About Dekliderm

By HighYa Research Team
Published on: Dec 13, 2017

The color-matching formula found in Dekliderm’s self-adjusting liquid foundation goes on white and instantly changes to match your exact skin tone, leaving you with a softened, smoothed, refined complexion, along with the reduced appearance of fine lines, wrinkles, and pores.

In addition, the daily-use foundation contains SPF 50 photo guard sunscreen, which can help protect your skin from harmful UVA and UVB rays. And combined with their fragrance and paraben-free formulation, Dekliderm promises to absorb quickly and leave you with an “illuminating silky finish other foundations just don’t provide.”

Ever brought home a new foundation (that’s supposedly the correct shade), only to find out too late that it looks terrible on your skin? Based on what the company advertises, it seems like Dekliderm’s color reveal technology might make these situations a thing of the past. But does that necessarily mean it’s right for you?

In this article, we’ll help you find some answers, before handing over your credit card number.

How Do Self-Adjusting Foundations Like Dekliderm Work?

When using Dekliderm’s foundation, the website instructs users to start by applying the formula to clean, dry facial skin and to liberally and evenly distribute, at which point it will instantly match your skin tone.

From there, continue applying until the desired coverage is achieved. The company recommends reapplying at regular intervals, or immediately after swimming or perspiring. But how, exactly, does Dekliderm accomplish this?

According to Hale Cosmeceuticals, self-adjusting foundation formulations fall into one of “two categories: pH-reactive formulas or encapsulated colors”:

  • pH-reactive – These formulas utilize ingredients that “react differently based on the pH level of moisture they come in contact with,” by changing colors based on an individual’s acidity or alkaline levels, or even the pH of the moisture in the air.

  • Encapsulated colors – These formulas use a color pigment that's coated with an oil or gel, therefore giving it an initial grey or white appearance. Once rubbed into the skin, however, “the coating on the color pigments is broken, releasing the colored pigment.” From there, the more you blend, the more pigment is released.

Of these, we can see that Dekliderm uses encapsulated colors since it initially goes on white.

Whether from this brand or a third-party product, Hale emphasizes that self-adjusting foundations really shine when it comes to “blending capacity that matches well with having various hues available for differing skin tones. Rather than purchasing four or five different foundations, mixing and matching and possibly clogging your pores and doing skin damage with harsh products, a single self-adjusting foundation provides a single layer to help even skin tone.”

However, they’re also careful to point out that, even among self-adjusting formulas, “While these products are usually cleverly marketed to make women think that they will change color to match skin tones exactly, it’s not the case.” As a result, " choosing the wrong shade can leave you with the same problem you had before."

With this in mind, Dekliderm offers a Light finish for fair to neutral skin tones (ideal for those with freckles, who burn easily, or who have pink, neutral, or yellow undertones), and Medium finish for beige to sun-kissed skin tones (tan to olive skin, tan easily and rarely burn, golden or honey undertones).

However, the company emphasizes that their self-correcting foundation doesn’t work well for those with “very dark skin color,” as “the SPF will not fully match your skin type since it’s white in color and will not fully fade into rich dark pigment.”

We’ll talk about some more self-adjusting foundation buying tips in a moment. But first, which ingredients does Dekliderm use to accomplish this blending effect?

Taking a Closer Look at Dekliderm’s Ingredients

According to their Amazon listing, Dekliderm’s USA-made self-adjusting foundation contains the following ingredients:

Water (Aqua), Cyclopentasiloxane, Dimethicone, Dimethicone Crosspolymer, Isododecane, Propanediol, Titanium Dioxide, Lauryl PEG-9 Polymethylsiloxyethyl Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Nylon-12, Triethoxycaprylylsilane, Cyclomethicone, Dimethiconol, Mica, Silica Dimethyl Silylate, Polyester-1, Sodium Chloride, Disteardimonium Hectorite, Propylene Carbonate, Magnesium Aluminum Silicate, Polysorbate 20, Phenoxyethanol, Ethylhexylglycerin, (Cl 77492), (Cl 77499), (Cl 77491)

Of these, according to sites like Truth In Aging, Paula’s Choice, and the Environmental Working Group (EWG), these are commonly found in cosmetics. In general, they work as:

  • Conditioners – Cyclopentasiloxane, Dimethicone, Lauryl PEG-9 Polymethylsiloxyethyl Dimethicone, Ethylhexylglycerin
  • Emollients – Isododecane
  • Absorption enhancers – Propanediol
  • Coloring and sunscreen agents – Titanium Dioxide
  • Bulking and stabilizing agents – Dimethicone Crosspolymer, Silica Dimethyl Silylate, Disteardimonium Hectorite, Magnesium Aluminum Silicate
  • Solvents – Propylene Carbonate
  • Preservatives – Phenoxyethanol
  • Coloring agents – (Cl 77492), (Cl 77499), (Cl 77491)

No ingredients were listed for the Anti-Aging Transformation Primer and Lash Enhancer. We called Dekliderm’s customer support number several times and waited on hold for 10+ minutes each time, with no answer. As a result, we sent an email to customercare@dekliderm.com but hadn’t received a response as of publishing.

With this in mind, the site’s FAQ reports that the primer “contains clinically studied ingredients that have been shown to brighten your complexion and help reduce the appearance of fine lines and wrinkles. One of the ingredients has been shown to help minimize the appearance of fine lines in as little as 24 hours.”

