ that claim to help improve cognition in some way are broadly defined as nootropics. While we still have much to learn about our own minds, we do know that the human brain contains 100 billion nerve cells that we refer to as neurons. These cells have the amazing ability to send signals to one another, which allows us to do everything from complex algebra to simply moving our fingers and toes.

Because there are so many different types of nootropic supplements on the market today, it’s impossible to provide one blanket definition for how these “smart pills” affect nerve cells, but from a generalized perspective, the basic idea is that nootropics alter the way your mind processes and stores information using neurotransmitters (the electrical signals sent by all of those neurons).

Relating to Advanced iQ specifically, the website claims that the product “elevates your levels of endogenous neurotransmitters, provides anti-stress compounds and encourages comprehensive neuroprotection.” Fancy marketing lingo aside, what can you truly expect the supplement to do? In order to answer this question directly, we’ll need to evaluate the ingredients used in its formulation. In the following section, that’s exactly what we’ll do.

Advanced iQ Formula Ingredients and Side Effects

According to the ingredients tab located on the bottom of the website, Advanced iQ includes a whopping 41 different ingredients in its formula. The full list is as follows:

  • Vitamins A, C, D, E, B1, B2, B3, B5, and B6
  • Folic Acid
  • Biotin
  • Calcium
  • Iron
  • Magnesium
  • Zinc
  • Selenomethionine
  • Copper
  • Manganese
  • Chromium
  • Molybdenum
  • Potassium
  • DMAE Bitartrate
  • L-Glutamine
  • Glutamic Acid
  • Green Tea Extract
  • Bacopa Extract
  • Choline
  • Inositol
  • L-Tyrosine
  • Bilberry Fruit Extract
  • Olive Leaf
  • Cinnamon Bark Extract
  • Licorice Root Extract
  • Boron
  • DHA
  • Vanadyl Sulfate
  • Phosphatidylserine
  • Huperzine A
So, which of these have been shown to provide the benefits claimed by the makers of Advanced iQ? According to authority sources such as the Mayo Clinic, WebMD, Drugs.com, and Examine.com, only the following five ingredients show some potential for improving mental function in a meaningful way:
  • Iron, which may improve thinking, learning and memory in children with Iron deficiencies when taken by mouth in doses of 650 mg twice daily

  • Bacopa, which might improve memory in healthy adults when taken by mouth in doses of 300 mg daily.

  • L-Tyrosine, which might improve focus and mental performance under stressful conditions like multitasking, though no dosage information was reported by WebMD or Examine.com.

  • Phosphatidylserine, which may improve age-related mental decline when taken in doses of 100 mg by mouth three times daily.

  • Huperzine A, which may improve thinking skills in elderly patients when taken by mouth in doses of 30 mcg twice daily.

Outside of these, the rest of the ingredients in the formulation did not show direct, conclusive evidence linked to brain health as reported by the sources listed above.

When dealing with a supplement that contains this many ingredients, it’s inevitable that some side effects may occur, depending on a number of factors such as existing medications, allergies, and other sensitivities. Despite this, we didn’t find any evidence that the dosage amounts of the 41 ingredients in the formula were high enough to cause any serious side effects on their own.

With this said, due to the overwhelming amount of potential side effects reported on these ingredients, it’s important not to rule anything out. When in doubt, there’s never a substitute for professional medical advice as given to you by your doctor. Never hesitate to reach out to him or her before taking a supplement for the first time, should you suspect you might have an adverse reaction to one or multiple ingredients used in its formula.

Advanced iQ Pricing and Return Policy

As of this writing, Advanced iQ was available exclusively through the manufacturer, with the only purchasing option being a free trial of the product. This means that you’ll be required to pay $4.95 on checkout, which in turn will mark the beginning of your 14-day trial period.

After this window is up, you’ll be charged the full retail amount of $89.97, and you’ll also be automatically enrolled in the company’s autoship program. This means that you’ll continue to be billed this amount monthly for a new bottle of Advanced iQ unless you reach out to customer service at 1-844-627-5895 at least two days beforehand to cancel.

Additionally, there is a 30-day refund policy that applies only to new and unopened products. The terms state that opened or partially used products are not eligible for a return, or by extension, a refund.

