About BellaAtHome

By HighYa Research Team
Published on: Oct 11, 2016

Using the same, equally effective formula found in dentist’s offices nationwide, BellaAtHome claims to be a convenient way to whiten and brighten your smile at home, but for less.

Because of this, we’re told that BellaAtHome can dramatically whiten your teeth by several shades, even after just one treatment, while helping you look “years younger” and delivering a minty-fresh taste.

And compared to the competition, the company claims that BellaAtHome is made in the USA, so you can rest assured that it’s fast, safe, and effective.

Whether you’ve been researching dozens of at-home whitening systems or this is your first stop, you probably have 2 main questions: Will BellaAtHome deliver dentist-quality whitening, and is it worth the price?

Stick with us and we’ll tell you what we learned during our research, all aimed at helping you make a more informed purchase.

What Ingredients Does BellaAtHome Use to Whiten Teeth?

We’re not provided with a full ingredients list on the BellaAtHome website, although we are told that the whitening gel’s active ingredient is 22% carbamide peroxide.

The company tells us this high-viscosity gel won’t cause any sensitivity and that once it’s applied to the “custom full arch” tray, it will whiten more of your teeth than the half-arch trays often found with the competition. But how?

Once carbamide peroxide is exposed to air, it immediately begins breaking down into hydrogen peroxide and urea through a process known as oxidation.

As it does this, small stain particles are lifted away, revealing the natural, lighter color of the enamel (the hard outer layer of your teeth) underneath. For more about how this works, be sure to read how to choose an at-home whitener.

Is BellaAtHome as Effective as Your Dentist’s Whitening Treatment?

Addressing the “effective” question, this can depend on dozens of factors like where your stains are located (intrinsic or extrinsic), exactly what’s caused your stains, how long your stains have been in place, and more.

However, if we’re talking about strength, then the whitening solutions used at your dentist’s office will almost certainly be more powerful than anything you’ll find in over-the-counter systems like BellaAtHome.

This is because carbamide peroxide is roughly one-third as strong as hydrogen peroxide. So, the 22% carbamide peroxide found in BellaAtHome is equivalent to about 7% hydrogen peroxide.

Comparatively, solutions used at your dentist’s office can contain 50%+ carbamide peroxide, which could deliver faster, more pronounced whitening results.

Specifically, you can generally expect to whiten your teeth 1-3 shades over the course of a month using at-home products like BellaAtHome, while your dentist might be able to deliver 5-8 shades in a single visit.

Will BellaAtHome Cause Sensitivity or Other Side Effects?

Now, the problem is that the higher concentration of carbamide/hydrogen peroxide you get, the greater chances you’ll have of experiencing side effects like teeth and gum sensitivity.

This can occur during the actual treatment, or you might find that you’re temporarily more sensitive to food and drink after application.

Because of the higher concentrations found in in-office whitening gels, your dentist will often take greater precaution to ensure the gel doesn’t touch your gums.

They’ll probably also use lights to speed up the oxidation process, although there’s mixed clinical evidence as to whether or not these lights actually provide whiter results.

To this extent, according to their website, BellaAtHome has been “tested to whiten teeth efficiently and without harm or sensitivity to teeth when used according to the instructions.”

Sensitivity aside, how much will you pay for a BellaAtHome whitening kit?

How Much Does BellaAtHome Cost?

A one-month BellaAtHome kit will cost you $129.99, plus $10.91 S&H.

All kits come with a 30-day refund policy, less S&H, which you can request by contacting customer service at 888-552-2402 or customerservice@BellaAtHome.com.

Important note: Keep in mind that, according to the company’s return policy, the product will need to be “unopened with its seal intact and in good, marketable condition without package blemishes.”

If this isn’t the case, you’ll be charged a $19.60 destruction/repackaging fee.

Is BellaAtHome Available Through a Free Trial?

According to the Terms on their website, BellaAtHome may be offered through a “free” trial, where you’ll pay a nominal S&H fee to get a one-month supply. Then, 8 days after your order, you’ll be charged the full price of $94.31.

Once this occurs, you’ll also be signed up for BellaAtHome’s Bella Dazzler Club, which will send you a new whitening kit once per month and charge your credit card $94.31 plus $10.91 S&H each time.

However, this offer wasn’t listed on the company’s main website at the time of our research, so it might only be available on a limited basis.

Considering these prices, how does BellaAtHome stack up against the competition? What’s everyone saying in their reviews?

BellaAtHome vs. the Competition: What Can We Learn From Reviews?

We didn’t encounter a whole lot of online feedback for BellaAtHome during our research, although there were 79 complaints on the company’s Better Business Bureau.

Nearly all of these complaints referenced being charged a high price after a brief trial, which is what we discussed above. However, customers claimed they weren’t made aware of the details until it was too late.

As a result, the company had an F rating.

There were also two additional customer reviews on Yelp, which referenced much of the same.

But the reality is that we’ve reviewed several other at-home whitening systems over the years that come with essentially identical feedback (and low customer ratings), including Whitening Coach, Spark Whitening, Action Pro White, Smile Vitalize, Blizzard White, and many more.

In addition to their reviews, we’ve also found that many of these sites feature similar (sometimes identical) layout, including some of the images, wording, “easy cancel” buttons, S&H charges, and repackaging fees.

Interestingly, all of these companies are also based out of Henderson, NV.

Taking all of this together, what’s the bottom line about BellaAtHome?

Is a BellaAtHome Teeth Whitening System Your Best Option?

At nearly $100, BellaAtHome might be about the same price as some of the other at-home whitening kits we’ve investigated, but it’s much more expensive than other options from the mainstream competition, much of which can be purchased locally.

In fact, you might be able to purchase 2-3 whitening kits at your local big box retailer for the same price as one of BellaAtHome’s kits.

Now, we’ll be the first to admit that sometimes it’s necessary to pay more if a product works better than its lower-priced competition.

But considering the fact that you’ll find the same 22% carbamide peroxide solution in the majority of at-home whitening kits, it doesn’t seem like you’ll get more value from BellaAtHome’s much higher price.

On top of this, based on their website design, pricing, location, and more, it appears BellaAtHome is brought to you by the same company as many other at-home whitening kits that online customers are calling a “scam.”

Ultimately, it’s your money, so you get to decide where to spend it. But if it was our money (after all, we shop online too!), we think we’d get better value from a less expensive local whitening kit from BellaAtHome.

Did you try BellaAtHome? Did it deliver results in line with its price? Tell us about your experience by writing a review below!

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