About Bye Bye Foundation

By HighYa Research Team
Updated on: Mar 21, 2016

Since the rise of BB Creams, those wondrous five-in-one potions that were touted by magazines around the world as the next holy grail, it seems as if every cosmetic product is stepping up to promise more, more, more.

And Bye Bye Foundation is no exception. IT Cosmetics calls the product a “Full Coverage Moisturizer,” and claims that it infuses moisture, blurs away flaws, and protects from sun damage in one simple step.

The brand also claims that Bye Bye Foundation goes beyond making you look beautiful in the moment, by creating visible improvement in your skin that lasts – even after the foundation is washed off.

IT Cosmetics founder Jamie Kern Lima states that the IT Cosmetics line was inspired by her own struggles in the makeup chair while working as a news anchor in her early twenties. The result, according to Lima, is an innovative line of products that starts as cutting-edge skincare – without sacrificing performance and coverage.

Bye Bye, Foundation?

IT Cosmetics Bye Bye Foundation is designed to cover dark spots, fine lines, pores, acne and imperfections - and claims to do so “INSTANTLY!”

What else, you ask? Pulled straight from their website: “And is clinically shown to last all day.”

Let’s sidebar for a moment. There are many new claims of advanced formulas that can make your trip to the cosmetics section a confusing experience. If you’re buying foundation at all, chances are, you’d like to look your best.

However, like many shoppers, you don’t want to throw your money at a product simply because it’s pricier or makes bigger promises. This is, in essence, why we at Highya review product claims from an objective standpoint.

So, before we look any further at IT Cosmetics Bye Bye Foundation, I’d like to point out (objectively):

  • EVERY foundation since the use of white lead (circa the 1500s) has covered dark spots, fine lines, pores, acne, and imperfections.
  • Claiming that a product is “clinically shown to last all day” covers up a lack of actual scientific proof better than any cosmetic could do for a complexion – it’s pure fluff for two reasons. First, the statement skirts real validation by using “shown” instead of “proven.” Second, not all clinical trials are created equal, and results may be subject to a considerable amount of bias.

Still there? Great! Let’s get back to it.

In Just 10 Minutes & Just 10 Days

As we’ve just explored, IT Cosmetics Bye Bye Foundation promises to… act as a foundation. Here are some other things it claims to do:

In “Just 10 Minutes,” Bye Bye Foundation claims to increase your skin hydration by 79%. Interestingly, the percentage to which it “increases skin’s hydration” is the exact same as how many test subjects reported more supple skin – 79%.

So, within 10 minutes of using Bye Bye Foundation, your skin will either feel 79% more moisturized or 78 other people will also feel slight additional suppleness at the same time.

Moving on, in “Just 10 Days,” Bye Bye Foundation claims to create visible improvement in your skin’s smoothness, including texture improvement (which sounds redundant, but is stated separately), and a reduction in wrinkles.

It’s So Good, You Can Sleep in It

Never to sleep in your makeup is so ingrained in our idea of good grooming habits, that it’s become trendy for cosmetics companies to claim that you can do otherwise as a show of how gentle or great their product is.

IT Cosmetics claims that you can do the same with Bye Bye Foundation. However, they don’t explicitly state that doing so won’t clog pores or cause breakouts. Besides, there are more good reasons to wash your face at night than just removing makeup!

So, while you most certainly can sleep in Bye Bye Foundation, you could also sleep in heels. Is either a good idea? Likely not.

Finally, Bye Bye Foundation Promises Full Coverage Sun Protection

IT Cosmetics claims that their foundation is also a mineral-based UVA/UVB SPF 50 sunscreen – insinuating that you can skip the extra step of applying a separate sunscreen.

This is a dangerous claim, and certainly not great for the long-term health of your skin. As we’ve previously reported, a dab of your foundation isn't the same as the amount of sunscreen you'd slather on your face.

Additionally, makeup wears off during the day, and chances are you aren't religiously reapplying the way you should with sunscreen. And why would you? Bye Bye Foundation has been clinically shown to stay on all day.

» Related: Best Face Sunscreen Buying Guide

Let’s Talk IT Cosmetics Technology

How does Bye Bye Foundation help you achieve sudden and lasting skin suppleness? With their 3D Skin Flex Technology – exclusive to IT Cosmetics, of course.

As taken directly from the website, IT Cosmetics claims that their 3D Skin Flex Technology targets your skin issues on three levels:

  • It Corrects - Within the skin’s surface, a proven blend of powerful anti-aging ingredients - such as peptides, hyaluronic acid, & hydrolyzed collagen - infuse moisture and help correct the look of aging skin.
  • It Perfects - At the surface, light diffusing pigments cover and perfect the look of your skin, and they flex so they move with you. They're designed not to crease or crack.
  • It Protects - On the top of your skin is a broad-spectrum, mineral-based, 50+ (physical, not chemical) SPF sunscreen to help protect your skin from the sun.