Advanced iQ vs Other Nootropic Supplements

At HighYa, we’ve covered dozens of different nootropic supplements over the years, and as a result, we’ve learned that the claims made by the makers of Advanced iQ aren’t exactly unique. In fact, hundreds of different products exist, all claiming to deliver incredible results to consumers using an advanced and proprietary formula.

Regardless of these promises, WebMD’s opinion is clear on the matter: “most [brain supplements] are lacking research to support their memory-enhancing claims.” If that is the case, however, how have these products remained so popular? The answer is straightforward; these sorts of supplements do not have to be submitted to the FDA for approval before being sold in stores or online.

This means that manufacturers are allowed to say whatever they want about their products, making bold claims without needing to back them up with a single shred of evidence–so long as they include a disclaimer somewhere stating that they haven’t been evaluated.

This being said, we learned above that there were a few ingredients found within Advanced iQ that have shown to be supportive of brain health according to WebMD, Examine.com, and the Mayo Clinic, so we can’t categorically state that all supplements will be a waste of your time and energy.

If you’re looking to find one that actually provides value to you, here are a few considerations to make when shopping around:

  • Always pay special attention to the ingredients used. Again, since the FDA doesn’t evaluate these products, it’s up to us as consumers to be vigilant and read what authority sources like WebMD and Examine.com have to say about the ingredients and their potential benefits.

  • If no ingredients are listed, it’s a red flag. Based on our experience reporting on products in the industry, we’ve found that certain less-than-stellar companies will neglect to publish the ingredients used in their formulas. How are you supposed to trust a product that won’t disclose what’s inside it? Luckily, many supplements are forthcoming with this information, like here with Advanced iQ.

  • Watch out for autoship programs and free trials. These programs can often lead to expensive monthly fees, like with Advanced iQ’s nearly $90/month fees. What’s more, many of our readers report that these programs aren’t apparent on checkout pages for certain products. Always read the terms and conditions carefully before entering in any credit card information.

  • Like autoship programs, be wary of products that aren’t returnable. With Advanced iQ, we’ve learned that you aren’t able to return the supplement if it’s been opened. Unfortunately, based on our experience, this is a trend followed by many in the supplement industry.

For more advice on purchasing a memory supplement, be sure to read through our comprehensive buying guide right here.

The Bottom Line: Is Advanced iQ Right for You?

Will Advanced iQ truly help improve your memory, focus, processing speed, and overall function? We discovered that though the product contains 41 different ingredients in its formulation, only five of them were reported by sources like WebMD, Examine.com and the Mayo Clinic to exhibit any evidence relating to mental function and health.

In addition, we also learned that the product relies on a potentially costly autoship program and a mandatory free trial, which if not canceled will end up costing you nearly $90 alone for the initial supply. We also discovered that refunds and returns were not allowed for opened items, meaning you can’t try the product out and decide to return it if it isn’t for you (outside of the initial 14-day trial, anyway).

As consumers ourselves, we’d have some difficulty justifying a purchase of Advanced iQ, knowing that so many questions and red flags remain. Instead, we might first consult with a healthcare professional ourselves to discuss all of our options relating to improving mental performance and memory.

This way, we set ourselves up to find actionable, authoritative medical advice that will hopefully lead to solutions that work well over the long-term.

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Read 13 Advanced iQ Customer Reviews and Complaints

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Average Consumer Rating: 2.2
Rating Snapshot:
5 star: 2 4 star: 1 3 star: 2 2 star: 0 1 star:  8
Bottom Line: 31% would recommend it to a friend
Showing 1-11 of 13
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  • 4 out 4 people found this review helpful

    Still confused

    • New Mexico,
    • Mar 15, 2019
    • Verified Reviewer

    The first thing I do with any supplement is read the label before I take it. There were problems. Although it did list the ingredients, it did not list the amounts, which to me is very important. I also noted that the packaging came with no expiration date, also important.

    The product did seem to do something to my brain. I found myself feeling light-headed, usually after the product wore off. I feel like 15 days is insufficient time to properly review this product. Brain affecting substances can take months to reach the desired effect.

    Another flaw with the length of the trial is that the "15-day trial period" begins when your credit card is billed, not 15 days after you try the product. I am expecting a big bill due to the autoship program. I do wish I had done more research before entering into a long term relationship. I do intend to keep evaluating this product, mainly because it's going to show up whether I want it to or not. Thanks.

