About AIG Direct

You may have recently watched a TV commercial for AIG Direct, a company that claims to offer affordable term life insurance that can help protect your family’s financial future in the event you pass away unexpectedly. Your interest was probably piqued because the name “AIG Direct” has a reputation as a global leader in insurance, and because of their claim that they could help you save up to 70% on your term life policy.

When it comes down to it, finding the right term life insurance policy isn’t a decision that should be taken lightly, since it could mean the difference between your family’s comfort and financial ruin in the event of your untimely demise. With this said, let’s find out whether or not you should choose life insurance from AIG Direct.

How AIG Direct Life Insurance Works

At its most basic, AIG Direct claims to provide quality term life insurance protection at affordable rates. The company claims to provide you with personalized quotes in just a few minutes, and to work directly with you throughout the approval process.

With this in mind, AIG Direct claims to offer 5 different insurance products:

  • Term Life Insurance – Covers the policyholder for a specific period of time, usually 10-30 years.
  • Universal Life Insurance – Covers the policyholder for life, and is considered one of the most affordable “lifetime” insurance policies.
  • Accidental Death Insurance – Covers you for accidental death and dismemberment, without the need for a medical exam.
  • Return of Premium Term Life – Gives you the ability to receive your premium back if you live to the end of your policy term.
  • Whole Life Insurance – A type of policy with a fixed premium payment and a fixed benefit.

When you’re ready to obtain your term life insurance quote, you’ll need to enter your requested coverage amount, term length, contact information, and personal information (e.g. height, weight, nicotine use, etc.) on the AIG Direct home page. Soon thereafter, you’ll be contacted by an AIG Direct representative to help walk you through the application process (see more about this in the final section).

If you’re looking to learn more about term life insurance before handing over your personal information, the AIG Direct website also features an educational resources section where you can compare insurance products, find the best life insurance policy for you, learn more about the application process, and more.

AIG Direct Pricing

AIG Direct life insurance quotes are free and come without obligation. However, what you’ll ultimately pay depends on a wide variety of factors, including the product you choose, your age, overall health, and much more.

If you’d prefer to speak with an AIG Direct representative instead of obtaining life insurance quotes online, you can call their quote hotline at 800-294-4544.

Can AIG Direct Really Provide You with Cheap Term Life Insurance Quotes?

Putting their nationwide reputation aside, can AIG Direct help you obtain cheaper life insurance than you currently have? Possibly, but keep the following in mind:

Understand AIG Direct’s Business Model

First, keep in mind that AIG Direct is the marketing division of Matrix Direct, which is who you’ll see come across your caller ID during sales calls, and who you’ll receive emails from (more about this is a moment). In turn, Matrix Direct is owned by the American General insurance company, whose parent company is AIG.

While this can all certainly be confusing, what it ultimately means for you is that, while AIG Direct represents a total of 9 insurance companies (7 of which offer term life), the first company your “agent” will attempt to sell you on is American General. And like any other insurance product, you should never settle on the first option that’s provided, as they may not provide the best coverage based on your circumstances, or the lowest premium.

With this said, it’s important that you shop around at least 3-5 different term life companies before making your decision.

Your AIG Direct “Agent”

If you’re used to going through an independent agent for your other insurance policies such as home and auto, the AIG Direct sales process may be a little shocking to you. This is because you’re just contacting a huge call center, where your “sales agent” will be basically reading from a script and is under a great deal of pressure to meet their sales quotas to keep their job.

As a result, you may be just another number to your agent, who will probably just move on to their next customer after closing the deal with you.

With this said, if you’re looking for more personalized, relationship-based service, you’ll probably want to contact an independent agent in your area.

AIG Direct’s Life Insurance Guidelines

Next, like any other life insurance company, AIG Direct has their own set of underwriting guidelines to follow. This means that you may receive a very competitive quote initially, which could increase dramatically after your physical has been completed. As such, make sure you’re getting at least 3-5 quotes from different companies to ensure that you’re getting the lowest possible price.

Also, if it’s ultimately determined that you don’t fit within their guidelines for a term life insurance policy, your AIG Direct agent may push you to take out an accidental death policy, which has much more restrictive coverage than a life insurance policy. In other words, unless you’re specifically looking at an accidental death policy, don’t be fooled into thinking it’s anything close to a life insurance policy.

Customer Feedback

With this in mind, based on the numerous online reviews, most professionals only recommend AIG Direct Life Insurance if your health is average or better. And while the company holds an A+ rating with the Better Business Bureau, by far the most frequent customer complaints we encountered during our research referenced aggressive, high-pressure sales tactics and numerous sales calls/emails on a daily basis.

Bottom line:

If you’re in at least average health and don’t mind not having a personal relationship with your agent, AIG Direct may be a good choice for term life insurance. However, as with any other purchasing decision you make, it’s always a good idea to shop around.

Sign Up for HighYa Newsletter

Sign up for HighYa newsletter and get our best content delivered in your inbox as well as 3 free eBooks to help you save money and shop smarter. Enter your email below to get started!

5 Consumer Reviews for AIG Direct

Average Consumer Rating: 1.6
Rating Snapshot:
5 star: 0 4 star: 1 3 star: 0 2 star: 0 1 star:  4
Bottom Line: 20% would recommend it to a friend
Showing 1-5 of 5
Sort reviews by:

  • Pathetic insurance

    • New Jersey,
    • May 19, 2018
    • Verified Reviewer

    We took insurance for our flight and we canceled but they never refunded. Instead, they make us call numerous times and then DENIED OUR INSURANCE. Pathetic service and people.

    We called many times and no response. None of the amount was refunded and no one took responsibility.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 1 out 1 people found this review helpful

    Worst company to deal with regarding death payment

    Steer clear of AIG for any life insurance. My mother-in-law passed away, and while my father-in-law was able to collect on a non-AIG policy in a matter of a couple of weeks, he is getting nothing but the runaround trying to collect on the very small AIG policy. Now we are dealing with someone in the Philippines, and although several weeks ago we were told they had all the paperwork to process the claim, now this person from the Philippines is asking for us to send proof of who the beneficiary is! Don't they have the policy?! My father-in-law is the owner of the policy and the surviving spouse.

    Next step for us will be reporting AIG to the Insurance Commissioner and pursuing this through small claims court, if necessary. Deplorable service bordering on all-out fraud at this time, similar to many other reviews we have seen from other policyholders. Steer clear!

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 1 out 1 people found this review helpful

    Very slow

    I applied for 30-year term coverage almost two months ago and am still waiting for the decision. I hope AIG may not take 30 years to finalize the decision. Better not to go through with this company.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • Beware

    • Florida,
    • Apr 4, 2018
    • Verified Reviewer

    I purchased AIG Direct insurance after hearing a radio commercial. The price was not as stated and after purchasing. I called four different times to receive a copy of my policy form with terms and exclusions and the customer service was very rude and never provided me anything. All they kept stating were my policy premium and coverage amount. Customer service was TERRIBLE. I never had a worse experience. I canceled my insurance after the fourth time. Beware.

    Bottom Line: No, I would not recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • 9 out 11 people found this review helpful

    Trying to get the forms

    • Georgia,
    • Sep 22, 2016
    • Verified Reviewer

    I have been trying to get a name change form and a surrender form for 3-weeks and they finally sent it but to the wrong address. And when you call them you will wait on the phone for hours. They could do a lot better than what they are doing.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


Showing 1-5 of 5

Write a Review for AIG Direct!

Share your experience to help others shop smarter & discover great products.

Write a Review