About Cratejoy

From music to prayer, dinner to dinosaurs, Cratejoy is “the world’s first subscription box marketplace” where you can learn about the newest subscriptions services that fit every lifestyle. Just log on to their home page, browse subscriptions, choose a category (e.g. Art & Culture, Just for Women, Summer Favorites, etc.), or search for a specific keyword.

Cratejoy constantly curates new subscription services, so you’ll always have up-to-date access to the latest additions, while their customer reviews can help you choose the right one to suit your needs. Like HighYa, Cratejoy also manually moderates and approves everything on their site to prevent fake reviews, spam, and other types of abuse.

Cratejoy will even subscribe to some of these services themselves. If they find one that is high quality, safe to use, and easy to cancel, they’ll brand it as “Cratejoy Powered,” which means you can trust it.

Finally, if you have an idea for a subscription service but don’t know where to begin, Cratejoy can help you get your business off the ground through their ecommerce platform (more about this in a moment)!

But should you spend time browsing Cratejoy’s extensive subscription service listings? Is their business program a good way to ensure success? Are there better options out there?

Let’s find answers to your most important questions.

What is a Subscription Service?

A subscription service (also known as discovery commerce or subscription commerce) is “an ecommerce activity by which consumers subscribe to periodically receive a box with new products or samples. Discovery commerce activities are mainly found in beauty, apparels and food sectors.”

Sign up for something that interests you (each company has their own niche), and you’ll receive a monthly shipment containing a variety of items. Many subscription services will change themes each month (e.g. “Dreaming of Paris” for a foodie subscription; “The Days of Analog” for a technology service) so you’ll rarely receive the same items in any given month.

Subscription commerce has become immensely popular over the past several years, and includes popular options such as Birchbox and Flaviar, and many others. Birchbox alone has more than 400,000 subscribers and is worth an estimated $485 million!

The bottom line? There are hundreds of subscription companies out there, and it seems like Cratejoy can help you sort through them, learn about other customers’ experiences, and find one that’s right for you. And outside of independent blogs and HelloSubscription.com, there doesn’t appear to be anything else remotely like them.

Ok, so Cratejoy seems useful from this aspect. But what about their business program?

How Can Cratejoy Help You Start a Subscription Business?

Sure, Cratejoy’s reviews could be helpful if you’re thinking about signing up for a service. But Cratejoy’s biggest emphasis—by far—is on their all-in-one subscription ecommerce platform.

Here, you’ll be able to create your own subscription store, customize your storefront using their website builder and template selections, and grow your recurring customer base. You won’t even need an internet host, since your website will be hosted directly on Cratejoy’s servers.

Speaking of customers, each of yours will have access to their own user account, where they can manage addresses, billing information, preferences, and more.

Regardless of your subscriber numbers, Cratejoy claims you’ll have everything you need to build, run, and scale your business, including referral programs and analytics. There are literally hundreds of features for Cratejoy stores, so be sure to check out their Features page, as well as their free tools and guides and Subscription School for educational material.

Cratejoy’s blog also features a variety of articles spotlighting different merchants, the success they’ve achieved, and how they accomplished it, as well as tips to grow your subscription business.

Sounds useful, but how much will it cost you?

Cratejoy’s Business Pricing

Searching for subscription plans on Cratejoy is free, although it doesn’t appear that you can sign up for a free account, save you selections, and so forth.

If you need a business account, Cratejoy’s All Access Plan will cost you $39 per month, along with a 1.25% + $0.10 per-transaction fee. There are no contracts, and you’ll be billed monthly.

Example: If each of your subscriptions cost $30 per month, you’ll pay Cratejoy about $0.48 per subscription. In addition to the $39 monthly fee.

If you’re not a Cratejoy merchant but would still like to have your service included in their Marketplace, you can get listed by contacting the company. The service is currently free, but they may eventually begin charging for each referral you receive.

If you need design services, Cratejoy offers a variety of Premier packages ranging between $2,500 and $8K. A la carte design “tweaks and help” are priced at $150/hr, with a minimum of 2 hours.

