About Elaj

By HighYa Research Team
Published on: Sep 9, 2015

Suhein Beck claims that Elaj, a thick, rich, FDA-approved skincare formula created by her grandfather, can help relieve the peeling, itching, dryness, redness, roughness, and burning caused by eczema.

All you have to do is apply Elaj 3-4 times daily (or as needed for flare-ups), and the 100% natural, steroid-free cream will “feed the skin from the outside in.” But how exactly does Elaj work?

How Does Elaj Help Relieve Eczema?

According to the company, Elaj works by oxygenating the skin, rebalancing its pH, and creating cell turnover to help it heal faster. And because it’s so thick, Elaj can provide a protective layer over your skin to help prevent environmental damage, while fully saturating your skin for maximum effect.

Compared to other steroidal creams like Cortisone, Elaj won’t cause any potentially harmful side effects (we’ll talk more about this shortly). And since it’s made without alcohol, preservatives, fragrances, or parabens, it won’t clog your pores and is safe to apply anywhere—even your most delicate areas.

For more than 30 million people suffering from eczema, each day can seem like an uphill battle. You want to scratch so badly, but you know it will just make the burning and itching worse. And if your eczema is somewhere visible, the embarrassment can seem debilitating.

But can Elaj really “change lives,” or is it an overpriced, overhyped moisturizer that will do little to relieve your eczema? Let’s begin by understanding what causes eczema in the first place.

What Is Eczema and What Causes It?

Eczema isn’t just one thing. Instead, it’s a “term for a group of medical conditions that cause the skin to become inflamed or irritated.”

The most common type of eczema is known as atopic dermatitis, which results in itching, followed by a raised, red rash. Most of the time, atopic eczema rashes appear on the face, knees, or elbows, although it can appear essentially anywhere on the body.

In more severe cases, this rash can become especially dry, thick, or scaly, with blisters that ooze and crust over once they begin healing.

Despite how common eczema is, the medical community still doesn’t understand its exact cause, although “it's thought to be linked to an overactive response by the body's immune system to an irritant.”

Because it’s irritant-related, environmental factors can affect eczema outbreaks, such as soaps, shampoos, and detergents, as well as allergens, microbes, especially hot or cold temperatures, excessive stress, and even hormones produced by the body.

» For Further Reading: Expert Buying Guide: Best Clinical and OTC Remedies for People with Eczema

What Ingredients Does Elaj Contain?

According to its website, Elaj contains:

USP White Petrolatum, Lemon (Organic), Organic Vegetable Glycerin (Non-GMO), Honey, Vitamin E (100% Natural), Almond Oil, (Organic Non-GMO), Yellow Beeswax, Soy Wax, Magnesium Silicate, Stearic Acid, Borax, Zinc Oxide, Colloidal Oatmeal, Vanilla Extract, Mastic.

Are they effective in treating eczema?

According to the National Eczema Association, one of the primary things this condition does to your skin is rob it of its moisture. They recommend applying a liberal amount of moisturizer directly to the skin after showering, which gives it the opportunity to soak in better.

From this perspective, the petrolatum (more commonly known as petroleum jelly – think Vaseline), glycerin, almond oil, beeswax, soy wax, and colloidal oatmeal found in Elaj can certainly help moisturize eczema-affected skin and promote water retention.

Also, the lemon, honey, vitamin E, and zinc contained in Elaj might help soothe skin and promote healing.

What’s all this mean? Just like any other thick moisturizer (more about this in a moment), Elaj might help reduce some of your eczema symptoms—primarily dry skin. This could also help reduce some inflammation and itchiness.

However, none of Elaj’s ingredients will address the root cause of your eczema. In other words, you’ll still continue getting it without medical intervention by your doctor.

Let’s dive into this topic a little deeper.

Why Are Steroid Creams Used to Treat Eczema?

The type of steroids prescribed by your doctor and used to treat eczema are known as corticosteroids, which mimic hormones that are naturally produced by your body to reduce inflammation. As such, applying corticosteroids directly to your eczema can help reduce its swelling and redness.

Heard that steroids were bad for you? Most people have heard this at some point, although this is often due to mistakenly associating topical steroids with injectable ones (often used by bodybuilders).

The reality is that corticosteroids are perfectly safe for most individuals to use for treating eczema, although extended use can result in a slight thinning of the skin.

In short, don’t be afraid of speaking with your doctor about treating your eczema with topical steroids. They’re perfectly safe in most instances and might offer the best option for relief.

Will You Experience Side Effects with Elaj?

Since Elaj only contains all-natural ingredients that are applied directly to the skin (versus taken orally), most users will experience no side effects.

For those who do experience side effects, they’ll likely be very mild, such as slight redness around the application area.

Finally, before getting to Elaj’s price, let’s briefly talk about its status with the FDA.

Is Elaj FDA Approved?

Here’s where some creative wording comes in. According to the Elaj FAQ:

“ELAJ® Eczema Therapy is registered in full compliance with the FDA as an Over The Counter Eczema Therapy. It is manufactured in an FDA Certified Facility and complies with all requirements of the FDA Monograph for a Skin Protectant using Active Ingredients accepted by the FDA for minor skin irritations and itching due to Eczema.”

What’s the catch? The FDA doesn’t require cosmetics manufacturers to seek approval for their ingredients prior to marketing them to customers, as long as they’re “safe for consumers under labeled or customary conditions of use.”

However, after reading the section above a couple of times, you’ll probably notice that nowhere does Elaj claim to be FDA “approved;” only that the company is following the letter of the law.

In short? Elaj does not appear to be FDA approved since its ingredients appear to be safe to use.

