Brooklinen Review: A Detailed Look

By Lydia Noyes
HighYa Staff
Updated on: Jul 16, 2020

Brooklinen is a bedding company that promises to provide you with simple, high-quality home essentials at an affordable price. The company cuts out the middleman to keeps costs low so that you can enjoy premium products at any budget.

Though the company has a storefront in Brooklyn, NY, most sales take place online.

In this article, we take a look at many important factors to help you decide if this brand is right for you.

Pros
  • Less expensive than other direct-to-consumer bedding brands
  • Utilizes extra-long-staple cotton
  • Generous 365-day return policy
Cons
  • Customer complaints related to quality
  • Some customers reported that it may fray or pill quickly

Product Line Overview

Brooklinen sells a range of bed, bath, and loungewear products:

Classic Sheets ($83 to $170)

Most well known for their sheets, Brooklinen offers long-staple cotton percale sheets at a 270 thread count for a soft yet cooling texture that is especially beneficial for people who get hot while they sleep.

Luxe Sheets ($88 to $197)

This collection boasts a 480-thread count and 100% long-staple cotton that gets softer with each wash. The sheets are designed to stay warmer than the classic sheets while maintaining breathability.

Comforters ($179 to $269)

A range of comforters that are filled either with Canadian goose down or down alternatives. Brooklinen claims that this goose down lacks the prickly spine of most feathers and is more effective for trapping air for extra warmth.

The down alternative comforters include high-grade microfibers that imitate the warmth and weight of natural down without relying on any animal products.

Pillows ($53 to $89)

Pillows come in two options: natural down or synthetic-filled pillows. They include the same Canadian goose down as the comforters and are available in plush, mid-plush, and firm down varieties.

Blankets ($224 to $251)

A range of lightweight quilts and shams for extra comfort when it’s too warm for a traditional comforter. Made from 100% long-staple cotton.

Brooklinen Materials

Brooklinen uses 100% natural cotton for its sheets without any artificial wrinkle-free chemicals.

This means that the products may wrinkle the first few times you use them, but that they will wrinkle less after every use.

You can minimize this concern by taking sheets out of the dryer early and laying them flat to dry.

This cotton’s specifics are also important. Brooklinen products all contain extra-long-staple cotton that is a term used for cotton fibers around 1-3/8", which is about a third longer than other cotton fibers.

This leads to a more luxurious thread that results in a softer, more durable final product. You’ll also deal with less fraying and pilling over its lifespan.

Paying more for extra-long staple fiber sheets is a personal choice. These sheets are typically associated with luxury, but brands aren’t always transparent about the proportion of fibers that qualify.

In the case of Brooklinen, all cotton products are 100% extra-long staple.

Analysis of Customer Reviews

On our website, more than 70 Brooklinen customers submitted their reviews, which average 2.1-stars. Below, we’ve summarized the most common comments:

Compliments:

  • High-quality products
  • Products arrive as described
  • Reasonable pricing compared to the competition

Complaints:

  • Delivery issues
  • Slow customer service responses
  • Sheets not soft
  • Sheets wore out within a year
  • Tended to fray after a few washes
  • Sheets sometimes were noisy, crunchy

Return Policy

All purchases made on the company website qualify for returns within a full year, including pillows. Any washed or used returns will be sent to a donation center, and you will still receive a full refund.

Items listed for Final Sale won’t qualify for refunds.

Product exchanges aren’t offered. This means it’s best to return a product you are unhappy with and then reorder a better fit.

Popular Alternatives to Brooklinen

Brooklinen Sheex Boll & Branch
Primary Materials Extra-long-staple cotton, Canadian goose down, synthetic down Microfiber polyester, spandex, bamboo, hypoallergenic polyester Long-staple organic cotton, down feathers
Sheet Cost $83–$197 $139–$250 $160–$230
Comforter Cost $179–$269 $209 $225–$300
Pillow Cost $53–$89 $84–$89 $80–$150
Return Policy 365-day return guarantee 60-day 30-day

What all three of these companies have in common is that they operate on a direct to consumer model. In other words, you’ll save money by not going through a traditional retailer to purchase them.

