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Breathe Pure Air Purifier

Breathe Pure Air Purifier


The Breathe Pure purifies the air in your rooms by using ions that attach to particles in the air, causing them to fall out of the air.

Breathe Pure Air Purifier Review: Things to Consider Before Buying

By J.R. Duren

Published on: Dec 20, 2019

The Breathe Pure is an air purifier that emits ions to clean the air in rooms of up to 150 square feet.

What makes the device unique is that it doesn’t require filters and it’s small enough to where you can plug it directly into the wall without using a cord.

These types of air purifiers can provide a lot of relief if you’re dealing with allergies and asthma. The Asthma and Allergy Foundation of America points out that indoor air pollutants can wreak as much havoc on your breathing and allergies as outdoor air pollution.

As such, devices like Breathe Pure offer some hope if you’re sensitive to common airborne allergens like mold, dust, and pet dander.

We will analyze the most important aspects of this device to help you decide if the Breathe Pure is the right air purifier for your home.

How the Breathe Pure Works

Breathe Pure sends negatively-charged particles called “ions” into the air. Allergens like mold, dust, and pollen are positively charged. Since opposite charges attract each other, the ions from the Breathe Pure latch on to the following allergens:

  • Dust
  • Pollen
  • Pet dander
  • Mold spores

Once joined to the negative ions, the allergen particles become heavier than air and fall onto the surface beneath it. This would include dressers, desks, and floors.

The device works in rooms of up to 150 square feet, which means it can fill a 10'x15' foot room with enough ions to keep the air clean.

We reached out to Patrick Holmes, an air quality specialist at Home Air Quality Guides, to get an air expert’s perspective on ionizers’ range and effectiveness.

Holmes said that most ionizers can send ions up to 10 feet, which means the Breathe Pure can send ions beyond the industry-average distance.

Because the ionizer doesn’t destroy particles or catch them in a filter, you’ll need to vacuum the ionized room every day. This ensures you’ll remove the allergens in your room instead of letting them accumulate on the floor.

Where It Will Work Best

Ionizers of all types, the Breathe Pure Included, work best in spaces where there is low allergen traffic.

“Ionizers work best in rooms where a low amount of dust, allergens, or smoke accumulate. These machines are considered to be more of a ‘light duty’,” Holmes said. “They’re also best in smaller rooms where the air can be better contained.”

Additionally, recent estimates indicate that the average room size of a standard bedroom in a typical home is around 132 square feet. This indicates that Breathe Pure’s effectiveness will most likely suit any bedroom in your house or apartment.

However, if you need to ionize a large room like a den or living room, you’ll need at least two ionizers (300 square feet) to cover the entire room.

Where It Won’t Work Best

Ionizers are limited in the concentration of allergens they can remove from the air. Any rooms that get high pet traffic, for example, would be a poor fit for your Breathe Pure.

“Ionizers don’t work well in rooms that experience a lot of pollutants, such as active pet areas, kitchens, or workshops,” Holmes told us.

Also, ionizers are not an effective solution for rooms with gas-based pollutants in the air.

“(While) Ionizers can remove physical particles such as dust, allergens, and visible smoke. They cannot remove gaseous particles such as volatile organic compounds, tobacco odors, pet odors, and chemical cleaning vapors,” Holmes said.

Therefore, the Breathe Pure isn’t going to be an effective solution if you want to use it to clean rooms in which you smoke, rooms that your pets sleep, or rooms where you do hobbies like building models that require potent paints, glues, and cleaners.

Pricing and Return Policy

You can buy one Breathe Pure for $19.99 or two for $29.98. You get free shipping for both purchases.

You have 60 days to return your Breathe Pure for a refund or exchange. The 60-day deadline starts the day you receive the device.

To start the return, you’ll need to call Breathe Pure at (973) 287-5111 or email them at info@tvcustomerinfo.com and request a return merchandise authorization number (“RMA”). You cannot make the return without this number.

If you email the company, include the following in your email:

  • Your name
  • Address
  • Phone number
  • Reason for return

Once you get your RMA, you’ll need to send your return to the following address: Breathe Pure; 500 Returns Road; Wallingford, CT; 06495.

You can track the status of your return at www.customerstatus.com.

Breathe Pure vs. HEPA Air Purifiers

The two most effective ways to purify the air is to use an ionizer or an air purifier that uses HEPA filters. “HEPA” stands for “high-efficiency particulate air.” Purifiers that use HEPA filters clean the air by sucking the air through the filters and trapping all the particulates. It can absorb everything an ionizer neutralizes plus gases.

Which air purifier works best for you depends on your room size, budget, and reason for wanting to purify the air.


Ionizers will struggle to purify the air in high-traffic rooms, whereas HEPA purifiers won’t have any issues filtering the air.

You’ll want to consider a HEPA machine if you want to remove allergens in a room where your pets live or in a workshop where there is a lot of dust and fumes.


HEPA purifiers cost more up-front and yearly because you have to replace the filters every three to four months. Here’s a cost breakdown of a Honeywell HEPA air purifier:

  • Year one: $177.93 (Purifier cost plus three replacement filters)
  • Subsequent years: $79.92 (Four replacement filters)

The Breathe Air costs $19.99 upfront and does not require replacement filters.

If you’re on a tight budget, Breathe Air is the most affordable option if you need to remove allergens in a low-traffic room.


HEPA purifiers capture allergens in the filters. Over time, you may need to vacuum the area directly around the purifier because particles will collect on the ground or walls.

Ionizers are more labor-intensive because you’ll need to vacuum and clean daily in a room where there are a lot of allergens. Particles will collect on the floor, furniture, and walls.

If you don’t want to vacuum every day, then Breathe Pure may not be the best choice because of the work it requires.

The Bottom Line

Breathe Pure uses a proven air purification technique to remove allergens and other particles in the air.

While ionizers’ function is limited, they can provide air quality improvement in most typical situations in your home.

However, Breathe Pure isn’t a good option for you if you need to purify a room riddled with set-in odors or gases. For situations like these, you’ll want to look at HEPA purifiers.

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