About Diamond White Toothpaste

By HighYa Research Team
Published on: May 8, 2015

Diamond White Toothpaste is a gentle, patented formula that’s claimed to feature rounded polished microfine diamonds to safely polish out stains in tooth enamel. And because Diamond White Toothpaste doesn’t use hydrogen peroxide, parabens, or other possibly harmful chemicals commonly found in teeth whitening systems, the company claims it will whiten without causing pain or sensitivity.

In addition, Diamond White Toothpaste is claimed to feature CoEnzymeQ10 for added antioxidant protection.

Because of these benefits, after regularly using Diamond White Toothpaste, the manufacturer claims you’ll “get a smile that sparkles like diamonds” in the comfort of your own home, which can help you feel more confident.

If you suffer from stained or discolored teeth, you’ve probably completed a ton of research, but whitening your teeth with diamonds? Is this some kind of marketing stunt, or is Diamond White Toothpaste the real deal? Consider the following:

Can Diamonds Really Whiten Your Teeth?

When searching online to find an answer to this question, there weren’t any articles that specifically provided an answer. However, it appears that the “rounded polished microfine” featured in Diamond White Toothpaste simply act as an abrasive to scrub some of these surface stains away.

In other words, although the manufacturer makes it seem fancy by claiming that it “gets into pores and pulls out the stains,” the reality is that nearly all toothpastes contain some type of abrasive, including “calcium carbonate, dehydrated silica gels, hydrated aluminum oxides, magnesium carbonate, phosphate salts and silicates.” And there is insufficient clinical evidence showing that diamonds can remove stains any better than these.

Diamonds vs. Hydrogen Peroxide for Teeth Whitening

With this said, because abrasives only work to scrub away stains from the surface of teeth, they typically won’t work as well as whitening systems featuring carbamide or hydrogen peroxide, such as Dial-a-Smile and Whitening Coach.

Why? Because unlike abrasives that only address the surface, hydrogen peroxide directly interacts with surface stains, as well as those within the enamel, by oxidizing them away.

Without getting to science-y, basically this just means that hydrogen peroxide-based whitening systems penetrate your teeth better in order to more fully eliminate stains.

What is CoQ10? Will it Provide any Benefits?

CoQ10 is a vitamin-like substance found in every cell in your body that is used “to produce energy your body needs for cell growth and maintenance. It also functions as an antioxidant, which protects the body from damage caused by harmful molecules.”

Overall, there is some promising research showing that CoQ10 supplementation can help treat heart failure, certain types of cancers, and more, although there is insufficient clinical evidence available showing this to clearly be the case.

However, there is no clinical evidence showing that the topical application of CoQ10 (as found in Diamond White Toothpaste) can provide any kind of health benefits.

Diamond White’s Advertising Tactics

Clinical evidence (or lack thereof) notwithstanding, it’s important to note that at least a couple of the before and after images shown on the Diamond White website are clearly the same, with the “after” digitally altered to give the appearance of a whitening effect.

In other words, it’s our opinion that these pictures don’t even remotely represent the type of results you can expect to achieve using Diamond White Toothpaste.

Other Diamond-Infused Toothpaste

Finally, speaking of the manufacturer’s claims, although Diamond White claims their toothpaste is the “first and only,” we have to call their bluff. This is because there are several other toothpastes out there that feature the same “microfine” diamonds, often at lower prices than Diamond White (more about this in the Pricing section).

In other words, if you want a diamond-infused toothpaste, you have many more options than just Diamond White.

Are Customers Pleased with Diamond White Toothpaste?

At the time of our research, there were 12 customer reviews for Diamond White Toothpaste on Buzzillions, with an average rating of 3.3 stars. There, common compliments referenced ease of use, its ability to clean, and its gentleness on gums. On the other hand, some of the most common complaints referenced Diamond White’s failure to work and high price.

In fact, more than one reviewer claimed that Diamond White Toothpaste actually increased their tooth and gum sensitivity.

Note: Many of the positive reviews on Buzzillions ticked several of the boxes for identifying fake reviews, including overly positive language and poor grammar/spelling. This doesn’t mean that they are, but it’s definitely worth keeping in mind.

Diamond White Toothpaste Pricing & Refund Policy

Two tubes of Diamond White Toothpaste are priced at $24.99 plus $8.99 S&H.

You’ll also be able to purchase a Diamond Sonic toothbrush for an additional $9.99 S&H, and a lifetime supply of Diamond Sonic brush heads for an additional S&H charge, although neither of these options were available when we attempted to check out.

Diamond White Toothpaste comes with a 30-day refund policy, less S&H charges. Note: This means you might lose 50% or more of your total refund in S&H charges if you’re dissatisfied.

In order to request a refund, you’ll need to contact customer service at 844-589-9686.

Will Diamond White Toothpaste Provide Good Whitening Results?

Chopping to the point: From a sheer whitening perspective, hydrogen peroxide-based teeth whitening systems will typically provide better whitening results than abrasive-based toothpastes such as Diamond White.

However, one of the most common complaints related to hydrogen peroxide whitening is gum sensitivity, which Diamond White Toothpaste claims to help you avoid. As we mentioned above though, several customers claimed that Diamond White increased their sensitivity, and in some instances, seems to have actually cause their sensitivity in the first place.

Because of these concerns, as well as Diamond White Toothpaste’s high price and non-refundable S&H charges, we might recommend speaking with your dentist before placing your order.

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