Peptides, hyaluronic acid, and hydrolyzed collagen can be found in many anti-aging products, thanks to their collagen-boosting effects. However, IT Cosmetics doesn’t disclose the percentage of each used, so there’s no telling the potency of any anti-aging ingredients in Bye Bye Foundation’s formula.

What about perfects and protects? We can’t speak to the “perfects,” as each individual’s preferences for foundation coverage will vary. However, as mentioned above, it is imperative for your skin’s health that you not rely on a foundation for complete sun protection – no matter how high an SPF they claim.

Bye Bye Foundation Test

» For more product tests and tips: Click here to subscribe to HighYa’s YouTube channel.

Let’s Not Forget the FDA

While we’re inspecting claims, this seems an opportune moment to mention something we touch on in many of our articles: It is against FDA regulations for a product classified as a cosmetic to create real and lasting change in your skin.

“As long as anti-aging products include the disclaimer that they’re not ‘intended for use in the diagnosis, cure, mitigation, treatment, or prevention of disease,’ manufacturers can basically make any claim they like, without having to support these claims with a single shred of evidence or to show that they’re safe to use. In fact, the FDA doesn’t get involved until enough people have complained about a specific product, at which point the legal process begins.”

How Much Does Bye Bye Foundation Cost?

Bye Bye Foundation is available in four shades: fair, medium, tan, and rich, and can be purchased at www.tryitnow.com.

However, you can’t purchase this single product alone.

Instead, IT Cosmetics forces potential customers to purchase one of two cosmetics collections:

  • Your Most Beautiful You Collection ($49.95): This five-piece kit also includes two bonus products, totaling seven. Each of the products are pictured, but not named, so for accuracy I’ll refrain from doing so.
  • Beautiful You Collection ($39.95): This kit advertises you’ll buy only the foundation, with an additional four products for free.

Customers are also rewarded with an additional two gifts, a blush and brush, before checkout.

Customers also have the option to customize their own makeup kits. However, orders for custom kits must be placed by calling 888-922-0487.

But, That’s Not All

The cost of each kit does not include shipping and handling. It does include a membership to IT Cosmetics autoship program, however!

All IT Cosmetics customers should be aware that purchasing one kit signs them up for recurring monthly charges. At Highya, we’re very wary of autoship programs as they can be difficult – and costly – to cancel.

» See Also: Free Trial Offer and Autoship Program Scams: What They Are and How You Can Avoid Them

Returning an IT Cosmetics purchase may also prove difficult. Their terms and conditions simply state that you may return items in accordance with the Return Policy instructions that accompany your product shipments. Or, if you are uncertain about your right to return the product, you may also call Customer Service (888-922-0487) for assistance.

Bottom Line on Bye Bye Foundation?

Foundation is a particularly difficult product to purchase online – shade matching, skin allergies, and general quality can’t be tested before opening your wallet. And considering the steep stakes of doing so for an IT Cosmetics product – meaning their questionable return policy and autoship program – it might be safer to shop elsewhere.

Have you purchased an IT Cosmetic product? Please share your experience in the comments below.

» More on Skincare:

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Read 226 Bye Bye Foundation Customer Reviews and Complaints

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Average Consumer Rating: 2.3
Rating Snapshot:
5 star: 50 4 star: 18 3 star: 10 2 star: 26 1 star:  122
Bottom Line: 31% would recommend it to a friend
Showing 1-11 of 226
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  • 23 out 26 people found this review helpful

    Love it.

    • Fontana, CA,
    • Oct 23, 2015

    I got my product yesterday and when I opened and tried it on my wrist, it seemed too dark for my skin tone, but I tried it this morning and I loved it. I am fifty and I have dark circles. After a few taps with the concealer my eyes look fresh and the dark circles disappeared. The makeup also covered a few dark spots and my face looked flawless. I always write reviews because it is my way to tell others to and the company how I like or dislike a product and I really like this one. I got hooked and I am planning to continue buying these products. It is worth the price.

    Bottom Line: Yes, I would recommend this to a friend

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  • 22 out 30 people found this review helpful

    I love it!

    • Newport Beach, California ,
    • Oct 24, 2015

    I was first introduced to It Cosmetics from a friend and so I went to Ulta to test it out! I tried the different shades and bought the medium but it was too light and exchanged it for the tan. You can buy each item in the package online individually but it costs a lot more so when I saw this commercial, I just ordered the 7 piece package. The Bye Bye Foundation alone retails for $65 alone, so to me it's a no brainer.