    Bottom Line: No, I would not recommend this to a friend

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  • 2 out 4 people found this review helpful


    • Los Angeles, CA,
    • Dec 2, 2018
    • Verified Reviewer

    I am still waiting for my free trial order. I paid $4 for it and I never received my 30-day trial offer of pills that I am excited about trying. I am a 61-year-old male still trying to work and learn a new job for work and play. Classes I needed to take for my new venture involving traveling, seminars for leadership positions related to my new profession.

    Bottom Line: Yes, I would recommend this to a friend

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  • 11 out 11 people found this review helpful

    My father bought it

    • California,
    • Sep 26, 2018
    • Verified Reviewer


    I'm writing this just to warn others, maybe caretakers of elders, about their repeat delivery system. My father (was at the time) 75 years old and decided to try the trial order. At the time, he wasn't aware he would be rebilled monthly at what I consider a staggering cost for ANY nootropic.

    I found two opened bottles (not safety-sealed open, but delivery package opened) in his house as well as 8 unopened bottles of the product, still in the delivery packages.

    I read the ingredients on the label and it mostly consists of the cheapest and least bioavailable forms of the vitamins. Who knows the amount of the ingredients in their "proprietary blend." I recognize Huperzine and Bacopa, and I have read they are effective, but I highly doubt they are in amounts that have been proven to be effective in this product.

    In my opinion, definitely not worth the cost nor the risk of getting conned into the auto bill/delivery system, especially for an elderly person who's also on dialysis and was too distracted by his own repeated trips to the hospital for everything from pneumonia to dialysis complications, coupled with the stress of being the primary caretaker to my mom who has dementia.

    Due to his personal circumstances, he somehow didn't realize that darn near $1000 worth of this stuff was charged to his account. Eventually, he ended up losing the credit card this company was charging and the ordeal has come to an end-no more unopened, unused basically worthless (based on ingredients quality) and overpriced product arriving.

    This whole fiasco may not have hurt him personally, but I can see definite damage being done to other innocent people, especially elderly ones, who are NOT in the same financial situation as my father, nor are they internet savvy enough to research the individual ingredients and their most bioavailable forms, other users reviews, or scientific backed studies and research papers of not only the ingredients, but also the synergy between them. Most elderly people are just not going to do this based on many factors. People who take advantages of the seniors in our society are the worst.

    Bottom Line: No, I would not recommend this to a friend

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  • 5 out 7 people found this review helpful

    Advanced iQ

    • Pueblo, CO,
    • Jun 29, 2018
    • Verified Reviewer

    I tried these pills at a very useful time in my life when our house had burned down. These did wonders for me. I was able to get through it all less stressed, less overwhelmed, and with the energy needed to move on. The only problem was after my first bottle I couldn't find any more. I noticed then how much they really did help me and am so glad I found more. Thanks Advanced iQ. I love this product.

    Bottom Line: Yes, I would recommend this to a friend

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  • 10 out 11 people found this review helpful

    Don't waste your money

    • Wisconsin,
    • May 28, 2018
    • Verified Reviewer

    It has no effect on me. The claims are false. Do not buy this product. It's a total waste of money. I've been on it nearly a month now...nothing. I'm tired all the time. I have no motivation. My sleep patterns have become erratic. It's awful.

    Bottom Line: No, I would not recommend this to a friend

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  • 3 out 7 people found this review helpful

    It works

    • Kingwood, TX,
    • May 17, 2018
    • Verified Reviewer

    I ordered the free sample months ago but never bothered to take it. For some reason, I decided to see if it could help with jetlag on my last trip to the other side of the globe. I took a pill the night before my first day at work and the morning of. For the first time in my life, I had absolutely no jetlag (brain fog) from day one to day seven. So then I was a believer and started taking it twice a day. I can tell you that it has worked for me and I am as mentally sharp as I was when I was a young soldier in the elite areas of our armed services. Give it a shot!

    Bottom Line: Yes, I would recommend this to a friend

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  • 11 out 12 people found this review helpful

    Terrible service

    • Conway, SC,
    • May 8, 2018
    • Verified Reviewer

    I did get roped into signing up and paid the shipping cost. I called a week later and canceled. Low and behold, on the 15th day they charged my account $89.97. I called to complain and the number attached to the bank charge has been disconnected and the website has been taken down. SCAM.