Important note: If you want to try out Cratejoy’s business service without a commitment, you can also take advantage of their 14-day trial—no credit card required. They even claim you’ll be able to get set up in just 5 minutes. Once your trial expires, it will roll over to $39/mo subscription.

Are other subscription companies finding this price reasonable?

Cratejoy’s Online Reputation

Cratejoy—founded by Amir Elaguizy and Alex Morse and based out of Austin, TX—had been in business for less than a year at the time of our research, and there wasn’t a lot of customer feedback for the company.

They had been discussed in a variety of popular publications, such as NPR, VentureBeat, WIRED, and more. Most of these were short writeups that focused more on the company than on user experience, and were published soon after the company was launched.

However, even after Cratejoy first entered the market in October 2014, WIRED claimed that the company already had 200 business subscribers, with another 3,500 on the waiting list.

Even though they’re popular, does this mean Cratejoy’s right for you?

The Bottom Line about Cratejoy

Cratejoy genuinely seems committed to providing a valuable service for anyone interested in learning more about subscription services, and for helping subscription businesses get off the ground.

However, just because they might provide all the platforms you need to run your subscription business, it’s still up to you to develop your boxes and source your products.

In layman’s terms? Cratejoy is simply a platform where you can sell your subscription boxes; not where you’ll find an A to Z “business in a box.”

What’s you experience with Cratejoy? Write your very own review below!

Customer Reviews

Start your review of Cratejoy:
  • 19 Customer Reviews
  • 11% Recommend This Company
1.4 out of 5
5 star: 10% 4 star: 0% 3 star: 0% 2 star: 0% 1 star: 89%

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  • Business Owner Beware

    • By Candice,
    • California,
    • Nov 28, 2015

    The marketplace has a 7 day cookie which takes your entire profit. Plus, they control your customer database. If you try to leave, all your subscriptions are canceled and you have to request all your subscribers make them switch manually. They DO NOT TELL YOU when a subscription is placed and it is not ran through your credit card company, it goes through their hopper and they issue money to you. THEY hold your customer's subscriptions. The accounting reports are weak.

    I'm thankful I am only running a pilot subscription for business plan research and I have a short list of customers otherwise taxes and allocations would be a nightmare since Cratejoy can't provide a report that shows what you received less, fees, less their cut, less tax & shipping. Honestly, I feel like Cratejoy owners are crooks. When I am done with my project, I will close my store and NEVER use Cratejoy!

    Bottom Line: No, I would not recommend this to a friend

  • Extra 10% charges on profit on top of their regular fees.

    • By Lindsey J.,
    • San Diego, CA,
    • Dec 11, 2015

    When I first used Cratejoy I was under the impression that they only charge $39.99 monthly fee, and "$0.54 per sale (our fees are 1.25% + $0.10 per transaction). Assuming you are using Stripe you will pay $1.34 per transaction in Credit Card Fees (based on 2.9% + $0.30 per transaction)."

    There is a large hidden fee that I was not aware until I received my first subscriber. Cratejoy also charge 10% to all your profits for listing your store in their marketplace.

    I don't understand why they are charging 10%, when it should be a flat fee. Because they are charging a percentage, Cratejoy are crooks. The sellers loose a lot of profit using crate's platform.

    Bottom Line: No, I would not recommend this to a friend

  • Don't Do It!

    • By Alex,
    • Dallas, TX ,
    • Jan 14, 2016

    Don't do it. Stay away. Unless this is an approval revenue stream for you and you have an existing business with existing profits, this will not be a legitimate source of income for those wanting to make this their primary business for the reasons that the comments list below. They steal all of your profit by charging 10% for a costumer they claim to have brought to you. Every month! There were numerous customers that my team and I talked with through Facebook or email prior to them signing up and once they did, Cratejoy said they brought them to us. Plus what they don't tell you is that you will be paying Cratejoy their monthly rate, and processing fee, AND you will be paying Stripes processing fees. Plus their shipping costs are on average .30-.75 cents higher per shipment than printing on stamps.com as a business. Bottom line, if you're not currently in business, this will not propel you to your financial dreams, rather they will let you try to grow your subscription business while they take all your money.

