What Is Apex Booty Pop?

Wish your silhouette was more Kim Kardashian than Taylor Swift? Apex Booty Pop butt enhancement cream promises to take your backside from board-flat to bootylicious in as little as two weeks. Booty Pop doesn’t just make your butt bigger—the cream claims to make it better by:

  • Reducing butt wrinkles
  • Reducing stretch marks
  • Reducing cellulite
  • Toning butt muscles

Who’s Behind Apex Booty Pop Butt Enhancement Cream?

Booty Pop is made by Apex Vitality, an Idaho-based company that is currently rated as a “C” by the Better Business Bureau. (As of 10/17/16.) Considering that all eight customer reviews of Apex Vitality are listed as negative and that the company does not hold a BBB accreditation, we’re surprised that they’re not rated slightly lower.

TMZ reports that The Booty Pop brand’s image was momentarily bolstered with an endorsement by celebrity personality, Blac Chyna. However, her post promoting Booty Pop was pulled down not long after posting.

Endorsement by celebrity personality Blac ChynaImage via TMZ

How Does Apex Booty Pop Work?

The company claims that, when applied regularly, Booty Pop can stimulate the growth of new cells and muscles by:

  1. Helping skin to retain moisture and fatty acids for a plumper look.
  2. Increasing fat cells and muscle gain in targeted areas.
  3. Tightening the skin’s “topical layers” to reduce the look of cellulite and stretch marks.

According to Booty Pop, their cream’s butt-boosting power comes from an advanced formula that blends vitamins, herbs, and root extracts to target your tush. While a complete list of ingredients isn’t disclosed, prospective customers are told the following four ingredients are what gives Booty Pop its kick:

  • Green Tea: Helps fight aging in and below the skin’s surface.
  • Soy Protein: Helps the targeted area maintain muscle mass, to help your bum stay firm and strong.
  • Macadamia Seed Oil: Boosts your derriere’s volume by stimulating the pituitary glands and increasing hormonal levels.
  • Vitamin E: An antoxidant that may help replenish collagen levels, resulting in smoother, firmer, higher quality skin.

Apex Booty Pop Pricing & Refund Policy

Interested in buying Booty Pop? The cost per bottle goes down, the more you buy:

  • 1 Bottle of Booty Pop: $53.98
  • 2 Bottles of Booty Pop + 1 Bottle Free: 3 Total bottles for $104.97
  • 3 Bottles of Booty Pop+ 2 Bottles Free: 5 Total bottles for $144.95

Standard shipping (5-10 days) is free. However, express shipping (3-5 days) is available for $9.99—this option also includes a tracking number.

If you’re not satisfied with your order of Booty Pop, unused bottles can be returned for a refund within 14 days of when the package was delivered. (Note, that’s not very much time considering shipping takes 10 days!)

To request a return, call their toll-free call center at 1-844-273-9848. Note that refunded Apex Booty Pop purchases will be less a $10 restocking fee and $5 for shipping and handling (totaling $15 from your original order).

Is There Any Evidence That Apex Booty Pop’s Ingredients Work?

Considering that Booty Pop basically claims to make you look like you’ve been dedicated to doing daily squats for years, their list of “secret ingredients” is pretty underwhelming.

For example, the catechin Epigallocatechin gallate (EGCG) in green tea is suspected to have benefits when ingested. However, the primary effect this ingredient has when applied topically is due to tea’s caffeine content.

Caffeine is a vasoconstrictor, which means it causes the blood vessels in your skin to temporarily contract. This can make skin appear tighter and firmer for short periods, which is why caffeine is often included in cellulite creams. However, skin will relax and resume it’s normal tone after several hours.

One study of topically applied soy protein took 30 postmenopausal women suffering from thinning skin due to the natural decrease in estrogen that occurs with age. The study, performed in 2009, followed participants as they applied 100 mg a day of an isoflavones-rich, concentrated soy extract for six months. Results showed that 23 of the women showed a 9.46% increase in skin thickness, as measured by “dermal elasticity” and collagen fibers.

In laymen’s terms, the above study implies that highly concentrated soy protein may help to increase skin’s thickness. However, the study states that results are inconsistent and inconclusive.

The above research shows that Apex Booty Pop isn’t completely off the mark. However, it’s worth noting that even a best-chance-scenario 10% increase in your skin’s thickness wouldn’t lead to the dramatic results shown in Booty Pop’s product advertisements.

