About Bookit.com

Now that summertime has arrived, if you’re searching for some of the best travel deals online, BookIt.com might be just what you’re looking for. This web-based company claims to feature deeply discounted flights, hotels, cruises, packages, and more and to have “perfected the art of online travel.”

With this in mind, is BookIt.com deserving of your hard-earned money? Let’s sift through the facts and see what we dig up.

How Bookit.com Works

By providing deeply discounted travel deals for flights, hotels, cruises, packages, car rentals, and activities and services, BookIt.com claims to be the perfect online destination to plan and book your travel. In fact, BookIt.com claims to use FROM™ (Fast-Relevant-Origin-Method) Pricing Technology to condense a great deal of highly-relevant data into just five seconds of search time, and to provide the best, most user-friendly web interface and fantastic guest service.

Like most travel deals sites like CheapCaribbean and Vacations to Go, you’ll begin your BookIt.com search by choosing what kind of deal you’re looking for, and entering your departure and arrival cities, dates, the number of rooms you’ll need, and the number of adults and children in attendance. You can also specify what types of travel deals you’re interested in, such as flights, hotels, and rental cars, or any combination thereof. Alternately, you can be redirected to travel deals for popular destinations and themes (e.g. all-inclusive, luxury, family, and many others).

After pressing the Search button, your results will be displayed per-package, and will include flight details (e.g. dates, carrier, departure and arrival times), hotel information, Guest ratings, amenities, and per-person price. If you find a package you’re interested in, simply click the More Info button, at which point you’ll be able to view details such as hotel descriptions, photos, maps, TripAdvisor ratings, and more.

If you decide to purchase a package on BookIt.com, you’ll need to press the Select button. On the following page, you’ll be given the opportunity to upgrade your flight (if available) and add activities or services specific to your destination, such as guided tours, museum passes, and other unique experiences. Afterward, you can then add guest information, purchase travel insurance, and enter your payment information.

If you’d prefer to book your travel deals on the go, BookIt.com also offers iDevice and Android mobile apps.

BookIt.com Pricing & Refund Policy

BookIt.com basically acts as a travel agent, and takes a commission from the service provider (e.g. airline, hotel, rental car company, etc.) for each sale they make. As such, the company’s services are completely free to use as a consumer.

If you’re looking to save a little extra money, you can enter your email address to become a BookIt.com member, which claims to provide access to coupon codes valued anywhere from $15 to $50. However, if you scroll down to the bottom of the BookIt home page, you can find many coupon codes available under the Coupon Codes link.

BookIt.com claims to match any price advertised through another travel website, but only within 24 hours of making your reservation. Once you’re ready to purchase your vacation, the website accepts all major credit cards and PayPal, as well as their own PayDelay service that allows you to split the total cost of your deal into 2 equal payments.

According to the company’s Terms of Use, all services provided by BookIt.com are non-refundable.

What Do Other Consumers Have to Say About BookIt.com?

BookIt.com is based out of Panama City Beach, FL, and was founded in 2000 by Bud Finlaw. The company has a B+ rating with the Better Business Bureau, based on more than 450 closed complaints over the past three years. Most of these appear to reference poor customer service, difficulty obtaining refunds, website errors (prices displaying incorrectly, pictures displayed not of actual hotel rooms, etc.), and bad travel experiences (hotel was overbooked upon arrival, ground transportation failed to show, etc.).

Outside of the BBB, customer sentiment appears to be quite negative, with the most common complaints citing very poor customer support (more about this in the following section).

What’s the Bottom Line About BookIt.com?

Even though BookIt.com claims to offer deeply discounted travel deals and outstanding customer service, is this really the case?

At its most basic, it appears the biggest benefit associated with BookIt.com is their ability to feature good deals. In fact, even among the numerous complaints we read, many customers specifically found lower prices than advertised through many of the heavy hitters in the industry, including Expedia and Travelocity.

However, the biggest complaint we found during our research overwhelmingly referenced poor customer service. Based on these reviews, it would appear that customer support staff are very disinterested in helping Guests solve their problems, and are often rude and keep you on hold for extended periods of time (>30 minutes), which are disconnected without warning and without callbacks.

