Founded in 2012 by Eric Bandholz, Beardbrand claims to provide grooming products to keep men—and their beards—looking great, and accessories to keep them looking stylish, all of which are claimed to be sourced from companies who are passionate about their business.
At the core of their lineup though, their high quality, lightweight oil blends are claimed to be made with natural ingredients and intoxicating fragrances that provide style for the urban beardsman with high expectations.
How Does Beardbrand Claim to Work?
Featured on Episode 607 of Shark Tank, Beardbrand is an online company based out of Spokane, WA that sells a variety of high-end beard care products, including:
- Beard Oils – 1 fl oz bottles containing natural ingredients and essential oils such as jojoba and argan that condition your beard and provide subtle scents that won’t overpower, including Spiced Citrus, Tree Ranger, Lumber Yard, and more. Beardbrand also claims their oils won’t make your beard feel greasy or weight it down in any way.
- Mustache Wax – Pocketable 0.15oz tubes that allow you to condition and style your mustache wherever you are. Ingredients include beeswax, lanolin, jojoba oil, and other essential oils.
- Beard & Shave Soaps – Soaps sourced from Hudson Made that are claimed to cleanse your beard without stripping it of natural oils. Available in Cedar, Citron, and Original scents.
- Grooming Kits – Five specially curated kits claimed to contain the best beard care products available on the market. Includes the Explorer’s Kit (mustache wax, beard oil, pocket comb, hair brush, and bag), Beardsman’s Kit (similar to the Explorer, with the addition of scissors and contained in a black walnut box), and the Minimalist’s Kit (mustache wax and beard oil).
- Accessories – Third-party products such as handmade combs from Kent, RS Stein boar's hair brushes, Fellow Barber texture paste, and Soft Goat stubble and beard softener.
In addition, Beardbrand also produces an online magazine featuring beard-related grooming tips, picture galleries, and more. You can also watch a video of Beardbrand’s founder schooling us on how to grow and maintain a beard.
How Do You Use Beardbrand Products?
When using Beardbrand’s oils, you just put a small amount of oil onto your palm, work it into your beard, and then comb if needed. However, several online reviewers recommended putting the oil in an eyedropper, which will ensure you don’t waste any.
For the mustache oil, Beardbrand recommends that you “scrape off a bit of wax with your thumbnail and warm between fingers.” Afterward, “apply it to [your] mustache and be awesome.”
Beardbrand Pricing & Refund Policy
Beardbrand products are priced as follows:
- Beard Oils: $14.99 - $24.99
- Mustache Wax: $6.49 - $8.49
- Beard & Shave Soaps: $24.99 each
- Grooming Kits: $19.99 - $194.99
- Accessories: $9.99 - $44.99
Standard shipping for Beardbrand orders is $4.99, and Premium shipping is $9.99
Beardbrand products come with a 30-day refund policy for unopened or defective products. After 30 days however, you may only be given store credit.
Note: According to the company’s website, they’ll soon be opening 1,000 spots for their pilot subscription plan named The Beardsman Club, which you can sign up for by filling out an online form.
What Are Other Consumers Saying About Beardbrand?
Taking a look at customer reviews on websites such as Birchbox, Amazon.com, Sharpologist.com, and many others, it appears that Beardbrand has a mostly positive online customer reputation.
With this said, by far the most common compliment we encountered was that Beardbrand’s beard oils featured great, high-quality smells that were subtle, yet spot-on (e.g. smelling like an “old school cabinet maker’s workshop” that “gives people a subliminal impression you must be handy with woodworking and power tools”).
However, according to some customers these great smells might not last very long, although it appears that just a little bit of their oil goes a long way (depending on the length of your beard, of course). In addition, some people seem to have experienced a better-conditioned, more easily managed beard when using the oils, while others did not.
Finally, although you probably figured this out already, Beardbrand’s prices can’t be ignored. In fact, they’re priced in the upper echelon when compared to the competition, which can be a huge factor in the purchasing decision. Because of this, even among satisfied customers who experience positive results, many were on the fence as to whether they would purchase their products again.
Are Beardbrand’s Products Worth the Investment?
Unfortunately, none of the Sharks invested in Beardbrand. But does this mean that you shouldn’t? Consider the following:
Beards Are In
As evidenced by the fact that Beardbrand went from $0 to $120K in monthly sales in less than a year, a lot of men don’t just have beards, they have beards they want to care for. And among these men, it appears that Beardbrand’s products have been mostly well-received.
Retailers Are Sparse
Although Beardbrand claims they’d like to be in as many stores as possible, retail locations that carry their products may be sparse, depending on where you live. And because scents are a highly subjective experience, it takes some commitment to order a high-priced product without first being able to smell it.
Given this, most online reviews were pleased (in many instances, very pleased) with Beardbrand’s scents, so this might help quell some of your reservations.
Long Live the Oil
Despite its high price, many customers claimed that we it came to Beardbrand’s oils, a little bit goes a long way. In fact, we read more than one review from customers who claimed that they expected the oil to last about a year with regular use.
However, oil also goes a long way on clothes too; in that it will stain them. As such, just be careful around your clothes (and the clothes of others) until the oil’s had adequate time to dry, which will vary depending on the length of your beard.
If you’re considering a product like one offered through Beardbrand, you probably already appreciate higher-end grooming products, and might be accustomed to paying a premium for them. Even with this in mind though, Beardbrand’s oils and waxes are priced toward the top of the top.
When it comes down to it, if you’ve just started growing your beard, Beardbrand’s products might be considered a bit excessive due to their price. After all, who’s to say you’ll even still have your beard a month from now?
On the other hand, if you’ve had your beard for a while and are getting more serious about maintaining it, it appears that you’ll likely experience good results with Beardbrand’s products.