Additionally, the above-cited study depended on a highly concentrated serum of soy protein, while Booty Pop fails to list their concentration levels—leaving us wondering if there’s a high enough dose to be effective.

Homeopathic articles state that macadamia oil is one of several that can stimulate your body’s “growth hormones.” It’s also claimed that this nut oil can make you grow taller, balance your thyroid, or even combat “man boobs.”

We’re not sure how all of the above relates to a bigger butt. However, after reviewing bust enhancement creams (which essentially claim to have the same effects as Apex Booty Pop, just on another body part), it’s our opinion that these claims of topical oils stimulating hormonal growth are complete bunk.

Not only is there zero research to support that ingredients like macadamia nut oil can do what Booty Pop claims. If it were a powerful hormone stimulant, that would make the ingredient dangerous to apply regularly as hormone therapy has been linked to an increased risk of breast and ovarian cancer.

Proof of efficacy would also mean the FDA would regulate this product as a drug, and require additional testing—perhaps even a prescription—depending on its strength.

Since you’re free to pick up a bottle of macadamia nut oil at the store and pour it over yourself to your heart’s content, logic says it’s not effective at stimulating an increase in your hormone levels.

Perhaps the biggest indicator that Apex Booty Pop’s claims aren’t based in reality is their insistence that hormones dictate the size of your booty—which isn’t quite how that works.

Booty 101: What Defines Your Butt’s Shape?

If you’re serious about changing the size and shape of your butt, then you need to understand the role that muscles and bone play in your body’s structure. Here are the three main aspects that form the appearance of your bottom:

1. Bone Structure:

The pelvis is the part of your skeleton which forms the shape of your hips and basis for your buttocks.

Women typically have a wider pelvis than men to allow for childbirth, which means that the thigh bones are positioned farther apart. The result is a wider, H-shaped butt and hips that are associated with an hourglass figure.

While your pelvis can widen with childbirth, there’s no way to alter the shape of the bones that create your butt’s foundation. What you can do, however, is bulk up your muscles.

2. The Gluteus Maximus, Gluteus Medius, and Gluteus Minimus:

Muscles, along with fat, make up the main bulk and shape of your butt. There are three primary muscles that dictate the shape of your derriere:

The gluteus maximus is the largest muscle in your body, and arguably the most powerful. It also makes up most of the muscle bulk in your backside and is responsible for the extension of the hip in a backward manner (think swinging your leg back behind your torso.)

To work your gluteus maximus, try exercises like plank leg lifts, donkey kicks, or even walking (though inactive glutes in many people cause other muscles to take over this motion). Gluteus maximus activation also occurs during moves like squats, deadlifts, and hip thrusts.

Related: Brazil Butt Lift Review

Your gluteus medius, otherwise known as the “upper glutes” are responsible for abduction and rotation of the hip.

What does this mean? Abduction occurs when you move your leg out sideways away from your body. Take note, because working these muscles can help to create a rounder upper-butt and balance out your bottom’s overall shape.

Try side leg raises combined with the lateral rotation of clamshell exercises, both of which move your leg towards the outside of the body.

The gluteus minimus is located even deeper and directly beneath the gluteus medius. Despite its small size, it still affects the shape of your bottom. The good news is gluteus minimus works together with the gluteus medius to perform abduction of the leg, so no extra exercises are required.

Just remember that muscles can be trained through exercise to become bigger. Meaning that, more than topically applying macadamia oil or green tea, working out these three will do wonders for increasing the size and tone of your bottom.

3. Subcutaneous Fat:

Fat distribution around the butt and hips is the final determining factor for the way your butt looks. Sure, losing or gaining weight will have an overall impact on whether or not baby got back. However, it’s widely accepted that there’s no such thing as spot reducing (or spot gaining) where you hold weight.

That’s because fat is gained and lost in layers, like an onion. So, when you pack on or shed pounds, it will show over your entire body.

And, while how much fat is on your bottom can fluctuate depending on your fitness level, where that fat sits is mainly due to genetic factors. Basically, short of going under the knife, there’s not much that can be done to alter where your body deposits that jelly donut.

Will Apex Booty Pop Help You Get a Bigger Butt?

While America’s obsession with bigger butts is relatively new, formula’s like Apex Booty Pop aren’t unlike the breast enhancing creams that were wildly popular last decade—both promise to help you spot-gain fat and trigger growth hormones to boost a specific area.