Also, it’s important to keep in mind that like other travel websites we’ve reviewed, BookIt.com is not responsible for errors on their website. Also, unlike a traditional travel agency, remember that if something happens outside of BookIt.com’s control, such as a flight being delayed due to weather, a hotel being overbooked, etc., you’re often on your own to figure how to make it work. And even when something is under the control of BookIt, such as changing flight details, customers often find little help through support.

Bottom line: If you’re willing to roll the dice and hope nothing goes wrong (whether caused directly by BookIt.com or by a third party service), you might find that the company provides very low prices on travel deals to most global destinations.

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Read 92 Bookit.com Customer Reviews and Complaints

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Average Consumer Rating: 1.1
Rating Snapshot:
5 star: 0 4 star: 1 3 star: 1 2 star: 2 1 star:  88
Bottom Line: 2% would recommend it to a friend
Showing 1-11 of 92
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  • 4 out 4 people found this review helpful

    Do not use Bookit.com

    • North Carolina,
    • May 29, 2019
    • Verified Reviewer

    An unsatisfactory experience with incredibly poor customer service and total dishonesty. I had 2 phone calls with a rep named Kareem, who kept me on the phone for about 1 and 1/2 hours and did not follow through and resolve our issue as he said his supervisors agreed to do. The Bookit.com supervisor who supposedly agreed to resolve our issue was "supposedly" on the phone and unavailable during my 2 calls. I gave them the trip ID# they requested but they claimed to not be able to find it on their computers yet, I repeatedly refreshed this and it continued to come up for me every time. I offered photos but they refused to accept them as proof. Kareem kept changing what he said they would do and making excuses and backtracking. I felt it was a game to get me to just hang up and give up. I STRONGLY recommend NOT using Bookit.com. Dishonesty and unprofessional reps was my experience with Bookit.com.

    Bottom Line: No, I would not recommend this to a friend

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  • 4 out 4 people found this review helpful

    Bookit is absolutely horrible

    • Massachusetts,
    • May 22, 2019
    • Verified Reviewer

    So many issues with this company. Will never ever book again. Not helpful, can never get in touch with a live agent, did not refund for canceled flights, paid for transport and never received it after entering Cancun airport - nobody answered in customer service to help. No refund for time or money spent on flights and transport. Absolutely outraged. Do not book through Bookit. I saved and saved for this dream vacay, being a single mom it was not easy, their company made my vacation so difficult to enjoy. Zero stars. Someone needs to report them to the BBB.

    Bottom Line: No, I would not recommend this to a friend

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  • 3 out 3 people found this review helpful

    The absolute most worst booking agency! THIEVES!

    • California,
    • May 21, 2019
    • Verified Reviewer

    Let's start that when you first call it's all jolly time and never tell you anything negative, they encourage to buy insurance for X-Y-Z reason. I bought 7 tickets, 3 out of those 7 couldn't attend and I just wanted to have them do a name change since the ticket was already paid for and take a loss for the other tickets. NOPE! Supposedly you get insurance to be able to do those kinds of changes, the only way they give you a PARTIAL refund, not even a full refund, is if you died or Jesus himself comes down to refund you. A total and complete scam. Don't ever, and I mean ever, book with these shady people!

    Bottom Line: No, I would not recommend this to a friend

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  • 4 out 4 people found this review helpful

    Terrible company, DO NOT USE.

    • Punta Cana, Dominican Republic,
    • May 15, 2019
    • Verified Reviewer

    This company charged me $875 USD more then we agreed upon. Then assured me I could change my flight but did not send flight vouchers until days after the 24-hour period passed. When I called the hotel they were unable to confirm my reservation. After repeated calls and bring on hold spending over 50 hours I finally have up and accepted the $100 refund. I am taking my moms ashes in this Mother’s Day weekend. This trip is important to me, my mom just passed. The company would not give me a refund so I could book a different trip. Will never ever work with the company again.

    Bottom Line: No, I would not recommend this to a friend

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  • 7 out 7 people found this review helpful

    Stay away!

    • Aljraki ,
    • Apr 5, 2019
    • Verified Reviewer

    Do not book any vacation through this site. They are faulty advertising, which leads to conspiracy after you booked. They take your money and then ask you to pay for penalties for mistakes that they committed. Book it.com is absolutely a conspiracy to take over your money. Stay away.

