About Elite White
What we’re led to believe: Designed by dentists, Elite White is an at-home teeth whitening system that’s guaranteed to provide noticeable results in as little as 1 day, along with a naturally brilliant and uniform look.
Elite White uses only high-quality ingredients to work on the darkest stains, and is quick, convenient, and easy to use. And perhaps best of all, you won’t have to worry about side effects or visiting the dentist!
The reality: Elite White is basically just a marketing company who distributes other companies’ whitening systems. We’re not told who these other companies are, what ingredients their products contain, or a whole lot of other really important information.
So, we’ll just come right out and say it: We don’t necessarily think Elite White meets the definition of a scam, but we’d definitely recommend that you avoid it. Why?
Let’s start with Elite White’s ingredients.
What Ingredients Does Elite White Use? Are They Effective?
The first concern regarding Elite White is that we’re not officially told what it contains.
In one of the videos on their website, we did learn that is contains potassium nitrate to “significantly reduce tooth sensitivity.” And in Elite White’s Terms (we’ll keep coming back to this), we learned that it contains carbamide peroxide.
As we outlined in How To Choose an At-Home Teeth Whitening System That Works, carbamide peroxide is a common ingredient found in these types of products, which works by oxidizing stains from the surface of your teeth. But we’re not told the percentage Elite White contains, which, if it’s too high, can actually cause tooth sensitivity—despite the potassium nitrate.
For more information, you can also read the ADA’s statement of efficacy.
In summary, it’s technically possible that the carbamide peroxide contained in Elite White can help whiten your teeth a shade or two (of course, assuming it contains enough). But will you experience anything revolutionary, or even something similar to an in-office visit? Probably not.
Now, let’s talk about the company behind Elite White.
Who Make Elite White? Are They Reputable?
This teeth whitening system is brought to you by Elite White LLC based out of Venice, FL. Unfortunately, other than that they also market another whitening system named Illumi White, there wasn’t any additional information about them online.
But based on what’s contained in Elite White’s Terms, we learned a great deal:
- “Elite White LLC is simply a distributor of an end product that has been private labeled with various brands for the sole purpose of marketing.”
- “Elite White LLC reserves the right to package the product being shipped to the end consumer with any of its privately labeled brands. Due to production there will arise instances where you will receive the same quality product with different labeling.”
- “We distribute the products referenced above and therefore we are not the manufacturer and don’t assume responsibility for the contents and processes used to formulate the final product.”
In other words, Elite White just sells whitening systems from other companies, which themselves are the same basic product, labeled differently.
The truth is, this isn’t the first time we’ve encountered this situation. We’ll explain what we mean next.
Other Teeth Whitening Systems Like Elite White
In the past, we’ve reviewed many other teeth whitening systems that are essentially identical to Elite White, including Whitening Coach, Dial-a-Smile, Action Pro White, and more. What do they all have in common?
Other than underhanded pricing schemes (more about this next), they all come with low HighYa reader reviews. Why? Most complain that they weren’t aware of the free trial, and that cancelling their trial or obtaining a refund was difficult at best.
Ultimately, based on our research, we believe that all of these whitening systems are made by the same handful of manufacturers, who constantly re-label them once too much negative customer feedback accumulates. And the wording in Elite White’s Terms reinforces this.
But here’s the truth: Even if we were to put all of this aside, we think Elite White’s pricing alone would be worthy of avoiding. Here’s why (hold on, because it’s quite a ride!):
Can You Get Elite White for the “Price of a Happy Meal”?
The only way to purchase Elite White is through a 14-day trial; just pay $6.95 to cover S&H. What exactly does the system contain? We’re not told.
Regardless, on the 15th day, you’ll be charged $95.13 for the full cost of the system.
Important note: According to the Terms (we told you we’d keep coming back to it!), you’ll be charged $89.13. Unfortunately, there wasn’t any additional clarification to verify the actual price.
The Autoship Program
Here’s where they keep the money rolling. Once your trial has ended and you’ve paid full price, you’ll also be enrolled in the company’s “Constant Sparkler Club” (read: recurring shipping program). This means you’ll keep receiving a new Elite White system once per month, and will be charged $95.13 (or $89.13) each time.
The Refund Policy
If you decide you don’t want your Elite White system, you can call customer service at 866-251-4950. But keep in mind that if you opened your system, you’ll be charged a $19.60 “destruction/repackaging fee.”
Another important note: According to Elite White’s Terms, “Although you can return product from an ongoing Constant Sparkler Club shipment, you cannot return product from the Web-Only Trial once the Web-Only Trial has elapsed and you have been billed for the product.”
In other words, it appears that the $95.13 (or $89.13) you’re charged once your trial ends cannot be refunded. Only subsequent shipments (and charges) are eligible for refunds.
So, even if you didn’t like Elite White, you’ll be out at least $90 or so—much more than the cost of a Happy Meal!
We’ve covered a lot of territory here, so let’s tie everything up.
Our Recommendation? Here's What We Think…
When it comes to Elite White, you don’t know who makes the system or exactly what ingredients (in what concentrations) it contains. On top of this, it comes with an extraordinarily high price, along with enrollment in an autoship program (which we almost always recommend avoiding).
As if all of this wasn’t enough to steer clear, other products we’ve reviewed that are essentially identical to Elite White almost always come with very poor customer reviews.
Instead, if you’re intent on purchasing an at-home whitening system, we’d recommend buying something from a local retailer, which will cost much less and will probably provide similar results. And you won’t have to worry about any recurring shipments!
7 out 7 people found this review helpful
The advertisement says you can return it in 14 days, but wait, they do not except returns, so that was a waste. Then a month later, I am sent another trial package. I was told this was sent in error for $57 and some cents, after I was charged $89.13 for the returned kit. I contacted them and said I did not authorize them to charge my credit card, and to cease and desist. I contacted the FBI Internet Fraud Division and filed a complaint. Chase Bank refunded the charges, and will be blocking any more activity. They also alerted the Florida Attorney General's office to go after these scam artists. Unfortunately, they will probably just change their name and continue scamming. They deserve zero stars.
Bottom Line: No, I would not recommend this to a friend
6 out 6 people found this review helpful
Burned my gums
Very strong. Burned my gums and hurt for several days after. Missed the cutoff time for a trial period. Wasted 89.13 for nothing. Read the fine print - you must call them before 14 days is up. Nothing is free, ever.
Bottom Line: No, I would not recommend this to a friend
5 out 5 people found this review helpful
Beware Of This Company
This company can not be trusted. I canceled my trial and returned the trial package with a registered mail and tracking. I received an email telling me the order had been canceled as I requested and no further charges or shipments would be received. My next bank statement showed another charge for the amount of 89.13, three days after I received the verified cancelation. When I discovered this I called the company for a refund and was told I would have to return the package sent to me, which was never received. When I told the operator the item never was received I was called a liar. I asked to speak to a customer service supervisor and the operator hung up. I returned the call and the same person answered and tried to tell me the number I had called was not to Elite White.
Bottom Line: No, I would not recommend this to a friendView all 1 commentsHide comments
May 12, 2016
I ordered the sample but after a couple of months it never arrived. I forgot about the product until I discovered charges on my bank statement. They claimed I gave the wrong address and that the product has been returned to them. I told them to cancel the transaction and to reimburse the charges. Mark, the manager, said I will receive the refund when they receive the product. I will call them for the next two weeks if I have not received a full refund. If this fails I will call my bank and let them handle this fraudulent transaction. I suspect that they sometimes lie about sending out products because they know that most consumers will let it go.