Due to our experience reviewing breast enhancement creams, combined with overwhelming evidence that these creams don’t work, we’re confident that Booty Pop won’t deliver on their promise to “make your booty pop with just a drop.”

Which is actually pretty great news! That’s because, while Booty Pop might not help you get a perkier, firmer butt, regular exercise will—and, unlike this product, busting out some squats, leg lifts, and donkey kicks daily is totally free.

If you’re still unclear on what exercises will help to boost your bottom, check out this list of moves that’s divided up by butt shape. Bottom line? Getting a plumper, firmer, “better” booty can only be achieved by working out—not spreading on a cream.

Read Next: An Overview of 4 Popular Gyms and How to Choose the Best Membership

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18 Consumer Reviews for Apex Booty Pop

Average Consumer Rating: 1.2
Rating Snapshot:
5 star: 0 4 star: 1 3 star: 0 2 star: 0 1 star:  17
Bottom Line: 6% would recommend it to a friend
Showing 1-11 of 18
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  • 1 out 1 people found this review helpful

    Sucks

    They suck. Excuse my French, but it's true. They say they have a 14-day trial, but yet you can't see results in two weeks. They charged me $74.99, literally 75 bucks just for two weeks, not even a month, that's just BS. And it's ridiculous that they only refund me not even 40 bucks. I would very much appreciate my $75 back, like, I didn't even go through a whole month, until the 19th, and we're barely on May 3, 2018. Not the 19th. That's just ridiculous! Like literally, I am not satisfied. I would have yelled at them, even their general manager, that you guys need to satisfy your customers not make them mad or upset. And the TERMS should be in freaking bold letters and huge too, same with the 14-DAY TRIAL.

    I wish I can give these guys ZERO stars; they don't even deserve one!

    Bottom Line: No, I would not recommend this to a friend

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  • 4 out 4 people found this review helpful

    Scam!

    • Stanton, CA,
    • Mar 19, 2018
    • Verified Reviewer

    This is a complete scam, all the way from the price increase of 5 dollars every time they charge me to the website. I signed up to receive the product for a dollar then three days later am getting charged $70? They did not even want to give me a refund on the three charges they have made onto me since I assumed it was a one time buy. Don't even get me started on the fact that looking closely they are not checked by official companies. Not only that but this stuff has the chemical sodium acrylate which I believe only enlarges the capacity of water, so if it does work, it isn't really working.

    Bottom Line: No, I would not recommend this to a friend

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  • 3 out 3 people found this review helpful

    Scam artist!

    • New York,
    • Mar 16, 2018
    • Verified Reviewer

    Free trial my butt! They charged my bank $75 twice in two weeks and will not refund because it's in the terms, which is BS! Nowhere on their site does it explain what they are doing. I won't stop until I get a full refund! My daughter wanted to try it and I ordered it for her, and read through everything on the receipt and there was no info about them charging what they did! It is fraud, and I hope they go out of business! They don't even deserve one star.

    Bottom Line: No, I would not recommend this to a friend

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  • 4 out 5 people found this review helpful

    Scam

    THIS IS A JOKE! This company will offer you a free trial, just pay shipping. And then proceed to charge you full price for the bottle if you don't cancel in 14 days. Then a monthly payment will incur. Where do you find this information? Hidden in the tiny fine print only on one page. Definitely won't be on your receipt. Massive scam! This stuff does nothing by the way. Don't fall for it.

    Bottom Line: No, I would not recommend this to a friend

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  • 6 out 7 people found this review helpful

    Gave me a rash!

    I'm pretty sure this stuff doesn't work. I used it for a week until it gave me a rash on both cheeks and made me breakout! I don't recommend it. Just do squats. Don't waste your money. The bottle doesn't squirt, so it hard to even get it out. I had to store it upside down and bang it on the counter to get it out. Customer service doesn't like it when you tell them you don't want to buy any more either. They can't take "no" for an answer.

    Bottom Line: No, I would not recommend this to a friend

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  • 6 out 6 people found this review helpful

    Do not buy this product!

    • British Columbia, Canada,
    • Jan 25, 2018
    • Verified Reviewer

    I received this product and I can't even get the pump to work to try it. THEN a few days later I was charged on my card the full amount when I shouldn't have been without my full consent.