    I will however cancel the auto shipment because It Cosmetics last long for me (I still haven't finished my first purchase completely) and I won't probably use all of the other products in the set daily. My original first time purchase at Ulta included the Bye Bye Under Eye, Pores and Foundation. I also got the promotion bag that included a sample of the Foundation, Under Eye, the Duel Edge Brush, the Contour Brush, mascara and brow pencil, all in a cute silver bag. No complaints here except that it's expensive. So I'm all about a good deal.

    Bottom Line: Yes, I would recommend this to a friend

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  • 28 out 29 people found this review helpful

    Love the Product, hate TryItNow.com

    • Chicago, IL,
    • Nov 3, 2015
    • Verified Reviewer

    I love the product! However, the TryItNow.com doesn't make it clear that you will be charged in 30 days for a new shipment of a full size order. Now the logic: you have 60 days to try it and return it. I disputed the charges so let's see what happens.

    When I contacted IT cosmetics directly, they gave me the answer that it goes through Guthey Renker but when i replied, they answered as IT Cosmetics, there was no response.

    Bottom Line: Yes, I would recommend this to a friend

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  • 17 out 24 people found this review helpful

    Love it

    This is awesome. The coverage is flawless. I noticed my eyes and face look brighter. I was not so keen on the lipstick, it turned into a rosy pink, but I have a favorite lipstick and the look is flawless.

    Bottom Line: Yes, I would recommend this to a friend

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  • 25 out 36 people found this review helpful

    It cosmetics

    I have been using It cosmetics for over a year, the coverage is astounding. I have gotten more compliments on my makeup since I have been using the product. I plan on buying the foundation moisturizer in the near future. The good thing about autos hip is I'm never caught without being low. I LOVE this product. I have been looking for a good line of cosmetics since I started wearing makeup and I am 51 now. Where was this product 35 years ago? Better late than never.

    Bottom Line: Yes, I would recommend this to a friend

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  • 44 out 59 people found this review helpful

    Best foundation ever

    • Belize,
    • Nov 15, 2015

    Full coverage. I have spend thousands of dollars just trying to find the foundation that will look natural and shiny. But Bye Bye Foundation leaves my skin softer. At the beginning i experienced a little breakouts in my face, but then I noticed that it worked as a medication bringing out those pimples that were under the skin to afterwards dry it out. Now my face looks better than ever. Plus my pores don't show and I can feel in the morning how soft my skin feels. Of course I wash it off, nothing should be in your pores at night. So I highly recommend this product for people who need to hide imperfections. Not too exciting about the lipstick though.

    Bottom Line: Yes, I would recommend this to a friend

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  • 42 out 73 people found this review helpful

    Bye Bye Foundation

    • NY,
    • Dec 3, 2015

    Love this product. Finally something that actually makes my skin better and is a cover up.

    Bottom Line: Yes, I would recommend this to a friend

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  • 47 out 104 people found this review helpful

    Bye Bye Foundation

    • Hemet ca.,
    • Dec 25, 2015

    I love these products. I use it everyday since receiving it. I will not use any other makeup. I love this makeup so much. I recommend this to everyone. I want to continue receiving this make up. I'm enrolled in their recurring monthly membership.

    Bottom Line: Yes, I would recommend this to a friend

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  • 48 out 78 people found this review helpful

    Love this product

    • Pittsburgh, PA,
    • Jan 22, 2016

    I just received my order and used the makeup before work last night. All I can say is WOW. The foundation blended easily and the concealer hid the black circles under my eyes. Bye Bye pores is amazing. Tia makeup left my skin feeling so soft and silky. I will never use any other makeup.

    Bottom Line: Yes, I would recommend this to a friend

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  • 69 out 82 people found this review helpful

    Liked It

    • new york,
    • Jan 31, 2016

    I thought the coverage was good. Being over 60, I have things to hide and very dark circles. It covered my red areas and lessened the look of my dark circles better than any concealer could do, even better than DermaBlend. I have not used it that long to give a review on the effects it's suppose to have on the skin. All I can attest to is good coverage for myself. As for autoship, I'm not a fan.

    Bottom Line: Yes, I would recommend this to a friend

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  • 65 out 89 people found this review helpful

    Finally, a makeup that works!

    • Mt. Pleasant, NC,
    • Feb 20, 2016
    • Verified Reviewer

    I have a drawer full of foundations that have all come with the promise of making my 60 year old, dry, uneven skin tone face look like perfection. They range from Cover Girl (yes, I believed Ellen), to ungodly priced products that I can't even pronounce. This is the one and only product that has absolutely delivered! The It Foundation/Moisturizer does exactly what is claims it will do, the concealer covers perfectly, and the mascara is awesome. And the best part is there was no cracking, and no heavy makeup, goopy feeling. I've gotten tons of compliments, not on my makeup, but on how great my skin looks! I am a very happy customer!

    Bottom Line: Yes, I would recommend this to a friend

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