Could Dekliderm’s Ingredients Cause Side Effects?

The Dekliderm website emphasizes that their formula is fragrance and paraben-free, which could be beneficial for those with sensitive skin. The same authoritative sites mentioned above also indicated that most of these ingredients won’t cause anything worse than temporary irritation or redness, which could be more common for sensitive individuals (no specifics or dosages listed).

Whether you have sensitive skin or not, it’s always a good idea to speak with your dermatologist before applying a new foundation or cosmetic, who could help assess any potential side effects, based on your specific skin type.

How Much Does Dekliderm Cost?

Dekliderm can be purchased directly from the manufacturer via three different packages:

  • Simply Foundation – Includes one 30 ml bottle of Self-Adjusting Foundation (a two-month supply): $39.99

  • Ultimate Beauty Package – Includes one 30 ml bottle of Self-Adjusting Foundation and one 30 ml bottle of Transforming Primer: $49.95

  • Ultimate Beauty 7-Month Supply – A seven-month supply (100 ml each) of Self-Adjusting Foundation and Transforming Primer: $99.95

All orders include a $6.95 S&H charge, along with a free bottle of Sheer Science Lash Enhancer.

We also found a 100 ml bottle of the foundation only for $79.95 available on Amazon, also fulfilled by the company.

Important note: Per the Preferred Customer Program page on the Dekliderm website, customers interested in either Ultimate Beauty Package will have the option to choose free shipping. If so, they’ll be enrolled in the company’s autoship program, which will send them a new supply once every 60 days and charge their credit card accordingly.

However, this option wasn’t available when we attempted to check out. Again, we emailed customer service for additional information, but hadn’t heard back at the time of publishing.

Dekliderm purchases come with a 30-day refund policy, less S&H, which you can request by reaching out to customer service at 800-671-5641 or customercare@dekliderm.com.

What Do We Know About the Company Behind Dekliderm?

Dekliderm is manufactured by True Earth Health Products LLC, a company based out of Farmingdale, NY and in business since 2015. In addition to the products in question, they also manufacture the Plexaderm Skincare line, which promises to address wrinkles, bags, and overall complexion, as well as the GoFlo Prostate dietary supplement.

The company held an A rating with the Better Business Bureau, based on one closed complaint, as of 12/11/17. According to the details, it involved difficulty obtaining a refund. A representative responded with a resolution.

Are There Other Self-Adjusting Foundations Like Dekliderm?

While might come as a surprise, self-adjusting makeup has been around for years, including bronzers, lipsticks and lip glosses, blush and cheek color, eyeshadow, and of course, foundation. Does this mean that Dekliderm is up against a lot of competition, though?

Browsing Google Shopping, Walmart.com, and Amazon.com, here were some of the top results at the time of our research (chosen at random):

Brand Price / Amount Self-Adjusting Type Sun Protection
Dekliderm $79.95 (by itself) / 100 ml Encapsulated SPF 50
Almay Smart Shade $8 / 30 ml Encapsulated SPF 15
Femme Couture Get Perfect $5 / 30 ml Encapsulated None
BOOTS Botanics Colour Adjusting Foundation $45 / 30 ml Encapsulated None
M.A.D. Skincare Serum $48 / 30 ml Encapsulated SPF 50
Smashbox Photo Finish Foundation Primer $30 / 30 ml Encapsulated None
It Cosmetics Your Skin But Better $38 / 32 ml Encapsulated SPF 50

As you can see, there are many formulas that include SPF sun protection (always important), use encapsulated technology, and come without parabens or fragrances, but at (sometimes vastly) different price points. How can you decide if paying more will deliver greater value?

Interviewed by Makeup.com, professional makeup artist Gabriel Almodovar recommends that when choosing a foundation, start with your skin type. In other words, if you have dry skin, you might want to focus on hydrating foundations like provide light coverage, while those with oily skin should focus on foundations that deliver medium to heavy coverage.

Those with normal skin can pick any coverage level they want, while acne prone skin often works best with medium coverage.

From there, makeup artist Bob Scott notes that you’ll need to figure out your skin’s undertone: “Look at the veins on the underside of your wrists,” he says. “If they’re mostly blue or purple, you have cool undertones; if they’re more of a greenish yellow, you have warm undertones; and if your veins look like a mix of green, blue, yellow, and purple, your undertones are neutral.”

Finally, whether from Dekliderm or another brand, Self’s Shannon Romanowski says you should keep the following in mind during your search:

“While self-adjusting makeup is pretty cool and uses some interesting technology. This type of makeup isn't necessarily superior to other types of makeup. For now, it's still about finding the best shade of blush or foundation for you: testing a few shades and finding the formulation (smart or not!) that works best with your skin tone.”

Our Final Thoughts About Dekliderm

As Self’s Shannon Romanowski notes above, it can take some trial and error before finding a foundation—self-adjusting or otherwise—that works for your skin type and shade.

But Dekliderm seems to stand behind their products with a 30-day refund policy, which means you might not risk much more than a little of your time and return S&H charges if you’re not satisfied with its performance.

Again, though, it’s always smart to speak with your dermatologist before trying new makeup, who can help you avoid side effects and potentially find a formula that meets your needs.

Read Next: Learning to Read Your Cosmetics Label Can Save You Cash

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