    Bottom Line: No, I would not recommend this to a friend

  • They charge fees grouped in with shipping

    • By Jennifer,
    • Clermont, FL,
    • Mar 22, 2017
    • Verified Reviewer

    I would not have any issues with Cratejoy had they not added shipping into what they percentage-wise take. For example, if my crate is $25.99 and the person's shipping is $15.00 then they are taking a percentage off of $40.00. This to me is absolutely ridiculous because I do not get any money for shipping so why the hell should they?

    They are $39.99 starting per month, and they charge an average of 10-15% per transaction (which includes the price of shipping). Had they not screwed me concerning shipping added into the total percentage taken I would make more.

    In addition to this, quite a lot of spam is allowed in: can I have a free box? I am a blogger, blah blah blah. You would think that these fees would go to stop some of the spam I receive each and every day (it comes through like a customer inquiry). I hate Cratejoy and can't wait to kick them to the curb!

    Bottom Line: No, I would not recommend this to a friend

  • Buyer beware!

    Okay, these horrible reviews are actually based on Cratejoy's old pricing; their new pricing is now a whopping $139 per month. This is what you pay to get to use their "website builder" and a built-in referral program. If you don't want your own website, you can only list your box in the Cratejoy Marketplace for $39.99 and have no other means of building your own brand or website.

    On top of this, if using their marketplace, they own your customer payment information. You can't get that info at all, you'd have to email customers one by one to resubscribe if ever you decide to have your own website. Then on top of the $139 or $39, they charge you their fees per transaction, which includes shipping, so they take their cut even from the shipping your customer pays for. On top of this, they take another 10%, which they say is their referral fee for listing you in the marketplace, which you are paying for already.

    Even as an existing customer, you are still robbed with their ridiculous fees, which includes shipping. Their website designer is horrible and antiquated and limited. Their add-on apps are horrible and limited. They have no Zapier support and no easy way of running an e-commerce site tied into your subscription business.

    It's important to note that I am both an old customer and a new customer. I have three subscription business; two are older and the new one is under a new LLC etc. After all the crap happening at Cratejoy, I have moved my businesses but kept the Cratejoy accounts open to service my old customers. New ones are all going through my new system with Shopify apps.

    I am slowly getting my old customers transferred to the new system so that I can effectively dump Cratejoy for good.

    Their process to innovate is also terribly slow. It takes them almost a year to implement 1-2 changes. They only recently added the ability to add an email address for a gift recipient!

    Older merchants are getting tired of the high fees, lack of communication and horrible customer service, even on their Facebook page where the customer representative is outright rude to anyone who questions Cratejoy policies or lack of communication on changes in policies.

    If they don't change their practices, they are going to lose a lot more than my thousands of subscribers.

    Bottom Line: No, I would not recommend this to a friend

  • Scam

    Cratejoy will let people pay for boxes that they never get, and they will do nothing about it. I was scammed out of two months of their sports box, and they said it was my problem.

    Now I joined another and it's two months late and again nothing. I am a sucker. Avoid at all costs!

    Bottom Line: No, I would not recommend this to a friend

    • Oct 6, 2017

      Company Response from Cratejoy

      Hi Troy,

      I apologize that you aren't getting the resolution you need. Can you send me a message with your contact information, and I will see what I can do?

      Ashley Conway


      VP Customer Experience

  • Charged twice, canceled, haven't received anything, no response.

    I ordered two boxes from Cratejoy. One came quickly with no problem, but the other (for $39.82) never came. I sent an inquiry to which I only received an auto response saying they were looking into the issue and that someone would get back to me soon.

    After two inquiries and no response, I sent a third inquiry/request to cancel my subscription, only receiving the auto-response.

    On December 31st, 2017, I received an email from Cratejoy telling me that my subscription would renew the following day (on January 1st, 2018). I sent yet another inquiry/request ticket demanding that they cancel my subscription before it renews and telling them that I never even received the first order for which they charged me.

