About Better Brella

Using Reverse Open Close technology, Better Brella helps keep you dry like a normal umbrella—except in reverse. How’s it work?

Basically, by turning the traditional umbrella upside down and inside out, Better Brella forms a waterproof cone when closed. This provides 2 benefits: First, the company promises it makes getting in and out of your car or doorway simple and practical, without getting wet. Then, when you’re inside, this cone will keep wetness in the interior and prevent dripping on your floor.

Attached to Better Brella’s pole, you’ll also find an ergonomic handle with a soft comfort grip that molds perfectly to your hand, making it easy to hold. Altogether, the manufacturer claims there’s “no easier way to get in from the rain.”

You’re probably having a Why didn’t I think of that? moment right about now. I mean, you’ve got to admit that Better Brella’s design is pretty ingenious. But will Better Brella work as well in the real world as it does in the commercial? Even if it does, is it worth the money? Is there any competition?

We’ll explore all things Better Brella in this review, so that you’ll be able to make a more informed purchase.

How Does Better Brella Work?

If you compare how Better Brella opens to a traditional umbrella, you’ll see that it works pretty much the same; a runner moves along a central shaft, which has any number of stretchers attached. As the runner moves up the central shaft, the stretchers push out ribs (the thin pieces of metal that hold open the fabric canopy), thereby providing rain protection.

Instead of curved ribs like larger umbrella models though, Better Brella seems to feature hinged ribs that fold in the middle—similar to a folding umbrella. From this aspect, Better Brella has two main design differences:

  • The tips of its ribs point up, instead of down, creating a v-shape
  • Underneath the canopy, there is a second piece of fabric that adds support and wind resistance

Pretty cool, right? But is Better Brella one-of-a-kind?

Is Better Brella a Unique Product?

There’s a lot we’ve learned reviewing 650+ ASOTV products over the years, and one big thing is that—in some instances—they’re just slightly redesigned versions of products already available on the market. And this seems to be the case with Better Brella.

Want to see what we’re talking about? Search online for “reverse umbrella,” “upside down umbrella,” and “windproof umbrella,” and you’ll literally have thousands of different options. Now, not all of these will be designed exactly like Better Brella, but in a lot of instances, they’re very close (especially the windproof models).

Compared to these options, the manufacturer claims that Better Brella can hold water and prevent it from spilling on your floor. Is this true?

Can Better Brella Hold Water?

Sometimes it seems like you get everything wetter after coming in from the pouring rain than you do during. You shed your hat and jacket, and any water remaining on the umbrella falls to the floor with it.

Although there’s no description of the material used in Better Brella’s canopy, it makes sense that a) it’s waterproof and b) when it’s folded into a v-shape, this will cause water droplets to slide down and accumulate, while keeping the surrounding floor dry.

Here’s the important part: Based on the image below taken from the product’s website, this only works if you place Better Brella with the handle touching the floor—not the ferrule on the top. This means you’ll have to bend down (while keeping Better Brella upright, lest you spill any water), carefully place Better Brella’s handle on the floor, and then balance it against a wall so that it doesn’t fall over.

Granted, Better Brella claims their handle is made of a soft material (likely rubber) that might make it more slip-proof, but this might be somewhat of a hassle if you’re walking in the door with your hands full (or even if you’re not and suffer from mobility issues or chronic pain).

Now, let’s talk about price.

How Much Does Better Brella Cost?

Better Brella is available in red, black, and blue, and is priced at $19.99 plus $6.95 S&H. You’ll be able to purchase a second at checkout for an additional $4.95 S&H.

Pro tip: Comparatively, you’ll find that similar options from other manufacturers cost about the same. Remember this, because we’ll come back to it in a second.

All Better Brellas come with a 30-day refund policy, less S&H charges. If you opted for the BOGO option, this means you could lose $15+ by the time you ship them back to the company.

Regardless, you can call Better Brella customer service at 855-818-8296 to request a refund.

Is Better Brella the “Last Umbrella You’ll Ever Own”?

Better Brella was brand new at the time of our research, with no online customer reviews. As such, there’s no way to tell what kind of quality you can expect, or just how long it’ll last you. Reviews have shown that one of the top 3 complaints related to ASOTV products is low quality, although there’s no way to know if you’ll experience the same with Better Brella.

From a value perspective, we can definitely infer more about Better Brella. Since we learned that it’s priced similarly to other windproof/upside down umbrellas, it really comes down to whether or not you’re willing to pay the extra, non-refundable S&H charges for Better Brella, or:

  1. Search for other options locally. These types of umbrellas are fairly popular, so it’s likely that a big box retailer near you carries a couple options. Or,
  2. Search for other online retailers who charges less S&H fees.

Ultimately, only you can decide whether or not it’s worth the risk. After all, it’s your money!

Before you go, tell us: Did you buy Better Brella? Did it work as well in real life as the commercial made it seem? Tell us about your experience below by writing a review!