Each brand also offers its products at roughly similar price points, though Boll & Branch falls on the higher end.

Like Brooklinen, the company primarily offers long-staple cotton sheets and down feathers.

One big difference is that all Boll & Branch products are organic, which might be a selling point for those with allergies or who want to be environmentally conscious.

Finally, Brooklinen offers the most generous return policy of these three. You can return any purchase to the company within a year, regardless of its condition.

That’s a great way to thoroughly test your purchase before determining whether it’s the right choice for you.

The Bottom Line

Brooklinen promises you exceptional sheets and bedding products at an attractive price. The company’s pricing and satisfaction guarantee certainly beat its competition.

However, a number of customer reviews indicate that many people aren’t happy with their purchase.

That’s partly due to product quality concerns, but also because many shoppers struggled with customer service.

Overall, bedding is something you’ll interact with for hours each day, so it’s worth taking time to purchase the right sets for your needs and Brooklinen’s generous return policy makes it possible by giving you ample opportunity to test out these sheets.


Customer Reviews

Start your review of Brooklinen:
  • 79 Customer Reviews
  • 22% Recommend This Brand
2.1 out of 5
5 star: 20% 4 star: 3% 3 star: 3% 2 star: 13% 1 star: 58%

 Our Promise to You

To safeguard you and ensure helpfulness and relevance, our compliance team manually assess every customer review before it goes live.

We have a zero-tolerance policy for fake reviews, and companies cannot control or alter any reviews at any time.

Sort reviews by:

  • Good value, good product, not so good customer service

    • By David S.,
    • Mid Atlantic,
    • Aug 8, 2020
    • Verified Reviewer
    • Length of Use: Less than 3 months
    Overall Experience:

    Love their sheet towels. The percale sheets are also an advertised lite cool and cozy soft. My only complaint with Brooklinen is the lack of response from customer service. Hats off to management but they need to work on customer experience.

    Pros and Cons:

    • Quality
    • Comfort
    • Value
    • Customer service

    Bottom Line: No, I would not recommend this to a friend


  • Don't buy from Brooklinen

    • By Paul V.,
    • Clearwater Beach, FL,
    • Jul 4, 2020
    • Verified Reviewer
    • Length of Use: Less than 3 months
    Overall Experience:

    I ordered a towel "move-in bundle" from Brooklinen. Only half of the items arrived. The shipping label showed only 1/2 of what I actually ordered and was charged for. When I tried to call them you get a recording that says you have to email them. I tried an online chat and after 1 hour was told they would contact me later that day. I never heard from them so the next day I had to go through the same process for another hour with a second agent. They asked both times for photos and other documentation which I provided twice. It takes forever for the person on the other end of the chat to respond. I suspect they are in China or India. Save yourself the trouble and order from a company with good customer service. If you check other reviews there are many other unsatisfied customers like me.

    Pros and Cons:

    • The website seemed good
    • The product was described well
    • They didn't send me what I ordered
    • There is basically no customer service, you have to chat online with someone who is probably in a foreign country
    • Process for complaints takes very long and in the end no real resolution
    • This is one of the worst companies I've ever dealt with and there is absolutely no one you can actually talk to

    Bottom Line: No, I would not recommend this to a friend


  • Don’t buy

    • By Marshall S.,
    • Roscoe, IL,
    • Jun 22, 2020
    • Verified Reviewer
    • Length of Use: 1–2 years
    Overall Experience:

    I bought my sheets just over a year ago, the Luxe Core set. Came with 1 fitted sheet, 1 flat sheet, and 2 pillowcases.

    First of all, I felt the feel of these sheets were sub-standard. They felt hard, not soft. I wash and rotate between sets once a week. After just over a year my fitted sheet has worn thin in the middle and now has a start of a hole...now this is typical of older sheets but these only lasted 14 months?! I have sheets that cost a fraction of these but feel softer and last 4-5 years. I’ll never buy from Brooklinen again. Not worth the money.