How Much Does Elaj Cost?

Two, 2oz jars of Elaj are priced at $19.99, plus free shipping.

All Elaj purchases come with a 30-day refund policy, less S&H charges, even if the bottle is empty. In order to request a refund, you’ll need to contact customer service at 800-372-6040.

The Bottom Line About Elaj

Overall, Elaj seems to be a natural moisturizer that might legitimately help your skin retain moisture, which could help temporarily address some of the discomfort associated with eczema.

But Elaj will only address the dry skin caused eczema, not necessarily the redness, inflammation, or itching—which, as any eczema sufferer will tell you, is often the worst part. In order to focus on these symptoms, you’ll definitely want to speak with your physician.

If you’re looking for a natural moisturizer though, you’ll almost certainly be able to find several options at retailers near you, many of which will be priced lower than Elaj (like Aquaphor). Also, purchasing local options means that if you’re not pleased, returning the product is as easy as hopping in your car.

What’s our recommendation? Elaj seems to be a legitimate product created by someone who’s passionate about helping people find relief from their eczema. But since it’s so similar to other moisturizers, we might suggest exploring local options before placing your order.

» Recommended Reading: Expert Guide: Top Natural Remedies for People with Eczema

Read 7 Elaj Customer Reviews and Complaints

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Average Customer Rating: 4.4
Rating Snapshot:
5 star: 6 4 star: 0 3 star: 0 2 star: 0 1 star:  1
Bottom Line: 86% would recommend it to a friend
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  • 1 out 1 people found this review helpful

    Works great so far

    I found a 2 oz tub of the colloidal oatmeal cream for one cent at Dollar General. I decided to try it on my boxer dog who had a horrible reaction to a certain flea collar; bone dry skin, itching, inflammation, and hair loss. I've used the cream twice so far and I can already see a difference. The redness is gone, he's not itching, and he's back to his playful self. I hope I'm able to find more when we run out because I truly believe it's helping my fur baby!

    Bottom Line: Yes, I would recommend this to a friend

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  • Worth every penny

    My infant daughter was getting red patches that looked a lot like ringworm. I took her to the doctor and was told it was eczema. Aquaphor was recommended to me by a friend. I bought it and it helped, but did not take away all of the redness or dryness.

    I happened upon Elaj, at The Dollar General store of all places, and decided to give it a try. It cleared up the red patches within two days of use. For four months now, I have been applying it to my daughter's entire body after her bath every night. She has not had another red patch or dry skin since. Love this stuff!

    Bottom Line: Yes, I would recommend this to a friend

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  • 1 out 7 people found this review helpful

    Arbitration paper in box, not directions

    • Olympia, WA,
    • May 17, 2017
    • Verified Reviewer

    So when I open the box to get the paper to read directions, it's not directions or precautions; it's a paper saying that once I buy this product, I can't sue them. This just throws red flags to me. The product must not work if they're putting arbitration papers in your box instead of directions.

    On that note, I will not use this product and plan on returning if they feel they need to put arbitration papers in their box. They should put it on the outside. I'm going to talk to my lawyer about their paper and sue them for not letting people know they can't sue until after they buy the product, and I will be smashing their product on every social media out here.

    Bottom Line: No, I would not recommend this to a friend

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  • 6 out 6 people found this review helpful


    • Kentucky,
    • Feb 4, 2017
    • Verified Reviewer

    I found this product at Walmart. I suffer from plaque psoriasis. No, Elaj will not cure psoriasis, but it truly helps! It soothes and calms the itchiness within seconds. It also keeps the skin moist throughout the day without a sticky, messy residue.

    In my experience, it reduced swelling, redness, and generally made my psoriasis tolerable. I'm grateful I found Elaj.

    Bottom Line: Yes, I would recommend this to a friend

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  • 4 out 4 people found this review helpful

    Best product ever

    I have chronic eczema of my hands and feet and have tried many remedies, including prescription medication. A friend of mine bought this for me to try and it cleaned up my eczema in a week and a half.

    Bottom Line: Yes, I would recommend this to a friend

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  • 3 out 3 people found this review helpful


    • Sea Girt, NJ,
    • Oct 12, 2016
    • Verified Reviewer

    When I first purchased Elaj, I was in the throes of the worst flare-up in over 20 years of suffering from eczema. Initially, it did nothing for me. I needed to go to my dermatologist where I went through a 5-day protocol of medication to help end my misery. It did help, but I was still left with many little breakouts on my hands, which is where my eczema occurs. I noticed that I had Elaj in my drawer and started to use it. Well, everything cleared up for me over the course of a two-week regimen. I can't believe it. After all this time, I am finally able to see my normal hands and use them with no pain. I CAN'T BELIEVE IT! Now, I use it whenever I notice something going on. Within a day, it's on its way out.

    Bottom Line: Yes, I would recommend this to a friend

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  • 6 out 8 people found this review helpful

    An answer to prayer

    Four years ago I started breaking out with bumps that had blisters all over my body. After years of pain, itching, scars, not being able to eat many foods (for fear of a trigger to set the eczema off), sleeping with a fan turned blowing on me to help with the burning, countless nights of sleeping in the bath tub for some relief. I have been from one doctor to another with numerous prescriptions for itch and healing relief and taking four prescription histamine blockers in addition to purchasing over the counter products my cousin told me about this cream. I started using it and instant relief. My skin is beginning to clear for the first time in four years. I wish I had known about Elaj in the beginning not only for relief but for all my scars. I almost forget I was allergy tested and took allergy shots for three and a half years. Thank you Elaj!

    Bottom Line: Yes, I would recommend this to a friend

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