    Bottom Line: No, I would not recommend this to a friend

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  • 8 out 8 people found this review helpful

    Worst travel experience of my life

    • Murrieta, CA,
    • Jan 23, 2019
    • Verified Reviewer

    I purchased a trip from Bookit.com for a trip to "The Royal Playa del Carmen."

    I had a seizure after purchasing this trip. I had a seizure in -light on an airplane. I purchased travel insurance through Bookit.com (AIG Travel Guard), I have since been fighting for over two months trying to get this handled.

    I have filled out all the forms they have supplied, as well as have medical proof of my seizure, and they still refuse to approve my claim.

    At this point, I consider at $3,000 I had spent a complete loss and was one of the largest learning experiences I've ever gone through.

    Long story short, use a different online booking service, this company is here to make a profit even at the expense of their customer. Worst travel experience I've ever had, and I didn't even get to go on the trip.

    Bottom Line: No, I would not recommend this to a friend

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  • 9 out 9 people found this review helpful

    Never again plus Florida Attorney General Pam Bondi

    • Vancouver, British Columbia, Canada,
    • Dec 27, 2018
    • Verified Reviewer

    Some time ago I booked through Bookit for a vacation to Mexico.

    They screwed up both the flights and canceled the hotel without just reason. Many problems in trying to obtain a full refund.

    Since then I tried Florida's Attorney General Pam Bondi's office. They appear to do good work - but NO JOY of them investigating and having Bookit's license revoked. If EVERYONE with a Bookit problem writes to Pam Bondi's office then maybe they will soon be closed down.

    Bottom Line: No, I would not recommend this to a friend

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  • 14 out 14 people found this review helpful

    Beware of Bookit.com

    • California,
    • Oct 26, 2018
    • Verified Reviewer

    I screwed up. Beware of Bookit.com and their confusing policy, check your bank statements for extra charges. I booked with them last night and I found out they changed my flight to overnight flight. I immediately sent an email to them to cancel or change my booking, but they never responded on my email. The next day I called to customers service and tried to figure out this situation, but they hung up on me. I called the second time, and the operator finally told me if I want to change the flight they will charge an additional $400, and if I will to cancel my booking, they will charge my credit card for $50, which is a non refundable fee and my first payment of $198 is also non refundable. Here is a trick in their terms and conditions:

    Cancellation Terms

    Cancellations made before December 4, 2018 Eastern Time will be charged $25.00 per-person. Cancellations made on or after December 4, 2018 Eastern Time will be considered non-refundable. Airline Cancellation: Airfare is non-transferable and non-refundable.

    I am so disappointed because it wasn't my fault, they switched my non-overnight flight to overnight, and I had to pay for their mistake.

    Bottom Line: No, I would not recommend this to a friend

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  • 10 out 11 people found this review helpful

    Save yourself the struggle - go somewhere else

    Bookit gets you in the door with promises of great deals, but the problem is, they fall to actually follow through with anything. We could never reach a live person after purchasing the package. Additionally, we had to redo our flights with JetBlue (a 2-hour ordeal) because somehow Bookit only sent over our names, resulting in us not being able to check in. Now my new wife and I will not even be able to sit beside each other on our honeymoon. We finally reached a live person who hung up on us.

    Bottom Line: No, I would not recommend this to a friend

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  • 5 out 5 people found this review helpful

    Car rental gone BAD!

    • Odessa, TX,
    • Sep 13, 2018
    • Verified Reviewer

    We landed in Punta Cana, Dominican Republic, and excited for our trip went up to the Bookit representatives just to be told very rudely that we didn't have a car rental. I called Bookit and talked to an agent who referred me to his boss, just to be told we didn't have a rental. Pissed now and can't speak the language, we go to National where they had Bookit just to be told no go. We finally found another company and paid $600.00 for a crap car. Back home we go online, pull the itinerary, sit on the phone for three hours to be told there is nothing they can do. Horrible service, rude service booked something they couldn't follow through with. We will never use them again!

    Bottom Line: No, I would not recommend this to a friend

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  • 5 out 5 people found this review helpful

    Bookit is a scam

    • Georgetown, KY,
    • Sep 8, 2018
    • Verified Reviewer

    Bookit.com is only there to take your money. They do not return calls or emails. This is the worse place to book a vacation. Never again and I will make sure I advertise this scam business all over social media. I'm going to BBB about them also.

    Bottom Line: No, I would not recommend this to a friend

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