    Bottom Line: No, I would not recommend this to a friend

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  • 8 out 10 people found this review helpful

    I don't know what's wrong with you all

    • Knoxville, TN,
    • Apr 16, 2018
    • Verified Reviewer

    I started taking this yesterday, and I don't know why everyone is dogging this company, they're on to something with this product. Overpriced, yes, very much so, but with 45 minutes after taking two caps, I could feel it kick in. It's almost like taking a mild Adderall. My focus was on point, and it has noticeably given me a lot of energy.

    I love the product and would have given it 5 stars, but it's just too expensive. As soon as I got it I called and talked to a nice American lady, and she was happy to cancel it, but she did try to offer it to for a $49.00 a month, but I still declined, but I will probably still order it again in the future.

    Bottom Line: Yes, I would recommend this to a friend

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  • 51 out 55 people found this review helpful

    Advanced iQ

    • Sulphur, LA,
    • Dec 12, 2017
    • Verified Reviewer

    This is a scam, it is totally worthless and doesn't work! What's more, I can't find an address or phone number to cancel this crap. I WOULD NOT recommend this for a dog, much less a person.

    Anyone out there with a suggestion on how to stop these people from taking money out of my account and sending this useless stuff?

    Bottom Line: No, I would not recommend this to a friend

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  • 33 out 36 people found this review helpful
    Updated review

    Got charged

    On 12/6/17 I was charged. Now I have to place the report to my bank! Errr.

    Bottom Line: No, I would not recommend this to a friend

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    • Previous review
    • Dec 5, 2017

    Advanced IQ not on the up-and-up

    In late November of 2017, I planned to accept the trial offer from Advanced IQ to pay shipping of $4.95 for the trial. At checkout it tried to slip in an additional product I did not want, so I called the company to tell them that I was no longer interested in the program and I did not want to be charged, I did not want them to ship the product, and that I was canceling the membership and didn't want to go any further with this at all.

    Over the period of the next few days I received several phone calls from an automated system. The recording was a woman acknowledging herself as Kathy and left a phone number for me to call back stating that they had tried to process the order for me online but it was not completed, and if I'd simply give a phone call to the phone number they could get that order finished for me and have it sent out right away. I did not until today, which is December 4th, contact the company on the number she left on the voicemail (which by the way when she called I tried interrupting and speaking there was no one there, that's how I knew this was a voice recording).

    She did not leave any company name, however, just that the phone number was all I needed to contact this company who acknowledge themselves as two different companies. When I asked for the physical address so that I can send a letter to the company, the first person by the name of Steven said that he could not give me the address because that was private information. When I explain to him that I really wanted the physical address that I did not want to use any type of email, he hung up the phone. I called right back and a young man named Jonathan is saying "welcome back." I asked him for the address, and all he would tell me was it was in California and then said "hold on, I'll get the address for you," then he hung up on me.

    When I called back I got a young man by the name of Mike. I explained to him that I just simply wanted the physical address so that I could write a letter to the company, and he would not give me the address. But what he did do is he tried to get me to go ahead and pay over the phone and he was going to send me the sample within 3 days and that it was going to be a 30-day supply in which I was not responsible to pay anything other than the $4.95 shipping and handling, and if I was unhappy for any reason to call back before the 16 days was up and I could cancel and keep the entire product. I did not have to send any product back nor did I have to pay any additional money. When I told Michael that I wanted to take a moment and get on their website (where he told me that I would find their physical address), and we both agreed that he would call me back in 5 to 10 minutes after I'd had time to review the website and have the confidence I needed with knowing there was a physical address and this was a reputable company.

    He did call me back and I was reading, but could not find an address as he said that I would, so I told him at that point I was no longer interested whatsoever and I was not going to pursue it any further. Mike tried to convince me by telling me that we are on a recorded line and that the first salespeople hung up just because they were new and they didn't know what to say.

    At the end of all, I can only hope that when I check my bank account they haven't tried to go ahead and charge me for products that I did not want, do not want, and will not want. There is something very wrong when people who hide information, omit information, and keep information from you. I do not recommend anyone tried to buy any of these products with a free trial or otherwise.

    (read moreread less...)

  • 38 out 40 people found this review helpful

    Rip off

    After receiving the product and then canceling the bogus price of one hundred some dollars monthly, I was offered $89.99 a month. I declined and was still charged. They never sent the product and they continue to make charges to my account as two different transactions from two different companies. This is a terrible company!

    Bottom Line: No, I would not recommend this to a friend

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