    Pros and Cons:

    • No “pros” were specified in this review
    • Feel
    • Durability

    Bottom Line: No, I would not recommend this to a friend


  • Scratchy, rough sheets and pillowcases

    • By Peggy B.,
    • Burbank, CA,
    • Mar 19, 2020
    • Verified Reviewer
    Overall Experience:

    I ordered the percale sheet and perhaps I should have ordered the sateen. The percale sheets are so scratchy; the top sheet makes a noise like you are wrapping a plastic tarp over your body. Pillowcases are so rough on my face it actually hurts. And I do not have sensitive skin.

    Next time I wanna drop a ton of money on sheets, I'll order from Hilton Hotels directly.

    Bottom Line: No, I would not recommend this to a friend


  • I hate my Brooklinen sheets

    • By Perri B.,
    • New York, NY,
    • Mar 11, 2020
    • Verified Reviewer
    Overall Experience:

    The sheets are coarse and itchy and nothing like described. No luxury, no ultra-soft feel. Their website reviews are only good reviews selected by the company, which is very dishonest.

    Additionally, their main phone number puts you on hold for 3 minutes, then say, sorry we missed your call, leave a message. Their brick and mortar phone also says leave a message.

    I would prefer NO STARS!

    Bottom Line: No, I would not recommend this to a friend


  • Sheet and coming soon luxe duvet cover

    • By Christina M.,
    • Gilroy, CA,
    • Feb 19, 2020
    • Verified Reviewer
    Overall Experience:

    I fell in love with their sheets a couple of years ago. They are incredibly soft and at a reasonable price. I recently purchased a duvet cover that I’ll be reordering this week and I can’t wait.

    Bottom Line: Yes, I would recommend this to a friend


  • Not worth the money

    Overall Experience:

    I purchase 2 sets of sheets and a duvet. I read the reviews, so many good ones. But what I found out was these sheets did the same thing as my $60 sheets. I washed my sheets with liquid detergent, no softener, on delicate cycle. The dry process is no dryer sheets on delicate cycle. I don't let them stay in the dryer, I take them out and fold them. Sorry to say these sheets pill. I hate that, you don't see the big balls, they are tiny. I will try another brand, hopefully, they are what they advertised.

    Bottom Line: No, I would not recommend this to a friend


  • Terrible customer service

    • By David B.,
    • Texas,
    • Nov 15, 2019
    • Verified Reviewer
    Overall Experience:

    I have no idea what their sheets are like because after two weeks I still have not received them. It is impossible to contact anyone at Brooklinen. Terrible terrible customer service.

    Bottom Line: No, I would not recommend this to a friend


  • Manufacture defect - fraying

    • By Myra T.,
    • Portland, OR,
    • Oct 2, 2019
    • Verified Reviewer
    Overall Experience:

    I spent more money on Brooklinen sheets than I have ever spent on sheets so I expected quality. After 4 washes, the top sheet started fraying on the hem. They sent me a replacement set for free and after a few washes, these sheets also started fraying - same location. My friend bought a set a few years ago and has never had this problem - hers look new. It's unfortunate that the quality has declined - I won't be buying from them again.

    Bottom Line: No, I would not recommend this to a friend


  • Sheets ok, delivery and communication terrible

    • By Tom R.,
    • Ennis, MT,
    • Sep 6, 2019
    • Verified Reviewer
    Overall Experience:

    These guys who run this company sure didn’t learn much at NYU Business School. Second time you would think I learned, but not so. Three emails, no tracking, no sheets. Wait three more days and cancel the credit card. They will go under just watch. No customer service at all. They do not care. Buy elsewhere.

    Bottom Line: No, I would not recommend this to a friend


  • Noisy sheets but lovely duvet covers

    • By Kaz O.,
    • Seattle, WA,
    • Aug 24, 2019
    • Verified Reviewer
    Overall Experience:

    We bought a new bed and wanted nice new sheets and duvet covers (we have two twin XL beds to make a large king-size bed). I love the duvet covers - soft and smooth. However, the sheets are super disappointing. For some reason, they are so noisy and crunchy. I have had them for over a year and a half and wash them every 2 weeks - each time I wash them I think this will be the wash that softens them up - but no, they come out of the dryer hard and crunchy. I realized the ship has sailed for a return - but the disappointment is still in the dock!

    Bottom Line: No, I would not recommend this to a friend


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