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16 Consumer Reviews for Better Brella

Average Consumer Rating: 2.1
Rating Snapshot:
5 star: 2 4 star: 1 3 star: 2 2 star: 3 1 star:  8
Bottom Line: 25% would recommend it to a friend
Showing 1-11 of 16
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  • 1 out 1 people found this review helpful

    Not as good as you would expect

    • Victoria, British Columbia, Canada,
    • Jan 30, 2018
    • Verified Reviewer

    It worked well initially, but a bit tricky to get it to stay up. Then one day, pop, one of the spokes broke and punctured the inner layer of fabric. There is no way to fix the broken spoke as they are not accessible. I thought this would be a great product, and now I am just disappointed that my umbrella is full of holes.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful

    Second Brella, both no good after almost exactly one year

    • California,
    • Jan 25, 2018
    • Verified Reviewer

    I bought one from the site and the other offsite. Both, after sitting during the summer and fall months, when winter came were no good. I think it's the design. The inner workings of the Brella move opposite from traditional umbrellas. The arms inside the Brella come loose eventually. The first one poked through the covering.

    I think I will stick with a traditional umbrella; cheaper and lasts longer. They both go bad eventually, but the traditional one is cheaper.

    Bottom Line: No, I would not recommend this to a friend

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  • 2 out 2 people found this review helpful

    Unbelievably difficult to open and close umbrella

    I just received my umbrella today. I was so excited. It is beautiful but unbelievably difficult to open and close it. You have to press the button to do so. I have some arthritis in my hands and found it way too hard to close the umbrella. Not like on TV where it appeared so effortless. Not practical at all for this reason. You would end up getting soaked by rain by the time it closed. Wow! I have to return it for this reason. Too bad.

    Bottom Line: No, I would not recommend this to a friend

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  • 5 out 5 people found this review helpful

    Bad product

    When I first received the Better Bella, it opened and stayed opened only once. After that, I couldn't get it to stay open anymore. It's a great concept but poorly made. I was extremely disappointed. Especially considering it was extremely windy and rainy outside and I couldn't keep dry because the umbrella wouldn't stay open.

    Bottom Line: No, I would not recommend this to a friend

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  • 5 out 5 people found this review helpful

    Sad deal

    When I first open this umbrella, it will not stay up. Now it won't come down. It's pouring outside and I called customer support and a woman named Cheryl was very rude and nasty. I had recommended this product to about ten of my friends (which they all brought). They should have a replacement guarantee.

    Bottom Line: No, I would not recommend this to a friend

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  • 8 out 8 people found this review helpful

    Idea and concept is good

    I love the concept, but the product needs a lot of work to get a good review. The umbrella will not stay open on the very first day of use. I push the button, and it opens but will not lock in place without many tries. In the meantime, I am standing in the rain waiting for the thing to lock in place. I'm not sure this will last me for very long after reading mostly bad reviews. I hope they can get it right soon because the concept is great.

    Bottom Line: No, I would not recommend this to a friend

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  • 7 out 7 people found this review helpful

    Worst ever

    Ordered for Christmas. Received in February. Used it about five times and now it won't stay open. Have to play with it to adjust it to maybe stay open or drop down. Not something you need to be doing while in the rain.

    Bottom Line: No, I would not recommend this to a friend

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  • 6 out 7 people found this review helpful

    Best umbrella

    • New Jersey,
    • May 29, 2017
    • Verified Reviewer

    I love this umbrella. I bought one for me, and one for a gift for my mom. It has been raining constantly this month. I used it to take my daughter to school in the morning. Well, this really proved to be a good purchase. There were a few teachers coming in from the parking lot, and they were getting wet. The one teacher's umbrella broke, so I had her get under mine. She asked what kind this was since it had not broken and had sustained the wind without breaking. The teacher said the umbrella she had "wasn't cheap" when she purchased hers.

    I like that I didn't get soaked getting into the car. This umbrella proved to be windproof too! I like the lovely prints offered on HSN. HSN also has FlexPay, so makes it easier on your budget. I got a black/sunflower print, and black/purple. I am extremely satisfied and most likely will by an additional one at a later date. Thanks for the great umbrella!

    Bottom Line: Yes, I would recommend this to a friend

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  • 6 out 6 people found this review helpful

    Lost the end cap

    • Philadelphia, PA,
    • Apr 27, 2017
    • Verified Reviewer

    I like the way this umbrella folds up as I'm getting in and out of the car then going into the revolving door without getting me wet. My problems are that the umbrella isn't long enough to touch the ground, the end cap has fallen off a number of times, and now I've lost it.

    Bottom Line: Yes, I would recommend this to a friend

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  • 13 out 13 people found this review helpful

    Broken

    • Clayton, NC,
    • Mar 26, 2017
    • Verified Reviewer

    The first time I used my umbrella it broke. It opened great but when I closed it, it would not close, one of the ribs had popped off and came thru the material. I cannot rate this because there is no rating with a zero.

    Bottom Line: No, I would not recommend this to a friend

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  • 15 out 15 people found this review helpful

    Chrome end piece and sleeve defect

    • Puget Sound, WA,
    • Mar 24, 2017
    • Verified Reviewer

    It is nicely made and finished except that I took one unit back to Rite Aid after the fiberglass end pieces came off. The second unit did the same so I Gorilla super-glued the two-piece end pieces to the fiberglass rods, and it works great now! Better Brella, you better do something about securing the end pieces, or they are going to get a ton of these back.

    Five stars if properly manufactured.

    Bottom Line: No, I would not recommend this to a friend

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