    The following day, on January 1st, 2018, I received an email from Cratejoy telling me that my subscription had renewed and I was charged another $43.32 this time. I wrote them another inquiry/request ticket, telling them I wanted to be reimbursed for the two charges and that they there is proof that they have received all of my inquiry/request tickets, as there is a ticket number generated along with their auto-responses each time I have sent them.

    To this day, I have not heard from anyone, have not been reimbursed, and have not received any merchandise. They only sent me saying that my account was canceled, after charging me a total of $83.14, for nothing.

    Bottom Line: No, I would not recommend this to a friend

  • Buyer beware

    • By Renee Malone,
    • Boca Raton, FL,
    • Feb 24, 2018
    • Verified Reviewer

    What looks like a fun way to browse subscription boxes is really what I consider to be a scam. What you have here is great online advertising. What you really get is crap boxes that are nowhere near worth the price that you are charged.

    The seller for the subscription that I tried once, has zero business knowledge, zero customer service, and zero sense of urgency. Stay away from Creative Mercantile Subscription, and be sure to take a look at the reviews before you order. I waited three weeks for my shipment, was lied to about when it was shipped, was given an excuse "we are very busy," and was mailed an envelope (no box) of clearance bin items that were below standard and for a child.

    I reached the seller and got her to give me a full refund. She then promised to send me the February 2018 box for free "for my trouble." Well folks, here it is February 22nd and no box! I've emailed the seller several times. She doesn't respond. Just an awful experience all the way around. Save your money. I don't trust Cratejoy now.

    Bottom Line: No, I would not recommend this to a friend

  • Terrible for sellers

    • By Brittany B.,
    • Texas,
    • Oct 30, 2018
    • Verified Reviewer

    Unfortunately, I too have had nothing but bad experiences as a seller on this platform. First of all, they take way too much of a cut of sales. It would not be possible for most businesses to profit using this platform. Second, they do not protect their sellers from bad buyers, i.e., reviews are everything. If any shopper decides to leave a bad review, it will absolutely ruin you. And they won't help you. I was negatively reviewed by someone who was lying about her experience. I have no idea why. Cratejoy would not help me. Shoppers are actually incentivized to leave a negative review - it will only benefit them. Cratejoy does not require that it's truthful. Cratejoy does not require that they contact you first. They allow anyone to post anything they want.

    Bottom Line: No, I would not recommend this to a friend

  • Horrible sales experience

    • By Sarai C.,
    • New York, NY,
    • Jan 21, 2019
    • Verified Reviewer

    Lots of fees. Customer support is a joke. Allows bad reviews unfounded. Doesn't verify if items are received by the customer prior to issuing refunds. Confusing billing for buyers. Automatic billing errors. Nightmare! A customer can receive merchandise and claim they didn't to be issued refunds and keep your products. Never again.

    Bottom Line: No, I would not recommend this to a friend

  • Buyer beware!

    • By Triona W.,
    • Oregon,
    • Feb 2, 2019
    • Verified Reviewer

    I purchased five subscription boxes on 12/15/18 as Christmas gifts for my daughter.

    Three were delivered with no problem. The remaining two (Unicorn Dream, and Inspire Me Korea) were not delivered, and have now been double charged. After contacting both the seller and Cratejoy - one Unicorn Dream box was sent out, a month late (4 charges, 1 box).

    The duplicate charges have essentially been ignored. I have been attempting to resolve this via the sellers, and Cratejoy for well over a week, with only one response, and no resolution. I have repeatedly emailed and will transcribe copies below. No response, and at this point, I will have to seek resolution through my bank.

    Potential subscribers - AVOID AT ALL COST. There are other options. You run a high likelihood of "scam," and it will be a time consuming, and fruitless task to attempt to recover your boxes or funds. Buyer beware.

    Transcribed emails:

    #1: "Hello, I purchased subscriptions to both "Inspire me Korea" and "Unicorn Dream" boxes on the 12/15/18, and was charged 12/15/18. I was again charged on 1/2/19 for both boxes. Neither have arrived. I tried to contact both sellers. The Unicorn Dream box did respond with a vague "you missed the cutoff for December, the January box will be arriving soon." But, failed to explain why there are TWO charges, and only one promised box. They have not responded to a request for clarification.