    On the call, they would only refund me half! I am very mad and never has this happened to me.

    Bottom Line: No, I would not recommend this to a friend

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    • Feb 8, 2018

      Hailey

      When you get the free trial, it automatically signs you up for a monthly subscription (without telling you, it's a scam to get your money). It'll continue to charge your account once a month and send you a bottle each time until you call and cancel your subscription. Call and CANCEL immediately!

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  • 9 out 10 people found this review helpful

    Rip off, waste of money!

    This is absolutely the biggest scam.

    It's insane to read all of these other reviews and see that they are scamming everyone like this. NOWHERE was I told I was signing up for a subscription, that I would be charged again.

    I noticed a $74.99 charge on my account and was very surprised. I called and got the same message everyone else got, that I was "out of the trial period" and she can't refund me. I told her I wasn't having it, and she gave me a 30% refund. I wouldn't have EVER purchased this is if I would have known I would be charged.

    This product DOES NOT WORK; it is just a regular lotion with a bunch of random chemicals. The oils may make your skin a little smoother, but that's it.

    I wish I could tell everyone that thinks about ordering this, that it's a scam. I can't believe how many people they are getting over on. They should be reported as a fraudulent company completely.

    I canceled my account and will never reorder.

    Bottom Line: No, I would not recommend this to a friend

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  • 4 out 11 people found this review helpful

    I like it

    • Nevada,
    • Jan 17, 2018
    • Verified Reviewer

    Long story short, I'm too lazy to do squats, so I ordered this (saw the post on Instagram a few times).

    When I ordered it, it's automatically placed on an auto shipment (be sure to cancel if you do not use it!).

    There's nothing on the bottle with detail (LOL), but it doesn't really have a smell, and it's not thick and sticky like I thought it would be; it's more like a lotion.

    I used it every time I thought about it and actually did squats while I rub it in, and now I use it every day. My butt has lifted, is more round and pretty, and most importantly, BIGGER.

    So two, almost three months later, I believe this product works for me personally. Even my boyfriend of three years noticed my results in just a few weeks. I'm mad I never took a before picture.

    Thanks. I'll be ordering again soon!

    Bottom Line: Yes, I would recommend this to a friend

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  • 14 out 15 people found this review helpful

    Don't do it

    • Toronto, Ontario, Canada,
    • Nov 30, 2017
    • Verified Reviewer

    Don't fall for it. It's a total scam. Firstly, it's just lotion and it doesn't really work. Secondly, it's an auto-ship program, so it charged me $100 Canadian and I didn't even receive the next order. I emailed the customer helpline and no answer. I called and was put on hold for 15 minutes before I just gave up.

    Finally, I called and got through, we canceled my account, and I asked for a refund, considering I didn't receive the next shipment, and they refused. After talking my way around it, I finally received $37.48 US back on my card.

    Don't do it!

    Bottom Line: No, I would not recommend this to a friend

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  • 11 out 11 people found this review helpful

    Stay way

    • California,
    • Oct 15, 2017
    • Verified Reviewer

    If I could rate this a ZERO or a negative number, I would.

    I have been trying to call for one week now to verbally cancel this "autoship" order, which I did not read that it was autoship, and yet they are billing me $80+ every month for the second month now! I have emailed them to cancel and have not had a response. I have had to have my bank label them as fraud to keep them from billing me ever again. This is a total SCAM, and whether the product worked or not, this is just horrible business tactics.

    Stay away from this product and this company.

    Bottom Line: No, I would not recommend this to a friend

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  • 8 out 8 people found this review helpful

    Fraudulent charges followed by bad product

    • South Lake Tahoe, CA,
    • Oct 11, 2017
    • Verified Reviewer

    Besides the product doing absolutely nothing, I was more upset with the fraudulent charges I have been getting the past two months (which started the day I purchased a sample).

    For the past two months, I have had two charges on my credit card that I used for this purchase between $75 and $85. Luckily, I am someone who checks my statements and calls when I notice a purchase I didn’t make. I was able to contact my credit card company who will take care of the charges, but it’s extremely infuriating purchasing a product, expecting to be able to trust a seller with your personal information and credit card numbers, and having them (try to) steal from you!

    I would never recommend this product to anyone or any other product from this company knowing they try to steal from consumers.

    Bottom Line: No, I would not recommend this to a friend

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