    The "Inspire me Korea" box has not responded. There are two charges, but no box. No explanation.

    My daughter was gifted boxes for Christmas, this is what she wanted. I'm frustrated that I've been charged multiple times for what if starting to feel like a scam by these sellers. (The other boxes ordered have arrived with no problem.)

    I'm now in a position of trying to track packages down, and explanations for double charges - without a receipt of good in any form. Or, cancelling subscriptions to boxes that will never arrive, and eating the multiple charges. Then explaining to my child why she won't be receiving these gifts, & then paying for new ones. (Even though I've already paid for each box 2x now.) Neither are acceptable options.

    Please help to facilitate an equitable solution - without my resorting to cancellation, and charge backs with the help of my credit card company.

    Thank you,


    #2: "Hello, thank you for your response.

    The January Unicorn box has arrived, and Inspire me Korea has indeed reached out, inclusive of shipping information - but, as I previously noted there have been four(4) charges total, with only promises of two(2) boxes.

    Neither Unicorn Dream, nor Inspire me Korea have addressed the double charges (a charge on December 14th, and January 2nd) even with the arrival of both boxes, there are still two(2) charges unaccounted for.

    (December charge(x2) = 0 boxes, January charge(x2) = 2 boxes. 2+2 should equal 4, but it seems to be that 2+2=2 in this case.)

    Korea did offer to cancel the subscription, with no additional shipments. This means again, two(2) charges, and only promises of one yet to be received (1) box.

    This is becoming quite frustrating, and as a customer - I really shouldn't have to chase down errant charges, and missing boxes. I don't mean to be a grump, but I'm an insanely busy single mom, & spending my miniscule amount of spare time doing this definitely sours the experience.

    Thank you,


    #3: "Hello, I was charged for two months (two different subscriptions) with only one box sent/promised each. This seems to have happened, as I ordered several weeks before Christmas, and was charged for December - but no boxes were sent out. Then charged again in January.

    After contacting the sellers, and going through Cratejoy customer service - the January boxes have finally been sent, with only one (of the two boxes sent) received.

    I have asked repeatedly (multiple times to sellers, and Cratejoy customer service) as to the status of the additional charges (will I be charged in February? Will I receive additional boxes? Will I be reimbursed? Will I need to file a claim with my credit card company?)

    As I have reached out multiple times, with no clear resolution, or reliable response to communication - this is the last attempt that I will make prior to pursuing a charge back through my credit card company.

    This situation has gone on too long, and reflects poorly on Cratejoy. Please help me resolve this in an amicable manner, and allow me to be a quiet, happy customer. I hate being put in the position of playing the "bad guy," and forced to waste my time repeatedly chasing this down.

    I'm at a loss as to the appropriate channels to pursue, and would very much like to avoid the need to submit applicable reviews, and complaints to the BBB due to a lack of action/communication.

    Thank you,


    #4: "To whom it may concern.

    This is my official last communication (sans response from Cratejoy) prior to proceeding with alternate avenues of resolution.

    I have repeatedly tried to resolve this within your organization to no avail, and with minimal response. This is the only form or communication available to customers, and you have not responded in an adequate manner. All documentation of communication has been saved for future needs

    I will wait until 1/28/19 COB PST for possible resolution via Cratejoy. I sincerely hope that this is possible, as no customer should have to resort to seeking outside resolution assistance.

    I am disappointed, frustrated, and at this point hoping to prevent other customers from going through this. Future customers should be wholly aware of the state of service within your organization - that double, inaccurate, and misleading charges DO occur, and WILL NOT be resolved. That the customer will be solely responsible, and forced to seek to recover funds through their personal financial institutions.

    (Let's be honest here - this is absolutely ridiculous, I'm flabbergasted that this is still going on, and that Cratejoy has not responded adequately to extremely valid concerns, and issues in a timely manner. Simply put - "wow.")

    I look forward to resolving this WITH YOU, as opposed to pursuing other avenues.

    Thank you,

    Triona W"

    Bottom Line: No, I would not recommend this to a friend

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